Movicel

What Movicel does

Movicel is a privately held Angolan mobile telecommunications operator headquartered in Talatona, Luanda, founded in 2003 and employing between 501 and 1,000 people. The company runs a GSM/UMTS mobile network delivering prepaid voice, SMS, mobile data, and international roaming services to a mass-market individual base and a smaller corporate base across Angola, with roaming coverage spanning 197+ countries via 500+ partner operators. Its product architecture is organized around three pillars: bundled prepaid plans (Karga tiers including Kuia, Kuia+, Takuiá, Karga Leve/Nice/Tudo/Super/Bwé, and Vip Business), a customizable Flex plan with modular add-ons (off-net voice, data, night data, group calling), and data-only Movinet packages. This is supplemented by value-added services such as Facebook Flex (zero-rated Facebook access), Kilapi (micro-credit airtime), Liga-me (free callback requests), and Intraconta (unlimited inter-employee calling for corporate clients).

Name

Movicel

Legal name

Movicel

Website

https://movicel.co.ao

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

Keywords

• Mobile telecommunications
• Prepaid mobile plans
• Mobile data services
• International roaming
• Corporate mobile plans

Headquarters

HQ city

Talatona

HQ country

Angola

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Prepaid Airtime Recharge: Movicel generates primary revenue from prepaid airtime recharges sold through its own stores, authorized agents, ATMs (Multicaixa), and internet banking. Customers purchase recharge codes (scratch cards or electronic codes) to add credit to their SIM cards. Revenue is consumption-based as customers pay per second/minute for calls, SMS, and data based on their plan or base tariff.
2. Monthly Plan Subscriptions: Movicel offers multiple prepaid monthly plan tiers (Kuia, Kuia+, Takuiá, Karga variants, Flex, Vip Business for individuals; Empresa Easy/Classic/Smart/Top for corporates). Plans bundle voice minutes, SMS, and data at fixed monthly prices (100 Kz to 15,000 Kz) with auto-renewal capability. Revenue is recurring as plans renew automatically when customers maintain sufficient airtime balance.
3. Add-on / Top-up Purchases: Customers purchase add-ons (Aditivos) to supplement their base plans. Add-on categories include: international calling minutes (Alô Mundo), data packs (Noites Mais), SMS bundles, off-net calling, and group calling (Kambas). Add-ons range from 200 Kz to 5,000 Kz and provide incremental revenue on top of base plan subscriptions.
4. International Roaming: Movicel charges for international roaming services when customers use their number abroad. Roaming is active by default for prepaid customers (requiring 900 Kz minimum balance) and covers 197+ countries. Charges vary by destination region (Africa, Europe, Americas, etc.) for calls, SMS, and data, providing incremental revenue from travelers.
5. Data-Only Plans (Movinet): Movinet is a data-focused prepaid plan offering daily, weekly, and monthly internet packages ranging from 100MB (100 Kz/day) to 60GB (32,000 Kz/30 days). Revenue is usage-based, with plans consumed as data volume is used, and auto-renewal for subscribers maintaining sufficient balance.
6. Value-Added Services: Revenue from value-added services including phone number transfer/duplicate SIM issuance (500 Kz), and ownership transfer services. These are one-time fees for service requests processed at stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Movicel is an Angolan mobile telecommunications operator that sells prepaid mobile voice, SMS, and data services to individual consumers and corporate customers. Its portfolio includes daily, weekly, and monthly prepaid plans (Kuia, Takuiá, Kargas, Flex), data-only packages (Movinet), corporate plans (Empresa Easy/Classic/Smart/Top), international roaming, and value-added services such as Facebook Flex and Kilapi micro-credit. Distribution spans company-owned retail stores, authorized agents, USSD, SMS, the call center (19191), Multicaixa ATMs, and a corporate sales team.

