Tasmanian Expeditions

What Tasmanian Expeditions does

Tasmanian Expeditions Pty Ltd is an Australian active and adventure travel operator based in Invermay (Launceston), Tasmania, providing guided and self-guided trekking, hiking, kayaking, rafting, canyoning, cycling, and cruise experiences across the island. Founded as a Tasmanian adventure holiday specialist and now operating as a brand under the World Expeditions Travel Group, the company markets 70+ unique trips spanning 7 Tasmanian regions including the Overland Track, Walls of Jerusalem, Franklin River, South Coast Track, Flinders Island, Freycinet, and the Tarkine. Its product set ranges from day tours priced at $175 AUD (Cradle Mountain Canyons) to a 39-day flagship, The Great Tasmanian Traverse, priced from $20,095 AUD, with mid-range multi-day treks typically priced between $2,295 and $7,395 AUD and luxury cruise offerings (Port Davey, South Coast, East Coast) at $10,300–$15,400 AUD.

The underlying technology is a tour operations and booking platform with no disclosed proprietary AI/ML components, supporting direct-to-consumer booking via the company's website, phone (1300 666 856), and email, plus a Sydney sales office and a dedicated private groups service. The business model is unit-pricing based: customers pay an all-inclusive trip fee covering park fees, permits, internal flights, meals, and camping gear, with optional self-guided variants and fully customised private itineraries for families, corporate groups, schools, and charities. The customer base spans individual adventure travelers (primary segment), private groups, and arts/food/wellbeing-focused niche travellers, served primarily through direct channels and indirectly through the World Expeditions Travel Group's global brand network (ATOL licence no. 4491). The company holds Advanced Ecotourism, Climate Active, and Respecting Our Culture certifications, and is externally recognised via Outside Magazine's 2012 "Best River Journey in the World" for Franklin River and the 13th Great Walk of Australia designation for the Flinders Island Walking Adventure.

Name

Tasmanian Expeditions

Legal name

Tasmanian Expeditions Pty Ltd

Website

https://tasmanianexpeditions.com.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasmanian Expeditions is an Australian adventure travel operator based in Tasmania, offering 70+ guided and self-guided trekking, hiking, kayaking, rafting, and cruise experiences for individual travellers, families, and private groups, operating as a brand under the World Expeditions Travel Group.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

akta.pro secondary industries

Expedition Cruise Lines (Polar & Remote Regions) (THAEABAD), Expedition & Remote River Cruises (THAEACAD), Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK)

Keywords

• Guided trekking
• Adventure tourism
• Wilderness walks
• White water rafting
• Eco-certified tours

Headquarters

HQ city

Invermay

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Adventure Tour Bookings: Tasmanian Expeditions generates revenue through booking fees for guided walking, trekking, cycling, kayaking, rafting, and cruising adventures across Tasmania. Prices range from day tours (from $175 AUD) to multi-day expeditions (up to $20,095 AUD for premium experiences like The Great Tasmanian Traverse). The company includes park fees, permits, internal flights, meals, and camping gear in trip prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tasmanian Expeditions sells guided and self-guided outdoor adventure holidays in Tasmania, including multi-day treks (e.g., the Overland Track, Walls of Jerusalem Circuit, South Coast Track), white-water rafting on the Franklin River, kayaking expeditions, canyoning day tours, wilderness and luxury cruises, and bespoke private-group itineraries. Trips are sold directly to consumers with all-inclusive pricing that covers park fees, permits, meals, and equipment where applicable.

Product overview

Tasmanian Expeditions is an active travel company operating as part of the World Expeditions Travel Group, offering a comprehensive portfolio of guided and self-guided outdoor adventures across Tasmania, Australia. The company provides multi-day treks (including iconic walks like The Overland Track, Walls of Jerusalem Circuit, South Coast Track, and Flinders Island Walking Adventure), water-based activities (Franklin River Rafting, kayaking expeditions, canyoning, and luxury cruise experiences), multi-activity adventures combining cycling/hiking/kayaking, day tours, and customizable private group itineraries. All trips include varying levels of support, from fully guided with all meals and equipment provided to self-guided options. The company holds eco-certifications and focuses on responsible travel with Leave No Trace policies.

