Billy Graham Evangelistic Association

What Billy Graham Evangelistic Association does

The Billy Graham Evangelistic Association (BGEA) is a U.S.-based 501(c)(3) non-profit religious organization founded in 1950 and headquartered in Charlotte, North Carolina, that conducts large-scale evangelistic outreach, media distribution, and crisis chaplaincy globally. Its core operations center on multi-day evangelistic festivals (God Loves You Tour, Celebration of Hope, Esperanza) led by Franklin Graham and Will Graham, supported by a network of local church partners that handle logistics, mobilization, and post-event follow-up. The organization runs a digital ministry ecosystem spanning billygraham.org, peacewithgod.net, searchforjesus.net, a church locator, SMS keyword programs, email newsletters, podcasts, and a 24/7 telephone prayer line, alongside broadcast distribution via Fox News Channel TV specials, Sirius XM's 24/7 Billy Graham Channel, and international radio affiliates.

Its product portfolio includes the Decision Magazine print and digital publication, the "Steps to Peace With God" evangelistic curriculum, the Billy Graham Rapid Response Team chaplaincy network (operating in the U.S., Canada, UK, and Australia since 2007-2009 and now active in Ukraine), the Billy Graham 24/7 Prayer Line, the Billy Graham Training Center at The Cove (Asheville, NC), the Billy Graham Library, the Billy Graham Archive & Research Center, World Wide Pictures film licensing, and Ruth's Attic Bookstore e-commerce. Specialized training programs (Christian Life & Witness Course, Sharing Hope in Crisis, Critical Incident Stress Management) and conferences (European and Asian-Pacific Congresses on Evangelism) equip pastors and lay leaders.

The revenue model is overwhelmingly donation-driven: 88.6% of 2025 operating support and revenue came from contributions, 4.5% from The Cove retreat operations, 1.2% from Decision Magazine and evangelistic material sales, and 5.7% from other income. Expense allocation is 87.2% to ministry programs, 4.5% to fundraising, and 8.3% to general and administrative. BGEA's customer segments include individual seekers and believers, local churches serving as event and follow-up partners, Christian leaders and pastors attending training, and crisis-affected communities served by the Rapid Response Team. The organization is led by Chairman, President, and CEO Franklin Graham, who also leads Samaritan's Purse.

Name

Billy Graham Evangelistic Association

Legal name

Billy Graham Evangelistic Association

Website

https://billygraham.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BGEA is a 75-year-old U.S. evangelical non-profit that runs global evangelistic festivals, broadcast media (Fox News, Sirius XM), crisis chaplaincy (Rapid Response Team), and a digital ministry platform, funded primarily by individual donations and partnering with hundreds of local churches worldwide.

Ownership category

akta.pro rank

Product category

Religious Evangelism Services

NAICS

Religious Organizations (8131)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industries

Evangelical & Charismatic Broadcasting (MPABALAC), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Christian Broadcasting (TV & Radio) (MPABALAA)

Keywords

• Evangelism ministry services
• Crisis chaplaincy services
• Christian content publishing
• Religious broadcasting media
• Church training programs

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: Individual and organizational donations constitute approximately 88.6% of BGEA's 2025 operating support and revenue. Donors give through the organization's website donation forms (giving.billygraham.org), which support evangelistic events, Rapid Response Team deployments, TV and radio broadcasts, and general ministry operations.
2. Billy Graham Training Center at The Cove: Revenue from retreat and training center operations at The Cove in Asheville, NC, accounts for approximately 4.5% of operating revenue. The center offers Christian retreat programming, conferences, and lodging.
3. Decision Magazine and Evangelistic Materials Sales: Sales of Decision Magazine subscriptions, books, tracts (including 'Steps to Peace With God'), and other evangelistic resources through Ruth's Attic Bookstore (billygrahambookstore.org) generate approximately 1.2% of operating revenue.
4. Other Income: Miscellaneous revenue streams, including investment income, rental income, and other ministry-related activities, account for approximately 5.7% of operating revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

BGEA proclaims the Gospel of Jesus Christ through large-scale evangelistic events (God Loves You Tour, Celebration of Hope, Esperanza Santiago, regional congresses) featuring Franklin Graham and Will Graham with live Christian music, broadcasts via TV specials, Sirius XM radio and podcasts, print and digital content (Decision Magazine, devotionals, books and tracts), the Billy Graham Rapid Response Team crisis chaplaincy program, and digital evangelism platforms (PeaceWithGod.net, SearchforJesus.net, church locator). It also equips local churches and Christian leaders through training programs (Christian Life & Witness Course, Sharing Hope in Crisis) and operates the Billy Graham Training Center at The Cove as a retreat and conference venue in Asheville, NC.

