Royal Present Embroidery
Royal Present Embroidery is a Latvia-based, bootstrapped online marketplace founded in 2013 by designer Ludmila Konvalova, selling downloadable multi-format digital machine embroidery designs and custom digitizing services to a global base of hobbyist crafters and small embroidery businesses.
- Company typePrivate
- Founded2013
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Royal Present Embroidery does
Royal Present Embroidery SIA is a privately held Latvian company founded in 2013 by designer Ludmila Konvalova, operating as an online digital marketplace for machine embroidery design files. The company sells downloadable designs compatible with major embroidery machine brands — Brother, Janome, Bernina, Baby Lock, Pfaff, and Husqvarna Viking — delivered in multiple file formats (PES, DST, JEF, HUS, VP3, EXP, XXX, among others) and multiple hoop sizes per purchase. The website displays approximately 894,656 cumulative sales, with new designs added weekly across more than 60 themed categories including holidays, florals, animals, monograms, seasons, applique and specialty niches. Customers are primarily hobbyist crafters and small business owners who sell finished embroidered goods, with a secondary segment of retail manufacturers.
The core technology is a self-serve e-commerce platform delivering digital files instantly after purchase, with no physical inventory or shipping. The product portfolio is anchored by the digital designs catalog and supplemented by custom embroidery digitizing services ($7-$9 per 1,000 stitches with tiered turnaround), a design resize service, $50 gift cards, realistic textile mockups, and free utility tools including an online ZIP extractor and Madeira thread color converter. A machine embroidery tutorial library covers fabric selection, stabilizer usage, hoop sizing, machine reviews and business guidance. Each design ships with a commercial use license permitting sale of finished embroidered products but prohibiting resale of the digital files themselves.
The business runs a product-led growth motion relying on SEO-optimized category structure, blog content, free design lead magnets, and email marketing, with global distribution exclusively through royal-present.com. Revenue comes from one-time license purchases of individual designs ($1-$22), discounted bundles, gift cards, and custom digitizing service fees. The company is bootstrapped with no disclosed external funding, registered as a private limited company (SIA) in Riga, Latvia under registration number 50203240321, operates with a 1-10 person headcount, and supports EU VAT IDs for business buyers while selling globally.
Royal Present Embroidery firmographics
Firmographics- Name
- Royal Present Embroidery
- Legal name
- Royal Present Embroidery SIA
- Website
- https://royal-present.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Royal Present Embroidery is a Latvia-based, bootstrapped online marketplace founded in 2013 by designer Ludmila Konvalova, selling downloadable multi-format digital machine embroidery designs and custom digitizing services to a global base of hobbyist crafters and small embroidery businesses.
- Ownership category
- akta.pro rank
Royal Present Embroidery industry classification
Industry- Product category
- Digital Embroidery Designs
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- General Fabric & Textile Stores (CRALADAA)
- akta.pro secondary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where Royal Present Embroidery is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Royal Present Embroidery business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Embroidery Design Sales: One-time purchase of digital embroidery design files. Customers pay a single price per design or bundle and receive instant download access. No physical products are shipped. Designs can be downloaded multiple times from the customer's account.
- Custom Digitizing Services: Converting customer artwork into machine embroidery format. Pricing based on stitch count and turnaround time, ranging from $7-$9 per 1,000 stitches depending on urgency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Design Purchase |
| Unit Pricing | Pay-as-you-go | Design Bundles and Sets |
| Other | Pay-as-you-go | Gift Cards |
| Other | Multi-year contract | Custom Digitizing - Standard |
| Other | Multi-year contract | Custom Digitizing - Express |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Royal Present Embroidery product offering
Product offeringCore offering
Royal Present Embroidery sells downloadable digital machine embroidery design files via its own online store, compatible with major embroidery machine brands (Brother, Janome, Bernina, Baby Lock, Pfaff, Husqvarna Viking) and delivered in multiple industry formats such as PES, DST, JEF, HUS, VP3, EXP, and others. The company also offers custom embroidery digitizing and design resize services, plus free online utility tools (ZIP extraction and thread color conversion).
Product overview
Royal Present Embroidery is an online digital embroidery design marketplace founded and operated by designer Ludmila Konvalova, selling downloadable machine embroidery designs. The core offering consists of individual and bundled digital embroidery files (PES, DST, JEF, HUS, VP3, EXP formats) for popular embroidery machines including Brother, Janome, Bernina, Baby Lock, Pfaff, and Husqvarna Viking. The product portfolio centers on the Digital Machine Embroidery Designs catalog, supplemented by Custom Embroidery Digitizing and Design Resize services. Complementary free tools include the Unzip Online Tool and Online Thread Color Converter. Additional offerings encompass Gift Cards, Realistic Textile Mockups, and educational content through the Machine Embroidery Library. The company also recommends third-party software such as My Editor for file conversion. All designs are digital downloads; no physical products are shipped.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Machine Embroidery Designs Downloadable digital embroidery design files sold individually or in bundles, delivered in multiple formats (PES, DST, JEF, HUS, VP3, EXP, VIP, SEW, PEC, XXX) for compatibility with major embroidery machine brands including Brother, Janome, Bernina, Baby Lock, Pfaff, and Husqvarna Viking. Targeted at home embroidery machine owners, small craft businesses, and retail manufacturers; includes a commercial use license permitting resale of finished embroidered items but prohibiting resale of the digital files.
