What OBOT does

OBOT, legally Shaanxi Nobel Automation Technology Co., Ltd. (陕西诺贝特自动化科技股份有限公司), is a Xi'an-based Chinese manufacturer of precision CNC machine tools and automation equipment, founded in 2011. The company operates as a high-tech enterprise positioned in the high-end equipment and intelligent manufacturing domain, with its product portfolio organized into five core categories: small precision CNC turret and tool changer lathes, machining centers, high-precision grinding machines, longitudinal (Swiss-type) cutting lathes, and automation equipment. End markets span automotive, medical, 3C electronics, instrumentation, molds, and aerospace — segments that share a need for small-to-medium batch precision parts manufacturing. Notable technical features cited in product documentation include space-saving and low-cost lathe designs with maintenance-free servo-controlled motors, an optional CS function for precision contour/surface machining, and form-factor characteristics (compact size, large travel, high spindle speed, high feed precision, smooth chip evacuation) that target cost-sensitive precision shops. A specialized connector head housing solution extends the product line into 3C electronics connector manufacturing.

The company's revenue mechanics combine one-time hardware sales of CNC machine tools and automation equipment with recurring revenue streams from technical support services (machine relocation and installation, debugging, programming and process training, sample processing, fixture and chuck design, turnkey engineering) and lifetime after-sales support (repair, spare parts, overhaul). Pricing is not publicly disclosed and contracts are handled through enterprise direct sales rather than listed channels. Go-to-market is a hybrid of direct sales from the Xi'an headquarters — with dedicated sales lines for lathes/machining centers/Swiss-type, grinding machines, and automation business — and a channel network of 14 domestic agencies covering five Chinese regions (East, South, Southwest, North, Northwest China), complemented by 6 overseas offices serving international markets. Four wholly-owned regional customer service entities (Xi'an Ding Rong Precision Equipment, Nuorong Precision Machinery Chongqing/Tianjin/Shanghai, and Nuoding Precision Equipment Dongguan) provide localized after-sales service with a stated 4-hour response commitment on repair requests.

From a corporate structure standpoint, OBOT is incorporated as a joint-stock limited company (股份有限公司) under Chinese law, domiciled at No. 16 Shanglin Road, Xi'an High-tech Industrial Development Zone, Shaanxi Province, and classified as private with no evidence of public listing, ticker, or investor-relations activity. Ownership composition, founder identities, and any external equity backing are not disclosed in the available source material. The company has no public certifications, patents, awards, named customers, or disclosed funding rounds in the dataset, which constrains due diligence on its competitive positioning and financial scale.

Name

OBOT

Legal name

陕西诺贝特自动化科技股份有限公司

Website

https://obotr.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

OBOT is a Xi'an-based Chinese manufacturer founded in 2011 that designs, produces, and services precision CNC machine tools — including lathes, machining centers, grinders, Swiss-type lathes, and automation equipment — serving precision parts manufacturers in automotive, medical, 3C electronics, instrumentation, mold, and aerospace end markets across China and overseas.

Ownership category

akta.pro rank

Product category

CNC Machine Tools

NAICS

Machine Tool Manufacturing (333517)

SIC

Machine Tools, Metal Cutting Types (3541), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• CNC machine tools
• Precision machining
• Swiss-type lathes
• Machining centers
• Automation equipment

Headquarters

HQ city

Xian Shi

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CNC Machine Tool Sales: Direct sales of precision CNC machine tools including small precision CNC tool turrets, bar machines, machining centers, high-precision grinders, and Swiss-type CNC lathes to industrial customers
2. Automation Equipment Sales: Sales of automation equipment as part of complete CNC equipment solutions
3. Technical Services and Support: Technical support services including machine relocation and installation, debugging, programming and practical training, process analysis and cutting time estimation, sample processing, special chuck design, fixture design, and turnkey engineering solutions
4. After-sales Service and Spare Parts: After-sales service including repair, training, spare parts supply, and overhaul services for CNC machine tools with lifetime service commitment

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

OBOT develops, manufactures, and sells mid-to-high-end precision CNC machine tools and automation equipment. Its portfolio spans five core product categories: small precision CNC turret and tool changer lathes, machining centers, high-precision grinding machines, Swiss-type longitudinal cutting lathes, and automation equipment. The company delivers complete CNC equipment solutions and technical/after-sales services to industrial manufacturers in automotive, medical, 3C electronics, instrumentation, mold, and aerospace sectors.

Product overview

OBOT offers a unified portfolio of five core precision CNC machine tool product lines: Small Precision CNC Turret and Tool Changer Lathes, Machining Centers, High-Precision Grinding Machines, Longitudinal Cutting Lathes, and Automation Equipment. These products are positioned for high-end equipment and intelligent manufacturing applications, serving precision parts processing across automotive, medical, 3C electronics, instrumentation, mold, and aerospace industries. The company also provides solution-specific offerings such as the Connector Head Housing Solution for small-diameter precision machining applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Precision CNC Turret and Tool Changer Lathes
• Machining Centers
• High-Precision Grinding Machines
• Swiss-type Longitudinal Cutting Lathes
• Automation Equipment
• Technical Support Services
• After-sales Service and Spare Parts

Quantifiable outcome

• Significantly reduces enterprise operational costs and improves production efficiency

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DMG MORI: Global #1 CNC machine tool maker offering CNC lathes, machining centers, and turnkey automation. Comparable to OBOT as a broad-line precision CNC manufacturer, but with vastly greater scale, brand recognition, and a global installed base.
• Yamazaki Mazak: Japanese global leader in CNC lathes, machining centers, and multi-tasking machines. Directly comparable product portfolio to OBOT's lathe and machining center lines, with strong Chinese market presence competing for the same premium customers.
• Okuma Corporation: Japanese maker of CNC lathes, machining centers, and grinders — overlapping with OBOT's full product portfolio. Competes head-to-head with OBOT in Chinese automotive and aerospace precision part shops.

Direct peers

• Haas Automation: US-based high-volume CNC machine tool maker (vertical machining centers, lathes, rotary products). Competes with OBOT on cost-efficient, easy-to-operate CNC machines targeting small-to-medium precision parts manufacturers — a similar SMB/mid-market positioning.
• Shenyang Machine Tool Co. China's largest state-owned CNC machine tool group producing CNC lathes, machining centers, and grinding machines. The closest direct domestic competitor to OBOT, sharing Chinese customer base and competing on similar price-performance bands.
• Dalian Machine Tool Group: Another major Chinese CNC machine tool manufacturer with overlapping product lines (CNC lathes, machining centers). Directly competes with OBOT in the domestic mid-market precision machining segment.
• Huazhong CNC (HNC): Leading Chinese CNC machine tool and CNC system manufacturer based in Wuhan. Closely comparable to OBOT — domestic brand competing in mid-to-high end CNC lathes and machining centers with government backing.
• Makino Milling Machine: Japanese specialist in horizontal machining centers, die/mold machining, and high-precision grinding. Comparable to OBOT on the machining center and high-precision grinder lines, particularly for mold and aerospace customers.

Emerging players

• EMAG Group: German machine tool builder focused on turnkey manufacturing systems for precision components, with vertical turning and grinding technologies. Competes with OBOT in connector-head-housing and small-diameter precision part machining applications.

Regional players

• GSK CNC Equipment: Guangzhou-based CNC system and machine tool manufacturer serving the Chinese market. Adjacent competitor to OBOT in the Chinese precision CNC segment with overlapping SMB customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBOT