The Hivery
- Company typePrivate
- Founded2015
- HeadquartersMill Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Hivery firmographics
Firmographics- Name
- The Hivery
- Legal name
- The Hivery LLC
- Website
- https://thehivery.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where The Hivery is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Hivery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Coworking Memberships: Core revenue from monthly, 6-month prepaid, and annual prepaid membership plans. Month-to-month memberships include a $75 join fee. Members receive workspace access, meeting room time, event discounts, and community perks. Membership is non-transferable and non-refundable for prepaid terms.
- Day Passes: Non-members can purchase day passes for single-day access to the coworking space during select hours.
- Meeting Room Rentals: Meeting rooms (seating 2-5 people) available by reservation for members (2 hours/day included) and non-members. Revenue from additional hourly or per-use rental fees.
- Event Tickets and Programs: Revenue from paid event tickets for non-members (e.g., $40 non-member event tickets, $45 for Summer Farewell Dance Party, $30-$295 for The Beauty We Build benefit). The Incubator program generates program revenue. Members receive free or discounted access.
- Venue Rentals: The space is available to rent for external workshops, retreats, offsites, panels, and corporate team meetings. Event space revenue from third-party bookings.
- Hivery Marketplace: Members can post one listing on the Hivery Marketplace to showcase their work, products, and services. No explicit commission or transaction fee is described; the marketplace serves as a member benefit and community connector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Month-to-Month Membership |
| Subscription | Multi-year contract | 6-Month Prepaid Membership |
| Subscription | Multi-year contract | Annual Prepaid Membership |
| Unit Pricing | Pay-as-you-go | Day Passes |
| Unit Pricing | Pay-as-you-go | Summer Farewell Dance Party (Non-Members) |
| Unit Pricing | Pay-as-you-go | The Beauty We Build Event Tickets |
| Unit Pricing | Pay-as-you-go | Perfume Making and Aperitifs (Non-Members) |
| Unit Pricing | Pay-as-you-go | Sustainable Strength Workshop (Non-Members) |
| Subscription | Multi-year contract | Incubator Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
The Hivery product offering
Product offeringCore offering
The Hivery operates a physical coworking and community space in Mill Valley, CA, selling tiered coworking memberships (month-to-month, 6-month prepaid, and annual prepaid plans) that grant workspace access, meeting room time, member directory inclusion, and event discounts. It supplements memberships with day passes for non-members, meeting room rentals, venue rentals for external events, paid event tickets, and a 12-week in-person immersive mentorship program called The Hivery Incubator led by founder Grace Kraaijvanger. The community is reinforced by a virtual community hosted on MN.co and supplemented by free guides, an eBook, and the We Rise Scholarship program for BIPOC members.
Product overview
The Hivery is a women-founded coworking space and community center in Mill Valley, CA, offering a unified physical and digital community ecosystem. The core product is the Coworking Membership, which provides access to the physical workspace along with a suite of programs including workshops, mentorship, member-led meetups, and events. Supporting offerings include Day Passes for visitors, Meeting Room Bookings, and Event Space Rentals. The Hivery Incubator provides a structured 12-week mentorship program. The Hivery operates digital platforms including a Member Mobile App, Virtual Community (via mn.co), Kajabi-hosted courses and events, and the Hivery Marketplace for member businesses. Additional resources include the We Rise Scholarship program, Build to Grow Guide (in collaboration with Lettuce), and Get Your Confidence Back eBook. The company is not a technology or AI platform.
Differentiator
Problem solved
Functional benefit
Brands
- The Hivery Incubator: 12-week in-person immersive mentorship program led by Grace Kraaijvanger
- The Hivery What's Next Program
- Camp Hivery
- We Rise Scholarship Program
- Hivery Marketplace
Products and services
- Coworking Membership Tiered membership plans (month-to-month, 6-month prepaid, annual prepaid) providing access to the Mill Valley coworking space Monday-Friday 9am-5pm, two hours of daily meeting room time, member directory listing, community board access, weekly member meetups, discounted event tickets, and member perks. Month-to-month plans carry a $75 join fee.
- Day Pass Single-day access to The Hivery's coworking space for non-members during select hours, allowing prospective members to experience the space and community before committing to membership.
- Meeting Room Booking Reservation-based meeting rooms (seating 2-5 people) available weekdays 9am-5pm. Members receive 2 hours of meeting room time daily as part of membership; non-members and additional usage is billed by reservation.
- The Hivery Incubator A 12-week in-person immersive mentorship program led by founder Grace Kraaijvanger, designed to help entrepreneurs develop and grow their businesses. Full and partial scholarships are available through the We Rise Scholarship program.
