What Sherwood-Logan & Associates does

Sherwood-Logan & Associates is a privately held manufacturers' representative and systems integrator serving municipal water and wastewater utilities across the mid-Atlantic United States. Founded in 1980 by Geoffrey Sherwood and Charles Logan and headquartered in Annapolis, Maryland, the company operates four regional offices spanning from Virginia to Connecticut (Maryland, Pennsylvania, Virginia, New York Metro area including New Jersey) and employs 37 staff with over 500 years of collective water/wastewater industry experience. Sherwood-Logan acts as a sales channel for more than ten water and wastewater treatment equipment manufacturers, supplying instrumentation, process equipment, and pumping systems to municipal customers.

The company's core technology and service offering is delivered through two lines: (1) a manufacturers' representative business distributing third-party water and wastewater treatment equipment, and (2) the S-L Controls Division, established in 1984, which provides systems integration services including instrumentation, control systems, pump station control panels, and large plant-wide SCADA control systems. The S-L Controls Division is UL Listed and a CSIA member, and has completed nearly 1,500 jobs exclusively for municipalities since 1984. Technical differentiation lies in integration and interoperability across multiple manufacturers' equipment into unified control systems.

The business model is primarily project-based, quote-driven equipment sales augmented by professional services revenue from controls integration, installation, equipment start-up, training, and repair. The go-to-market is sales-led, relying on degreed engineers and licensed Professional Engineers (PEs) calling directly on municipal utilities. Revenue streams derive from one-time equipment sales (rep commissions and direct markup) and professional services for systems integration. The company has undergone two ownership transitions (January 2007 to a new owner group, January 2016 with additional owners), maintaining stable privately-held ownership with no institutional investors or public market presence.

Name

Sherwood-Logan & Associates

Legal name

Sherwood-Logan & Associates

Website

https://sherwoodlogan.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherwood-Logan & Associates is a manufacturers' representative and systems integrator for municipal water and wastewater utilities, operating four mid-Atlantic offices and representing over 10 equipment manufacturers through its S-L Controls Division.

Ownership category

akta.pro rank

Product category

Water and Wastewater Treatment Equipment

NAICS

Pump and Compressor Manufacturing (33391), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

General Industrial Machinery & Equipment (3560), Pumps & Pumping Equipment (3561), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)

Keywords

• Water treatment equipment
• Wastewater treatment systems
• Municipal water utilities
• Controls systems integration
• Manufacturers representative

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales (Manufacturers' Representative): Acts as manufacturers' representative for over 10 different companies, selling water and wastewater treatment equipment to municipal customers in the mid-Atlantic region
2. Systems Integration Services: Provides systems integration services including instrumentation and control systems installation, equipment start-up, training, and repair services to municipal customers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sherwood-Logan & Associates acts as a manufacturers' representative for over 10 different water and wastewater treatment equipment manufacturers, selling engineered instrumentation, process equipment, and pumping systems to municipal utilities across the mid-Atlantic region. Through its S-L Controls Division (operating since 1984), the company also provides systems integration services—including instrumentation, pump station control panels, plant-wide SCADA control systems, equipment start-up, training, and repair—for municipal water and wastewater customers.

Product overview

Sherwood-Logan & Associates operates as a manufacturers' representative and service provider for water and wastewater treatment equipment. The company offers two primary product/service lines: (1) Water and Wastewater Treatment Equipment through representing multiple manufacturers, and (2) S-L Controls Division providing systems integration services. The S-L Controls Division handles instrumentation and control systems including pump station control panels and large SCADA control systems. The company has completed nearly 1,500 systems integration jobs for municipalities across the Mid-Atlantic region.