Product overview

Billy Graham Evangelistic Association (BGEA) operates as a ministry organization offering evangelistic events, spiritual resources, and humanitarian programs. The core offerings include large-scale evangelistic events (God Loves You Tour, Celebration of Hope, Esperanza Santiago) featuring Franklin Graham and Will Graham with live Christian music, supplemented by publications (Decision Magazine), digital content (TV Specials, Podcasts, Audio Archives), and crisis response services (Billy Graham Rapid Response Team). Additional programs include the Billy Graham 24/7 Prayer Line, Church Locator service, Internet Evangelism through Searchforjesus.net, and training programs like Sharing Hope in Crisis. Facilities include The Billy Graham Library, Training Center at The Cove, and Ruth's Attic Bookstore. The organization also organizes regional congresses on evangelism for church leaders.

Differentiator

Problem solved

Functional benefit

Brands

• Billy Graham Rapid Response Team: Crisis-trained chaplains who deploy to provide emotional and spiritual care to those affected by disasters
• Decision Magazine
• Billy Graham Library
• Billy Graham Training Center at The Cove
• World Wide Pictures
• The Billy Graham Channel

Products and services

• Decision Magazine Monthly evangelical publication providing news, commentary, and spiritual content from a Christian perspective for individual readers and donor subscribers.
• Peace With God (Steps to Peace With God) Online evangelism resource guiding individuals through the 7-step 'Steps to Peace With God' gospel presentation, available free in multiple languages to the general public.
• Daily Devotional Daily email devotional featuring Bible verses, reflections from Billy Graham, and prayer encouragement, delivered free to subscribers.
• Billy Graham Rapid Response Team Crisis response chaplaincy program deploying trained chaplains worldwide to provide emotional and spiritual care to those affected by disasters, tragedies, and crises.
• Billy Graham 24/7 Prayer Line 24/7 telephone prayer hotline providing free spiritual support and prayer to callers, staffed by trained volunteers.
• God Loves You Tour International evangelistic event series featuring Franklin Graham with live Christian music and a clear Gospel presentation, held free in major cities globally in coordination with local church partners.
• Asian-Pacific Congress on Evangelism Regional evangelism congress equipping church leaders, pastors, and evangelists in the Asia-Pacific region, hosted in Sydney, Australia.
• Celebration of Hope Two-day evangelistic outreach event featuring Will Graham with live Christian music and a Gospel presentation, coordinated with local church partners.
• Esperanza Santiago (Hispanic Ministries) Spanish-language evangelistic event held in Santiago, Chile featuring Franklin Graham with live music and a Gospel presentation for Spanish-speaking audiences.
• TV Specials (Storms of Life and Billy Graham Classics) Television programs featuring Billy Graham's legacy content and current ministry messages, broadcast on Fox News Channel and affiliates for national audiences.
• GPS: God. People. Stories. Podcast Podcast featuring interviews with Christian artists and life-transformation testimonies, distributed free on major podcast platforms.
• Billy Graham Training Center at The Cove Christian retreat and training center in Asheville, NC offering spiritual growth programs, conferences, leadership development, and lodging on a fee-for-service basis.
• The Billy Graham Library Museum, library, and research center in Charlotte, NC dedicated to preserving and presenting Billy Graham's life and ministry legacy through exhibits and archives.
• Ruth's Attic Bookstore Online and physical bookstore selling Billy Graham and Franklin Graham books, 'Steps to Peace With God' tracts, devotionals, and other Christian literature and resources.
• Search for Jesus Online internet evangelism program helping individuals explore Christianity and faith in Jesus Christ, free to access.
• Sharing Hope in Crisis Training Training course equipping Christians to provide emotional and spiritual care to those affected by crisis situations, delivered through the Rapid Response Team program.
• Billy Graham National Law Enforcement Ministry Ministry program providing spiritual support, resources, and pastoral care to law enforcement officers and their families in the United States.
• Church Locator (Going Farther Network) Online church locator tool connecting individuals who make spiritual decisions with BGEA-partnered local congregations.
• Billy Graham Audio Archives Digital archive providing streaming and on-demand access to Billy Graham's historical sermons and preaching for the general public.

