Sierra Meat
Sierra Meat & Seafood is a family-owned Reno, Nevada-based meat and seafood processor and distributor founded in 1934, serving chefs, casinos, resorts, retailers, and export markets across the Western U.S. with premium and specialty proteins under the Durham Meat & Seafood Group.
- Company typePrivate
- Founded1934
- HeadquartersReno, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sierra Meat does
Sierra Meat & Seafood is a Reno, Nevada-based meat and seafood processor and distributor founded in 1934 and operated by the Flocchini family across multiple generations, with company roots tracing to the 1890 establishment of Durham Meat Company. The company operates a 50,000 sq ft USDA-inspected, SQF Level 2-certified processing facility and distributes premium proteins — beef, pork, lamb, poultry, seafood, and specialty game meats including bison, elk, venison, wild boar, and Wagyu — to foodservice operators (restaurants, casinos, resorts), retailers, specialty markets, and export channels. Sierra serves 1,000+ active partners as the operating entity and is part of the Durham Meat & Seafood Group, which unites seven regional and specialty protein companies under shared quality standards spanning the Western U.S. with nationwide and export reach.
Revenue is generated through four primary streams: direct protein sales to foodservice operators and retailers, private label and co-packing manufacturing for retail brands, custom cutting and processing services for chefs and distributors, and licensed distribution of premium branded programs (most notably Certified Angus Beef, where Sierra has held distributor status for over 40 years). Pricing is quote-based B2B, determined by product type, volume, customization, and delivery requirements. Go-to-market combines enterprise field sales with dedicated foodservice specialists, regional next-day pickup for Reno/Tahoe customers, retail partner channels carrying the family's brand portfolio (Durham Ranch, Flocchini Family Provisions, MacDonald Meat, Seattle Fish, Lombardi Brothers, Taquoma Ranches), and an export department handling international logistics and certifications.
The company has expanded through a sequence of acquisitions and partnerships: the 1965 purchase of a 55,000-acre bison ranch in Wyoming, the 1986 acquisition of Sierra Meat Company, the 2006 seafood expansion and rebrand, the 2014 Strube Ranch Wagyu supply partnership, the 2015 Sausage Factory acquisition (rebranded Flocchini Family Provisions), and the 2018 strategic partnership with Founders Group of Food Companies. Sierra maintains certifications including USDA inspection, SQF Level 2, BRCGS, HACCP, MSC sustainable seafood, USDA Organic, and Prop 12 compliance. The most recent positioning reflects a multi-generational family enterprise (four fourth-generation, five fifth-generation, and one second-generation family members actively working in the business) partnering with institutional capital to scale while retaining family leadership and operational heritage.
Sierra Meat firmographics
Firmographics- Name
- Sierra Meat
- Legal name
- Sierra Meat & Seafood
- Website
- https://sierrameat.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sierra Meat & Seafood is a family-owned Reno, Nevada-based meat and seafood processor and distributor founded in 1934, serving chefs, casinos, resorts, retailers, and export markets across the Western U.S. with premium and specialty proteins under the Durham Meat & Seafood Group.
- Ownership category
- akta.pro rank
Sierra Meat industry classification
Industry- Product category
- Foodservice Meat and Seafood Distribution
- NAICS
- Meat Processed from Carcasses (311612), Seafood Product Preparation and Packaging (31171), Meat and Meat Product Merchant Wholesalers (42447)
- SIC
- Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)
- akta.pro secondary industries
- Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Game & Specialty Meats Wholesale (Venison, Bison, etc.) (AFAIADAG)
Keywords
Where Sierra Meat is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sierra Meat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Meat and Seafood Product Sales: Direct sales of premium proteins including beef, pork, lamb, poultry, seafood, and specialty game meats to foodservice and retail customers. Products processed in-house at USDA-inspected facility.
- Private Label Programs: Custom private label and co-packing manufacturing for retailers and brands. Includes Prop 12 and labeling compliance, custom packaging formats, and flexible order volumes.
