AnimaPlus

What AnimaPlus does

AnimaPlus (legal entity: Groupe vétérinaire AnimaPlus Inc.) is a Quebec-based veterinary services group operating approximately 10 animal hospitals and clinics across five regions of the province: Montréal, Capitale-Nationale, Estrie, Montérégie, and Outaouais. The group delivers comprehensive small-animal and exotic veterinary care including preventive examinations, vaccinations, dental care, diagnostic imaging, in-house laboratory testing, laser and orthopedic surgery (with isoflurane anesthesia and Doppler/oximeter monitoring), physiotherapy, microchipping, grooming, and boarding, supported by an emergency referral network. Each clinic operates a co-branded online storefront via the MaVitrineVétérinaire platform for pet food, medications, treats, and supplies, and the Laurier location holds AAHA accreditation evaluated against more than 900 quality criteria.

The business model is a B2C professional services roll-up monetized through per-visit consultations, surgical procedures, and ancillary services, supplemented by e-commerce pet supply sales. Specific consultation pricing is not publicly disclosed; transactions are pay-as-you-go with cancellation/no-show fees ($53 for missed appointments, $131 for missed surgery appointments) and third-party financing via PetCard for larger procedures. Customer acquisition is direct via the group website, clinic-level Facebook pages, blog content marketing, and community events. Headcount sits in the 51-100 range with roughly 10-12 professionals per hospital (veterinarians, technicians, receptionists).

The group is wholly owned by VetStrategy, a Canadian veterinary services consolidator backed by Persistence Capital Partners (2012), with registered offices in Woodbridge, Ontario. AnimaPlus represents a regional sub-platform within VetStrategy's broader national network, formed primarily through acquisitions including the Moffet/Beauport hospital (December 2014) and Neufchatel clinic (August 2015). Recent restructuring includes the temporary closure of the Rock Forest clinic in September 2025 and a scheduled merger of the Sainte-Brigitte office into Beauport in May 2026, indicating portfolio optimization rather than expansion at the Quebec unit level.

Name

AnimaPlus

Legal name

Groupe veterinario AnimaPlus Inc.

Website

https://anima-plus.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

AnimaPlus operates a network of approximately 10 veterinary hospitals and clinics across Quebec, providing preventive care, surgery, diagnostics, grooming, and boarding services to individual pet owners of cats, dogs, and exotic animals under parent company VetStrategy.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (54194)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC)

Keywords

• Veterinary care services
• Animal hospital network
• Pet healthcare
• Companion animal medicine
• Veterinary clinic operations

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Veterinary Consultation and Treatment Services: Direct veterinary services including examinations, diagnostics, treatments, surgeries, dental care, vaccinations, and preventive care for cats, dogs, and exotic animals at 10 hospital/clinic locations.
2. Online Pet Supply Store: Each clinic operates an online store (MaVitrine Vétérinaire) for pet food, treats, toys, and supplies with home delivery or clinic pickup options.
3. Grooming Services: Professional grooming services including brushing, haircuts, detangling, claw clipping, ear treatments, and grooming under anesthesia for difficult pets.
4. Boarding Services: Pet boarding services offered at select locations such as Laurier Anima-Plus Veterinary Hospital.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AnimaPlus operates a network of 10 veterinary hospitals and clinics across Quebec, delivering comprehensive animal healthcare for cats, dogs, and exotic animals. Services span preventive care, vaccinations, diagnostic imaging, in-house laboratory testing, laser and orthopedic surgery, dental care, senior wellness screening, microchipping, grooming, and boarding. Each location operates its own online pet supply store (MaVitrine Vétérinaire) offering food, medications, treats, and supplies for home delivery or clinic pickup.

Product overview

AnimaPlus Veterinary Group operates as a unified network of 10 veterinary hospitals and clinics across Quebec, Canada. The core offering consists of comprehensive veterinary healthcare services including preventive care, surgeries, dental care, vaccinations, nutrition counseling, and emergency services for cats, dogs, and exotic animals. The group also offers supplementary services including senior wellness screenings, microchipping, grooming, and boarding. An online store powered by MaVitrineVétérinaire enables pet owners to purchase supplies. The network is operated under parent company VetStrategy and includes AAHA-accredited facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AnimaPlus Veterinary Hospitals & Clinics A network of 10 veterinary hospitals and clinics across Quebec delivering comprehensive animal healthcare — preventive care, surgeries, dental care, vaccinations, diagnostics, and emergency referrals — for cats, dogs, and exotic animals.
• Senior Pet Wellness Screening