Differentiator

Problem solved

Functional benefit

Products and services

• The Overland Track (Guided) Six-day guided walking experience through Cradle Mountain-Lake St Clair National Park, provided as Tasmania's most iconic guided walking trail with food, gear and professional guides included.
• Overland Track Self-Guided Walk Self-guided version of the Overland Track for independent travelers wanting to set their own pace through the heart of Cradle Mountain-Lake St Clair National Park.
• Overland Track Winter Trek Winter season trek of the Overland Track featuring snow-covered landscapes, frozen lakes and lower crowd levels during the June–August winter season.
• The Overland Track Family Family-focused version of the Overland Track designed for families trekking together with appropriate pacing and family-specialized guides.
• Cradle Huts Overland Track Premium Overland Track experience featuring private hut accommodation each evening while combining challenging peak summits.
• Cradle Huts Overland and Peaks Adventure Walk More challenging Overland Track variation that includes summiting serious peaks each day with private hut accommodation in the evenings.
• Walls of Jerusalem Circuit Six-day comprehensive circuit of Tasmania's remote World Heritage alpine wilderness, fully on foot through Tasmania's only true alpine national park.
• The Walls of Jerusalem Experience Four-day base-camping experience with day walks in Tasmania's alpine wilderness, returning each evening to a base camp near Solomons Jewels.
• Walls of Jerusalem Self Guided Experience Self-guided option for exploring Walls of Jerusalem National Park at an independent pace.
• Walls of Jerusalem Winter Experience Winter exploration of Walls of Jerusalem featuring snowshoeing through alpine terrain.
• Franklin River Rafting Multi-day wilderness rafting expedition on the Franklin River, operated by the original pioneers of this trip and previously voted best river journey in the world by Outside Magazine.
• Franklin River and Frenchmans Cap Combined expedition that links Franklin River rafting with climbing Frenchmans Cap peak.
• Frenchmans Cap Trek Four-day trek summiting Frenchmans Cap, Tasmania's iconic peak in the remote south west, with views across the World Heritage Wilderness area.
• South Coast Track Remote Tasmanian trek through wild landscapes and wildlife, positioned as one of Australia's most epic bushwalks.
• Southwest Traverse Challenging multi-day trekking expedition through the ranges of remote Southwest Tasmania.
• The Great Tasmanian Traverse Flagship 39-day adventure combining five of Tasmanian Expeditions' most iconic trips, traversing Tasmania north to south by walk, raft and plane.
• Flinders Island Walking Adventure - In Comfort Six-day guided exploration of Flinders Island's rugged beauty featuring eco-luxe wilderness stays, named one of Australia's Great Walks.
• Bay of Fires Lodge Walk Four-day guided walk through the Bay of Fires area featuring comfortable lodge accommodation, gourmet meals and local wine.
• Freycinet Experience Walk Guided walk in Freycinet National Park carrying only a light day-pack and returning each evening to the Friendly Beaches Lodge.
• Iconic Tasmania Bike Hike and Kayak Multi-activity adventure combining cycling, hiking and kayaking across Freycinet National Park and Maria Island from Launceston to Hobart.
• Port Davey Luxury Cruise Experience Five-day bespoke luxury expedition cruise into remote southwest Tasmania aboard the expedition vessel Odalisque, promoted through the On Water Expeditions sister brand.
• Port Davey Luxury Cruise Explorer Seven-day bespoke expedition cruise exploring southwest Tasmania aboard expedition vessel Odalisque.
• Tasman Island Cruise Full-day wilderness cruise past Australia's highest sea cliffs, seal colonies and dramatic rock formations.
• Bruny Island Cruise Full-day wilderness cruise exploring Bruny Island's spectacular coastline and seal colonies.
• South Coast Luxury Cruise Experience Intimate expedition cruise along Tasmania's wild and largely unseen southern edge, promoted via On Water Expeditions.
• East Coast Luxury Cruise Explorer Luxury cruise along Tasmania's wild east coast aboard boutique expedition vessel Odalisque, promoted via On Water Expeditions.
• Wineglass Bay Cruise Half-day wilderness cruise through the waterways surrounding Freycinet National Park.
• Cradle Mountain Canyons - Lost World Canyon World-class canyoning experience exploring the remote hidden canyons of Cradle Mountain National Park.
• Cradle Mountain Canyons - Dove Canyon Full-day canyoning adventure in Cradle Mountain National Park.
• Tasmanian Seafood Seduction Cruise Full-day wilderness cruise to Bruny Island featuring a freshly-caught seafood feast paired with local beverages.
• Tarkine Explorer Exploratory trip through the Tarkine including a spectacular Pieman River Cruise, covering the world's second-largest temperate rainforest.
• Alum Cliffs Wilderness Packraft Packrafting adventure through the Alum Cliffs wilderness area.
• Bruny Island Kayak Sea kayaking expedition exploring the coastline around Bruny Island.
• Three Capes Kayak Sea kayaking expedition exploring the Three Capes region.
• Freycinet Peninsula Kayak Expedition Multi-day sea kayaking expedition circumnavigating the Freycinet Peninsula.
• Bruny Island Long Weekend Three-day long weekend of coastal walks, luxury camping and exquisite meals on Bruny Island.
• Create Your Own (Private Groups) Custom itinerary planning service allowing private groups to modify existing trips or create completely customized Tasmanian adventures tailored to family, business or group needs.
• Rock Climbing & Canyoning Rock climbing experiences including Cataract Gorge climbing with over 900 recorded climbs, tailored from beginner to advanced levels.

