Franz Hoffmann Mineralöl-Vertrieb

What Franz Hoffmann Mineralöl-Vertrieb does

Franz Hoffmann Mineralöl-Vertrieb GmbH & Co. KG is a third-generation family-owned mineral oil distributor and energy consultancy headquartered in Ludwigsburg, Baden-Württemberg, Germany. Founded in 1949 by Franz Hoffmann and led since 1997 by his grandson Christian Euler, the company operates two owned tank farms in Ludwigsburg and Salach with modern bottom-loading technology and GPS-optimized dispatch software, supplying heating oil (standard, low-sulfur, and premium grades with additive packages), diesel and gasoline fuels, biodiesel, AdBlue, and ExxonMobil/Mobil-branded lubricants. The business serves private heating-oil customers, commercial fleet operators, agricultural clients, and industrial enterprises across Baden-Württemberg and extends national reach to commercial fleet customers through ownership in the tankpool24 cooperative, which provides access to approximately 600 automated 24-hour fuel stations across Germany via the proprietary HOFFMANNcard. Strategic assets include DPIM quality certification (ExxonMobil, since November 2008), the Circle of Excellence award (ExxonMobil, January 2017), nine-plus HOFFMANN-branded automated pool stations, and a publicly branded HOFFMANNtankstelle (since December 2012) operated by third-party partners such as Jürgen Dreizehnter GmbH.

Revenue is generated through commodity margin on direct heating oil and fuel deliveries from the owned tank-truck fleet (regional Baden-Württemberg), product margin on Mobil lubricant distribution (covering Ludwigsburg, Stuttgart, Rems-Murr, Göppingen, Heidenheim, northern Alb-Donau-Kreis, and Ulm), transaction-based revenue on HOFFMANNcard fueling at tankpool24 stations, station-management fees from planning, construction, and operation of pooltankstellen, and retail margin at HOFFMANNtankstellen. Pricing is quote-based, referencing oil price indices and EUR/USD rates; the HOFFMANNcard carries no card fees or minimum volume requirements with a 14-day billing cycle. The shareholder structure (Hans Hoffmann GmbH as personally liable general partner), a sister automotive subsidiary (AHG Hoffmann — Mercedes-Benz/smart dealer), and the registered GmbH & Co. KG legal form (Handelsregister Stuttgart HRA 200372) underpin a tightly-held family business that concluded its ESSO licensing arrangement in December 2020 and has operated independently under the HOFFMANN brand since March 2016.

Name

Franz Hoffmann Mineralöl-Vertrieb

Legal name

Franz Hoffmann Mineralöl-Vertrieb GmbH & Co. KG

Website

https://hoffmann-energie.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Franz Hoffmann Mineralöl-Vertrieb is a third-generation, family-owned mineral oil distributor and energy consultancy in Ludwigsburg, Germany, supplying heating oil, diesel, gasoline, AdBlue, and Mobil lubricants to private, commercial fleet, agricultural, and industrial customers across Baden-Württemberg and nationwide via the tankpool24 fuel card network.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (4572), Other Gasoline Stations (45712)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Mineral oil distribution
• Heating oil delivery
• Commercial fleet fueling
• Automotive lubricants
• Automated fuel stations

Headquarters

HQ city

Ludwigsburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Heating Oil Sales: Sale and delivery of standard heating oil, low-sulfur heating oil EL, and premium heating oil with additives to private and commercial customers.
2. Fuel Sales (Diesel & Gasoline): Wholesale and retail sale of diesel fuel (B7, with AdBlue) and gasoline (E5, E10, Super Plus) through owned and partner-operated fuel stations.
3. Lubricant Sales: Distribution of Mobil brand lubricants (engine oils, gear oils, hydraulic oils, industrial lubricants) as an ExxonMobil strategic distribution partner since 1949.
4. HOFFMANNcard / Fuel Card Services: Cashless refueling through the HOFFMANNcard at tankpool24 network (approx. 600 stations). Revenue model includes product margin on fuel purchases processed through the card.
5. Fuel Station Operations: Planning, construction, operation, and management of automated pooltankstellen and public HOFFMANNtankstellen; revenue from fuel margin and station management fees.
6. Public Fuel Station Sales: Retail sale of fuels and convenience services at public HOFFMANNtankstellen; operated by partners such as Jürgen Dreizehnter GmbH.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Franz Hoffmann Mineralöl-Vertrieb distributes heating oil, diesel, gasoline, biodiesel, AdBlue, and Mobil-branded industrial lubricants from its tank farms in Ludwigsburg and Salach across Baden-Württemberg, complemented by 24/7 automated card-operated fuel stations (HOFFMANNpooltankstellen) and public stations (HOFFMANNtankstellen). The company also operates the HOFFMANNcard fleet card, accepted at approximately 600 stations nationwide through the tankpool24 cooperative network, and provides energy consulting, station planning, and emergency services.

Product overview

Franz Hoffmann Mineralöl-Vertrieb is an energy consultancy and lubricant specialist offering a comprehensive portfolio of heating fuels (Standardheizöl, Heizöl EL schwefelarm, and Premiumheizöl), automotive fuels (diesel, gasoline, and biodiesel/AdBlue), and Mobil-branded lubricants. The company operates two distribution networks: HOFFMANNpooltankstellen (automated 24-hour card-operated stations for commercial diesel/AdBlue via the tankpool24 network with ~600 stations) and HOFFMANNtankstellen (public stations with full fuel grades and retail services). Customers access fuels through the HOFFMANNcard fleet card system or direct purchase. The company provides logistics and delivery services from tank warehouses in Ludwigsburg and Salach, supported by a 24-hour emergency service for station and card support.

Differentiator

Problem solved

Functional benefit

Brands

• HOFFMANNcard: Proprietary fuel card for cashless refuelling at HOFFMANN pool tank stations and the tankpool24 network across Germany.
• HOFFMANNtankstellen
• HOFFMANNpooltankstellen
• tankpool24

Products and services

• Standardheizöl (Standard Heating Oil) Standard heating oil (Heizöl EL) for conventional oil-fired heating systems, meeting DIN 51603-1 quality standards. Delivered in bulk to private homeowners and small commercial customers in Baden-Württemberg.
• Heizöl EL schwefelarm (Low-Sulfur Heating Oil) Low-sulfur heating oil with sulfur content below 50 mg/kg, optimized for modern condensing boiler technology and environmentally friendly combustion. Sold to private and commercial heating customers.
• Premiumheizöl (Premium Heating Oil) Enhanced heating oil with a specialized additive package that slows aging, prevents sediment, cleans storage tanks and burners, reduces consumption and emissions, and improves thermal stability. Targeted at owners of modern condensing boilers.
• Kraftstoffe (Diesel and Gasoline Fuels) Diesel fuel (B7, including up to 7% biodiesel content) and gasoline (Super E5, Super E10, Super Plus) meeting DIN standards for various vehicle types, sold wholesale to commercial fleets and retail at HOFFMANNtankstellen.
• Biokraftstoffe (Biodiesel) Biodiesel (B100) meeting DIN EN 14214 standards, produced from rapeseed and grain, offered as pure fuel or in blends for agricultural vehicles; tax relief available for agricultural and forestry use.
• AdBlue High-purity 32.5% urea solution (DIN V 70070) for SCR catalytic converters in diesel vehicles, reducing NOx emissions by up to 85% and particulates by 40%. Available in 10L canisters, 200L barrels, 1000L containers, and bulk delivery.
• Mobil Schmierstoffe (Mobil Lubricants) Comprehensive range of Mobil-branded engine oils, gear oils, hydraulic oils, and industrial lubricants in pack sizes from 1L to tank wagon quantities, distributed as ExxonMobil's strategic sales partner in Baden-Württemberg regions.
• HOFFMANNcard Proprietary cashless fueling card for commercial and private customers, accepted at approximately 550–600 tank stations nationwide through the tankpool24 network, featuring PIN protection, tank limits, consumption tracking, no card fees, and a 14-day billing cycle.
• HOFFMANNpooltankstellen (Automated Card-Operated Fuel Stations) 24-hour automated filling stations for cashless diesel and AdBlue dispensing, operated as pool tankstations within the tankpool24 network, serving commercial fleet customers primarily.
• HOFFMANNtankstellen (Public Fuel Stations) Publicly accessible branded fuel stations offering all standard fuel grades (E5, E10, Super Plus, diesel), shop and snack offerings, car wash services, and vehicle-related services, operated by third-party operators such as Jürgen Dreizehnter GmbH.
• Notdienst (24/7 Emergency Service) 24-hour emergency hotline operating 365 days per year for reporting malfunctions or issues at HOFFMANNpooltankstellen and HOFFMANNcard fuel cards, with automatic routing to competent advisors.