Quantifiable outcome

• Over 14.5 million people helped in Ukraine through humanitarian and spiritual support
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Samaritan's PursecoreStrategic or Co-development Partner · 1 January 2025Samaritan's Purse is the international Christian relief and evangelism organization also led by Franklin Graham (president and CEO). The two organizations share leadership and coordinate humanitarian and evangelistic activities, particularly in crisis zones. In Ukraine, Samaritan's Purse has helped over 14.5 million people, distributed over 125,000 metric tons of food, and operated five Emergency Field Hospitals — while BGEA has trained hundreds of Ukrainian chaplains. Both organizations share the same executive leadership.
• Local Churches (UK)coreChannel Partner/ Reseller/ DistributorHundreds of local churches in the United Kingdom partnered with BGEA during the God Loves You Tour across London, Birmingham, Glasgow, and Manchester. Churches serve as event hosts, volunteer sources, prayer team participants, group coordinators, and post-event follow-up partners, providing venues and mobilizing congregants.
• Local Churches (Global — Event Host Partnership)coreChannel Partner/ Reseller/ DistributorBGEA partners with local churches in every city it visits for evangelistic events. Churches host events, provide volunteers, coordinate bus transportation, register groups, and offer prayer support. This model has been used in the UK, Brazil (Salvador), Chile (Santiago), Austria (Linz), and Australia (Sydney).
• World Evangelical Alliance (WEA)majorStrategic or Co-development PartnerThe World Evangelical Alliance, represented by Bishop Efraim M. Tendero (global ambassador), is a key strategic partner for the Asian-Pacific Congress on Evangelism in Sydney 2027. WEA mobilizes and equips Christian leaders across the Asia-Pacific region to participate in and support the congress.
• Christian Video Licensing International (CVLI)minorChannel Partner/ Reseller/ DistributorCVLI licenses BGEA's World Wide Pictures films to churches, nonprofit ministries, educational institutions, and correctional facilities for public screenings. Churches without an existing CVLI license may publicly show listed World Wide Pictures films under BGEA's General Permission guidelines without additional licensing fees.
• Billy Graham Evangelistic Association Ltd. (UK)majorStrategic or Co-development PartnerBGEA coordinates with its UK-based ministry partner organization (Billy Graham Evangelistic Association Ltd.) to maximize effectiveness in proclaiming the Gospel in the United Kingdom through the God Loves You Tour. Separate donation portals exist for UK residents and international supporters.
• Ukraine Chaplaincy NetworkmajorStrategic or Co-development PartnerBGEA has partnered with Ukrainian churches and organizations to train hundreds of Ukrainian chaplains to share God's hope amid the ongoing war. Chaplains are deployed alongside Samaritan's Purse field operations, providing emotional and spiritual care to displaced persons and affected communities.
• Featured Music Artists (Charity Gayle, Michael W. Smith, Faith Child)majorGTM or Marketing PartnerBGEA partners with well-known Christian music artists for its events. Charity Gayle (Dove Award winner), Michael W. Smith (3-time Grammy winner), and Faith Child (award-winning Christian rapper) are featured artists at the God Loves You Tour Manchester 2026 event. These artists provide live music performances that attract audiences and create a welcoming atmosphere for the Gospel message.
• Church Locator Partner Churches (Going Farther Network)coreChannel Partner/ Reseller/ DistributorChurches listed in BGEA's Church Locator (churches.goingfarther.net) serve as local follow-up contacts for individuals who make spiritual decisions at BGEA events or through digital outreach. This network enables post-event connection to local congregations.
• Fox News ChannelmajorChannel Partner/ Reseller/ DistributorFox News Channel airs BGEA television specials, including the Easter program 'What is Truth?' filmed in Minneapolis (2026) and 'Storms of Life' about Hurricane Helene recovery. This broadcast partnership extends BGEA's reach to millions of households per airing.
• Sirius XM (The Billy Graham Channel)majorChannel Partner/ Reseller/ DistributorSirius XM's 'The Billy Graham Channel' provides 24/7 access to Billy Graham's sermons, music, and teachings to satellite and streaming radio subscribers, extending the ministry's reach to a mainstream audio audience.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compassion International: One of the largest US faith-based nonprofits globally; comparable donor-dependence economics and evangelical positioning, with a child-sponsorship model rather than event-driven evangelism.
• World Vision: Large Christian humanitarian and child-sponsorship organization with global field operations; comparable in scale and donor-funded economics to BGEA, though focused on relief rather than evangelistic events.

Direct peers

• Samaritan's Purse: International Christian relief and evangelism organization led by the same CEO (Franklin Graham) and sharing leadership with BGEA; operates Emergency Field Hospitals and disaster response in parallel with BGEA's Rapid Response Team chaplaincy.
• Focus on the Family: Evangelical media and advocacy organization producing radio broadcasts, magazines, and digital content for Christian families — overlapping media stack (radio, print, podcast, online) with BGEA's content distribution approach.
• InterVarsity Christian Fellowship: Evangelistic student-mission organization active on US/UK university campuses; comparable to BGEA in evangelism-training programs (Christian Life & Witness analogs) and donor support base.
• Young Life: Evangelical youth outreach organization running large-scale events, camps, and donor-funded volunteer mobilization across the US; structurally similar to BGEA's volunteer- and church-led event model.
• Christian Broadcasting Network (CBN): Faith-based broadcasting and humanitarian nonprofit; directly comparable to BGEA in combining televised evangelism, digital content, prayer lines, and Operation Blessing humanitarian arm.
• Trans World Radio (TWR): Christian broadcasting ministry distributing radio content in 200+ languages; the closest functional analog to BGEA's Sirius XM / international radio partner network.
• Cru (Campus Crusade for Christ): Large evangelical mission organization focused on evangelism and discipleship globally; comparable in scale, donor-funded economics, and integrated training/event model to BGEA's ministry portfolio.
• The Navigators: Faith-based discipleship and evangelism training organization with global footprint; comparable in leadership-training focus and donor-funded economics to BGEA's Sharing Hope in Crisis program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bgea
• YouTubeyoutube.com/@billygraham
• Facebookfacebook.com/billygrahamevangelisticassociation
• Instagraminstagram.com/bgea
• Pinterestpinterest.com/bgea

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Billy Graham Evangelistic Association