Ricky Joy
Ricky Joy is a privately held, Georgia-based CPG company that develops and distributes fun, innovative kid-focused candies and beverages — including 3D gummies, marshmallow cones, freeze-dried candy, and Plis coconut lemonade — primarily to Hispanic families in the U.S. via DSD distributors, retail, and DTC ecommerce.
- Company typePrivate
- Founded2007
- HeadquartersCumming, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ricky Joy does
Ricky Joy (legal entity International Trade Imports LLC dba The Ricky Joy Company) is a privately held CPG company founded in 2007 and headquartered in Cumming, Georgia. The company develops, markets, and distributes fun, innovative, kid-focused snack and beverage products targeted primarily at Hispanic families in the United States. Its portfolio spans six core candy/beverage lines — Ricky Joy Yogurt Drinks, Mellow Cone (jelly-filled marshmallow cones), Crazy Legs (marshmallow twists with collectible figurines), 3D Gummies (novelty-shaped gummies with liquid centers), Cotton Candy (including the 2025 Chili Chamoy extension), and Freeze Dried candy — plus the Jelly Fruits, Sour Crush gel, Ricky Gels, Mellow Dog SKUs, and the Plis coconut lemonade/limeade sub-brand. Products are backed by at least nine registered trademarks and Halal certification on Mellow Cone items.
The business runs a hybrid go-to-market: Direct Store Delivery through independent regional distributors (e.g., DSD Georgia, Hernandez Enterprises) into supermarkets, grocery, and convenience channels across seven U.S. states (Georgia, Texas, North Carolina, South Carolina, New York, New Jersey, Virginia), combined with direct-to-consumer ecommerce via a Shopify storefront at rickyjoy.com selling multi-packs at price points roughly $11.99–$47.29 per candy bundle and $13.56–$35.88 per beverage bundle. Brand engagement is reinforced through the 'Ricky Joy's Adventures' YouTube cartoon channel and active social media presence. The company is led by CEO Julio Bayona, supported by a ~34-person team spanning operations, finance, sales, marketing, and HR/administration, with no disclosed external investors.
Ricky Joy firmographics
Firmographics- Name
- Ricky Joy
- Legal name
- International Trade Imports LLC dba The Ricky Joy Company
- Website
- https://rickyjoy.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ricky Joy is a privately held, Georgia-based CPG company that develops and distributes fun, innovative kid-focused candies and beverages — including 3D gummies, marshmallow cones, freeze-dried candy, and Plis coconut lemonade — primarily to Hispanic families in the U.S. via DSD distributors, retail, and DTC ecommerce.
- Ownership category
- akta.pro rank
Ricky Joy industry classification
Industry- Product category
- Children's Confectionery & Flavored Beverages
- NAICS
- Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
Keywords
Where Ricky Joy is headquartered
LocationHeadquarters
- HQ city
- Cumming
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ricky Joy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Product Sales: Direct-to-consumer sales through Shopify e-commerce platform. Products sold in various pack sizes (3-pack, 4-pack, 6-pack, 12-pack) with per-unit pricing ranging from approximately $3.50 to $5.00 per item depending on product type and quantity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for single category items |
| Unit Pricing | Pay-as-you-go | Plis coconut lemonade/limeade beverages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Ricky Joy product offering
Product offeringCore offering
Ricky Joy develops, manufactures, and distributes fun and innovative kid-focused candy and beverage products primarily targeted at Hispanic families in the United States. The portfolio spans shelf-stable yogurt drinks, jelly-filled marshmallow cones (Mellow Cone), 3D gummies with liquid centers, freeze-dried candies, cotton candy (including chili chamoy varieties), jelly fruits, gel candies, and the Plis sub-brand of coconut-based lemonade/limeade beverages, sold through DSD distributors, supermarkets, convenience stores, and DTC e-commerce.