Quantifiable outcome

• Senior wellness screening recommended every 6-12 months for pets 7+ years old can lead to early disease detection and improved quality of life
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Capital City Specialty & Emergency Animal HospitalcoreStrategic or Co-development PartnerAfter-hours emergency referral partner for the Outaouais region. Located at 747 Silver Seven Rd, Kanata, ON K2V 0H1. Phone: 613-244-7387. Provides emergency services when AnimaPlus Regional Hospital is closed.
• Animal Emergency & Specialty Hospital OttawacoreStrategic or Co-development PartnerEmergency referral partner for Gatineau Anima-Plus Veterinary Hospital. Located at 1155 Lola St #201, Ottawa, ON K1K 4C1. Phone: 613-745-0123. Provides after-hours emergency care.
• Centre vétérinaire DaubignycoreStrategic or Co-development PartnerEmergency referral partner for Beauport and Sainte-Brigitte locations. Located at 3405 boul. Wilfrid-Hamel, Québec (QC) G1P 2J3. Phone: 418-872-5355. Provides after-hours emergency services.
• Hôpital vétérinaire Vieux VillageminorStrategic or Co-development PartnerTemporary partner during Rock Forest clinic closure. Located at 2850 chemin Saint-Roch S, Sherbrooke, Québec J1N 2T3. Phone: 819-864-6924. Handles prescription renewals, medication pick-ups, food orders, and medical records during closure.
• Carrefour Santé AnimaleminorStrategic or Co-development PartnerEmergency partner for Rock Forest clinic area. Located at 4700 Boulevard de Portland, Suite 600, Sherbrooke, QC J1L 0H6. Phone: 819-562-4448. Offers overnight emergency services outside regular hours.
• Clinique Vétérinaire de Santé Animale de l'EstrieminorStrategic or Co-development PartnerEmergency partner for Rock Forest clinic area. Located at 935 Rue Galt Est, Sherbrooke, Québec J1G 1Y6. Phone: 819-564-1186. Alternative emergency option for the region.
• PetCard FinancingminorOthersThird-party pet financing service (ifinancecanada.com/fr/petcard-financement-veterinaire/). Enables pet owners to finance veterinary procedures and treatments through installment payments.
• American Animal Hospital Association (AAHA)coreOthersInternational association of over 36,000 veterinary practices. Founded in 1933, AAHA is the only professional association recognizing excellence in veterinary hospitals in Canada and the US. Evaluates practices on 900+ criteria including quality of care, diagnosis, pharmacy, medical records, and business management.
• VetStrategycoreOthersParent company operating AnimaPlus website. Registered address: 7000 Pine Valley Drive, Suite 201, Woodbridge, ON L4L 4Y8. Manages the veterinary group network across Canada.
• IDEXX LaboratoriescoreTechnology or IntegrationReference laboratory used for senior wellness screening tests. IDEXX provides complete chemistry profiles including SDMA Test and electrolytes, CBC tests, and urinalysis for diagnostic testing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• BluePearl Veterinary Partners: Mars-owned specialty and emergency veterinary hospital network; overlaps with AnimaPlus's orthopedic surgery and exotic services, and acts as a specialty referral counterpart for general practice clinics.
• Ethos Veterinary Health: Specialty and emergency veterinary hospital consolidator with locations across the US; comparable only at the specialty service line that overlaps with AnimaPlus's surgical offerings.

Direct peers

• PetVet Care Centers: PE-backed companion animal general practice and specialty vet consolidator; comparable regional multi-clinic model targeting premium pet-owner segments akin to AnimaPlus's Quebec hospitals.
• Thrive Pet Healthcare: General practice and specialty veterinary group formed via Pathway Vet Alliance; comparable PE-backed multi-clinic roll-up serving similar companion animal clients.
• IHC Veterinary (formerly IHC Pet Healthcare): Canadian general practice veterinary clinic consolidator operating multiple Ontario clinics under a unified brand model similar to AnimaPlus's Quebec network.
• VetStrategy: AnimaPlus's parent company, VetStrategy operates the largest Canadian veterinary clinic consolidator with 200+ general practice and specialty hospitals across Canada; AnimaPlus is one of its Quebec regional networks and shares the same M&A roll-up model.

Broad incumbents

• Banfield Pet Hospital: Mars-owned pet hospital chain with 1,000+ locations, primarily co-located inside PetSmart stores; serves the same companion animal preventive care niche at massive scale.
• VCA Animal Hospitals (Mars Veterinary Health): Mars-owned network of 1,000+ general practice and specialty hospitals across North America; broader incumbent offering the same companion animal services under a recognized global brand.
• National Veterinary Associates (NVA): One of the largest veterinary consolidators in North America with 1,000+ companion animal hospitals; operates the same multi-clinic roll-up playbook that AnimaPlus follows under VetStrategy.
• PetSmart Veterinary Services: PetSmart operates in-store veterinary clinics through partnerships (e.g., VetIQ) across North America; serves the same pet-owner D2C segment via a retail-anchored model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnimaplusRockForest
• Xx.com/anima_plus
• LinkedInlinkedin.com/company/anima-plus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnimaPlus