What Real Estate Partners Chattanooga does

Real Estate Partners Chattanooga (REP Chattanooga) is a privately held, family-owned full-service real estate brokerage founded in 2007 by Darlene Brown and headquartered in Chattanooga, Tennessee. The firm operates from three physical offices — Downtown Chattanooga (525 West Main Street), East Brainerd (2115 Stein Drive), and Signal Mountain (811 Ridgeway Avenue Suite C) — and serves residential and commercial buyers, sellers, and lessees across the Chattanooga region and into North Georgia. Service offerings span residential brokerage (single-family, condos, townhomes), commercial transactions, and a luxury segment in which REP holds approximately 25% market share by units, with featured listings reaching $8.75M. The firm is also qualified to operate in Georgia via Qualifying Broker Diane Burke.

The company's operating model is a traditional agent-based brokerage layered with a proprietary technology stack. Core tools include ReChat (a CRM/marketing Super App and company dashboard), RealScout (an AI-powered property search platform with personalized alerts and market insights), LoLo (a monthly client engagement tool delivering local content via text and email), MAXA Design Center (an on-brand marketing and design platform), custom agent websites, and Earnnest (digital earnest money processing). REP applies the Ninja Selling methodology across its agent base to drive repeat and referral business. Revenue is generated entirely through transaction commissions on residential, commercial, and luxury sales and on leasing activity; commission rates are not publicly disclosed and are typical of the U.S. brokerage industry standard of 5–6% of sale price split between sides.

Leadership is family-anchored: Darlene Brown serves as President & Founder with over 40 years in real estate; her son Ryan May is Co-Owner and Senior Vice President; Danielle Farmer (joined 2020) is VP of Operations overseeing marketing, operations, and tech; Kathie Landers (since 2008) is VP of Finance and compliance; and three Managing Brokers (Chip Ellis, Diane Burke, Desiree Tombul) lead the three offices. The firm has 51–100 employees. REP holds RealTrends Top 500 ranking for both transaction sides and sales volume, is ranked #4 independent brokerage in Tennessee by RealTrends, and has won the Best of the Best Award for Best Residential Real Estate Company three consecutive years and Best Commercial Real Estate Company two consecutive years. The firm is privately held with no disclosed institutional investors, funding rounds, or parent company.

Name

Real Estate Partners Chattanooga

Legal name

Real Estate Partners, Chattanooga LLC

Website

https://www.homesrep.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Real Estate Partners Chattanooga engages in real estate services based in Chattanooga.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Office Brokerage (BPAJABAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property listing services
• Luxury home sales
• Real estate agent representation

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Leasing Services: Revenue from helping clients lease properties in the Chattanooga region.
2. Commercial Real Estate Commissions: Revenue from commercial property transactions. The company has won Best Commercial Real Estate Company awards (Best of the Best Awards 2x Winner), indicating significant commercial transaction volume.
3. Buyer's and Seller's Guide Services: Marketing materials personalized with local details provided to clients as part of the service offering, potentially with associated revenue.
4. Residential Real Estate Commissions: Traditional real estate commission-based revenue from residential property sales and purchases. Agents represent buyers and sellers in transactions with commissions typically split between listing agent and buyer's agent, with a percentage going to the brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Real Estate Partners Chattanooga is a locally owned and independent real estate brokerage that provides full-service residential and commercial property representation, including buying, selling, and leasing of homes, investment properties, and commercial real estate across the Chattanooga region and North Georgia. Agents at three physical offices use a proprietary technology stack including ReChat CRM, RealScout AI-powered search, and the Ninja Selling methodology to deliver client representation supported by marketing, pricing strategy, and transaction management.