- Custom Cutting and Processing Services: Custom-cutting programs for chefs and distributors requiring specific portion sizes and specifications. On-demand or standing orders with culinary-trained specialist support.
- Distribution Services: Distribution of Certified Angus Beef and other premium branded proteins. Licensed distributor status provides access to premium product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for business customers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Sierra Meat product offering
Product offeringCore offering
Sierra Meat & Seafood manufactures and distributes premium meat and seafood products (beef, pork, lamb, poultry, seafood, and specialty game meats) for chefs, restaurants, casinos, resorts, retailers, and national distributors from its USDA-inspected, SQF-certified facility in Reno, Nevada. The company offers custom cutting and portion-controlled programs, private-label and co-packing manufacturing, Certified Angus Beef licensed distribution, and nationwide plus export logistics. It also provides a next-day pickup service for Reno/Tahoe area customers through direct sales channels.
Product overview
Sierra Meat & Seafood is a family-owned meat and seafood supplier operating as part of the Durham Meat & Seafood Group. The company operates a 50,000 sq ft USDA-inspected, SQF-certified facility in Reno, Nevada, offering a comprehensive portfolio of protein products across multiple sub-brands. The core Sierra brand provides regional expertise and national reliability serving the Western U.S., while subsidiary brands including Durham Ranch Specialty Proteins (Bison, Wagyu, Elk, Venison, Wild Boar), Flocchini Family Provisions (handcrafted sausages and deli meats), MacDonald Meat Company (Pacific Northwest premium beef), Seattle Fish Company (sustainable seafood), Lombardi Brothers Meats (premium meats), and Taquoma Ranches (heritage beef) extend coverage across specialty categories. The company also offers Certified Angus Beef distribution, private label/co-packing programs, and Mediterranean imports through Delizie Foods.
Differentiator
Problem solved
Functional benefit
Brands
- Durham Ranch: Natural and sustainable specialty proteins since 1965. America's leading name in specialty and game meats — Bison, Wagyu, Elk, Venison and Wild Boar.
- Flocchini Family Provisions
- MacDonald Meat Company
- Seattle Fish Company
- Lombardi Brothers Meats
- Taquoma Ranches
- Durham Meat & Seafood
Products and services
- Custom Cutting and Processing Services Custom-cutting programs that portion meats to chef- or distributor-specified sizes and specs, supported by culinary-trained specialists and on-demand or standing-order fulfillment. Designed for chefs, restaurants, casinos, and distributors needing precise portion control and menu consistency.
- Private Label and Co-Packing Program Private-label and co-packing manufacturing service for retailers and brands, providing custom packaging formats, flexible order volumes, Prop 12 and labeling compliance, and retail-grade processing from Sierra's USDA-inspected facility.
- Certified Angus Beef Licensed Distribution Award-winning Certified Angus Beef manufacturing and distribution program delivered under a 40+ year licensed distributor partnership, providing consistent marbling and flavor for foodservice and retail customers nationwide.
- Durham Ranch Specialty Proteins Specialty protein offering covering Bison, Wagyu, Elk, Venison, and Wild Boar, sustainably sourced and supplied to chefs, restaurants, and specialty retailers seeking differentiated, story-driven proteins.
- Durham Ranch Wagyu Program Premium American Wagyu beef program under the Durham Ranch specialty proteins brand, supplied in partnership with Strube Ranch in Texas and offering consistent Wagyu cuts and portion options.
- Dry-Aged Beef Program Custom dry-aged beef offering portioned and packed to customer specifications for chefs and retail customers seeking enhanced flavor profiles.
- Seafood & Sushi Program Responsibly sourced fresh and frozen seafood from trusted fisheries, including line-caught halibut and flash-frozen shrimp, with MSC-certified sustainable sourcing for chefs and retailers.
- Pork Program Heritage-breed pork including Berkshire and Duroc with Prop 12-ready options, offered with custom pack sizes and portion control for menus and retail.
- Lamb & Veal Program Domestic and imported lamb and veal sourced from the U.S., New Zealand, and Australia under humane practices, available in portion-controlled cuts for chefs.
