What Cogit Corp. does

Cogit Corporation (株式会社コジット) is a privately held Japanese consumer goods company headquartered in Osaka, Japan, founded in 1970. The company designs, develops, and sells household goods, beauty and healthcare products, interior accessories, and lifestyle merchandise, operating under a "Coordinator of Ideas & Lifestyle" positioning that emphasizes creative product development to address everyday consumer needs. The portfolio spans approximately 600 SKUs organized into nine identifiable sub-brands including COOLOOP (PCM-based cooling products), CARFITY (automotive cushions and accessories), Pastool (outdoor gear), CICA method (skincare), DELISTA (kitchen/household), K-lab+ (cosmetics), PRECIOUS UV (UV-protection apparel), SOFIXGEL (seating cushions), and PRECIOUS (sun care).

The company's product differentiation is grounded in proprietary materials technologies. COOLOOP leverages Phase Change Material (PCM) sourced via a partnership with Unichika Garmentec Co., Ltd. — a technology derived from NASA-developed temperature regulation materials — that maintains approximately 28°C for around two hours in 36°C environments without refrigeration or condensation. Other proprietary technologies include double honeycomb gel cushion structures (used in W Gel Cushion HANENITE), coil fiber cushion construction for breathable seating support, and 99% UV-blocking materials deployed across the Precious UV and Sunblock Lab lines. Notable product performance milestones include cumulative sales of 540,000+ units in the Precious UV series.

Cogit's business model is direct-to-consumer hardware sales of physical consumer products at unit price points ranging from approximately ¥1,000 to ¥9,000. Distribution combines a proprietary e-commerce storefront (1616idea.com), Amazon Japan marketplace presence, a B2B business partner inquiry channel for wholesale relationships, and an active four-channel social media presence (Instagram, X, YouTube, TikTok) under @official_cogit. Geographic reach is exclusively domestic Japan; the company has no disclosed international expansion, no external institutional investors, no funding rounds, no subsidiaries, and no parent company, operating as an independent entity under Representative Director Kubo Shinichiro.

Name

Cogit Corp.

Legal name

株式会社コジット (Cogit Corporation)

Website

https://cogit.co.jp

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Cogit Corporation is a Japanese consumer goods company that designs, develops, and sells household goods, beauty and skincare items, automotive accessories, outdoor gear, and lifestyle merchandise under multiple sub-brands (COOLOOP, CARFITY, Pastool, Precious UV, and others), serving individual Japanese consumers through its own e-commerce site, Amazon Japan, and B2B partnerships.

Ownership category

akta.pro rank

Product category

Consumer Household Goods

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

akta.pro secondary industry

Bar Soap & Syndet Bars (CRABAEAA)

Keywords

• Household goods
• Beauty products
• Cooling accessories
• UV protection products
• Lifestyle merchandise

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Cogit generates revenue through the sale of physical consumer products including household goods, beauty and healthcare products, outdoor gear, and lifestyle merchandise. Products are sold as one-time purchases through e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cogit Corporation designs, manufactures, and sells innovative consumer products across household goods, beauty and healthcare, car accessories, outdoor gear, and UV protection categories. The company operates multiple sub-brands (COOLOOP, CARFITY, Pastool, Precious UV, K-lab+, DELISTA, CICA method) and incorporates proprietary material technologies such as Phase Change Material (PCM) cooling and W honeycomb gel cushioning into its product portfolio. Products are sold primarily through the company's own e-commerce site (1616idea.com) and Amazon Japan.

Product overview

Cogit Corp. is a Japanese product development company that creates household goods, unique innovative products, and beauty/healthcare items through creative ideas. The company operates several distinct product sub-brands: COOLOOP (PCM-based cooling accessories for heat relief), CARFITY (car seat cushions and driving accessories), Pastool (outdoor camping gear and travel products), Sunblock Lab/Precious UV (UV protection apparel), and various kitchen, cleaning, and beauty product lines. The portfolio includes over 600 products across beauty, housewares, outdoor, and lifestyle categories, unified by the company's mission to transform everyday wishes into convenient, comfortable products.

Differentiator

Problem solved

Functional benefit

Brands

• Pastool: Outdoor brand combining Pastime and Tool, featuring design and functionality for camping and outdoor activities.
• CARFITY
• COOLOOP
• CICA method
• DELISTA
• K-lab+
• PRECIOUS UV
• PRECIOUS
• SOFIXGEL

