UltraSmile

What UltraSmile does

UltraSmile is a Swiss direct-to-consumer e-commerce brand that sells at-home teeth whitening kits to individual consumers in Switzerland. Operated by SwissWhite GmbH, a privately held company headquartered at Blegistrasse 11A in Baar, Zug, the business sells a single core product — the Professional Whitening Kit — through its own Shopify-powered storefront at ultrasmile.ch. The kit pairs a peroxide-free whitening gel (with Sodium Hypochlorite as the active ingredient) with a Power Whitening LED accelerator lamp and silicone tray, marketed as delivering up to 9-14 shades of whitening over 7 days of daily 15-30 minute applications. Pricing is set at CHF 49.90 per kit (displayed down from CHF 149.90), with free Swiss A-Post delivery within Switzerland and payment options spanning credit card, PayPal, Postcard, TWINT, and 30-day invoice via MF Group/Powerpay. A secondary Whitening Powder SKU is also listed, alongside a money-back satisfaction guarantee subject to photo documentation.

The company's go-to-market is exclusively DTC through social media marketing on Facebook and Instagram, an email newsletter, and on-site content/SEO on the Shopify storefront, with no retail, wholesale, or third-party marketplace distribution. Customer testimonials (Besjana, Pedro, Natalina, Carla) are prominently displayed as social proof, and the company cites a "9 of 10 customers recommend" metric. The multilingual storefront (De/En/It/Fr via Weglot) and stated international shipping indicate latent cross-border potential, though no active DACH or EU expansion is documented. With a team of 1-10 employees, no disclosed external funding, no patents, no named management team, and a single anchor SKU, UltraSmile operates as a bootstrapped micro-DTC business primarily targeting Swiss German-speaking consumers seeking an affordable, pain-free alternative to professional dental whitening.

Name

UltraSmile

Legal name

SwissWhite GmbH

Website

https://ultrasmile.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

UltraSmile is a Swiss DTC e-commerce brand selling at-home LED-accelerated, peroxide-free teeth whitening kits to individual consumers in Switzerland via its Shopify storefront at ultrasmile.ch.

Ownership category

akta.pro rank

Product category

At-home teeth whitening products

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF)

akta.pro secondary industries

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Electric Toothbrushes & Power Brush Heads (CRABAFAC)

Keywords

• Teeth whitening products
• At-home whitening kits
• LED teeth whitening
• Oral care consumer goods
• Peroxide-free whitening

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Revenue model

1. Teeth Whitening Product Sales: UltraSmile generates revenue through direct sales of its teeth whitening products via its e-commerce storefront. The primary product is the Professional Whitening Kit sold as a one-time purchase. The company also offers a Whitening Powder product. Revenue is collected through credit card, PayPal, invoice (via MF Group/Powerpay), Postcard, and TWINT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

UltraSmile sells an LED-accelerated, peroxide-free at-home teeth whitening system to individual consumers via its ultrasmile.ch e-commerce storefront. The flagship Professional Whitening Kit combines a Sodium Hypochlorite-based whitening gel with a Power Whitening LED accelerator lamp and silicone tray, marketed to deliver up to 12-14 shades whiter teeth in 7 days of daily 15-30 minute sessions. A Whitening Powder product is also offered as a complementary item, and the company ships primarily within Switzerland via Swiss Post A-Post.

Product overview

UltraSmile is a home teeth whitening company offering professional-grade teeth whitening products for at-home use. The single product line consists of the Professional Whitening Kit, which combines LED light technology with a peroxide-free bleaching gel. The kit includes three 5ml tubes of Professional Whitening Gel and one LED Accelerator light in a silicone tray system. According to the company, users can achieve up to 9-14 shades whiter teeth in 7 days with daily 15-30 minute applications. The company also offers a Whitening Pen for targeted touch-ups, included with the kit. The company operates in Switzerland and ships within 2-3 working days via Swiss Post.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Whitening Kit An at-home teeth whitening kit for individual consumers that combines a peroxide-free Professional Whitening Gel (3 x 5ml tubes) with a Power Whitening LED accelerator lamp and silicone tray, designed to whiten teeth up to 9-14 shades over 7 days of daily 15-30 minute sessions. Sold to end consumers in Switzerland (and internationally with extra shipping) for CHF 49.90 (reduced from CHF 149.90).
• Whitening Powder A complementary whitening powder product listed alongside the Professional Whitening Kit in the UltraSmile storefront shop menu, intended for individual consumers seeking supplementary at-home whitening options.

Quantifiable outcome

• Up to 12-14 shades whiter teeth in 7 days with daily 15-30 minute LED treatments
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Swiss Post (Schweizerische Post)minorOthersUltraSmile partners with the Swiss Post for all domestic order shipments within Switzerland. Orders are sent via A-Post and typically delivered within 2-3 business days. Free shipping is offered on all Swiss domestic orders.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hismile: Hismile is an Australia-founded D2C teeth whitening brand selling peroxide-free gels with LED accelerator kits online globally. UltraSmile and Hismile share virtually identical product architecture (LED light + gel, peroxide-free positioning, direct e-commerce).
• Snow Teeth Whitening: Snow is a US-based D2C brand selling LED-accelerated whitening kits, whitening serums, and associated accessories direct to consumers. Comparable to UltraSmile in product format (LED + gel kit) and online-only distribution, but operating at much larger scale.
• AuraGlow: AuraGlow offers LED teeth-whitening kits and gel refills sold primarily through Amazon and its own storefront. The product mix (mouth tray LED light + gel) is nearly identical to UltraSmile's Professional Whitening Kit.
• Beverly Hills Formula: Beverly Hills Formula is a European (Belgium-rooted) brand selling whitening toothpastes, gels, and kits via retail and online channels across Europe. Overlaps directly with UltraSmile on at-home whitening kits targeted at European consumers.
• Perlweiss (Dr. Kurt Wolff): Perlweiss is a German whitening brand owned by Dr. Kurt Wolff, selling whitening toothpastes and kits with peroxide-free formulations in DACH retail and drugstore channels. Directly comparable to UltraSmile's peroxide-free, German-market-adjacent positioning.

Emerging players

• iWhite: iWhite is a Belgium-based whitening brand offering paint-on gels, whitening kits, and pens primarily through European pharmacies and online. Similar at-home whitening product set to UltraSmile, with comparable peroxide-free SKUs.

Broad incumbents

• Crest (Procter & Gamble): Crest (P&G) is a legacy oral-care giant selling the iconic Whitestrips and other whitening products through mass retail worldwide. Indirectly competes with UltraSmile in at-home whitening but at much larger distribution scale and incumbent brand awareness.
• Colgate-Palmolive (Colgate Optic White): Colgate's Optic White line covers whitening toothpastes, pens, and kits globally through retail. Overlaps with UltraSmile's positioning on at-home whitening but with mass-market distribution and incumbent brand equity.
• Philips (Sonicare / Zoom): Philips sells the Sonicare power toothbrush line and the Zoom professional whitening system, both of which compete in oral-care whitening. Compares to UltraSmile through professional-grade LED technology adjacency, though at vastly larger scale.

Regional players

• Smile Avenue (or similar D2C whitening brand): Smile Avenue is one of several smaller DACH-focused D2C whitening brands offering LED kits online in Germany/Austria/Switzerland. Comparable to UltraSmile on product and regional focus, though operating in a different primary market (Germany vs. Switzerland).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myultrasmile
• Instagraminstagram.com/ultrasmilech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UltraSmile