Segment

What Segment does

Segment ApS is a Danish IT services firm headquartered in Hvidovre that delivers Microsoft-centric consulting, custom software development, and IT training to Danish businesses of all sizes. Founded in 2008 by three IT administrators who continue to lead the company, Segment has operated as a Microsoft Partner since inception and currently holds Microsoft Solution Partner designations across Cloud, Data, Modern Work, and Security competencies, as well as Microsoft ISV (Independent Software Vendor) status.

The company operates three integrated business pillars. Its consulting arm provides advisory, implementation, project management, change management, troubleshooting, and managed support for Microsoft 365, Azure, Teams, SharePoint, Exchange, Windows Server, SQL Server, Intune, and Surface Hub, billed hourly, via fixed-price agreement, or via a prepaid 'klippekort' (block-hour) model. Its development arm produces proprietary 'M365 Apps by Segment' add-ins and custom solutions under the ISV arrangement. Its training arm delivers Microsoft-focused company courses across M365, Azure, Power Platform, Office, and developer tracks, and operates a Pearson VUE authorized test center administering certifications for Microsoft, AWS, Cisco, GIAC, PRMIA, VMware, and IAPP.

Distribution is direct to Danish enterprises, supplemented by an Arrow ECS reseller relationship for non-Microsoft courses and implementation partnerships with Keep IT (cloud backup) and Timengo DPG (secure email). The firm employs 11–50 staff at its Stamholmen headquarters, holds no disclosed outside funding, and was recognized as a 2021 Børsen Gazelle company for sustained revenue or headcount growth. Pricing is not publicly disclosed; revenue mechanics rest almost entirely on billable consultant days, training seat sales, and ancillary license and partner-product advisory fees.

Name

Segment

Legal name

Segment ApS

Website

https://segment.dk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Segment ApS is a Danish Microsoft-focused IT firm founded in 2008 that delivers Microsoft 365/Azure consulting, proprietary ISV software add-ins, and certified training (including a Pearson VUE test center) to Danish businesses of all sizes from its Hvidovre headquarters.

Ownership category

akta.pro rank

Product category

IT Consulting and Microsoft Services

NAICS

Computer Training (611420), Administrative Management and General Management Consulting Services (541611), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• Microsoft IT consulting
• Microsoft 365 services
• IT training and certification
• Cloud infrastructure consulting
• Enterprise Microsoft solutions

Headquarters

HQ city

Hvidovre

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Konsulentydelser (Consulting Services): Segments konsulenter leverer assistance inden for fx: rådgivning, software konfigurering og implementering, opdateringer eller dekommissionering, IT-projektledelse, forandringsledelse og IT-adoption, fejlfinding i eksisterende løsninger, drift og support. Tilbydes på løbende timer, fastprisaftale eller klippekortskoncept.
2. Udvikling (Custom Development): Egen udviklingsafdeling med egenudviklede apps og IT-løsninger. Segment er Microsoft ISV og skaber applikationer og tilføjelser til div. Microsoft produkter, samt tilpasser løsninger efter kundens behov og funktionalitetskrav.
3. Kurser og test (Training and Certification): Kursus- og testcenter der leverer virksomhedskurser på især Microsoft-området. Certificeret Pearson VUE testcenter i Danmark, hvor kunder kan tage certificeringseksamener. Tilbyder firmakurser og online kurser.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Segment ApS provides IT consulting, custom software development, and Microsoft-focused training services to Danish businesses. The company operates three business pillars: consulting (advisory, implementation, configuration, project management, and support for Microsoft technologies), proprietary Microsoft 365 app development under the Microsoft ISV program, and corporate training courses plus Pearson VUE certification testing.

Product overview

Segment ApS is a Danish IT company founded in 2008, operating as a Microsoft Solution Partner with three core business pillars: Consultancy Services (Konsulentydelser), Development (Udvikling), and Courses and Testing (Kurser og Test). The consultancy services provide IT advisory, implementation, project management, and support specializing in Microsoft/Microsoft 365 technologies. The development division operates as a Microsoft ISV creating proprietary applications and add-ons for Microsoft products. The courses and testing division offers Microsoft-focused training programs and operates an official Pearson VUE certified test center for IT certifications. The company also offers supplementary services including license support, cloud backup solutions (Keep IT), and secure email solutions (Timengo DPG).

Differentiator

Problem solved

Functional benefit

Products and services

• Konsulentydelser (Consultancy Services)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or Integration · 1 January 2008Segment has been a Microsoft Partner since establishment in 2008. They are a Microsoft Solution Partner with competencies in Cloud, Data, Modern Work, and Security. They hold the Learning Option on existing competencies and are also a Microsoft ISV with an own development department creating apps and add-ins for Microsoft products. As a Microsoft Partner, they have access to Microsoft's full organization, resources, and technical assistance.
• Pearson VUEcoreTechnology or IntegrationSegment is an authorized Pearson VUE test center, offering certification exams for Microsoft, AWS, Cisco, GIAC, PRMIA, VMware, IAPP and more. This enables Segment to offer a complete certification process for their customers.
• Arrow ECSminorChannel Partner/ Reseller/ DistributorNon-Microsoft courses (Certified Ethical Hacker, VMware, Citrix, IBM, Veeam) are delivered as a collaboration between Arrow ECS and Segment. Customers are redirected to the Arrow ECS course portal to view and enroll in these courses.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• twoday: Nordic IT services and Microsoft partner headquartered in the Nordics. Most directly comparable as a Microsoft-focused regional consultancy offering advisory, implementation, and managed services in the same geographic market as Segment.
• Advania: Nordic IT services company with a strong Microsoft practice. Comparable in offering Microsoft consulting, cloud, and managed services to enterprise customers in the Nordics, though at significantly larger scale.
• 9altitudes: Danish-headquartered Microsoft partner focused on Dynamics 365, Power Platform, and Azure business solutions. Comparable as a similarly sized Microsoft-specialist consultancy competing for the same Danish enterprise segment.
• Cegal: Norwegian IT consulting and services firm with cloud and Microsoft capabilities. Comparable in size and mid-market Nordic positioning, with overlapping service lines in cloud and infrastructure consulting.
• Columbus A/S: Danish/Nordic consultancy and long-standing Microsoft partner focused on business solutions and ERP. Comparable in Microsoft partnership depth, Danish footprint, and enterprise customer orientation.
• Global Knowledge: International IT training company with a strong Microsoft and cloud course catalog. Directly comparable to Segment's Kurser og Test business in training delivery, certification prep, and corporate course offerings, though at much larger scale.

Broad incumbents

• Atea: Largest Nordic IT infrastructure and services provider with a broad portfolio including hardware, managed services, and Microsoft offerings. Competes for the same Danish enterprise wallet share but at much greater scale and breadth than Segment.
• NNIT: Major Danish IT services firm with enterprise consulting, cloud, and application services. Competes in adjacent enterprise IT services segments in Denmark but with a much broader industry and capability footprint.
• EG A/S: Large Danish IT company delivering vertical software, consulting, and IT services. Overlaps with Segment on Microsoft-related services for Danish enterprises but operates as a much larger, publicly listed incumbent.
• Pluralsight: Large online IT training platform with extensive Microsoft, Azure, and Power Platform course libraries. Adjacent competitor to Segment's training leg, with a different (subscription, self-paced online) delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/segment.dk
• LinkedIndk.linkedin.com/company/segment-aps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segment