Sierra Meat

What Sierra Meat does

Sierra Meat & Seafood is a Reno, Nevada-based meat and seafood processor and distributor founded in 1934 and operated by the Flocchini family across multiple generations, with company roots tracing to the 1890 establishment of Durham Meat Company. The company operates a 50,000 sq ft USDA-inspected, SQF Level 2-certified processing facility and distributes premium proteins — beef, pork, lamb, poultry, seafood, and specialty game meats including bison, elk, venison, wild boar, and Wagyu — to foodservice operators (restaurants, casinos, resorts), retailers, specialty markets, and export channels. Sierra serves 1,000+ active partners as the operating entity and is part of the Durham Meat & Seafood Group, which unites seven regional and specialty protein companies under shared quality standards spanning the Western U.S. with nationwide and export reach.

Revenue is generated through four primary streams: direct protein sales to foodservice operators and retailers, private label and co-packing manufacturing for retail brands, custom cutting and processing services for chefs and distributors, and licensed distribution of premium branded programs (most notably Certified Angus Beef, where Sierra has held distributor status for over 40 years). Pricing is quote-based B2B, determined by product type, volume, customization, and delivery requirements. Go-to-market combines enterprise field sales with dedicated foodservice specialists, regional next-day pickup for Reno/Tahoe customers, retail partner channels carrying the family's brand portfolio (Durham Ranch, Flocchini Family Provisions, MacDonald Meat, Seattle Fish, Lombardi Brothers, Taquoma Ranches), and an export department handling international logistics and certifications.

The company has expanded through a sequence of acquisitions and partnerships: the 1965 purchase of a 55,000-acre bison ranch in Wyoming, the 1986 acquisition of Sierra Meat Company, the 2006 seafood expansion and rebrand, the 2014 Strube Ranch Wagyu supply partnership, the 2015 Sausage Factory acquisition (rebranded Flocchini Family Provisions), and the 2018 strategic partnership with Founders Group of Food Companies. Sierra maintains certifications including USDA inspection, SQF Level 2, BRCGS, HACCP, MSC sustainable seafood, USDA Organic, and Prop 12 compliance. The most recent positioning reflects a multi-generational family enterprise (four fourth-generation, five fifth-generation, and one second-generation family members actively working in the business) partnering with institutional capital to scale while retaining family leadership and operational heritage.

Name

Sierra Meat

Legal name

Sierra Meat & Seafood

Website

https://sierrameat.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Sierra Meat & Seafood is a family-owned Reno, Nevada-based meat and seafood processor and distributor founded in 1934, serving chefs, casinos, resorts, retailers, and export markets across the Western U.S. with premium and specialty proteins under the Durham Meat & Seafood Group.

Ownership category

akta.pro rank

Product category

Foodservice Meat and Seafood Distribution

NAICS

Meat Processed from Carcasses (311612), Seafood Product Preparation and Packaging (31171), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)

Keywords

• Meat distribution services
• Seafood supply
• Private label processing
• Foodservice protein supply
• Custom meat processing

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Meat and Seafood Product Sales: Direct sales of premium proteins including beef, pork, lamb, poultry, seafood, and specialty game meats to foodservice and retail customers. Products processed in-house at USDA-inspected facility.
2. Private Label Programs: Custom private label and co-packing manufacturing for retailers and brands. Includes Prop 12 and labeling compliance, custom packaging formats, and flexible order volumes.
3. Custom Cutting and Processing Services: Custom-cutting programs for chefs and distributors requiring specific portion sizes and specifications. On-demand or standing orders with culinary-trained specialist support.
4. Distribution Services: Distribution of Certified Angus Beef and other premium branded proteins. Licensed distributor status provides access to premium product lines.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sierra Meat & Seafood manufactures and distributes premium meat and seafood products (beef, pork, lamb, poultry, seafood, and specialty game meats) for chefs, restaurants, casinos, resorts, retailers, and national distributors from its USDA-inspected, SQF-certified facility in Reno, Nevada. The company offers custom cutting and portion-controlled programs, private-label and co-packing manufacturing, Certified Angus Beef licensed distribution, and nationwide plus export logistics. It also provides a next-day pickup service for Reno/Tahoe area customers through direct sales channels.

Product overview

Sierra Meat & Seafood is a family-owned meat and seafood supplier operating as part of the Durham Meat & Seafood Group. The company operates a 50,000 sq ft USDA-inspected, SQF-certified facility in Reno, Nevada, offering a comprehensive portfolio of protein products across multiple sub-brands. The core Sierra brand provides regional expertise and national reliability serving the Western U.S., while subsidiary brands including Durham Ranch Specialty Proteins (Bison, Wagyu, Elk, Venison, Wild Boar), Flocchini Family Provisions (handcrafted sausages and deli meats), MacDonald Meat Company (Pacific Northwest premium beef), Seattle Fish Company (sustainable seafood), Lombardi Brothers Meats (premium meats), and Taquoma Ranches (heritage beef) extend coverage across specialty categories. The company also offers Certified Angus Beef distribution, private label/co-packing programs, and Mediterranean imports through Delizie Foods.

