Zieher

What Zieher does

Zieher (ZIEHER KG) is a family-owned German manufacturer of premium tableware, wine glassware, decanters, and buffet systems, founded in 1985 and headquartered in Himmelkron, Bavaria. The company's product portfolio centers on the VISION wine glass series — mouth-blown lead-free crystal glasses with a proprietary wave-shaped bowl engineered to increase wine surface area and accelerate aeration — alongside a family of handcrafted borosilicate glass decanters (Eddy, Star, Doppio, Pebble, Tesoro) that each implement distinct geometric aeration mechanisms, plus accessories such as the DryPod, On The Rocks wine cooler, LED decanter rings, and battery-powered accent lights. Co-designed with sommelier Silvio Nitzsche and validated by a 2020 Red Dot Award for the Star decanter, the line targets two principal segments: B2B luxury hotels and fine-dining restaurants (handled through ZIEHER KG and zieher.com) and B2C affluent wine enthusiasts served via specialist Fachgeschäfte in roughly 28 countries and a DTC e-commerce shop at zieher-shop.de, with a showroom at headquarters for direct consumer purchases. The business model is hardware sales of premium-priced, low-volume artisanal products distributed through a controlled selective-retail network plus direct B2B and DTC channels, with no disclosed external funding, no public listing, and operations led by President Dominik Zieher with a sub-50-person team including dedicated Head of Sales, Retail Sales Manager, and Marketing Manager functions.

Name

Zieher

Legal name

ZIEHER KG

Website

https://zieher-selection.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Zieher is a family-owned German manufacturer of premium, mouth-blown wine glassware and handcrafted borosilicate decanters with proprietary aeration designs, supplying luxury hotels, fine-dining restaurants, and specialist retailers in roughly 28 countries.

Ownership category

akta.pro rank

Product category

Premium Hospitality Tableware and Glassware

NAICS

Other Pressed and Blown Glass and Glassware Manufacturing (327212)

SIC

Glass & Glassware, Pressed Or Blown (3220)

akta.pro industry

PRIMARYIMALAEAE

Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium)

Industrials, Manufacturing & Construction/Packaging & Containers/Glass Packaging (Bottles, Jars)

Keywords

• Premium glassware
• Wine decanters
• Hospitality tableware
• Wine aeration
• Handcrafted glassware

Headquarters

HQ city

Himmelkron

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Glass Sales: Sale of handcrafted VISION series wine glasses and accessories through B2B channels (luxury hotels, restaurants) and B2C through specialist retailers and own e-commerce shop.
2. Decanter Sales: Sale of premium decanters including Doppio, Star, Eddy, Pebble, and Tesoro through the same distribution channels.
3. Accessories Sales: Sale of accessories including care products, LED rings, and other wine-related items.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zieher designs, manufactures, and distributes handcrafted premium wine glassware and decanters — including the VISION mouth-blown crystalline wine glass series and borosilicate glass decanters (Eddy, Star, Doppio, Pebble, Tesoro) engineered for enhanced wine aeration and presentation. The company sells through B2B channels to luxury hotels and fine dining restaurants, and through specialist retailers plus its own e-commerce shop and showroom to wine enthusiasts.

Product overview

Zieher offers a unified portfolio of premium wine glassware and accessories under the FOR WINE LOVERS brand. The core offering centers on the VISION wine glass series (launched 2015) — hand-blown lead-free crystal glasses with an innovative wave-shaped bottom for enhanced aroma presentation. Complementing this are handcrafted borosilicate glass decanters including Eddy (extreme aeration), Star (gentle enhancement), Doppio (double-stage), Pebble (designer), and Tesoro. Accessories include DryPod wine accessories, On The Rocks wine coolers, LED rings for decanters, and battery-powered LED accent lights. All products emphasize craftsmanship, innovative design, and functional wine enhancement for discerning wine enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• VISION: Wine glass series featuring innovative design with a wave-shaped bottom that enhances aeration and wine experience.
• Eddy
• Star
• Doppio

