Brasília Country Club

What Brasília Country Club does

Brasília Country Club (BCC) is a private, member-owned social and recreational club (clube de campo) founded on April 26, 1958, by 33 pioneers of Brasília, including figures tied to the capital's founding under Juscelino Kubitschek. The club operates a 184-hectare main property in the Park Way district of Brasília, of which over 92% is preserved native Cerrado vegetation functioning as an ecological corridor, plus a 48-hectare secondary fishing and nautical resort (Country Pesca e Náutica) in Paracatu, Minas Gerais, 120 km away. Facilities include an aquatic complex with four pools and water slides, nine clay tennis courts, three football fields, equestrian center (with dressage and jumping arenas, equotherapy, and training partners), volleyball and peteca courts, marked ecological trails (2.2-6.2 km), restaurant, 30+ barbecue kiosks, the Casa Velha historical museum, and a camping area.

The business model rests on a multi-tier membership structure complemented by ancillary fee-based services. Sócio Patrimonial is a R$30,000 one-time lifetime title covering member, spouse, and children up to 24, with voting rights in club governance. Sócio Contribuinte offers monthly subscriptions at R$403 (individual) or R$672 (family with dependents) with entrance fees of R$161 and R$269 respectively. Sócio Corporativo provides multi-year B2B contracts covering employee access, team building, and corporate events. Non-members access the club via Day Use passes (R$100 weekday, R$150 weekend) and camping (R$80/person/night) purchased through a third-party online platform, with additional revenue from event venue rentals and the Paracatu fishing resort.

Distribution is direct-to-consumer via the club secretariat, WhatsApp, and the website, with online sales for Day Use and camping. Marketing relies on social media, the YouTube channel ('@comunicacaobcc'), a member WhatsApp community, and signature events such as Alambique & Prosa, Caminhada da Saúde, and equestrian competitions. The club is governed by an executive board and a deliberative council under voting patrimonial members, with no external private equity, venture capital, or public listing. In 2025, the club raised its Patrimonial Contribution Tax by 12% and rolled out a new digital communication and engagement stack.

Name

Brasília Country Club

Legal name

Brasília Country Club

Website

https://bsbcountryclub.com.br

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Brasília Country Club is a private, member-owned social and recreational club founded in 1958 in Brasília, Brazil, operating a 184-hectare nature preserve with sports, aquatic, equestrian, and event facilities. It serves families, sports enthusiasts, and corporate clients through lifetime Patrimonial memberships, monthly Contributing subscriptions, Corporate plans, and a Day Use program.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees (Sócio Contribuinte): Monthly subscription fees for contributing members: R$672/month for family plans with dependents, R$403/month for individual plans, plus entrance fees of R$269 and R$161 respectively.
2. Patrimonial Titles (Sócio Patrimonial): One-time lifetime membership fee of R$30,000 for unlimited and lifelong access for the member's family (spouse and children up to 24 years old), with voting rights.
3. Day Use Passes: Daily access passes for non-members: R$100 on weekdays, R$150 on weekends and holidays, providing full access to pools, sports courts, restaurant, and green areas.
4. Corporate Memberships: Customized corporate membership plans offering exclusive benefits for companies and their employees, including corporate events, team building, and training sessions.
5. Country Fishing Paracatu: Revenue from the exclusive fishing and nautical resort in Paracatu-MG (48 hectares), offering accommodation, gastronomy, and fishing activities for members.
6. Event Hosting: Rental of event spaces including the Salão Nobre, outdoor areas, and barbecue kiosks for social events (weddings, birthdays), corporate events, and competitions. 30+ barbecue kiosks available.
7. Camping: Camping fees at R$80 per person per night for motorhomes or tents, with free admission for members and children under 12.
8. Hípica/Equestrian Services: Horse riding lessons, equestrian training, horse boarding services, and equotherapy through partner organizations (Escola Lupe de Equitação, Apoiar Centro de Equoterapia, Chevaux Centro de Treinamento).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brasília Country Club operates a private social and recreational club on 184 hectares of preserved Cerrado biome in Brasília, providing members and Day Use visitors with access to aquatic facilities, multi-sport infrastructure (tennis, football, volleyball, peteca), an equestrian center, restaurant and barbecue areas, marked ecological trails, camping, and event spaces. Core revenue is generated through three membership tiers (Sócio Patrimonial lifetime, Sócio Contribuinte monthly, Sócio Corporativo) and a Day Use program allowing non-members full-facility daily access.