Differentiator

Problem solved

Functional benefit

Brands

• Durham Ranch: Natural and sustainable specialty proteins since 1965. America's leading name in specialty and game meats — Bison, Wagyu, Elk, Venison and Wild Boar.
• Flocchini Family Provisions
• MacDonald Meat Company
• Seattle Fish Company
• Lombardi Brothers Meats
• Taquoma Ranches
• Durham Meat & Seafood

Products and services

• Custom Cutting and Processing Services Custom-cutting programs that portion meats to chef- or distributor-specified sizes and specs, supported by culinary-trained specialists and on-demand or standing-order fulfillment. Designed for chefs, restaurants, casinos, and distributors needing precise portion control and menu consistency.
• Private Label and Co-Packing Program Private-label and co-packing manufacturing service for retailers and brands, providing custom packaging formats, flexible order volumes, Prop 12 and labeling compliance, and retail-grade processing from Sierra's USDA-inspected facility.
• Certified Angus Beef Licensed Distribution Award-winning Certified Angus Beef manufacturing and distribution program delivered under a 40+ year licensed distributor partnership, providing consistent marbling and flavor for foodservice and retail customers nationwide.
• Durham Ranch Specialty Proteins Specialty protein offering covering Bison, Wagyu, Elk, Venison, and Wild Boar, sustainably sourced and supplied to chefs, restaurants, and specialty retailers seeking differentiated, story-driven proteins.
• Durham Ranch Wagyu Program Premium American Wagyu beef program under the Durham Ranch specialty proteins brand, supplied in partnership with Strube Ranch in Texas and offering consistent Wagyu cuts and portion options.
• Dry-Aged Beef Program Custom dry-aged beef offering portioned and packed to customer specifications for chefs and retail customers seeking enhanced flavor profiles.
• Seafood & Sushi Program Responsibly sourced fresh and frozen seafood from trusted fisheries, including line-caught halibut and flash-frozen shrimp, with MSC-certified sustainable sourcing for chefs and retailers.
• Pork Program Heritage-breed pork including Berkshire and Duroc with Prop 12-ready options, offered with custom pack sizes and portion control for menus and retail.
• Lamb & Veal Program Domestic and imported lamb and veal sourced from the U.S., New Zealand, and Australia under humane practices, available in portion-controlled cuts for chefs.
• Poultry & Game Birds Program Premium poultry and game bird products ranging from free-range chicken and turkey to pheasant, quail, and duck, supplied to foodservice kitchens.
• Delizie Foods Mediterranean Imports Import program sourced through Delizie Foods that delivers Mediterranean staples including olive oil, cured meats, pastas, and sauces to chefs, expanding the pantry of authentic global flavors available through Sierra.
• Export Distribution Services International export of certified proteins handled by a specialized Durham Group export department that manages international logistics, documentation, and certifications for global distribution partners.
• Reno/Tahoe Next-Day Pickup Service Direct-to-customer next-day pickup service for Reno and Tahoe-area customers who order by phone (775-322-4073) by 3:00 PM, with pickup available between 10am-3pm the following business day.

Quantifiable outcome

• 99% order fulfillment accuracy
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Founders Group of Food CompaniescoreStrategic or Co-development Partner · 1 January 2018Strategic partnership formed in 2018 to support continued expansion while preserving family leadership and operational values. The Flocchini family partnered with Founders Group of Food Companies to enable growth while maintaining the company's heritage and commitment to quality.
• Strube RanchcoreStrategic or Co-development Partner · 1 January 2014Strube Ranch in Texas became a dedicated Wagyu beef supplier and partner within the Durham Ranch Wagyu program in 2014. This partnership strengthened premium beef programs by providing consistent access to high-quality Wagyu genetics and raising practices.
• Andy DuncanminorStrategic or Co-development Partner · 1 January 1990Partnership established in 1990 with Andy Duncan to introduce farm-raised New Zealand elk and venison to the U.S. market, growing the Durham Ranch brand of Natural & Sustainable proteins.
• Certified Angus BeefcoreOEM/ Whitelabel/ Licensing PartnerSierra is an award-winning Certified Angus Beef manufacturer and distributor with over 40 years of experience. Licensed to process and distribute Certified Angus Beef products with consistent marbling and flavor from the world's most recognized beef brand.
• Delizie FoodsminorChannel Partner/ Reseller/ DistributorThrough Delizie Foods, Sierra imports exceptional Mediterranean staples including olive oil, cured meats, pastas, and sauces, connecting chefs with authentic global flavors as part of the Mediterranean Imports program.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sierrameat
• Xx.com/sierrameat
• Facebookfacebook.com/sierrameat
• LinkedInlinkedin.com/company/2980402

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Meat