100state

What 100state does

100state is a 501(c)(3) nonprofit coworking space and entrepreneur hub founded in 2013 and headquartered on the seventh floor of a vintage building at 17 S. Fairchild St in downtown Madison, Wisconsin, one block off the Capitol Square. It is self-described as Wisconsin's largest coworking community and operates a single physical location following a consolidation from three earlier sites. The core offering is a tiered monthly membership: Day Pass, Student ($100/month), Pro Hot Desk ($150/month), Dedicated Desk ($275/month), and Private Office for 1–4 people ($850–$2,000/month), all on month-to-month terms. Members gain 24/7 keycard access to open workspace, three conference rooms, phone booths, a podcast/lounge room, a kitchen, high-speed WiFi, printing, and secure bike parking; the physical environment is differentiated by 12-foot ceilings, natural light, and rotating exhibitions from local artists under the 100arts program.

Beyond physical space, 100state runs community programming including Open Work Nights, 100 Seconds, The Pitching Hat, lunch-and-learns, and happy hours, plus the recurring Founders Circle Ignite 8-week entrepreneurial bootcamp (launched March 2025 in partnership with NHTI) and structured mentorship office hours via MERLIN Mentors. The revenue model is subscription-based membership fees processed through Moonclerk and Stripe, supplemented by usage-based conference room rentals to non-members via LiquidSpace and ancillary fees from art programming and event hosting. The GTM motion is community-led and event-driven, relying on referrals, public events, and content marketing rather than paid sales. Customers span early-stage founders, remote workers, solopreneurs, small business teams, creatives, and university students across diverse industries; notable member companies include Vchief (remote executive services), Markable (AI-powered retail analytics), and CEOs of Tomorrow (youth entrepreneurship nonprofit). The organization is governed as a charitable nonprofit with a board of directors, currently led by Executive Director Claudia Seidenberg, Creative Director Sam Christensen, and Community Manager Kelly Pagac.

Name

100state

Legal name

100state

Website

https://100state.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

100state is a Madison, Wisconsin-based 501(c)(3) nonprofit coworking space and entrepreneur hub offering tiered monthly memberships, event programming, mentorship, and an art program, serving startup founders, remote workers, creatives, and small business teams.

Ownership category

akta.pro rank

Product category

Coworking and Shared Office Space

NAICS

Facilities Support Services (561210)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Coworking Cafes / Work Cafes (THAFADAJ)

Keywords

• Coworking space memberships
• Shared office workspace
• Entrepreneur support programs
• Community events programming
• Creative studio facilities

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coworking Membership Fees: Monthly recurring revenue from multiple membership tiers including student, pro/hot desk, dedicated desk, and private office memberships. Month-to-month flexibility with no long-term contracts required.
2. Conference Room Rental: Revenue from non-member conference room bookings through LiquidSpace platform. Members receive free access to conference rooms as part of their membership.
3. Event Hosting and Programming: Fees from paid programming events hosted in the 10-person conference room and potential rental of space for external gatherings.
4. Art Programs (100arts): Artist-in-Residence program and art room usage fees for screen printing projects, workshops, and gallery events.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

100state sells month-to-month coworking memberships (Day Pass, Hot Desk, Dedicated Desk, Private Office, Student) that grant 24/7 access to a shared workspace in downtown Madison, including conference rooms, phone booths, podcast room, kitchen, printing, and high-speed WiFi. Beyond workspace, it delivers community programming (Open Work Nights, workshops, networking) and educational offerings such as the 8-week Founders Circle Ignite bootcamp in partnership with NHTI, alongside the 100arts gallery and screen-printing program.