Product overview
Ricky Joy is a Georgia-based candy and beverage company (dba The Ricky Joy Company) that has developed an innovative portfolio of fun, kid-focused snack products. The product lineup spans six distinct branded lines: (1) Ricky Joy Yogurt Drinks — flavored low-calorie yogurt beverages; (2) Mellow Cone — jelly-filled marshmallow cones and cupcakes in multiple flavors; (3) Crazy Legs — marshmallow twists with collectible animal figurines; (4) 3D Gummies — novelty-shaped 3D gummies with liquid centers; (5) Cotton Candy — including the bold new Chili Chamoy line; (6) Freeze Dried — freeze-dried candy in various forms; plus sub-brands Plis Coconut Lemonade and Plis Coconut Limeade for the beverage category. Additional candy offerings include Jelly Fruits squeezable jellies, Sour Crush gel candy in bottle format, and Ricky Gels. The company operates primarily as a direct-to-consumer Shopify storefront while maintaining broad retail distribution across multiple U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- Plis: Coconut lemonade and coconut limeade beverage brand featuring drinks made with natural lemon juice and coconut water. Available in pulp-free and pulp-with-coconut variants.
- Ricky Joy Yogurt Drinks
- Ricky Joy 3D Gummies
- Ricky Joy Mellow Cone
- Ricky Joy Crazy Legs
- Ricky Joy Sour Crush
- Ricky Joy Jelly Fruits
- Ricky Joy Freeze Dried
- Ricky Joy Cotton Candy
- Ricky Joy Ricky Gels
Products and services
- Ricky Joy Yogurt Drinks Shelf-stable yogurt-flavored beverages marketed to kids, sold in multi-pack and single-serve formats in supermarkets, convenience stores, and via DTC e-commerce.
- Mellow Cone Jelly-filled marshmallow novelty cones packaged as a kid snack under the Mellow Cone™ trademark.
- Crazy Legs Novelty-format candy product in the Ricky Joy kids' confectionery range.
- 3D Gummies Trademarked 3D-shaped gummies with a liquid candy center, sold under the 3D™ Gummies mark as a novelty kids' candy.
- Ricky Joy Cotton Candy Branded cotton candy in classic and chili chamoy flavor varieties, packaged as a kid snack.
- Jelly Fruits Fruit-flavored jelly candies sold under the Jelly Fruits™ trademark as part of the Ricky Joy kids' range.
- Freeze Dried Candy Freeze-dried candy products sold under the Freeze Dried™ trademark, a textured/crunchy novelty format.
- Ricky Gels Branded gel candy products sold under the Ricky Gels™ trademark.
- Sour Crush Sour-flavored gel candy marketed to kids and sold under the Sour Crush™ trademark.
- Mellow Dog Marshmallow-format novelty candy product sold under the Mellow Dog™ trademark.
- Plis Coconut Lemonade Coconut-based lemonade beverage sold under the Plis® trademark as part of the Plis sub-brand.
- Plis Coconut Limeade Coconut-based limeade beverage sold under the Plis® trademark as part of the Plis sub-brand.
Quantifiable outcome
- Featured in The Shelby Report and Abasto Magazine - industry trade publications
- +1 more outcomes
Companies that use Ricky Joy
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ricky Joy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ricky Joy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nonprofit Organization in Palmira, ColombiaminorRicky Joy partners with a nonprofit organization in Palmira, Colombia to provide resources and support for children's education. This reflects the company's social responsibility commitment to giving back to the community and supporting sustainability efforts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ricky Joy competitors and assessment
Company assessmentBroad incumbents
- Mars Wrigley: Largest global confectionery company (Skittles, Starburst, M&M's, Snickers). Competes broadly with Ricky Joy in kids/family candy segments and controls significant convenience store and grocery shelf real estate that limits small brands' expansion opportunities.
- Ferrara Candy Company: Major non-chocolate confectionery manufacturer (Brach's, Trolli, SweeTarts, Nerds, Now and Later) with broad retail distribution. Comparable as a sugar/confectionery producer competing for the same shelf space and Hispanic consumer purchases, but at vastly greater scale and with deeper retailer relationships.