Differentiator

Problem solved

Functional benefit

Products and services

• Water and Wastewater Treatment Equipment Engineered instrumentation, process equipment, and pumping systems for municipal water and wastewater treatment applications, sold on behalf of multiple manufacturers.
• S-L Controls Division (Systems Integration) Systems integration division providing instrumentation and control systems for municipal water and wastewater facilities, ranging from small pump station control panels to large plant-wide SCADA control systems. UL Listed and CSIA member.
• Equipment Start-up, Training, and Repair Services Value-added technical services for water and wastewater treatment equipment, including installation support, equipment start-up, operator training, and repair services provided to municipal customers.

Quantifiable outcome

• Over 1,500 instrumentation and control systems jobs completed for municipalities
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Various Water and Wastewater Equipment ManufacturerscoreChannel Partner/ Reseller/ DistributorSherwood-Logan serves as manufacturers' representative for over 10 different companies in the water and wastewater treatment equipment industry, representing the industry's most respected manufacturers.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Idex Corporation: Diversified manufacturer of fluidics systems, pumps (e.g., Vanton, Pulsafeeder, Warren Rupp), and dispensing equipment serving water/wastewater, chemical, and industrial markets. Several Idex brands directly overlap with the pumps and metering/dosing equipment Sherwood-Logan represents for municipal customers.
• Xylem Inc. Global water technology company that designs, manufactures, and services pumps, treatment systems, smart metering, and analytics for municipal and industrial water customers. Xylem's portfolio includes brands (e.g., Flygt, Wedeco, Evoqua legacy products) that overlap directly with equipment Sherwood-Logan represents, and its direct municipal sales force competes with the firm's rep and integration model.
• Mueller Water Products: U.S. manufacturer of water infrastructure products—valves, hydrants, ductile iron pipe, and metering technology—sold primarily to municipal water utilities. Overlaps with Sherwood-Logan's municipal customer base and pump/process equipment portfolio, and competes for the same municipal capital budgets.
• Veolia Water Technologies: Major global provider of water and wastewater treatment equipment, chemicals, and digital services to municipal and industrial customers (incorporating the former Evoqua Water Technologies). Competes with both Sherwood-Logan's represented manufacturers and, increasingly, with S-L Controls on integration scope via bundled service offerings.
• Watts Water Technologies: Manufacturer of water products for plumbing, water quality, drainage, and conservation sold through commercial, residential, and municipal channels. Competes with several of the represented brands in Sherwood-Logan's portfolio for institutional and municipal specification opportunities.

Direct peers

• Smith & Loveless: Manufacturer of water and wastewater treatment equipment including lift stations, pump stations, headworks, and package treatment plants for municipal markets. Closely comparable manufacturer-side peer to the brands Sherwood-Logan represents, competing on many of the same municipal bid lists.
• Aqua-Aerobic Systems: U.S. manufacturer of water and wastewater treatment equipment (aeration, filtration, biological processes, cloth media filtration) sold to municipal clients. Sits in the same manufacturer-tier as the brands Sherwood-Logan represents, and competes head-to-head for municipal treatment plant specifications.
• Revere Control Systems: CSIA-certified control systems integrator providing SCADA, PLC, and instrumentation services to industrial and municipal customers, including water/wastewater. The closest direct functional parallel to Sherwood-Logan's S-L Controls Division in business model, certification profile, and customer segment.
• BLDG (Wachs Water Services): Water infrastructure services company (built around the legacy Wachs Water Services business) providing inspection, maintenance, valve exercising, and rehabilitation for water and wastewater systems. Operates in the same mid-Atlantic / U.S. municipal water market and offers an adjacent service model to Sherwood-Logan's rep + integration business.

Regional players

• H.R. Black & Company: Manufacturers' representative for water and wastewater treatment equipment serving municipal customers across the Southeastern U.S. Closest direct analog to Sherwood-Logan's rep business model (multi-line municipal rep), but operating in a different geography and therefore not a head-to-head bidder in the mid-Atlantic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SherwoodLoganAssociates
• LinkedInlinkedin.com/company/sherwoodlogan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood-Logan & Associates