Classic Protective Coatings

What Classic Protective Coatings does

Classic Protective Coatings, Inc. is a privately held, family-owned specialty contractor that provides water tank rehabilitation, painting, repair, and maintenance services to municipalities and private water tank owners across the United States. Founded in 1997 and headquartered in Menomonie, Wisconsin, the company has completed more than 5,000 projects over 20+ years, handling tanks ranging from 50,000 gallons to 10 million gallons. Its service offerings cover the full lifecycle of water tank assets, including structural assessment, blasting, containment, coating application, custom logos, OSHA/security upgrades, lead and chromium abatement, emergency repairs, and Design Build solutions. The company also offers multi-year Water Tank Maintenance Service (WTMS) plans that provide recurring inspection, pressure-washing, coating, and repair services on a contracted basis.

The company's technical differentiation rests on proprietary equipment and in-house fabrication capability. Its patented ARS Recycling Machines and FasterBlaster robotic shot-blast machines enable contained, high-speed surface preparation across vertical, horizontal, and pipe geometries at roughly three times the throughput of typical hand-held nozzles, while reducing environmental footprint through recyclable abrasives. A 10'x24' HD plasma cutting table supports in-house custom parts manufacturing, and the main facility operates on 100% solar power. Employees hold extensive certifications across OSHA, SSPC, NACE, and AWS, supporting an industry-leading safety record that has been recognized with consecutive Texas Mutual Platinum Safety Partner Awards.

Commercially, Classic Protective Coatings operates a direct sales-led go-to-market motion, with project-based (one-time) contracts and managed-service WTMS plans delivered via in-house crews deployed nationwide. Revenue is generated from project work, recurring WTMS contracts, and Design Build professional services. Pricing is quote-based and project-specific. Key partnerships include Tnemec Company Inc. and Sherwin-Williams on the coatings supply side, and Tank Industry Consultants on engineering/specification work. The customer base is heavily weighted toward municipal water utilities across diverse U.S. geographies, with named projects for cities such as Fort Worth TX, Wamego KS, Eden Prairie MN, Brighton CO, and Fort Worth. Multiple Tnemec Tank of the Year, Sherwin-Williams Impact, and OSHA Safe + Sound Week recognitions underscore brand reputation in this niche.

Name

Classic Protective Coatings

Legal name

Classic Protective Coatings, Inc.

Website

https://classicprotectivecoatings.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Classic Protective Coatings is a private, family-owned specialty contractor that provides water tank rehabilitation, painting, repair, and maintenance services to municipalities and private tank owners nationwide using proprietary blasting equipment and in-house fabrication.

Ownership category

akta.pro rank

Product category

Water Tank Rehabilitation Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro industry

PRIMARYIMAIAKAB

Industrial Protective Coatings (Steel/Concrete/Equipment)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial & Commercial Painting, Coating & Surface Treatment

SECONDARYBPABAJAH

Water Tank & Storage Hygiene (Inspection, Cleaning, Refurbishment)

Business & Public Services/Facilities Management & Building Services/Water Treatment & Building Water Hygiene (Legionella)

SECONDARYIMAIAKAJ

Tank, Pipeline & Marine Coating Services (Lining/Wrapping)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Industrial & Commercial Painting, Coating & Surface Treatment

Keywords

• Water tank rehabilitation
• Protective coatings
• Industrial blasting services
• Tank maintenance services
• Municipal water infrastructure

Headquarters

HQ city

Menomonie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Water Tank Rehabilitation Services: Project-based services for water tank painting, repair, and maintenance including assessment, repairs, emergency repairs, coating and logos, security and OSHA upgrades, blasting, containment, and lead/chromium abatement. Revenue is earned through one-time project contracts with municipalities and private tank owners.
2. Water Tank Maintenance Service (WTMS) Plans: Comprehensive maintenance service contracts offering annual inspections, pressure-washing, coating, repair/touch-ups, and design build services. These multi-year agreements provide recurring revenue with long-term cost predictability for clients.
3. Design Build Services: Turn-key water storage solutions partnering with top tier design and engineering firms. Includes new tank design and installation, relocation, raising/lowering existing tanks, repairs, and logo painting with flexible financing options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Classic Protective Coatings provides water tank rehabilitation, painting, and maintenance services for municipalities and private tank owners nationwide. Services span assessment, repairs, emergency repairs, abrasive blasting, coating and logo application, security/OSHA upgrades, containment, lead and chromium abatement, and turn-key design build solutions including new tank installation and relocation. The company also offers multi-year Water Tank Maintenance Service (WTMS) contracts for ongoing tank management.

Product overview

Classic Protective Coatings offers a unified portfolio of water tank rehabilitation and maintenance services. The core offerings consist of Water Tank Rehabilitation (assessment, repairs, emergency repairs, coating & logos, security/OSHA upgrades, blasting, containment, and lead/chromium abatement) and Design Build Services (turn-key solutions with Water Tank Maintenance Service plans). Additional offerings include Surveillance & Security Systems and specialized sub-services like Tank Assessment, Emergency Tank Repairs, Blasting Services, and Containment Services. The company serves municipalities and private owners nationwide, providing both project-based rehabilitation and ongoing maintenance contract solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Tank Rehabilitation

Quantifiable outcome

• 5,000+ completed projects over 20+ years of experience
• +3 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Tank Industry ConsultantscoreStrategic or Co-development Partner · 1 January 2015Partnership with Tank Industry Consultants (Indianapolis, Indiana) for managing water tank coating projects. Worked together on the Fort Worth, Texas 2.0-million-gallon elevated water tank project and Carmel, Indiana 500,000 gallon tank rehabilitation. Tank Industry Consultants provides engineering evaluation and project specification services while Classic Protective Coatings handles execution.
• Sherwin-WilliamscoreStrategic or Co-development Partner · 1 January 2015Sherwin-Williams is a coatings manufacturer whose products were used on the Fort Worth, Texas project. Classic Protective Coatings received the 2016 Sherwin-Williams Impact Award for this project. Products used include Corothane I GalvaPac Zinc Primer, Macropoxy 646 PW, Acrolon 218 HS Polyurethane, and Fluorokem HS Fluorourethane.
• Tnemec Company Inc.coreStrategic or Co-development PartnerTnemec is a coatings manufacturer whose annual Tank of the Year contest has featured Classic Protective Coatings projects as winners and finalists. The partnership involves use of Tnemec HydroFlon fluoropolymer coatings and other coating systems on projects. Classic Protective Coatings has won Tank of the Year (2019), Runner Up (2017), and has been nominated multiple times.
• Top Tier Design and Engineering FirmscoreStrategic or Co-development PartnerClassic Protective Coatings partners with top tier design and engineering firms for turn-key water storage solutions. These partnerships enable comprehensive project delivery combining Classic's coatings expertise with engineering design capabilities for community water storage needs.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Maguire Iron: One of the largest dedicated water tank painting, repair, and maintenance contractors in the US. Directly competes with CPC on municipal water tower rehabilitation projects nationwide, with similar offerings including blasting, coating, and lead abatement.
• Pittsburg Tank & Tower Group: Long-standing water tank construction, maintenance, and rehabilitation contractor serving municipalities and private owners across the US. Overlaps CPC on tank inspection, sandblasting, repainting, and modification services.
• United States Tank & Tower Maintenance Inc. Specialty contractor providing water tank maintenance, painting, repair, and new tank construction for municipalities nationwide. Closely matches CPC's core service portfolio and bid environment.
• Phoenix Fabricators and Erectors: Designs, fabricates, and erects welded steel tanks and provides field coating and maintenance services for water storage. Comparable to CPC on water tank projects, with additional in-house fabrication capability.

Broad incumbents

• Caldwell Tanks: Established full-service water storage tank builder offering new tank construction, inspection, rehabilitation, and coatings. Broader scope than CPC but overlaps on the rehab/maintenance side of municipal water storage work.
• DN Tanks: Large prestressed concrete water storage tank designer and constructor serving utilities across the US. Competes for the same municipal water storage spend as CPC, though primarily on new concrete tanks rather than rehab of existing steel tanks.

Emerging players

• Tank Industry Consultants: Engineering firm specializing in tank inspection, specification writing, and project oversight. Already a CPC partner on Fort Worth and Carmel projects, and an adjacent participant on the same municipal RFPs.

Others

• Tnemec Company Inc. Industrial coatings manufacturer whose HydroFlon and other coating systems are applied by CPC. Adjacent ecosystem player — supplier partner and Tank of the Year award administrator, not a direct competitor.
• Sherwin-Williams: Major industrial coatings manufacturer whose products (Corothane, Macropoxy, Acrolon, Fluorokem) are specified on CPC projects. Supplier/partner and 2016 Impact Award grantor rather than a direct service competitor.
• Carboline: Industrial protective coatings manufacturer competing with Tnemec and Sherwin-Williams in the municipal water tank segment. Adjacent supplier ecosystem — competes with CPC's coating suppliers rather than CPC's services directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Protective Coatings