Liz Lewis Casting Partners

What Liz Lewis Casting Partners does

Liz Lewis Casting Partners is a privately held US talent casting firm founded in 1991 and headquartered in New York, with additional offices in Los Angeles and Austin. The company provides casting services across five core categories: commercial casting, film and television casting, live theater casting, voice-over casting, and branded/digital content casting, with an additional Spanish-language casting specialization. It serves enterprise clients including production companies, advertising agencies, and major consumer brands, with a documented roster that spans Google, Amazon, Nike, Budweiser, Delta Air Lines, DoorDash, Uber Eats, Target, Macy's, Waldorf Astoria, H&R Block, FIS, Fanatics, White Castle, and the Ad Council. Operations are organized around CSA-credentialed casting directors led by founder/CEO Liz Lewis, supported by a Managing Director of Casting, two additional Casting Directors, an Associate Casting Director, and a Director of Finance.

The business operates on a project-based professional services model. Revenue is generated through per-project casting fees rather than recurring subscriptions, with no publicly disclosed pricing. The company sells through direct, relationship-driven engagement with enterprise buyers (production companies, networks, brands, agencies) and supports top-of-funnel awareness through organic social channels (Facebook, X/Twitter, Instagram) and an active website portfolio of past projects. Notable recent and ongoing projects include Waltzing With Brando, SuperKitties, Coaled Blood, They Rescue Horses Don't They?, and Trivia at St. Nick's, with prior work having earned industry recognition including Telly, Hermes, Creativity International, Communicator, and Heartland Film Festival awards plus a Hollywood Reporter "Top 10 Funniest SuperBowl Commercials" placement.

The technology and operating posture of the firm is low-tech: no proprietary platform, no disclosed software product, no APIs, no AI/ML capabilities, and no patents or trademarks. Competitive differentiation rests on casting-director expertise, multi-market reach across three major US production hubs, CSA credentials, a 20+ year track record, and an established network of repeat enterprise clients across diversified industries.

Name

Liz Lewis Casting Partners

Legal name

Liz Lewis Casting Partners

Website

https://lizlewis.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Liz Lewis Casting Partners is a privately held, New York-based talent casting firm with offices in Los Angeles and Austin, providing commercial, film, television, theater, voice-over, and branded/digital casting services to enterprise brands, agencies, and production companies across the US for over 20 years.

Ownership category

akta.pro rank

Product category

Talent Casting Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

akta.pro secondary industries

Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Talent Booking Agencies (Live Performance) (MPAIAGAB), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Talent casting services
• Commercial casting
• Film television casting
• Voice over casting
• Theater casting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Casting Services: Project-based casting fees for film, television, theater, commercials, and voice-over productions. Services are rendered on a per-project basis with no recurring subscription component.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Liz Lewis Casting Partners is a professional talent casting firm that matches actors, voice talent, and on-screen personalities to film, television, theater, commercial, branded/digital, and voice-over productions. The firm operates from three U.S. offices (New York headquarters, Los Angeles, Austin) and delivers project-based casting services nationwide on a quote-based fee model.

Product overview

Liz Lewis Casting Partners is a talent casting company that operates as a single, unified casting service rather than a platform with modular products. The company provides casting services across five core categories: (1) Commercial Casting for TV and digital advertisements, (2) Film & Television Casting for feature films and series, (3) Theater Casting for live productions, (4) Voice Over Casting for commercial and entertainment audio, and (5) Branded/Digital Content Casting for brand campaigns. Additional specialized offerings include Spanish-language casting services. The company has offices in New York, Los Angeles, and Austin, serving clients nationwide for over 20 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Casting Services
• Film & Television Casting Services
• Theater Casting Services
• Voice Over Casting Services
• Branded/Digital Content Casting
• Spanish-Language Casting Services

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• United Talent Agency (UTA): Major global talent and entertainment agency. Overlaps with Liz Lewis on sourcing talent for branded-content, film, and television engagements, but at significantly larger scale and broader service scope.
• WME | William Morris Endeavor: Global talent agency offering casting coordination as part of broader representation services. Relevant overlap in matching talent to projects at much larger scale and geographic breadth.

Direct peers

• Allison Jones Casting: Los Angeles-based casting director with deep commercial and film/TV credits. Directly comparable casting boutique serving the same enterprise brand and studio client base from the West Coast.
• Marci Liroff Casting: Long-standing LA casting director covering film, television, and theater. Comparable multi-decade tenure and similar boutique, relationship-driven commercial model to Liz Lewis.
• Janet Hirshenson Casting: Veteran Los Angeles casting firm covering film, television, and theatrical productions. Comparable mid-sized boutique model serving major studios and brand-side advertising clients.
• Mary Vernieu Casting: LA-based casting director active across feature films, series, and commercial work. Directly comparable casting boutique with overlapping enterprise brand and studio clients.
• Paul Schnee Casting: New York-based CSA casting director serving film, television, and theater. Closest geographic competitor and direct peer in the NYC casting market.
• Telsey + Company: One of the largest New York-based casting firms covering film, television, theater, and commercials. Directly comparable scale and verticals to Liz Lewis Casting Partners and the most cited competitor on Broadway and network projects.

Emerging players

• Backstage: Major talent discovery platform and casting marketplace used by casting directors and brands. Adjacent player that can disintermediate portions of the casting sourcing workflow for boutique firms.
• Casting Networks: Digital casting platform providing self-serve talent submissions and casting workflow tools. Represents the technology-enabled model that traditional casting boutiques like Liz Lewis compete against for commercial and branded-content work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lizlewiscasting
• Facebookfacebook.com/LizLewisCastingPartners
• Instagraminstagram.com/lizlewiscasting
• LinkedInlinkedin.com/company/liz-lewis-casting-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liz Lewis Casting Partners