- Event Space and Venue Rental The Hivery's Mill Valley space is available for rent to host workshops, retreats, offsites, panels, corporate team meetings, and other events, with venue discounts for existing members.
- Events and Programming
Quantifiable outcome
- Members report completing in 2-3 hours at The Hivery what would take an entire day working from home.
- +1 more outcomes
Companies that use The Hivery
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
The Hivery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Hivery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- WO3 (Women Owned Operations)coreWO3 is a grass-roots movement dedicated to supporting women-owned businesses in three ways: Partner, Promote, and Support. The Hivery joined the WO3 alliance at its inception and has been a proud partner ever since. The WO3 movement originated at a Hivery event when founder Tammi Relyea shared her vision with fellow Hivery member Joanna Clark. The collaboration has celebrated and honored thousands of women-owned businesses over five years.
- LettuceminorLettuce collaborated with The Hivery on the 'Build to Grow: A Guide to Setting Up Your Business.' Lettuce provides business setup tools and services; The Hivery provides the community and programming context. The guide is a free resource offered by both organizations to help entrepreneurs launch with confidence.
- Eria (Sausalito)minorEria in Sausalito (562 Bridgeway, Sausalito, CA 94965) is a venue partner for The Hivery's Summer Farewell Dance Party. The Hivery hosts its largest summer event at Eria's space, with gratitude acknowledged for their generous support of The Hivery community.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
The Hivery competitors and assessment
Company assessmentBroad incumbents
- Convene: Premium meeting, event, and flexible workspace operator with hospitality-driven programming. Comparable combination of workspace + curated events, with a stronger enterprise focus than The Hivery.
- Industrious: Premium flexible workspace provider with hybrid coworking, event space, and meeting rooms across major U.S. markets. Comparable core offering of workspace + meeting rooms, though lacking The Hivery's mission/community depth.
- WeWork: Largest global coworking operator offering shared workspaces, private offices, and event venues. Comparable physical coworking and meeting room products but mass-market versus The Hivery's niche, community-led positioning.
- Soho House: Global membership-based club combining workspaces, dining, events, and programming for creative professionals. The Hivery is essentially a women-focused, mission-driven, single-location analog of Soho House's community-plus-workspace model.
Direct peers
- The Wing: Was the most prominent women-focused coworking and social club before restructuring; offered workspace, events, and community for women professionals. The closest historical analog to The Hivery's positioning despite its corporate difficulties.
- The Riveter: Women-focused coworking and community space with multiple locations, events, and programming for women entrepreneurs and professionals. Direct competitor in the women-coworking category.
- Chief: Private membership club and community specifically built for women executives, with physical clubhouses, events, and mentorship programming. Highly comparable to The Hivery's women-centric community, programming, and member-driven engagement model.
- Spring Place: Members-only workspace and social club blending coworking, event programming, and curated community for creative professionals. Comparable premium membership-club-plus-workspace model.
- NeueHouse: Members-only creative workspace and cultural community combining coworking, event programming, and curated member experiences. Comparable membership-club-plus-workspace model with strong community programming.
- Heyday: Women-focused coworking space offering workspace, events, and community for women entrepreneurs and freelancers. Direct competitor in the women-coworking subcategory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Hivery social profiles
Digital presenceThe Hivery financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hivery leadership team
Management profileNumber of profiles
Profiles1 record
The Hivery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hivery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hivery
What does The Hivery do?
The Hivery operates a physical coworking and community space in Mill Valley, CA, selling tiered coworking memberships (month-to-month, 6-month prepaid, and annual prepaid plans) that grant workspace access, meeting room time, member directory inclusion, and event discounts. It supplements memberships with day passes for non-members, meeting room rentals, venue rentals for external events, paid event tickets, and a 12-week in-person immersive mentorship program called The Hivery Incubator led by founder Grace Kraaijvanger. The community is reinforced by a virtual community hosted on MN.co and supplemented by free guides, an eBook, and the We Rise Scholarship program for BIPOC members.
Is The Hivery a public or private company?
The Hivery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Hivery founded?
The Hivery was founded in 2015. It employs 1 to 10 people.
Where is The Hivery based?
The Hivery is headquartered in Mill Valley, United States, in the North America region.
How does The Hivery make money?
Six revenue lines are on record. Coworking Memberships are the primary driver. The others are day Passes, meeting Room Rentals, event Tickets and Programs, venue Rentals and hivery Marketplace.
Who are The Hivery's main competitors?
Broad incumbents on record are Convene, Industrious, WeWork and Soho House. Direct peers are The Wing, The Riveter, Chief, Spring Place, NeueHouse and Heyday.
Does The Hivery have an API?
No public API is recorded for The Hivery.