Product overview

100state is a nonprofit coworking space and entrepreneur hub in Madison, Wisconsin offering a unified platform of flexible workspace memberships and entrepreneurial support programs. The core offering consists of physical workspace tiers (Day Pass, Hot Desk/Pro, Dedicated Desk, Private Office, and Student Membership) providing 24/7 access to open workspaces, conference rooms, phone booths, kitchen amenities, and high-speed WiFi. These are complemented by entrepreneurial programs including the Founders Circle Ignite 8-week bootcamp, community events (Open Work Nights, 100 Seconds, The Pitching Hat, Scotch O'Clocks), and the 100arts art program featuring exhibitions and artist residencies. The company operates as a 501(c)(3) nonprofit and is the largest coworking community in Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Desk Membership (Pro)

Quantifiable outcome

• Member testimonial reports $5M+ in funding raised by member companies through connections made at 100state

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Network for Health, Technology, and Innovation (NHTI)coreStrategic or Co-development Partner · 3 March 2025Co-development partnership powering the Founders Circle Ignite 8-week entrepreneurial bootcamp. NHTI provides program curriculum and resources while 100state provides physical space and community access. Session dates March 3rd - May 1st, 2025 with virtual Tuesday sessions and in-person Thursday sessions at 100state.
• MERLIN MentorscoreStrategic or Co-development PartnerMentorship partnership providing regular office hours every 2nd Tuesday of the month for member entrepreneurs to access experienced business mentors. Connects members with seasoned professionals for guidance on business development and startup challenges.
• Neider & BoucherminorOthersListed as community partner with logo displayed on 100state website partners section.
• Park BankminorOthersListed as community partner with logo displayed on 100state website partners section.
• Wisconsin Technology CouncilminorOthersListed as community partner with logo displayed on 100state website partners section. Organization supports formation and growth of high-tech companies in Wisconsin.
• Local Coffee RoastersminorOthersCoffee grounds provided through partnerships with local roasters. Members who want to contribute can sponsor a month of coffee for the space.
• Local Madison Art OrganizationsminorStrategic or Co-development Partner100arts program collaborates with Madison art community including Polka Press, The Bubbler (Madison Public Library art space), and individual artists who donated equipment to the art room.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Industrious: Premium flexible-office and coworking provider with a similar tiered membership model (coworking, private offices, suites) plus enterprise sales. Direct peer based on overlapping product, target SMBs and remote teams, and member-event-driven differentiation.
• WeWork: Global coworking and flexible office operator offering hot desks, dedicated desks, private offices, and member events. The category leader and most direct comparison for 100state's workspace-membership model, though at far larger scale.
• Convene: Premium coworking, meeting, and event space operator with curated programming. Comparable product/GTM overlap around work + events + community for professionals and teams.
• Galvanize: Tech-focused coworking + learning community combining workspace with entrepreneurial education. Closely analogous to 100state's combination of coworking + Founders Circle Ignite bootcamp.
• Spaces (by IWG): Design-led coworking and creative workspace brand within IWG's portfolio. Comparable to 100state in offering hot-desk and office memberships with a strong community/events emphasis in urban locations.

Regional players

• Starting Block Madison: Nonprofit entrepreneur support and coworking organization based in Madison, WI. Direct regional peer competing for the same Madison entrepreneur cohort and offering similar startup-focused programming.
• Sector67: Madison-based nonprofit makerspace and creative-tech community with workshop and studio access. Regional peer in the same Madison nonprofit/community ecosystem, overlapping on the creatives/maker segment.

Emerging players

• Workplaceless: Remote-work and distributed-team enablement platform. Comparable as a community/workspace resource for remote and distributed professionals, intersecting on 100state's remote-worker segment.
• Workantile: Independent coworking community emphasizing collaborative workspaces with member events. Comparable to 100state's community-led, event-driven GTM in the same SMB/entrepreneur segment.

Broad incumbents

• Regus / IWG: Largest global flexible-workspace operator (parent of Spaces, HQ, Signature). Broad incumbent offering coworking, virtual offices, and meeting rooms across thousands of locations — the macro backdrop 100state competes within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/100state
• YouTubeyoutube.com/100state
• Facebookfacebook.com/100state
• LinkedInlinkedin.com/company/100state
• Instagraminstagram.com/100state

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100state