Quantifiable outcome

• Reduces NOx emissions by up to 85% and particulate matter by 40% when using SCR technology with AdBlue in diesel commercial vehicles.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Mineralöl-Raffinerie MIRO (Karlsruhe)minorOthers · 1 January 2002Raffinerie MiRO (Mineralöl-Raffinerie) in Karlsruhe supplies Hoffmann's tank farms and pooltankstellen with diesel and other petroleum products around the clock via tank truck deliveries.
• tankpool24 GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2001Hoffmann is a shareholder of the tankpool24 cooperative, which operates approximately 600 automated 24-hour fuel stations across Germany for cashless diesel and AdBlue refueling. Hoffmann's pooltankstellen operate under the tankpool24 brand and accept the HOFFMANNcard. The network enables nationwide fleet fueling for Hoffmann's commercial customers.
• ExxonMobil (Mobil Schmierstoffe)coreStrategic or Co-development Partner · 1 January 1949Strategic lubricant distribution partnership since 1949. Hoffmann is an authorized Mobil brand lubricant distributor in the regions of Ludwigsburg, Stuttgart, Rems-Murr, Göppingen, Heidenheim, Alb-Donau-Kreis, and Ulm. The partnership includes DPIM quality management certification (recurring since November 2008), product integrity guarantees, and access to Mobil product technology. Hoffmann received ExxonMobil's Circle of Excellence award in January 2017.
• AHG Hoffmann GmbH & Co. KG (Mercedes-Benz & smart)minorStrategic or Co-development PartnerHoffmann's sister company under the same family group. AHG Hoffmann is an authorized Mercedes-Benz and smart dealer providing vehicle sales, service, and repairs at locations in Ludwigsburg, Tamm, and Murr. Hoffmann and AHG Hoffmann share the Hoffmann brand identity. AHG Hoffmann operates an ESSO fuel station and provides vehicle services to Hoffmann's commercial customers.
• Jürgen Dreizehnter GmbHminorChannel Partner/ Reseller/ DistributorThird-party operator of the HOFFMANNtankstellen public fuel station at Heilbronner Str. 24, 71634 Ludwigsburg. Operates under the HOFFMANNtankstellen brand offering gasoline, diesel, shop, and car wash services.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Others

• tankpool24 GmbH: tankpool24 is the German cooperative of mid-sized mineral-oil companies operating ~600 automated 24-hour stations; Hoffmann is a shareholder. Listed as an ecosystem/cooperative partner rather than a competitor, since the HOFFMANNcard operates inside this network.
• ExxonMobil Deutschland GmbH (Mobil lubricants): ExxonMobil is Hoffmann's strategic lubricant principal; while not a peer in the same distribution sense, ExxonMobil's Mobil brand and product technology underpin Hoffmann's lubricant value proposition and would set reference economics in any lubricant-distribution comp set.

Direct peers

• Roth-Gruppe (Mineralöl): Roth is a German family-owned regional fuel and lubricant distributor with heating-oil delivery, branded lubricants, and partner-operated stations. Closely comparable mid-sized private competitor to Hoffmann in terms of product mix and operating model.
• Hoyer GmbH: Hoyer is a German mid-sized mineral oil company headquartered near Hamburg that, like Hoffmann, combines fuel wholesale, lubricants, heating oil, and a proprietary fleet-card network (HOYER Card) accepted across automated and partner stations. Closest analogue: a family-influenced, multi-product regional-to-national fuel/lubricant distributor with fleet-card economics as a key GTM lever.
• Team Brennstoffe GmbH & Co. KG: Team is a German independent mineral-oil retailer/distributor operating fuel stations, fuel cards, and heating-oil logistics in northern and central Germany. Highly comparable to Hoffmann in scope: heating oil, diesel/gasoline retail, lubricants, and B2B fuel card — though operating in a different geography.
• Westfalen AG: Westfalen is a German fuel, lubricant, and technical gases distributor with its own tank farm infrastructure, station network, and fleet-card business. Comparable to Hoffmann as a regional industrial/fuel wholesaler with branded lubricants, AdBlue, and direct-to-customer delivery.

Broad incumbents

• Aral AG (bp): Aral is Germany's largest retail fuel network and a bp subsidiary offering gasoline, diesel, AdBlue, lubricants, and the Aral fuel card. Overlaps with Hoffmann on retail fuel, lubricants, and fleet cards but operates nationally at substantially larger scale as a major-oil incumbent.
• Shell Deutschland GmbH: Shell operates a nationwide German retail station network, lubricant brands (Shell Rimula, Helix, Tellus), and a B2B fleet card. Comparable to Hoffmann as a broad incumbent with overlapping products (fuels, lubricants, fleet cards) but vastly larger scale and brand reach.
• OMV Deutschland GmbH: OMV is an integrated oil and gas company with German station operations, fuel cards, and lubricant offerings. Comparable as a broader-incumbent competitor in fuels and lubricants in the German-speaking market.
• HEM / Deutsche Tamoil GmbH: HEM (Deutsche Tamoil) operates a large independent retail fuel-station network in Germany, competing with Hoffmann's HOFFMANNtankstellen on retail gasoline and diesel in shared geographies. Comparable as a wider retail-fuel incumbent without Hoffmann's lubricant specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franz Hoffmann Mineralöl-Vertrieb