SlideMagic

What SlideMagic does

SlideMagic Ltd. is a privately held Israeli software company headquartered in Tel Aviv that develops a desktop presentation-design application for Windows and macOS. The product centers on a patented grid-based user interface that automatically aligns and distributes shapes across slides, paired with an online template bank of thousands of curated business layouts (lists, comparisons, data charts, strategy frameworks). The app converts decks into editable PowerPoint files shape-by-shape, supports PDF and image export, integrates royalty-free image and icon search from Unsplash, Pixabay and The Noun Project, and recently added beta features for AI-driven presentation generation and AI image creation. The company was originally incorporated in 2003 as Axiom One Ltd. and operates under the trade names IdeaTransplant and SlideMagic, with a separate Dutch entity (SlideMagic B.V.) handling EU payments.

The product is distributed directly via download from slidemagic.com under a freemium, product-led growth model. Three pricing tiers are published: a free tier (core editing, AI presentation generation beta, in-app image search), a free Student tier (full template access, branding, PowerPoint and PDF export), and a Pro tier at $99 per year per seat (AI image creation beta, custom branding, PowerPoint and PDF export). Billing is processed through Stripe and Paywhirl, and transactional and marketing email is handled via SendGrid. Founder Jan Schultink owns and leads the business; no institutional investors, parent company, or external equity backers are disclosed.

Customer segments are horizontal, targeting individual business professionals, strategy consultants, and startup founders and investors (VCs, LPs) who need polished decks without design expertise. Marketing is content-led through the company website, blog, email newsletter, and a free design book ('Pitch It!'). The company is operating at small scale (1-10 employees) with no disclosed funding rounds, acquisitions, or enterprise channel, and revenue and installed-base figures are not publicly shared.

Name

SlideMagic

Legal name

SlideMagic Ltd.

Website

https://slidemagic.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SlideMagic Ltd. is a Tel Aviv-based software company offering a desktop presentation-design app with a patented grid interface, curated business template library, and PowerPoint export across Free, Student, and $99/year Pro tiers.

Ownership category

akta.pro rank

Product category

Presentation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

Keywords

• Presentation software
• Desktop application
• Slide design tool
• Business presentations
• Presentation templates

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (Pro): Annual per-seat subscription at $99/year providing PowerPoint export, PDF export, custom branding with logo placement, and AI image creation (beta). The free tier provides core functionality while PowerPoint export and branding serve as key upgrade drivers.
2. Student Plan: Free tier for students providing full template library access, branding with logo placement, and export to PowerPoint/PDF. No pricing - free access tier.
3. Core Free Tier: Free access providing template library access, slide creation/editing, on-screen presentations, AI presentation generation (beta), and image/icon search. Designed to drive adoption and conversion to paid tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SlideMagic is a desktop application for Windows and macOS that lets business professionals design slide presentations using a patented grid-based interface that automatically aligns and distributes on-slide elements. The app is paired with an online template bank containing thousands of business-focused layouts and supports export to PowerPoint, PDF, and image formats, with deep PowerPoint conversion that preserves image crops and converts data charts to editable Excel objects. A free tier, free Student plan, and Pro subscription at $99 per seat per year provide the commercial structure.

Product overview

SlideMagic is a desktop presentation design application available for Windows and Mac OSX. The product centers on a patented grid-based user interface that automatically aligns and distributes slide elements. The core app connects to an online template bank with thousands of business-focused slide layouts. The company offers three subscription tiers: a Free plan with core editing and AI presentation generation (beta), a Student plan with branding and export features, and a Pro plan at $99/year that adds AI image creation (beta), custom logo placement, and PowerPoint/PDF export. An accompanying free educational resource called 'Pitch It!' covers presentation design principles.

Differentiator

Problem solved

Functional benefit

Products and services

• SlideMagic Desktop App Cross-platform desktop application (Windows and macOS) for creating business presentations using a patented grid-based interface and an online template bank with thousands of business-focused layouts; supports export to PowerPoint, PDF, and images. Targeted at business professionals, strategy consultants, investors, and students.
• Pitch It! Presentation Design Book

Quantifiable outcome

• Design automation eliminates time spent on manual alignment and formatting
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beautiful.ai: Cloud-based presentation tool with smart templates and design automation that competes head-on with SlideMagic's 'automatic alignment and beautiful slides' value proposition for business users.
• Slidebean: Presentation software specifically built for startups and founders to create pitch decks — directly addressing the same startup and investor customer segment SlideMagic serves.
• Pitch: Collaborative presentation software targeting startups and modern teams with smart templates and modern UI — overlapping strongly with SlideMagic's strategy-consulting and startup use cases.

Emerging players

• Gamma: AI-native presentation and webpage generator that creates full decks from prompts — the closest direct threat to SlideMagic's newly launched AI presentation generation feature.
• Decktopus: AI-assisted presentation generator with smart templates and form-based deck creation, competing for the same 'fast beautiful deck' user need with a similar freemium SaaS model.
• Tome: AI-powered storytelling and presentation tool that generates narrative decks from prompts and text, overlapping with SlideMagic's strategy-framework and pitch-deck use cases.

Broad incumbents

• Canva: Mass-market design platform with a deeply adopted presentation product that includes templates, brand kits, and AI generation — competing for the same prosumer/business presentation segment with vastly greater scale.
• Microsoft PowerPoint: The dominant desktop presentation application bundled with Microsoft 365; SlideMagic explicitly interoperates with PowerPoint and competes for the same authoring workflow.
• Google Slides: Free, cloud-native presentation app deeply integrated with Google Workspace; the default collaboration-first alternative to SlideMagic in many enterprises and schools.
• Apple Keynote: Free presentation software shipped with Apple devices; competes in the desktop authoring space SlideMagic targets, particularly with Mac users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/slidemagichq
• Facebookfacebook.com/slidemagic
• LinkedInlinkedin.com/company/slidemagic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SlideMagic