Tucci Learning Solutions

What Tucci Learning Solutions does

Tucci Learning Solutions, Inc. is a private Applied Behavior Analysis (ABA) services and education company headquartered in Marina, California, founded in 1991 by the late Vicci Tucci (1949-2024). Following Vicci Tucci's death in 2024 and her earlier 2020 step-back from daily operations, the company operates under an executive team of Kristen Wood (Program Manager), Rae-Ann Arevalo (Director of Staff Development), and Christina Lovaas (Clinical Director & Chief Behavioral Officer). The company provides direct ABA therapy and coaching to individuals with autism spectrum disorder and other developmental disabilities, primarily across California with international reach through virtual coaching. Service lines include in-home ABA for birth-to-three, school-age children and adults, school-based ABA, early intervention (Early Start), social skills programs, BCBA supervision, and worldwide virtual coaching delivered via ZOOM across six California regional teams (Monterey, South Monterey County, Santa Clara, Santa Cruz, Tuolumne) plus Texas.

The company's core intellectual property is the Competent Learner Model (CLM), a 35+ year methodology combining ABA, precision teaching, and direct instruction, organized around seven repertoires (Talker, Listener, Observer, Reader, Problem Solver, Writer, Participator) and delivered through six integrated solutions (Curriculum, Course of Study, Performance Assessments, Action Management, Coaching, CLM Collaborative Consultation). Supporting technology includes CLMMIS, a FERPA-compliant management information system for learner progress tracking, the proprietary Worksheets for Selecting and Designing Contingencies publication, and the in-development Fluency Flashcard App. CLM is being translated into Spanish, Chinese Simplified, Italian, French, and Arabic to support international dissemination.

Revenue is generated through a hybrid model: insurance-funded direct services via in-network status with eight major carriers (Aetna, Anthem BCBS, Beacon, Blue Shield, Cigna, Magellan, Medi-Cal, United Healthcare), California Regional Center contracts (San Andreas and Valley Mountain), private-pay options, online Course of Study units, CEU sales (under BACB ACE Provider authorization), and subscription products distributed through wholly-owned subsidiaries CLM Center of Excellence, the eLearning Store, and the Worldwide Coaching Network. Marketing is community-led and consultative, leveraging parent groups, regional center referrals, insurance benefit verification, and presence at conferences including the 2025 ABAI International Conference in Lisbon. The company is privately held, with no disclosed external funding or revenue figures.

Name

Tucci Learning Solutions

Legal name

Tucci Learning Solutions, Inc.

Website

https://tuccionline.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Tucci Learning Solutions is a private ABA therapy and education company providing direct Applied Behavior Analysis services, the proprietary Competent Learner Model (CLM), and virtual coaching to families, schools, and California Regional Centers serving individuals with autism and developmental disabilities.

Ownership category

akta.pro rank

Product category

ABA Therapy and Behavioral Health Services

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDAKAHAN

ABA Curriculum, Materials & Data Collection Tools (Non-EdTech Content)

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

SECONDARYEDAKAHAE

ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R)

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

SECONDARYEDAKAHAG

Parent/Caregiver Training & Family Consultation (ABA)

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

SECONDARYEDACAFAE

Behavioral Therapy (ABA/ESDM/Positive Behavior Support)

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

SECONDARYEDAKAHAJ

Social Skills, Play Skills & Group ABA Programs

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

SECONDARYEDAKAHAI

ABA Staff Training & RBT/Paraprofessional Support Services

Education/Special Education & Learning Support Services/Behavioral Intervention & Applied Behavior Analysis (ABA)

SECONDARYEDAKAKAM

Autism Assistive Technology & Learning Tools (Educational)

Education/Special Education & Learning Support Services/Autism Support Services (Educational)

Keywords

• ABA therapy services
• Applied behavior analysis
• Autism intervention
• Developmental disabilities support
• Competent learner model

Headquarters

HQ city

Marina

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance-funded ABA Services: The majority of home-based ABA services are funded through health insurance. The company is in-network with most major insurance providers including Aetna, Anthem BCBS, Beacon, Blue Shield, Cigna, Magellan, Medi-Cal, United Healthcare, and others. They verify treatment benefits directly for families.
2. California Regional Center Funding: Access to home programs may be funded through local California Regional Centers (specifically San Andreas Regional Center and Valley Mountain Regional Center mentioned). Regional centers provide funding for individuals with developmental disabilities.
3. Private Pay Services: Families can opt for private pay options for ABA services not covered by insurance or regional center funding.
4. CLM Course of Study Online Units: Online educational units for ABA professionals, school/district team members, and families to study and implement CLM principles. Revenue from course access and materials.
5. Worldwide Coaching Network Services: Virtual ABA coaching services provided through the eLearning Store, including CLM coaching, precision teaching coaching, parent/family coaching, and supervision for behavior analyst trainees.
6. Publications and Products: Sale of 'Worksheets for Selecting and Designing Contingencies' manual (available in digital edition with embedded video content through iTunes). Fluency Flashcard App subscriptions (6, 12, 24 month options).
7. Continuing Education Units (CEUs): Type II CEUs available for each unit of the Competent Learner Model Course of Study through the eLearning Store's CEUs Online page.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Tucci Learning Solutions provides Applied Behavior Analysis (ABA) direct services and coaching for individuals from birth through adulthood diagnosed with autism and developmental disabilities. Its proprietary methodology, the Competent Learner Model (CLM), combines ABA, precision teaching, and direct instruction to build seven core learning repertoires, delivered through in-home, school, and community settings and supported by online courses, CEUs, and a proprietary management information system (CLMMIS).

Product overview

Tucci Learning Solutions provides a comprehensive ABA service and educational framework centered on the Competent Learner Model (CLM), an intensive individualized teaching methodology developed over 35 years. The company offers a portfolio of interconnected products and services including the CLM Course of Study (online training units), CLMMIS (management information system for tracking learner progress), the Worksheets for Selecting and Designing Contingencies (procedural documentation tool), and the Fluency Flashcard App (educational technology for fluency building). Service offerings include in-home ABA services, school-based support, early intervention, social skills programs, worldwide virtual coaching via ZOOM, and BCBA supervision. The ecosystem is supported by the CLM Center of Excellence for global dissemination and The eLearning Store as the commercial distribution platform. The company is an authorized BACB ACE Provider offering continuing education units.

Differentiator

Problem solved

Functional benefit

Brands

• Competent Learner Model (CLM): A non-coercive, play-based ABA teaching program designed to build cooperation and understanding across school and home programs, focusing on seven core repertoires: Talker, Listener, Observer, Reader, Problem Solver, Writer, and Participator
• In Home ABA Services
• Social Skills Program
• Worldwide Coaching Network
• CLM Course of Study
• CLMMIS - Competent Learner Model Management Information System
• Worksheets for Selecting and Designing Contingencies
• Fluency Flashcard App

Products and services

• In Home ABA Services Home-based ABA services for birth to 3, school-age children, and adults with autism, developmental disabilities, and challenging behavioral difficulties. Individualized treatment plans are developed by Board Certified Behavior Analysts after extensive evaluation and delivered in family homes, funded through insurance, California Regional Centers, or private pay.
• School Services School-based ABA services supporting students with IEPs and challenging behaviors through highly trained teams who develop missing repertoires needed for success in learning environments. Includes CLM implementation support for school districts and special education departments.
• Early Start Services Early intervention ABA services for children with special needs birth through 36 months, focusing on social-emotional development with parent/caregiver support and training.
• Social Skills Program Comprehensive social skills program focusing on understanding emotions, peer-directed activities, and building self-management repertoires through evidence-based interventions.
• Worldwide Coaching Network Virtual coaching service providing family members and educators access to Competent Learner Model trained Coaches via ZOOM, offering expertise in Applied Behavior Analysis, Precision Teaching, and Speech & Language development for clients worldwide.
• Competent Learner Model Implementation Structured implementation program providing one-on-one coaching for behavior analytic skill acquisition, staff training, and curriculum support for school districts and special education departments adopting the Competent Learner Model.
• BCBA Supervision Supervision services for aspiring behavior analysts and assistant behavior analysts in training, grounded in the Competent Learner Model framework with experienced BCBA mentors.
• Continuing Education Units (CEUs) Type II CEUs available for each unit of the Competent Learner Model Course of Study, authorized through the CLM Center of Excellence as a BACB ACE Provider.
• Competent Learner Model (CLM) Intensive, individualized teaching methodology based on ABA, precision teaching, and direct instruction that builds a bridge of cooperation and understanding across school and home programs through six core solutions (Curriculum, Course of Study, Performance Assessments, Action Management, Coaching, and Collaborative Consultation) targeting seven core learning repertoires.
• CLM Course of Study Online unit series that enables ABA professionals, school team members, and family members to study and simultaneously implement CLM principles and practices across all learning environments.
• CLMMIS - Competent Learner Model Management Information System FERPA-compliant online management information system providing centralized folder access for a learner's program team to record and monitor progress through CLM-based individual treatment plans, including assessment tools (CLRA), reinforcer survey, scoped/sequenced curriculum with placement test, job aids, and data collection.
• Worksheets for Selecting and Designing Contingencies Proprietary publication compiling contingencies for achieving ethical change in problematic behavior, serving as a tool for standardizing communication and documentation of procedures in ABA services. Available in digital edition with embedded video content through iTunes.
• Fluency Flashcard App Web-based application for creating flashcard decks to learn terms to fluency across educational platforms, from BCBA exam preparation to math facts practice, developed by Vicci Tucci and Dr. Kent Johnson.

