Tyomarkkinatori

What Tyomarkkinatori does

Tyomarkkinatori (Job Market Finland) is the official national public employment services portal of Finland, operated by KEHA-keskus (Työllisyys-, kehittämis- ja hallintokeskus / Centre for Economic Development, Transport and the Environment) under the policy direction of the Ministry of Economic Affairs and Employment (TEM). It serves as a unified digital gateway connecting job seekers, employers, entrepreneurs, immigrants, students, and employment authorities, covering the full lifecycle of employment services: job search, unemployment registration, unemployment benefit coordination with Kela, labor market training and coaching, career planning, international mobility via EURES, and entrepreneurship. The platform supports Finnish, Swedish, English, plain Finnish, and Sami, with regional sub-pages covering all Finnish employment areas.

The platform is structured around four core modules: Oma työpolku (My Job Path) for personal job search and employer-visible jobseeker profiles; Asiointi (E-Services) for official transactions with employment authorities including unemployment registration and employment plans; Avoimet työpaikat (Vacancies) as the national job board; and Koulutukset ja palvelut (Trainings and Services) as a catalog of labor market training. Supporting modules include Aluesivut (regional pages), Työllisyys ja tilastot (employment statistics), Ammattitieto (occupational information), and Kykyviisari® (work ability assessment). The technical foundation is a web-based portal with publicly documented REST APIs for job postings, jobseeker profiles, and labor market training data (Training and Coaching API at v1.0.0, OpenAPI 3.0.3 specification), enabling authorized third-party integration.

The business model is that of a publicly funded government service: there is no commercial revenue, no pricing, and the service is free to all users. Funding flows through the Finnish government budget via KEHA-keskus. Distribution is direct-to-consumer through the national website, supplemented by regional employment authority offices for users unable to access digital services, and by the EURES European Job Mobility portal for international recruitment. Authentication is handled through Suomi.fi e-Authorizations, and benefit coordination is integrated with Kela.

Name

Tyomarkkinatori

Legal name

KEHA-keskus (Työllisyys-, kehittämis- ja hallintokeskus)

Website

https://tyomarkkinatori.fi

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tyomarkkinatori (Job Market Finland) is the official Finnish government-operated national employment services portal, run by KEHA-keskus. It connects job seekers, employers, and entrepreneurs to job matching, unemployment registration, training, and labor market data, with free access and public REST APIs for third-party integration.

Ownership category

akta.pro rank

Product category

Public Employment Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Administration of Human Resource Programs (9231), Vocational Rehabilitation Services (62431)

SIC

Services-Employment Agencies (7361), Services-Social Services (8300)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Dislocated Worker & Rapid Response / Reemployment Programs (EDAAAOAF), Unemployment Insurance & Employment Support Benefits (BPAIAKAB), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Public employment services
• Job matching platform
• Unemployment benefits services
• Labor market services
• Career planning services

Headquarters

HQ city

Mikkeli

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Publicly Funded Government Service: Työmarkkinatori is a publicly funded government digital service operated by KEHA-keskus (Centre for Economic Development, Transport and the Environment). It is funded through the Finnish government's public budget and provides services free of charge to both job seekers and employers. There is no commercial revenue model as the platform is a public administration service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tyomarkkinatori is a publicly funded national employment services portal that connects job seekers with employers across Finland. It provides online services for unemployment registration, job search, labor market training catalog browsing, career planning, and employer recruitment support, including public REST APIs for third-party integration of job postings, jobseeker profiles, and training data.

Product overview

Työmarkkinatori (Job Market Finland / Arbetsmarknaden) is a Finnish government-operated employment services platform operated by KEHA-keskus (Centre for Economic Development, Transport and the Environment). The platform functions as a unified national portal connecting job seekers, employers, and employment authorities. It is structured around core service modules: the Oma työpolku (My Job Path) for personal job search management, the Asiointi (E-Services) for official unemployment and employment service transactions, the Avoimet työpaikat (Vacancies) job board, and the Koulutukset ja palvelut (Trainings and Services) catalog. Supporting modules include regional pages (Aluesivut) for localized services, professional occupational information (Ammattitieto), and statistical reporting (Työllisyys ja tilastot). The platform also exposes public REST APIs — including Job Posting APIs, Jobseeker Profile APIs, and a Training and Coaching Search API (OpenAPI 3.0.3) — for authorized integration by third-party organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Oma työpolku (My Job Path) A personal job search workspace where registered users can create and publish job-seeker profiles visible to employers, browse and save job vacancies as favorites, and receive matched job recommendations based on their profile. Intended for individual job seekers using the platform.
• Asiointi (E-Services) A secure channel for conducting official matters with employment authorities, including registering as a job seeker, applying for unemployment benefits, managing employment plans, and communicating with case workers. For individual job seekers interacting with public employment services.
• Avoimet työpaikat (Vacancies) A job board aggregating open positions across Finland, searchable by profession, location, and other criteria, allowing job seekers to find and apply to vacancies posted by employers on the platform.
• Koulutukset ja palvelut (Trainings and Services) A catalog of labour market training programs, coaching services, and employment support offerings available through the employment services system, queryable via the public Training and Coaching Search API.
• Työnantajat (Employer Services) A secure business e-services area for employers and entrepreneurs to post job vacancies, recruit staff (including international recruitment via EURES), manage workforce, handle change negotiations, and access business development tools. Login required via Business E-services.
• Työpaikkailmoitusten rajapinnat (Job Posting APIs) Administrative and search REST APIs for publishing, managing, and querying job vacancy listings, allowing authorized systems to programmatically interact with the job posting ecosystem on Tyomarkkinatori. Authentication credentials and terms-of-use acceptance required.
• Työnhakuprofiilien rajapinnat (Jobseeker Profile APIs) Import and export REST APIs for jobseeker profile data enabling authorized organizations to integrate job applicant profile functionality into their own services. Authentication required.
• Työvoimakoulutusten ja valmennusten hakurajapinta (Training and Coaching Search API) A REST API (OpenAPI 3.0.3, v1.0.0) providing public access to query training and coaching service descriptions from the Employment Service Reservoir, available in Finnish, Swedish, and English with localized text fields. Rate limiting (X-Rate-Limit) is enforced.
• Aluesivut (Regional Pages) Regional pages providing local employment area information, job listings specific to geographic regions, and contact details for local employment service providers across all Finnish employment areas.
• Työllisyys ja tilastot (Employment and Statistics) A statistics and research section offering labour market data, employment bulletins, job placement statistics, integration indicators, and monitoring reports on unemployment and employment trends. For researchers, authorities, and the general public.
• Ammattitieto (Professional Information) A professional knowledge resource providing descriptions of occupations and industry fields, along with interviews with professionals in various roles. For job seekers exploring career options.

Quantifiable outcome

• The platform provides nationwide coverage of all Finnish employment areas, serving as the central hub for job matching between job seekers and employers.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KEHA-keskus (Centre for Economic Development, Transport and the Environment)coreOthersKEHA-keskus is the operating organization behind Työmarkkinatori. It manages the platform, its APIs, and all operational aspects. The organization also operates the regional employment services coordination across Finland.
• Ministry of Economic Affairs and Employment of Finland (TEM)coreStrategic or Co-development PartnerThe Ministry of Economic Affairs and Employment sets the policy framework and strategic direction for Finnish employment services, of which Työmarkkinatori is a central digital component. TEM oversees the broader employment policy agenda.
• EURES (European Job Mobility Portal)coreStrategic or Co-development PartnerEURES is the European Commission's job mobility portal that Työmarkkinatori integrates with to support international recruitment between Finland and other EU/EEA countries. Finnish employers can use EURES to recruit from across Europe, and Finnish job seekers can find opportunities abroad.
• Work in FinlandminorGTM or Marketing PartnerWork in Finland is a government initiative that supports international recruitment into Finland. Työmarkkinatori references Work in Finland as a resource for employers seeking to recruit internationally, and Work in Finland directs international talent to Finnish employment services.
• Kela (Social Insurance Institution of Finland)coreStrategic or Co-development PartnerKela is the institution responsible for paying unemployment benefits (yleistuki) when the unemployment fund does not apply or the person is not a member of an unemployment fund. Työmarkkinatori coordinates with Kela on unemployment security matters and directs users to Kela for benefit applications.
• Third-party organizations using Työmarkkinatori APIsminorChannel Partner/ Reseller/ DistributorAny organization can take the job posting, jobseeker profile, or labor market training APIs into use. The terms of use require that the original source is credited (Lähde: Työmarkkinatorin asiakastietojärjestelmä) when displaying training or job data from the APIs in third-party services.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• France Travail (formerly Pôle Emploi): France's national public employment service agency operating a job-matching portal for unemployed individuals and employers, with unemployment-benefit administration and a similar statutory mandate. Closely comparable role, scale, and service breadth to Työmarkkinatori.
• Arbetsförmedlingen: Sweden's national public employment service operating a digital job-matching platform with employer job-posting tools and integration with EURES. Direct Nordic peer with comparable regulatory mandate and customer segments.
• Bundesagentur für Arbeit (Arbeitsagentur): Germany's federal employment agency operating the largest public employment portal in Europe, bundling job matching, unemployment benefits, and training services. Comparable functional scope and government mandate, though at much larger population scale.
• Jobcentre Plus / Department for Work and Pensions (UK): UK public employment services combining job matching, benefits administration, and activation programs via gov.uk digital services. Closely comparable government-mandated employment-services model with multi-language and EU-mobility considerations.
• UWV WERKbedrijf: Dutch public employment service within the employee insurance agency UWV, providing job matching and reintegration services for unemployed and partially-disabled workers. Comparable scope on benefits integration and activation for job seekers.
• EURES: European Commission's cross-border job mobility portal integrated with Työmarkkinatori for international recruitment. Direct technical and functional peer at the EU level, sharing API-style job-vacancy exchange.

Broad incumbents

• Indeed Finland: Global job-search engine with localized Finnish operations, competing for employer job-posting spend and job-seeker engagement. Broad incumbent with overlapping job-listing functionality but no statutory benefits integration.
• LinkedIn (Microsoft): Global professional network widely used by Finnish employers for recruitment and by job seekers for applications. Sets the UX benchmark and competes particularly for high-skill vacancies that Työmarkkinatori also lists.

Regional players

• Duunitori: Leading Finnish private job board serving the domestic market with job listings, employer reviews, and career content. Primary domestic competitor for employer recruitment budgets and job-seeker attention in Finland.

Emerging players

• Work in Finland: Finnish government initiative supporting international recruitment into Finland, coordinated alongside Työmarkkinatori. Highly adjacent public-sector effort targeting the same immigration-and-talent audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/matsglindholm
• YouTubeyoutube.com/@tyomarkkinatori560
• Facebookfacebook.com/tyomarkkinatorifi
• LinkedInlinkedin.com/company/employment-and-economic-development-office
• Instagraminstagram.com/tyomarkkinatorifi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyomarkkinatori