What Este Medical Group does

Este Medical Group Ltd is a UK-based private aesthetic and medical treatment provider established in Birmingham in 2015, operating a multi-clinic network of 12 UK locations and 6 international sites across the UAE, Turkey, Albania, Kenya, Bangladesh, and Kosovo. The CQC-registered entity is headquartered at the Birmingham clinic, with additional branches in London, Manchester, Leeds, Sheffield, Bristol, Edinburgh, Glasgow, Cheshire, Aberdeen (opening soon), and East London. The company is privately held by undisclosed owners and operates without external venture or private equity backing in the available data.

The service portfolio spans hair restoration (Robotic DHI transplants as the first UK provider, FUE/DHI, beard and eyebrow transplants), skin treatments (laser hair removal, chemical peels, microneedling, light therapies, BBL/Moxi, pigmentation programmes), body contouring (EMSCULPT, fat freezing, skin tightening), wellness (NAD+ IV, ozone therapy, IV drips), dental aesthetics (Turkey-based veneers and implants packaged with travel), and plastic surgery. Underlying technology is built around a mix of third-party dermatological and laser equipment (Soprano Titanium, Lynton, Morpheus8, Exciplex, Scarlet RF) and one proprietary robotic system combining AI-assisted computer vision with precision robotics for hair implantation. Two GMC-registered hair transplant surgeons are named alongside an in-house medical director and aesthetic specialists.

Revenue is generated through direct-to-consumer cash-pay treatments at owned clinics, structured around an initial consultation fee followed by one-time procedure payments and multi-session course packages (PRP, laser, skin programmes) at unit prices ranging from £599 to £3,500+. The company also earns transaction-related revenue as a credit broker through its Omni Capital Retail Finance partnership, which offers interest-free and low-interest instalment plans. Distribution is clinic-led with the addition of an iOS/Android mobile app for loyalty, appointments, and exclusive offers, plus Turkey-dental packages that bundle treatment with accommodation and transport. Customer count is cited as 14,000+ satisfied clients with a 4.9/5 Trustpilot rating.

Name

Este Medical Group

Legal name

Este Medical Group Ltd

Website

https://estemedicalgroup.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Este Medical Group is a UK-based private aesthetic clinic chain operating 12 UK clinics and 6 international locations across 7 countries, offering hair restoration (including AI-assisted Robotic DHI transplants), skin treatments, body contouring, wellness IV therapies, and Turkey-based dental packages to individual cash-paying consumers.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Offices of Physicians (62111), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

Keywords

• Hair transplant services
• Aesthetic medical treatments
• Cosmetic skin care
• Body contouring treatments
• Cosmetic dentistry services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical and Aesthetic Treatments: One-time medical and aesthetic procedure fees for hair transplants, skin treatments, dental procedures, body contouring. Treatments include initial consultation followed by procedure packages.
2. Treatment Packages and Courses: Multi-session packages for treatments like PRP, laser therapy, chemical peels, and wellness IV drips sold as bundled courses with package pricing
3. Finance Partner Arrangements: Credit broker offering financing through Omni Capital Retail Finance, providing interest-free and low-interest payment plans to customers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Este Medical Group operates a network of physical clinics (12 in the UK plus 6 international locations across 7 countries) delivering medical and aesthetic treatments to individual consumers. The core service is in-clinic procedures encompassing hair restoration (including the UK's first Robotic DHI Hair Transplant), non-surgical hair loss therapies, advanced skin treatments, body contouring, cosmetic injectables, plastic surgery, and cosmetic dentistry delivered with travel packages to Turkey. The company follows a consultation-led, direct-to-consumer model where customers book in-clinic consultations before receiving treatments, with financing options offered via Omni Capital Retail Finance.

Product overview

Este Medical Group offers a comprehensive portfolio of medical and aesthetic treatments spanning hair restoration, skin care, body contouring, dental aesthetics, and wellness therapies. The core offerings include Robotic DHI Hair Transplants (the first UK provider) and traditional FUE hair transplants, supported by a wide range of add-on treatments including PRP, stem cell therapy, exosome treatments, and laser therapies. The company's skin treatment portfolio features advanced laser systems (Soprano Titanium, Lynton, Candela), radiofrequency microneedling (Morpheus8, Scarlet RF), light therapies (BBL MOXI, Exciplex), chemical peels, and injectable treatments. Body contouring services include fat freezing, EMSCULPT, and skin tightening procedures. Dental services are primarily delivered in Turkey with travel packages. The company operates clinics across the UK and internationally in UAE, Turkey, Albania, Kenya, Bangladesh, and Kosovo.

Differentiator

Problem solved

Functional benefit

Brands

• Este Training Academy: Training academy for aesthetic and medical treatments, accessible at estetrainingacademy.com
• EP Beauty

Products and services

• Robotic DHI Hair Transplant Hair restoration procedure combining AI-enhanced precision robotics with the Direct Hair Implantation method. The robotic system supports consistent depth, angle, and placement during implantation for natural-looking results, minimising trauma to surrounding tissues during follicle extraction.
• Hair Transplants (FUE/DHI) Surgical hair restoration procedures including Follicular Unit Extraction and Direct Hair Implantation methods for natural-looking hair regrowth for men and women with pattern baldness or general hair loss.
• Beard Transplant Hair transplantation procedure to restore or enhance facial hair density in the beard area using follicle extraction and implantation techniques.
• Eyebrow Transplant Hair transplantation procedure to restore or enhance eyebrow density and shape for improved appearance.
• PRP Hair Treatment Platelet-Rich Plasma micro-injection treatment that uses the patient's own blood platelets to stimulate weak hair follicles and encourage thicker, healthier hair growth, typically involving 6 sessions approximately 4 weeks apart.
• PRF (Platelet-Rich Fibrin) Advanced version of PRP using fibrin matrix for enhanced tissue healing and rejuvenation, often bundled with exosome sessions as a hair restoration package.
• Mesotherapy for Hair Microinjection treatment delivering customised active ingredients including PRP, vitamins, minerals, and enzymes below the scalp's surface to stimulate hair follicles.
• MCT Exosomes Hair treatment that optimises exosomes from blood plasma to boost regenerative properties before injection into the scalp, delivering growth factors and bioactive ingredients. Most significant results peak at 6-9 months with effects lasting 12-18 months.
• Exosomes for Hair Loss Exosome therapy using cellular messengers to stimulate new hair growth and enhance hair density and thickness.
• Stem Cell Procedure for Hair Loss Surgical hair restoration procedure that harvests stem cells from fatty tissue, activates them, and injects them into the scalp to regenerate lost hair and restore follicle growth, with results visible after 6 months.
• Hair Loss Treatment Comprehensive non-surgical treatment programme for hair loss including PRP, laser therapy, mesotherapy, and other hair restoration options, with claimed 95% success rate for laser therapy.
• Alopecia Treatment Specialised treatment programmes for alopecia using Exciplex light therapy (308nm monochromatic UVB), PRP, and combined approaches.
• Laser Hair Removal Advanced laser hair removal treatment using multi-wavelength platforms including Soprano Titanium and Lynton Laser and IPL systems for long-lasting hair reduction on face and body, with integrated cooling for comfort.
• Laser Tattoo Removal Laser-based treatment using picosecond technology to remove or significantly reduce unwanted tattoos.
• BBL MOXI Treatment Combination treatment pairing Broadband Light (BBL) therapy with Moxi laser precision to address pigmentation, redness, and early signs of ageing with minimal downtime.
• Morpheus8 RF Microneedling Radio frequency microneedling treatment that combines fine microneedles with RF energy to penetrate deeper skin layers, stimulating collagen and elastin production for tighter, more refined skin texture.
• Scarlet RF Microneedling Fractional radio frequency treatment that creates controlled micro-injuries to trigger collagen production and remodelling, tightening skin and diminishing wrinkles.
• Exciplex Excimer Light Therapy Monochromatic UVB light technology using 308nm wavelength to treat autoimmune skin conditions including vitiligo, alopecia, and psoriasis without pain or ablation. The Exciplex device is CE marked and ISO 13485 certified.
• PicoWay Laser Treatment Advanced picosecond laser treatment for tattoo removal and skin rejuvenation.
• Pixel Laser Resurfacing Laser skin resurfacing treatment to improve skin texture, reduce wrinkles, and address scarring.
• Chemical Peels Medical-grade chemical peels designed to improve skin tone, texture, and clarity by reducing acne, pigmentation, fine lines, and dull skin.
• Cosmelan Pigmentation Peel Professional depigmentation treatment for melasma and skin pigmentation issues.
• Algae Peel Specialised algae-based peel treatment for skin rejuvenation.
• Microneedling Skin rejuvenation treatment using fine needles to create controlled micro-injuries, stimulating collagen production and improving skin texture.
• LED Light Therapy Facial Phototherapy facial treatment using light wavelengths to rejuvenate skin and address various skin concerns.
• HIFU Treatment High-Intensity Focused Ultrasound treatment for non-surgical skin tightening and lifting.
• Skin Tightening Treatments Non-surgical procedures using radiofrequency, ultrasound, and electromagnetic energy to stimulate collagen and elastin production, addressing wrinkles and loose skin on face and body.
• Profhilo Skin Bio-Remodelling Injectable hyaluronic acid treatment using patented NAHYCO technology that stimulates collagen and elastin production while attracting water in deeper skin layers.
• Polynucleotides Treatment Biorevitalisation treatment using polynucleotides to rejuvenate skin, particularly for under-eye area rejuvenation.
• Lumi Eyes Treatment Specialised under-eye treatment for dark circles and hollows.
• Dermal Fillers Injectable gel treatments to restore volume, smooth lines, and enhance facial contours.
• Lip Fillers Injectable treatments to enhance lip volume, shape, and definition.
• Anti-Wrinkle Injections Injectable treatments to reduce the appearance of wrinkles and fine lines by temporarily relaxing facial muscles.
• PRP Facial (Vampire Facial) Platelet-rich plasma facial treatment that uses the patient's own blood to rejuvenate skin and promote collagen production.
• EP Facial Advanced facial treatment using proprietary technology associated with the EP Beauty sub-brand for skin rejuvenation.
• Acne Treatment Professional clinical assessment and treatment programmes for various types of acne including adult, hormonal, inflammatory, and cystic acne using evidence-based protocols.
• Pigmentation Treatment Treatment programmes for skin pigmentation issues including melasma, sun spots, and uneven skin tone using topical and laser therapies.
• Melasma Treatment Specialised treatment programmes for melasma using topical and laser therapies.
• Vitiligo Treatment Treatment using Exciplex 308nm Monochromatic UVB light therapy to restore pigmentation in vitiligo-affected skin.
• Skin Clinic Services Comprehensive skin assessments and treatment plans for various dermatological concerns.
• Fat Freezing Non-surgical body contouring treatment that targets stubborn fat deposits by freezing fat cells.
• EMSCULPT / EMSCULPT NEO Body contouring treatments that use electromagnetic energy to build muscle and reduce fat simultaneously.
• VelaShape III Body Contouring Body contouring and cellulite treatment using vacuum technology combined with infrared light and bipolar radio frequency to reduce circumference and improve skin appearance.
• Fat Dissolving Injections Injectable treatment to dissolve stubborn fat deposits non-surgically.
• Freeze Pen Cryotherapy Cryotherapy treatment for skin lesion removal using precise freezing technology.
• Excessive Sweating Treatment Treatment for hyperhidrosis (excessive sweating) using various techniques including injections.
• Stretch Mark Camouflage Medical micropigmentation procedure using carefully matched pigments to camouflage stretch marks and scars.
• IV Drip Therapy Intravenous therapy delivering vitamins, minerals, and nutrients directly into the bloodstream for wellness and hydration, sold as multi-session courses.
• NAD+ IV Therapy Intravenous therapy delivering NAD+ (Nicotinamide Adenine Dinucleotide) for cellular energy and anti-ageing benefits.
• Ozone Therapy Wellness treatment using ozone gas for therapeutic benefits including immune support and detoxification.
• Dental Veneers (Turkey) Cosmetic dental treatment including Emax veneers, composite and porcelain options performed in Turkey with accompanying travel arrangements including hotel accommodation and private transport.
• Cosmetic Dentistry Full range of aesthetic dental treatments including veneers, implants, and smile makeovers.
• Dental Implants (Turkey) Dental implant procedures performed in Turkey with travel package including accommodation and transfers.
• Dental Whitening Professional teeth whitening treatments for a brighter smile.
• Plastic Surgery Comprehensive range of surgical cosmetic procedures delivered by specialist surgeons.
• Rhinoplasty / Non-Surgical Nose Job Surgical and non-surgical nose reshaping procedures for aesthetic and functional improvements.

Quantifiable outcome

• 95% success rate for laser hair therapy
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• sk:n Clinics: One of the UK's largest aesthetic clinic chains offering laser hair removal, skin treatments, injectables and body procedures across multiple cities. Directly comparable in service mix, multi-clinic footprint, and target consumer base to Este Medical Group.
• The Harley Medical Group: Established UK cosmetic surgery and non-surgical aesthetic provider with multiple UK clinics. Directly comparable as a multi-clinic chain offering hair restoration, skin treatments, body contouring and surgical cosmetic procedures.
• Transform Hospital Group: UK-based cosmetic surgery and weight-loss provider with national clinic coverage and surgical hospitals. Comparable as a multi-clinic operator offering cosmetic surgery, skin, and body services to a similar demographic.
• Wimpole Hair Transplant Clinic: London-headquartered UK hair transplant specialist offering FUE and DHI procedures. Directly comparable to Este's core hair restoration offering with a similar premium positioning and surgeon-led model.
• KSL Clinic: UK-based hair transplant and aesthetic clinic operating across multiple cities. Directly comparable for hair restoration services, surgeon-led model, and DHI/FUE technology positioning.
• Vera Clinic: Istanbul-based hair transplant clinic offering FUE, DHI and Sapphire procedures to international patients including UK medical tourists. Comparable to Este's Turkey-based hair transplant and medical tourism model.
• Clinicana Hair Transplant & Esthetic Center: Istanbul-based aesthetic clinic offering hair transplants, plastic surgery and dental treatments to international patients with bundled travel packages. Comparable to Este Medical's Turkey-based service offering.
• Courthouse Clinics: UK-based chain of skin and aesthetic clinics offering injectables, laser, body contouring and skin treatments. Comparable as a multi-clinic operator in the UK non-surgical aesthetics space.

Emerging players

• Laser Clinics United Kingdom: UK arm of the global Laser Clinics network offering skin treatments, laser hair removal and injectables at scale. Comparable for laser hair removal and skin service mix with an asset-light franchise-style model that competes for similar consumer demand.

Broad incumbents

• Therapie Clinic: Ireland-headquartered aesthetic clinic chain with growing UK presence offering laser hair removal, skin and injectable treatments. Comparable as a multi-clinic competitor scaling across the UK and Ireland with similar service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/este.medical.group
• Xx.com/estemedicaluk
• Facebookfacebook.com/estemedicalgroupfb
• LinkedInlinkedin.com/company/este-medical-group-uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Este Medical Group