- Custom Embroidery Digitizing Service Professional digitization service that converts customer-submitted artwork into machine embroidery files compatible with major machine brands. Pricing is based on stitch count ($7 per 1,000 stitches for 3-day standard, $8 for 2-day, $9 for 1-day), with a 2,000-stitch minimum. Targeted at crafters and small businesses needing bespoke designs not available in the standard catalog.
- Design Resize Service Service that resizes previously purchased designs to fit different embroidery hoop sizes or project requirements. Targeted at existing customers whose projects need a different scale than the original file.
- Gift Cards $50 gift cards sold through the online store that allow recipients to choose any designs from the Royal Present Embroidery catalog. Targeted at gifting customers purchasing for embroidery hobbyists and crafters.
- Realistic Textile Mockups Digital textile mockup templates for embroidery, print, and textile crafts, intended to help customers visualize finished embroidery projects on fabrics. Targeted at crafters, Etsy-style sellers, and small businesses building product listings and marketing visuals.
- Unzip Online Tool Free online ZIP file extraction utility that lets customers unzip downloaded design archives directly in the browser without installing software. Targeted at customers who otherwise struggle with opening downloaded embroidery design ZIP files.
- Online Thread Color Converter Free online tool that converts Madeira Classic thread colors into equivalent colors for other thread brands to help customers select compatible threads for their embroidery projects. Targeted at embroidery users who stitch with multiple thread brands.
Quantifiable outcome
- Nearly 900,000 sales processed through the platform
- +1 more outcomes
Companies that use Royal Present Embroidery
Customer profileSegments3 records
Ideal customer profiles3 records
Royal Present Embroidery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Royal Present Embroidery partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Royal Present Embroidery competitors and assessment
Company assessmentDirect peers
- Urban Threads: Online store selling unique and licensed machine embroidery designs for home and commercial embroiderers. Directly comparable in offering downloadable designs across multiple machine formats with both hobby and commercial licenses.
- Embroidery Library: Long-running online embroidery design retailer offering individual designs, collections, and free designs. Comparable as a vertically focused digital embroidery design store serving similar hobbyist and commercial segments.
- Applique Cafe: Online machine embroidery design store specializing in applique and themed designs sold individually and in sets. Comparable as a niche digital embroidery design retailer with themed collections and small-business-friendly licensing.
- DesignBundles: Marketplace platform selling digital craft designs including machine embroidery files, with bundles, individual designs, and free offerings. Directly comparable in product model and target audience of crafters and small business owners.
- Anita Goodesign: Embroidery design retailer selling collections and individual designs for major machine brands. Directly comparable as a multi-category machine embroidery design vendor with multi-format file delivery and bundle offerings.
- EmbroideryDesigns.com: Large online marketplace selling downloadable machine embroidery designs in multiple formats. Directly comparable as a digital-first embroidery design retailer serving hobbyists and small commercial users with individual designs and bundles.
Broad incumbents
- Sulky: Long-established thread and embroidery supply brand that also sells digitized machine embroidery designs and educational content. Comparable in selling embroidery designs to hobbyists but offers a wider product portfolio including threads and stabilizers.
- OESD: Established embroidery supplies and designs company offering threads, stabilizers, software, and digitized designs. Overlaps with Royal Present's design catalog but operates as a broader incumbent across the embroidery supplies value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Royal Present Embroidery social profiles
Digital presenceRoyal Present Embroidery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Present Embroidery leadership team
Management profileNumber of profiles
Profiles1 record
Royal Present Embroidery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Present Embroidery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Present Embroidery
What does Royal Present Embroidery do?
Royal Present Embroidery sells downloadable digital machine embroidery design files via its own online store, compatible with major embroidery machine brands (Brother, Janome, Bernina, Baby Lock, Pfaff, Husqvarna Viking) and delivered in multiple industry formats such as PES, DST, JEF, HUS, VP3, EXP, and others. The company also offers custom embroidery digitizing and design resize services, plus free online utility tools (ZIP extraction and thread color conversion).
Is Royal Present Embroidery a public or private company?
Royal Present Embroidery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Royal Present Embroidery founded?
Royal Present Embroidery was founded in 2013. It employs 1 to 10 people.
Where is Royal Present Embroidery based?
Royal Present Embroidery is headquartered in Riga, Latvia, in the Europe region.
How does Royal Present Embroidery make money?
Two revenue lines are on record. Digital Embroidery Design Sales are the primary driver. The others are custom Digitizing Services.
Who are Royal Present Embroidery's main competitors?
Direct peers on record are Urban Threads, Embroidery Library, Applique Cafe, DesignBundles, Anita Goodesign and EmbroideryDesigns.com. Broad incumbents are Sulky and OESD.
Does Royal Present Embroidery have an API?
No public API is recorded for Royal Present Embroidery.
What industry is Royal Present Embroidery in?
Royal Present Embroidery's product category is Digital Embroidery Designs. Its primary akta.pro industry code is CRALADAA, General Fabric & Textile Stores, with a secondary code of BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its NAICS code is 459130 and its SIC code is 7330.