Quantifiable outcome

• Flinders Island Walking Adventure named 13th Great Walk of Australia
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• World Expeditions Travel GroupcoreStrategic or Co-development PartnerTasmanian Expeditions is a brand under World Expeditions Travel Group, a global adventure travel company founded in 1975. This parent company provides operational infrastructure, brand recognition, and access to a global distribution network across multiple adventure travel brands worldwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lindblad Expeditions: Small-ship expedition cruise company offering nature-focused voyages to remote regions. Comparable to Tasmanian Expeditions' On Water Expeditions luxury cruises on vessel size, expedition-style itineraries, and premium positioning.
• G Adventures: Worldwide small-group adventure tour company offering multi-day expeditions with local guides, similar in product structure, customer base, and B2C booking model to Tasmanian Expeditions' guided walks and treks.
• Intrepid Travel: Global small-group adventure tour operator with comparable multi-day trekking, cycling, and wildlife itineraries across many destinations including Australia. Closely aligned on direct-to-consumer adventure travel model, demographic, and price points.
• Adventure Tours Australia: Australian small-group adventure tour operator offering multi-day itineraries including Tasmania trips. Directly comparable on customer type (active domestic/international travelers), product format, and price band.
• Aurora Expeditions: Australian small-ship expedition cruise line operating polar and remote-region voyages. Comparable to Tasmanian Expeditions' On Water Expeditions cruise offerings in expedition-style vessel-based adventure travel.
• On Water Expeditions: Sister brand of Tasmanian Expeditions under the same parent, offering boutique luxury micro-cruises in Tasmania. Highly comparable on vessel type (Odalisque), itinerary structure, and luxury Tasmania adventure positioning.
• Cradle Mountain Huts Walk: Tasmania-based guided multi-day walking operator with private hut accommodation on the Overland Track. Directly competes with Tasmanian Expeditions' Cradle Huts Overland Track on the same route and similar premium customer.

Broad incumbents

• World Expeditions: Parent brand of Tasmanian Expeditions within the same Travel Group; offers multi-day trekking and expedition trips globally with overlapping customer demographics, ATOL infrastructure, and direct booking model.
• APT (Australian Pacific Touring): Large, established Australian tour operator with Tasmania itineraries, river cruising, and small-ship expeditions. Overlaps on premium multi-day guided travel and luxury cruise product categories.

Regional players

• Tasman Island Cruises: Tasmania-based cruise operator running day wilderness cruises out of Tasman Island and Port Arthur. Directly comparable to Tasmanian Expeditions' Tasman Island and Bruny Island cruise day products on price and route.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/tasmanianexpeditions
• Facebookfacebook.com/TasmanianExpeditions
• Instagraminstagram.com/tasmanianexpeditions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasmanian Expeditions