Inmeta

What Inmeta does

Inmeta, founded in 1997 and headquartered in Nydalen, Norway, is a B2B professional services consultancy that supports Norwegian and Nordic enterprises through digital transformation engagements. The firm delivers a horizontal portfolio spanning strategy and advisory, AI and machine learning implementation (with over 300 AI/ML projects completed since 2015), collaboration and change management, data insights and analytics, system development, website/portal/e-commerce solutions, and ongoing managed services. Its go-to-market is enterprise field sales, targeting large organizations seeking digital workplace modernization, cloud migration, data platform adoption, and AI integration.

Following its 2025 acquisition by SoftwareOne, the firm now operates as part of a global technology services group with approximately 13,000 employees across 70+ countries, rebranding under the SoftwareOne brand in Norway effective May 6, 2025. The business model is project-based professional services revenue with custom-quoted engagements and multi-year contract cadence; no public pricing tiers are disclosed. Customer concentration is not publicly disclosed at the logo level, and the firm applies a horizontal segmentation strategy across enterprise organizations rather than concentrating on a single vertical. Integration with SoftwareOne is intended to expand international delivery capacity while preserving the local Nordic client relationships and consulting expertise that the unit has built over nearly three decades.

Name

Inmeta

Legal name

Crayon Consulting

Website

https://inmeta.no

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

101–250 employees

Short description

Inmeta is a Norwegian enterprise consulting firm (now part of SoftwareOne) that delivers digital transformation, AI/ML implementation, data analytics, change management, and system development services to large organizations across the Nordic region, leveraging a global network of approximately 13,000 employees.

Ownership category

akta.pro rank

Product category

IT Consulting and Technology Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Technology consulting services
• AI and machine learning consulting
• Digital transformation advisory
• Cloud system development
• Data insights and analytics

Headquarters

HQ city

Nydalen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Consulting: B2B consulting services revenue through project-based engagements, advisory retainers, and managed services contracts. Services include strategy, design, AI/ML implementation, system development, and ongoing governance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Inmeta (operating as Crayon Consulting under the SoftwareOne brand in Norway) provides B2B technology consulting services to enterprise clients. Its core offering covers AI and machine learning implementations (with experience from 300+ projects since 2015), strategy and design advisory, collaboration and change management, data insights and analysis, system development in the cloud, website/portal/e-commerce solutions, and ongoing operational management of technology services.

Product overview

Inmeta (formerly Crayon Consulting, now SoftwareOne) offers a comprehensive portfolio of consulting services focused on technology-driven business transformation. The company provides AI and machine learning services (with over 300 projects since 2015), strategy and consulting, collaboration and change management, data insights and analysis, system development, website/portal/e-commerce solutions, and operational management. The service portfolio is organized around technology areas including digital workplace, data platforms and visualization, CMS solutions, project management tools, and cloud solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• AI and Machine Learning Services (Kunstig intelligens og maskinlæring) Consulting and implementation services for AI and machine learning solutions, delivered to enterprise clients by Inmeta (now part of SoftwareOne Norway); supports organizations adopting AI/ML capabilities.
• Strategy, Design and Consulting (Strategi, design og rådgivning) Strategy, design and advisory services that develop concepts, strategies and solutions creating real value for enterprise clients of Inmeta/Crayon Consulting (SoftwareOne Norway).
• Collaboration and Change Management (Samhandling og endringsledelse) Services that help client employees master technology in the modern workplace, supporting collaboration and organizational change management initiatives.
• Data Insights and Analysis (Datainnsikt og analyse) Strategic use of data as a resource and analysis services that help enterprise clients leverage data for business value.
• System Development (Systemutvikling) Modernization of systems and development of new digital services in the cloud for enterprise clients of Inmeta/Crayon Consulting (SoftwareOne Norway).
• Website, Portal and E-commerce Solutions (Nettside, portal og e-handel) User-oriented digital content solutions for websites, portals, and e-commerce that convert and create value for clients.
• Operations and Management Services (Forvaltning) Ongoing maintenance, care, and improvement of technology services and solutions for enterprise clients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• SoftwareOnecoreStrategic or Co-development PartnerCrayon Consulting was acquired by SoftwareOne and became part of the SoftwareOne organization effective May 6, 2025. The combination creates a stronger global technology services provider with approximately 13,000 employees across 70+ countries. For customers, this means access to a larger international expertise network while maintaining local Nordic consulting presence.

Scale indicators3 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Capgemini: Global consulting and technology services firm with digital transformation, data/AI, and cloud practices — overlaps with Inmeta's offerings at a much larger scale.
• Accenture: Global professional services incumbent with strategy, consulting, AI, digital and technology operations — broader portfolio but overlaps significantly on digital transformation, AI/ML, and data services delivered to large enterprises.
• Deloitte (Consulting / Digital): Big Four-adjacent consultancy offering strategy, technology, AI/analytics and transformation services to large enterprises — competes broadly for the same type of Nordic enterprise mandates.
• Sopra Steria: European IT services and consulting group with digital transformation, data/AI and system integration services — broader portfolio but comparable end-to-end delivery model.
• McKinsey & Company (QuantumBlack / Tech): Global management consultancy with significant AI, digital and technology transformation practices — competes in adjacent strategic/digital advisory work for the same large enterprise clients.

Direct peers

• Bouvet ASA: Norwegian IT and digital consulting firm offering strategy, design, software development and managed services to Nordic enterprises — same customer segment and roughly comparable service portfolio as Inmeta's.
• Tietoevry: Nordic-headquartered IT services and software firm with consulting, digital transformation, data/AI, and cloud services across the Nordics — directly comparable geography, offerings and target customers.
• Itera ASA: Norwegian-listed digital consultancy delivering advisory, design, development and managed services to Nordic enterprises — comparable scale, geography and service mix.
• Evidi: Nordic IT services and consulting firm formed from mergers of Norwegian consultancies, providing cloud, data, and digital workplace services across the Nordics.
• Netlight: Nordic-origin strategy, technology, and design consultancy serving enterprise clients on digital transformation and AI/data initiatives — comparable consulting model and client type.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inmeta