Product overview

Movicel is an Angolan telecommunications company offering a comprehensive mobile services portfolio. The product architecture consists of core prepaid plans (Mix Plans including Kuia, Kuia+, Takuiá, and various Karga tiers), customizable Flex plans, data-only Movinet packages, and enterprise solutions (Empresa Easy, Classic, Top, Smart). These plans are supplemented by various add-on modules including voice/SMS packages (Aditivos Outras Redes), data add-ons (Aditivos de Dados, Noites Bwé), group calling (Kambas), international calling (Alô Mundo), and value-added services (Facebook Flex, Liga-me, Kilapi). Services are accessible via USSD codes, SMS, IVR, and physical channels including Multicaixa ATMs, Internet Banking, retail stores, and agents.

Differentiator

Problem solved

Functional benefit

Brands

• Movicel Negócios: Enterprise/corporate segment brand offering business communication solutions including Empresa Easy, Empresa Classic, Empresa Top, and Empresa Smart plans.
• Movinet
• Flex
• Kargas

Products and services

• Kuia Daily prepaid mobile plan offering 15 minutes/SMS to Movicel, 3 minutes to other networks, 2 SMS to other networks, and 250MB data for 1 day at 100 Kz, targeting budget-conscious individual consumers.
• Kuia+ Daily prepaid mobile plan offering 35 minutes/SMS to Movicel, 6 minutes to other networks, 4 SMS to other networks, and 500MB data for 1 day at 200 Kz, targeting individual prepaid consumers seeking higher data allowances.
• Takuiá 3-day prepaid mobile plan offering 50 minutes/SMS to Movicel, 10 minutes to other networks, 5 SMS to other networks, and 400MB data for 500 Kz, targeting individual consumers seeking short-term high-volume bundles.
• Kargas Family of 7-day and 30-day prepaid plans (Karga Leve, Nice, Tudo, Super, Bwé) bundling on-net/off-net voice minutes, SMS, and data allocations from 600MB to 16GB, with auto-renewal and benefit accumulation, targeting individual prepaid consumers.
• Flex Customizable prepaid plan allowing customers to choose a base plan (Flex 25 to Flex 350, from 500 Kz to 5,000 Kz) bundling Movicel minutes, SMS, and daily data, with optional add-ons for off-net calling, additional data, night browsing, and group calling.
• Movinet Data-only prepaid internet packages ranging from 100MB/day (100 Kz) to 60GB/30 days (32,000 Kz), available in daily, weekly, and monthly tiers for individual prepaid customers seeking connectivity-focused plans.
• Vip Business Premium 60-day prepaid plan offering 1000 minutes/SMS to Movicel, 150 minutes to other networks, 300 SMS to other networks, 10 international minutes, and 24GB data for 15,000 Kz, including free access to Jornal Vanguarda and Portal Platinaline, targeting high-value individual consumers.
• Empresa Plans (Easy, Classic, Smart, Top) Monthly corporate prepaid plans (Empresa Easy at 3,800 Kz, Empresa Smart at 6,000 Kz, Empresa Classic at 11,900 Kz, Empresa Top at 17,900 Kz) bundling intracompany Intraconta unlimited calls, voice minutes, SMS, international minutes, and data for business customers in Angola, activated via call center 19191.
• Roaming International roaming service enabling prepaid and postpaid customers to make calls, send SMS, and use data across 197+ countries with 500+ partner networks, with roaming auto-activated for prepaid users maintaining a 900 Kz minimum balance.
• Facebook Flex Zero-rated data service providing Movicel customers access to Facebook (read, comment, share) without consuming data allowance, with a free text-only mode and a paid version for full media access.
• Kilapi Micro-credit service allowing prepaid customers with a balance of 150 Kz or less and 3+ months of activity to borrow 200 Kz of airtime, with a 30 Kz fee deducted on next recharge of 230+ Kz.
• Kambas Group calling add-on for Flex plan allowing customers to create groups of 3, 5, or 10 Movicel numbers for unlimited calls and SMS between members for 30 days, priced from 1,500 Kz to 5,000 Kz.
• Noites Bwé (Night Data Add-on) Off-peak data add-on for Flex plan offering 15 nights of reduced-rate internet access (00:00-05:00) over 60 days validity, in 200MB (200 Kz), 500MB (500 Kz), and 1GB (1,000 Kz) per night tiers.
• Noites Mais (Night Data Pack) Night-time data packages providing 2GB for 1,500 Kz (7 days) or 10GB for 4,000 Kz (30 days), usable from 00:00 to 06:00 for individual prepaid customers.
• SMS Additives (100 and 250) SMS add-on packages providing 100 SMS to all national networks for 800 Kz (30 days) or 250 SMS for 1,600 Kz (30 days), plus an international add-on of 9 minutes for 1,500 Kz (7 days), for individual prepaid customers.
• Aditivos Outras Redes (Off-net Voice Add-on) Off-net voice and SMS add-on for Flex plan offering bundled minutes and SMS to other national networks, ranging from 20 minutes/10 SMS (500 Kz) to 200 minutes/60 SMS (5,000 Kz) for 30 days.
• Aditivos de Dados (Flex Data Add-on) Data add-on for Flex plan offering anytime internet access in 8 options from 100MB (100 Kz, 1 day) to 10GB (8,000 Kz, 30 days).
• Movinet Empresa Data packages for the business segment offering internet access from 100MB daily (100 Kz) to 10GB monthly (8,000 Kz), targeting corporate customers.