Products and services

• COOLOOP Cooling Products A cooling product line using Phase Change Material (PCM) technology that freezes at 28°C without refrigeration, providing cooling relief for outdoor activities, commuting, and sports. Includes neck rings, cooling cases, and accessories. Targeted at Japanese consumers needing portable heat relief.
• CARFITY Car Accessories Car accessories brand featuring seat cushions, car organization products, cleaning tools, and driving comfort items including USB heated cushions, W gel cushions, and car storage solutions. For drivers seeking comfort and organization in their vehicles.
• Pastool Outdoor Brand Outdoor lifestyle brand combining 'Pastime' and 'Tool' featuring camping gear, firewood carriers, cooling accessories, and travel organization products designed for functionality and fun. For camping and outdoor activity enthusiasts in Japan.
• Precious UV Series UV protection hats and accessories that block 99% of UV rays, including brim bucket hats, wide brim arch sunshade hats, and sunshade visors. For consumers needing sun protection during outdoor activities.
• W Gel Cushion HANENITE Double honeycomb gel cushion designed for comfortable seating with thermoplastic elastomer gel and polyester cover. Provides pressure distribution and breathability for prolonged seating.
• Diamond Kogetori Sponge Magic diamond sponge for cleaning burnt pans using synthetic diamond abrasive material with PVA resin construction. Household cleaning tool for kitchen use.
• 3-Way Frying Pan Stand Slip-resistant adjustable frying pan and pot lid stand with three configuration options for organizing kitchen storage spaces. Kitchen organization product for home cooks.
• Sakutto Tonkatsu-chan Ceramic cooking aid that uses nano-platinum antioxidant effects and far-infrared ceramic technology to make fried foods crispy outside and juicy inside. Kitchen cooking tool for Japanese home cooks.
• Neck Support Cushion Posture support cushion with 4 protrusions designed to support neck and head, with rubber belt for attachment to headrests. Wellness product for posture and travel comfort.
• Rotating Mop Kurumopi Clean dirty water separation rotary mop cleaner with 15 water spray nozzles and 3-type brushes for floor cleaning, featuring 360-degree rotating head and microfiber pads. Household floor cleaning solution.

Quantifiable outcome

• Precious UV series has reached 540,000 total sales
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Unichika Garmentec Co., Ltd. (ユニチカガーメンテック)coreTechnology or IntegrationCogit uses PCM (Phase Change Material) technology researched and developed by Unichika Garmentec Co., Ltd. for the COOLOOP cooling product line. Testing data confirming 28°C cooling duration was conducted by Unichika Garmentec.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kao Corporation: Global Japanese CPG giant with strong presence in household cleaning, fabric care, and cosmetics (Curel, est, Kanebo). Comparable as a broad incumbent across many of Cogit's sub-categories including skincare and UV/heat-protection adjacencies.
• Nitori Holdings: Largest Japanese home furnishing and household goods chain. Overlaps in kitchen tools, storage, and household consumer goods, though primarily through large-format furniture and home-retail rather than niche problem-solving SKUs.
• Kobayashi Pharmaceutical: Large Japanese OTC/health-and-household brand company with cooling sheets, deodorizers, household cleaners, and skincare. Comparable because it competes in many of the same everyday problem-solving niches Cogit targets, but at much greater scale.
• Lion Corporation: Major Japanese household and personal-care company spanning oral care, laundry, kitchen cleaning, and skincare. Overlaps directly with Cogit's cleaning and personal-care product lines while operating at significantly larger scale.
• Ryohin Keikaku (MUJI): Japan-based lifestyle brand retailing household goods, personal care, and kitchen items through owned stores and online. Comparable broad lifestyle/household consumer positioning though anchored in private-label apparel and furniture.
• 3M (Scotch-Brite / Post-it / Command home products): Global CPG and industrial conglomerate with a leading consumer cleaning-tools and adhesives portfolio (Scotch-Brite sponges, mops, brushes). Comparable as an incumbent cleaning-tools brand competing directly with Cogit's Diamond Kogetori Sponge, mops, and cleaning brushes.

Direct peers

• Iris Ohyama: Major Japanese household goods maker across cleaning tools, kitchen, storage, pet, and lifestyle categories. Closest like-for-like peer to Cogit given its wide Japanese-domestic CPG/housewares breadth and similar focus on problem-solving consumer products.
• Mandom Corporation: Japanese personal-care company focused on men's grooming, fragrance, and skincare (Gatsby, Lùnatus, pixy). Overlaps with Cogit's K-lab+ cosmetics and broader skincare/skincare-adjacent offerings in the Japanese beauty retail channel.

Regional players

• Belluna Co., Ltd. Japanese mail-order and e-commerce company with significant housewares, beauty, and health product portfolios. Comparable for its multi-category CPG e-commerce distribution model focused on the Japanese middle-aged consumer.
• Daiso Industries: Japanese variety retailer of ¥100-¥1,500 household and lifestyle goods across cleaning, kitchen, beauty, and outdoor categories. Comparable product-mix breadth to Cogit but competes via extreme low-price volume rather than novelty-premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/official_cogit
• YouTubeyoutube.com/@official_cogit
• Instagraminstagram.com/official_cogit
• TikToktiktok.com/@official_cogit
• LinkedInlinkedin.com/company/cogit-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cogit Corp.