Quantifiable outcome

• Completion of CLM Curriculum Level 2 prepares learners for kindergarten or beginning first grade level sophistication
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• The Competent Learner Model (official website)coreStrategic or Co-development PartnerThe CLM website (thecompetentlearnermodel.org) is the official site for the Competent Learner Model developed by Vicci Tucci. It serves as a central resource for CLM information and connects to Tucci Learning Solutions.
• CLM Center of ExcellencecoreStrategic or Co-development PartnerPromotes and supports global CLM dissemination. Connects people, training, implementation resources, and research opportunities. Run by Cathy Scutta, OTD, OTR/L, BCBA-D. Division of Tucci Learning Solutions.
• The eLearning StorecoreChannel Partner/ Reseller/ DistributorOffers Competent Learner Model and other ABA products and services including courses, coaching, CEUs, and publications. Houses the Worldwide Coaching Network for virtual ABA coaching services.
• ABAI (Association for Behavior Analysis International)majorStrategic or Co-development PartnerProfessional organization where TUCCi team members present research. Christina Lovaas presenting at 2025 International Conference in Lisbon. Vicci Tucci was involved with the Behavior Development Special Interest Group (DEV SIG).
• Insurance Providers (Aetna, Anthem BCBS, Beacon, Blue Shield, Cigna, Magellan, Medi-Cal, United Healthcare, and others)coreChannel Partner/ Reseller/ DistributorIn-network insurance providers allowing families to access ABA services through insurance funding. Company verifies treatment benefits directly for families.
• California Regional Centers (San Andreas Regional Center, Valley Mountain Regional Center)coreChannel Partner/ Reseller/ DistributorRegional centers in California that provide funding for individuals with developmental disabilities, enabling access to TUCCi's home-based ABA programs.
• Morningside AcademyminorStrategic or Co-development PartnerOrganization founded by Dr. Kent Johnson (co-developer of Fluency Flashcard App). TUCCi staff have received scholarships to Morningside Summer Institute. Morningside Academy operates scientifically-driven catch-up programs for children.
• ABT Institute (Dubai)minorStrategic or Co-development PartnerInternational CLM implementation partner in Dubai, founded by Nipa Bhuptani. Represents TUCCi's global reach for ABA therapy services.
• Pennsylvania Department of Education / PaTTANminorStrategic or Co-development PartnerProduced videos documenting CLM implementation impact. PaTTAN (Pennsylvania Training and Technical Assistance Network) provides resources supporting CLM dissemination.
• West Virginia UniversityminorStrategic or Co-development PartnerTUCCi BCBA Yvonne Su has earned multiple CLM micro-credential badges through WVU's programs. Partnership provides professional development pathways for staff.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CARD (Center for Autism and Related Disorders): One of the largest US providers of ABA therapy services for children with autism, operating a multi-state clinic and in-home service model that directly mirrors TUCCi's regional in-home ABA delivery, including insurance-funded and school-district partnerships.
• Autism Learning Partners: Multi-state ABA services provider offering in-home, center-based, and school-based programs for children with autism. Similar payer mix (insurance-funded) and BCBA-supervised service model make it a directly comparable regional ABA operator.
• LEARN Behavioral: National ABA provider delivering home-based and center-based services for children with autism, with significant BCBA/RBT staffing and proprietary clinical curricula — comparable in scale and service breadth to TUCCi.
• Hopebridge: Multi-state pediatric therapy provider offering ABA, occupational, and speech therapy. Operating a hybrid in-home/center model with insurance contracts comparable to TUCCi's regional ABA delivery footprint.
• Behavioral Innovations: Multi-state ABA provider delivering center-based and home-based services with proprietary clinical programs and BCBA-led teams. Directly comparable in service model, payer mix, and pediatric autism focus.
• Centria Healthcare: National provider of ABA therapy and pediatric home health services for children with autism, with insurance-funded and school-district contracts that overlap directly with TUCCi's payer and customer base.
• The Autism Therapy Group: Mid-sized ABA therapy provider offering in-home and clinic-based services with a comparable BCBA-supervised service model and payer mix, albeit with a more concentrated geographic footprint than TUCCi.
• Trumpet Behavioral Health: ABA services organization delivering home-, school-, and clinic-based programs for individuals with autism, with multi-state presence and insurance-network contracts comparable to TUCCi's regional model.

Broad incumbents

• Morningside Academy: Founded by Dr. Kent Johnson (co-developer of TUCCi's Fluency Flashcard App), Morningside Academy operates scientifically-driven catch-up programs using precision teaching and direct instruction — the same instructional traditions underpinning CLM. Closely aligned methodology and an existing partnership make it a strategic peer rather than a market competitor.

Others

• Endicott College ABA Programs / Bay Path University: University-affiliated ABA training and BCBA preparation programs that overlap with TUCCi's CEU, BCBA supervision, and Course of Study offerings. Comparable as an educational/training provider in the ABA professional-development ecosystem rather than direct service competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TUCCiTeamRocks
• LinkedInlinkedin.com/company/tucci-learning-solutions
• Instagraminstagram.com/tucci_learning_solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tucci Learning Solutions