Quantifiable outcome

• Internet access starting from 100 Kz/day (Kuia plan with 250MB data)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unitel: Unitel is the other major Angolan mobile network operator and Movicel's primary domestic duopoly competitor, offering comparable prepaid, postpaid, data, and corporate mobile services across Angola — the closest direct peer on product, customer, and market.

Broad incumbents

• MTN Group: MTN is a pan-African MNO incumbent with operations across multiple African countries; while not in Angola, it represents the regional incumbent model of prepaid-led, multi-tier plan portfolios, data monetization, and enterprise segments that Movicel emulates on a single-country basis.
• Airtel Africa: Airtel Africa operates mobile networks across multiple African markets with similar prepaid-led, low-ARPU, data-monetization strategies; relevant as a comparable emerging-market MNO business model even though it does not operate in Angola.
• Orange Middle East and Africa: Orange operates mobile networks in several African markets with comparable prepaid, data, and enterprise offerings; an established multi-country MNO peer whose Africa operations share operational and product DNA with Movicel's Angola business.
• Vodacom Group: Vodacom is a major pan-African MNO with deep prepaid and enterprise segment expertise, including prepaid-led data monetization; comparable as an incumbent MNO peer even though it operates in different African countries than Angola.
• Millicom (Tigo): Millicom operates Tigo-branded mobile and fixed networks in emerging markets in Latin America and Africa, with a prepaid-led model and growing data services; comparable to Movicel as a multi-country emerging-market MNO with similar ARPU and customer-mix dynamics.

Emerging players

• Africell: Africell operates mobile networks in multiple African countries with a focus on affordable prepaid and value-added services; comparable to Movicel as a regional challenger/MNO with similar product and customer DNA, although it does not currently serve Angola.

Regional players

• Maroc Telecom: Maroc Telecom operates mobile, fixed, and broadband services across North and West Africa, including several francophone African markets; comparable to Movicel as a regional MNO with bundled voice, data, and enterprise offerings, though operating in a different geography.

Others

• IHS Towers: IHS Towers is a major tower infrastructure provider across Africa, sharing the African telecom ecosystem with Movicel; comparable as an enabling/tower company in the same regional value chain rather than as a directly competing retail MNO.
• Helios Towers: Helios Towers operates shared telecom infrastructure sites across Africa and the Middle East; relevant as an ecosystem participant providing passive network infrastructure to African MNOs including Movicel's competitive set, but not a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/movicel
• Xx.com/MovicelAngola
• LinkedInlinkedin.com/company/movicel-negocios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movicel