Products and services

• VISION Wine Glasses A wine glass series made from mouth-blown lead-free crystal glass with an innovative wave-shaped bottom that increases surface area for better wine aeration, enhancing aroma perception and taste experience. Sold to consumers via specialist retailers, e-commerce, and the company's showroom, and to luxury hospitality clients via the B2B division.
• Eddy Decanter A decanter with conical indentations that create rapid swirling effects, enabling wines to undergo oxidation equivalent to several hours within seconds through thousandfold micro-swirls. Made from high-grade borosilicate glass, available in standard (1.5L) and mini (0.375L) versions.
• Star Decanter A decanter featuring filigree rays at the center that gently animate wine during swirling, integrating oxygen softly into the wine for balanced, harmonious development without surface-only oxidation. Made from borosilicate glass with an extremely smooth surface; available in large (with recessed grip) and mini versions. Red Dot Award winner (2020).
• Doppio Decanter A decanter with a double-stage design that divides wine onto two levels during pouring, creating maximized oxygen contact with a comparatively small space requirement and an attractive waterfall effect. Handcrafted from high-quality borosilicate glass with an ideal charge of 0.75 liters.
• Pebble Decanter A decanter with a distinctive pebble-inspired design created by designer Itamar Harari, part of Zieher's carafes and decanters collection.
• Tesoro A premium product in Zieher's wine accessories collection, featured in the company's press materials.
• DryPod A wine accessory designed for wine preservation and serving, available in brass finish variants.
• On The Rocks Wine Cooler A wine cooler/chiller accessory designed to keep wine at optimal serving temperature, with care instructions for maintenance.
• LED-Ring for Decanters (LED Ring for Decanters) An LED ring accessory designed to illuminate decanters, creating visual effects for wine presentation.
• Akku LED Leuchten (Battery-Powered LED Lights) Battery-powered LED lights for accent lighting, with instruction manual available for download.

Quantifiable outcome

• Wines develop oxidation equivalent to several hours within seconds in the Eddy decanter
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Riedel: Austrian premium wine glassware manufacturer, the category-defining brand in varietal-specific wine glasses; directly competes with Zieher's VISION series and decanters in luxury hospitality and specialist retail worldwide.
• Spiegelau: German/Bavarian premium glassware brand now part of Riedel; produces wine glass series and decanters targeting fine dining and sommelier channels, overlapping with Zieher's VISION glass and decanter portfolio.
• Schott Zwiesel: German premium crystal-glass maker (Tritan/patented crystal) producing wine glasses and decanters for hospitality and consumer; the closest German head-to-head competitor to Zieher in premium hospitality tabletop.
• L'Atelier du Vin: French specialist in premium wine accessories including decanters, aerators and tableware; closely comparable to Zieher's sommelier-grade decanter lineup (Eddy/Star/Doppio) for fine-dining and connoisseur segments.
• Stölzle Lausitz: German specialty glassworks producing premium wine glasses and decanters, including the 'Weinglas' series; comparable regional competitor with hospitality-grade handcrafted glassware.
• Zalto: Austrian hand-blown luxury wine glass specialist, prized by sommeliers; competes with Zieher's VISION series in the ultra-premium tier for luxury hospitality and discerning consumers.

Emerging players

• Gabriel-Glas: Swiss-designed universal wine glass brand focused on one universal shape; competes with Zieher's VISION concept of theme-based rather than varietal-based glassware for sommelier and luxury channels.
• Menu (wine accessories brand by Menu Space): Scandinavian design house producing premium wine and bar accessories in a similar aesthetic, minimalist, hospitality-led vein; adjacent competitor in luxury retail and design-led hospitality channels.

Broad incumbents

• Peugeot Saveurs: Iconic French premium tabletop brand with sommelier-grade wine accessories (decanters, aerators, mills); broader portfolio than Zieher but overlaps in luxury hospitality wine-service accessories.
• Luigi Bormioli: Large Italian premium glassware brand with broad consumer and hospitality catalog including wine glasses and decanters; competes broadly with Zieher across price tiers and wider tableware portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/watch?v=cMXUSSr--7Q
• Facebookfacebook.com/ZieherGermany
• Instagraminstagram.com/zieherglass
• Pinterestpinterest.com/zieher
• Xx.com/zieherkg
• LinkedInlinkedin.com/company/zieher-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zieher