Product overview

Brasília Country Club is a traditional social club (clube de campo) offering a comprehensive portfolio of leisure, sports, and hospitality services across its 184-hectare nature preserve. The core offering comprises membership tiers (Patrimonial, Contributing, and Corporate), a Day Use program for non-members, and diverse facilities including an aquatic complex, equestrian center, sports courts, restaurant services, and outdoor areas. Key attractions include the Museu Casa Velha historical museum, marked ecological trails, a dedicated fishing and nautical resort in Paracatu-MG, and event spaces for social and corporate gatherings. The club positions itself as a sanctuary for nature preservation and family recreation, distinguishing itself through environmental commitment (90%+ preserved green area) and historical heritage connected to Brasília's founding.

Differentiator

Problem solved

Functional benefit

Brands

• Country Pesca e Náutica Paracatu (CPN): A fishing and nautical resort of the BCC located in Paracatu-MG, offering sport fishing, riverside accommodation, and gastronomy on 48 hectares along the Paracatu River.
• Day Use BCC
• Escola Lupe de Equitação
• Apoiar - Centro de Equoterapia
• Chevaux Centro de Treinamento

Products and services

• Day Use
• Sócio Patrimonial (Patrimonial Membership)
• Sócio Contribuinte (Contributing Membership)
• Sócio Corporativo (Corporate Membership)
• Complexo Aquático (Aquatic Complex)
• Centro Hípico (Equestrian Center)
• Esportes (Multi-Sport Facility)
• Restaurante e Convivência (Restaurant and Lounge)
• Mangueiral (Barbecue Area)
• Eventos Sociais e Corporativos (Social and Corporate Event Hosting)
• Museu Casa Velha (Old House Museum)
• Trilhas (Ecological Trails)
• Country Pesca e Náutica Paracatu (Country Fishing and Nautical)
• Área de Camping (Camping Area)
• Secretaria (Member Services)

Quantifiable outcome

• 92% preserved green area - environmental preservation as ecological corridor of the Cerrado
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Confraria da Cachaça do BrasilminorStrategic or Co-development PartnerPartnership for the Alambique & Prosa cultural event held at BCC's Event Hall. The event featured guided tastings, lectures, club visits, and special lunch, celebrating Brazilian cachaça tradition and culture.
• Associação Cachaças de BrasíliaminorStrategic or Co-development PartnerCo-host of the Alambique & Prosa event alongside Confraria da Cachaça do Brasil, promoting cachaça appreciation and cultural exchange in Brasília.
• Paróquia Sagrada FamíliaminorStrategic or Co-development PartnerCommunity partnership for the Caminhada da Saúde (Health Walk) event, promoting health, nature, and community integration. Event held at BCC premises.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Iate Clube de Brasília: A traditional social and nautical club based in Brasília, offering member-based access to sports, leisure, and event facilities. Directly comparable as a fellow private members' club serving the same Brasília affluent segment with overlapping sports and event offerings.
• Clube de Campo de São Paulo: One of Brazil's largest and most traditional country clubs, located in Santana de Parnaíba (SP), offering similar member-based access to sports, equestrian, and leisure facilities. Closely comparable business model, multi-sport infrastructure, and Patrimonial/Contributing membership structure.
• Grêmio Náutico União: A traditional Porto Alegre-based social and nautical club offering member-based access to multiple sports, social events, and event hosting. Closely comparable as a long-established Brazilian country club model with Patrimonial-style lifetime memberships and diversified sports infrastructure.

Broad incumbents

• AABB - Associação Atlética Banco do Brasil: A national network of member-based social and sports clubs associated with Banco do Brasil, with units across the country including Brasília. Comparable membership club model with sports, events, and leisure facilities, but operating at broader national scale and tied to a specific employee community.
• Jockey Club Brasileiro: A historic Rio de Janeiro-based social and equestrian club with member-based access to horse racing, sports, and event facilities. Comparable as a traditional Brazilian members' club combining equestrian heritage, sports infrastructure, and event hosting.
• Soho House: A global membership-based social club operator with a network of houses serving creative and professional members. Comparable business model as a curated, fee-paying members' club with lifestyle amenities, though serving a different (urban/global) segment and operating at much larger scale.
• Club Med: A global all-inclusive resort operator with membership-style repeat guest programs. Comparable in monetizing recurring leisure spend from an affluent base, but operates a destination resort model rather than a local member-owned country club.

Regional players

• Sociedade Hípica de Brasília: An equestrian-focused social club in Brasília with member-based access to riding facilities, equestrian sports, and social events. Comparable as a Brasília-based members' club with overlapping equestrian and event venue offerings, though narrower in sport modality breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@comunicacaobcc
• Facebookfacebook.com/bsbcountryclub
• Instagraminstagram.com/bsbcountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasília Country Club