- The Hershey Company: Largest US confectionery company with broad kids-snack portfolio (including Sour Patch Kids, Skittles via Trademark). Competes with Ricky Joy for Hispanic family candy purchases and shelf space in convenience and grocery channels.
- Mondelez International (Sour Patch Kids): Global snacking giant and owner of Sour Patch Kids. Sour Patch competes directly with Ricky Joy Sour Crush gel and 3D gummies in the sour/kids candy segment with far larger marketing budgets and national distribution.
Direct peers
- Hi-Chew (Morinaga): Fruit-flavored chewy candy with strong appeal to Hispanic and broader US consumers. Comparable as a fruit-forward, chewy-texture candy competing in convenience and grocery channels against Ricky Joy's gummy and jelly lines.
- Haribo: Global gummy candy leader (Gold-Bears, Happy Cola). Direct peer in the gummy/3D-shaped candy space, particularly relevant for Ricky Joy's 3D Gummies line. Both target families and compete on novelty gummy formats, though Haribo operates at significantly larger scale.
- Jelly Belly Candy Company: Specialty jelly bean and gummy confectionery manufacturer with strong impulse-purchase retail presence. Directly comparable to Ricky Joy's Jelly Fruits and Freeze Dried SKUs in confectionery category and channel strategy.
- Perfetti Van Melle (Makers of Airheads): Manufacturer of Airheads and other novelty fruit-flavored chews. Comparable in targeting the same kids/family candy segment with non-chocolate, novelty-format products distributed through convenience and grocery channels.
Peers
- Spangler Candy Company: Family-owned US candy manufacturer (Dum Dums, Saf-T-Pops). Highly comparable as a privately held, family-owned regional-to-national candy company with DSD distribution and a multi-product novelty confectionery portfolio — closely matching Ricky Joy's operating model and scale.
Regional players
- Morley Candy Makers / Sanders Candy: Midwestern US candy manufacturer with regional retail distribution. Comparable as a regional CPG confectionery brand with multi-state footprint and DSD/wholesale relationships, providing a model for regional-to-national growth.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ricky Joy social profiles
Digital presenceRicky Joy compliance and trust
Trust signalCompliance1 record
Ricky Joy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ricky Joy leadership team
Management profileNumber of profiles
Profiles1 record
Ricky Joy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ricky Joy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ricky Joy
What does Ricky Joy do?
Ricky Joy develops, manufactures, and distributes fun and innovative kid-focused candy and beverage products primarily targeted at Hispanic families in the United States. The portfolio spans shelf-stable yogurt drinks, jelly-filled marshmallow cones (Mellow Cone), 3D gummies with liquid centers, freeze-dried candies, cotton candy (including chili chamoy varieties), jelly fruits, gel candies, and the Plis sub-brand of coconut-based lemonade/limeade beverages, sold through DSD distributors, supermarkets, convenience stores, and DTC e-commerce.
Is Ricky Joy a public or private company?
Ricky Joy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ricky Joy founded?
Ricky Joy was founded in 2007. It employs 11 to 50 people.
Where is Ricky Joy based?
Ricky Joy is headquartered in Cumming, United States, in the North America region.
How does Ricky Joy make money?
One revenue line is on record: consumer Product Sales.
Who are Ricky Joy's main competitors?
Broad incumbents on record are Mars Wrigley, Ferrara Candy Company, The Hershey Company and Mondelez International (Sour Patch Kids). Direct peers are Hi-Chew (Morinaga), Haribo, Jelly Belly Candy Company and Perfetti Van Melle (Makers of Airheads). Spangler Candy Company is listed as a peer. Morley Candy Makers / Sanders Candy is listed as a regional player.
Does Ricky Joy have an API?
No public API is recorded for Ricky Joy.
What industry is Ricky Joy in?
Ricky Joy's product category is Children's Confectionery & Flavored Beverages. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 31134 and its SIC code is 2060.