- Poultry & Game Birds Program Premium poultry and game bird products ranging from free-range chicken and turkey to pheasant, quail, and duck, supplied to foodservice kitchens.
- Delizie Foods Mediterranean Imports Import program sourced through Delizie Foods that delivers Mediterranean staples including olive oil, cured meats, pastas, and sauces to chefs, expanding the pantry of authentic global flavors available through Sierra.
- Export Distribution Services International export of certified proteins handled by a specialized Durham Group export department that manages international logistics, documentation, and certifications for global distribution partners.
- Reno/Tahoe Next-Day Pickup Service Direct-to-customer next-day pickup service for Reno and Tahoe-area customers who order by phone (775-322-4073) by 3:00 PM, with pickup available between 10am-3pm the following business day.
Quantifiable outcome
- 99% order fulfillment accuracy
- +3 more outcomes
Companies that use Sierra Meat
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Sierra Meat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sierra Meat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Founders Group of Food CompaniescoreStrategic partnership formed in 2018 to support continued expansion while preserving family leadership and operational values. The Flocchini family partnered with Founders Group of Food Companies to enable growth while maintaining the company's heritage and commitment to quality.
- Strube RanchcoreStrube Ranch in Texas became a dedicated Wagyu beef supplier and partner within the Durham Ranch Wagyu program in 2014. This partnership strengthened premium beef programs by providing consistent access to high-quality Wagyu genetics and raising practices.
- Andy DuncanminorPartnership established in 1990 with Andy Duncan to introduce farm-raised New Zealand elk and venison to the U.S. market, growing the Durham Ranch brand of Natural & Sustainable proteins.
- Certified Angus BeefcoreSierra is an award-winning Certified Angus Beef manufacturer and distributor with over 40 years of experience. Licensed to process and distribute Certified Angus Beef products with consistent marbling and flavor from the world's most recognized beef brand.
- Delizie FoodsminorThrough Delizie Foods, Sierra imports exceptional Mediterranean staples including olive oil, cured meats, pastas, and sauces, connecting chefs with authentic global flavors as part of the Mediterranean Imports program.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Sierra Meat competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sierra Meat social profiles
Digital presenceSierra Meat compliance and trust
Trust signalCompliance8 records
Sierra Meat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sierra Meat leadership team
Management profileNumber of profiles
Profiles1 record
Sierra Meat subsidiaries and ownership
Company hierarchySubsidiaries7 records
Sierra Meat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sierra Meat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sierra Meat
What does Sierra Meat do?
Sierra Meat & Seafood manufactures and distributes premium meat and seafood products (beef, pork, lamb, poultry, seafood, and specialty game meats) for chefs, restaurants, casinos, resorts, retailers, and national distributors from its USDA-inspected, SQF-certified facility in Reno, Nevada. The company offers custom cutting and portion-controlled programs, private-label and co-packing manufacturing, Certified Angus Beef licensed distribution, and nationwide plus export logistics. It also provides a next-day pickup service for Reno/Tahoe area customers through direct sales channels.
Is Sierra Meat a public or private company?
Sierra Meat is a private company. It is classified as family owned and is currently operating.
When was Sierra Meat founded?
Sierra Meat was founded in 1934. It employs 51 to 100 people.
Where is Sierra Meat based?
Sierra Meat is headquartered in Reno, United States, in the North America region.
How does Sierra Meat make money?
Four revenue lines are on record. Meat and Seafood Product Sales are the primary driver. The others are private Label Programs, custom Cutting and Processing Services and distribution Services.
Does Sierra Meat have an API?
No public API is recorded for Sierra Meat.
What industry is Sierra Meat in?
Sierra Meat's product category is Foodservice Meat and Seafood Distribution. Its primary akta.pro industry code is AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing, with a secondary code of AFAIAHAF, Frozen Meat, Poultry & Seafood Wholesale. Its NAICS code is 311612 and its SIC code is 2011.