Product overview

Real Estate Partners Chattanooga is a full-service real estate brokerage serving Tennessee and North Georgia areas, operating as a unified platform-plus-modules architecture. The core offering is residential real estate brokerage services (buying, selling, renting properties) supported by an integrated technology platform anchored by ReChat (CRM/marketing Super App) and RealScout (AI-powered property search). Supplementary modules include MAXA Design Center (marketing creation), earnnest (digital earnest money processing), LoLo (client engagement), customizable agent websites, and buyers/sellers guides. The company operates three physical offices (Downtown, East, and Signal Mountain) and serves clients across over 50 geographic areas including Chattanooga, Cleveland, Hixson, Ooltewah, Ringgold, and Lookout Mountain.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Full-service representation for residential home buyers and sellers in the Chattanooga region, including single-family homes, condos, and townhomes. Includes property search, pricing strategy, marketing, negotiations, contracts, inspections, and closing coordination.
• Commercial Real Estate Brokerage Representation for commercial property buyers and sellers, including investment properties, commercial sales, and land transactions across the Chattanooga region. Recognized as Best Commercial Real Estate Company (Best of the Best Awards 2x Winner).
• Luxury Real Estate Services Specialized representation for high-net-worth buyers and sellers in the luxury segment, with featured listings up to $8.75 million and a 25% market share of luxury units in the region.
• Property Leasing Services Leasing representation helping clients lease residential and commercial properties across the Chattanooga region.
• Home Valuation Services Free home valuation tools and expert consultations provided to prospective sellers considering listing their properties in the Chattanooga region.

Quantifiable outcome

• 26% higher average sold price compared to MLS average
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Four Bridges TitlecoreStrategic or Co-development PartnerTitle insurance partner with representatives (Julie Standefer, Cordy Beesting) located in all three office locations. Provides title insurance services essential for closing real estate transactions.
• First American Home WarrantysupportingStrategic or Co-development PartnerHome warranty provider offering protection plans for home buyers and sellers during real estate transactions.
• Chattanooga Business MachinessupportingTechnology or IntegrationIT services partner providing managed IT services, data backup and security, copier services for the three office locations. Offers discounted IT programs for agents' work devices.
• Ninja SellingcoreStrategic or Co-development PartnerTraining and methodology partnership. The Ninja Selling system provides agents with tools to increase production through a proven, systematic approach centered on building relationships, listening to client objectives, and helping them achieve goals. Results in predictable business through repeat and referral clients.
• St. Jude Children's Research HospitalsupportingGTM or Marketing PartnerAnnual Dream Home Giveaway partnership supporting St. Jude Children's Research Hospital. The company participates with agent Geoff Ramsey in this community fundraising initiative that has included other local partners like Local 3 News, US-101, Core Homes, and Shaw Flooring.
• Chattanooga Mocs AthleticssupportingGTM or Marketing PartnerOfficial real estate partner of University of Tennessee at Chattanooga Mocs athletics. Community partnership supporting local university sports programs.

Scale indicators9 records

Expansion highlights6 records

Direct peers

• Crye-Leike Real Estate: Largest independent real estate brokerage in Tennessee with a similar agent-network, multi-office model. Directly comparable as a Tennessee-headquartered independent firm competing for the same agent recruiting and seller mandate.

Broad incumbents

• Keller Williams Realty: Largest franchise-based real estate brokerage in the US. Comparable because both compete for residential agents in the Chattanooga region and use technology stacks layered onto commissioned agent models.
• RE/MAX: Global franchised brokerage with strong independent-agent affiliation model. Competes directly with REP for Chattanooga-area agents and listings and shares a commission-based, agent-led operating model.
• Coldwell Banker: Established national brokerage with regional affiliates. Competes in the same Tennessee/North Georgia residential and luxury segments using a similar commissioned-agent model.
• Berkshire Hathaway HomeServices: National brokerage network with regional franchises across the Southeast. Comparable as a franchised incumbent with affiliated agents serving luxury and residential segments in markets overlapping REP's.
• Compass: Tech-forward national brokerage expanding into luxury residential. Comparable because it competes for high-end listings and agent talent in mid-sized Southeast metros with a heavier tech and marketing stack.
• Better Homes and Gardens Real Estate: National franchised residential brokerage with regional affiliates across the Southeast. Comparable as a branded incumbent competing for Chattanooga-area agents, sellers, and luxury mandates.

Emerging players

• eXp Realty: Cloud-based brokerage with high agent splits and rapid agent-recruiting model. Comparable as an alternative structure competing for REP's commissioned agents, particularly producers who value split economics over local office presence.
• Redfin: Tech-led brokerage with in-house agents and an iBuyer arm. Comparable because it pressures commission structures and competes for buyer-side traffic in markets overlapping REP's territory.

Regional players

• Harry Norman Realtors: Atlanta-based luxury-focused independent brokerage serving Georgia markets that border REP's North Georgia footprint. Comparable as a luxury-segment regional independent with a similar commissioned-agent model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/realestatepartnerschattanooga
• Facebookfacebook.com/realestatepartnerschatt
• LinkedInlinkedin.com/company/real-estate-partners-chattanooga-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Partners Chattanooga