The Log
The Log is a newspaper, editor and publishing agency that covers all stories, events and news about local boating and fishing.
- Company typePrivate
- Founded1971
- HeadquartersNewport Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Log does
The Log is a privately held newspaper and publishing company founded in 1971, serving Southern California's recreational boating and fishing community. Headquartered in Newport Beach, California, and operating under the Maritime Publishing umbrella, the publication provides in-depth local coverage of boating, fishing, sailing, maritime regulations, and waterfront events across harbors including San Diego Bay, Dana Point Harbor, King Harbor, Ventura Harbor, and Catalina Island. Its core product is The Log Newspaper, available in both print and digital editions, supplemented by specialized department sections (Fish Rap, Catalina Connection, Dog Aboard, Log Abroad, Kiss Your Katch, Ask the Attorney) and annual reference guides (Slips Guide, Harbor Guide, Boatyard Guide).
The company's technology infrastructure is built on a WordPress CMS with digital edition archives and a separate classified advertising platform (thelogclassifieds.com). The business model operates through three revenue streams: recurring subscription services for digital editions and premium content, display advertising and sponsored content from maritime industry advertisers and marina partners, and classified listing fees for boat and marine equipment sales. Marketing channels include the website, social media (Instagram, Facebook), email newsletters, and community event engagement. The publication serves primarily Southern California boaters and anglers as a local content resource rather than a scalable technology platform.
The Log serves a concentrated geographic market — Southern California — with a horizontal segmentation approach targeting recreational and professional boaters, sailors, powerboaters, and fishing enthusiasts. It operates with 11-50 employees and maintains a physical newspaper distribution network through marinas and marine retail locations in addition to its digital presence. The publication has maintained continuous operations for over 50 years, establishing brand recognition and community loyalty through reader-submitted content features and event calendar participation.
The Log firmographics
Firmographics- Name
- The Log
- Legal name
- The Log Newspaper, Inc
- Website
- https://www.thelog.com/
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Log is a newspaper, editor and publishing agency that covers all stories, events and news about local boating and fishing.
- Ownership category
- akta.pro rank
Where The Log is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Log business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Subscriptions: Paid subscriptions for digital editions and print access, with tiered plans for individuals. Subscription services provide access to current and archived content, slip guides, and harbor guides.
- Advertising: Display advertising and sponsored content across the website and digital editions, including maritime industry advertisers, marina partners, and marine product companies.
- Classifieds: Boat and maritime-related classified advertising through a separate classifieds website (thelogclassifieds.com), featuring boats for sale including Californian, Nordic Tug, and Ranger Tug vessels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Log product offering
Product offeringCore offering
The Log is a regional newspaper and publishing agency that produces print and digital editions covering Southern California boating, fishing, and maritime news. The core offering is a recurring newspaper publication supplemented by annual harbor/slip/boatyard reference guides and a classified advertising platform for boat and marine equipment sales. Subscription services provide access to current editions, archives, and premium maritime content for recreational boaters and anglers.
Product overview
The Log is a single-product traditional newspaper offering focused on Southern California maritime coverage since 1971. The core offering is The Log Newspaper itself, available both in print and as a Digital Edition. The publication is supplemented by specialized department sections including Fish Rap, Catalina Connection, Dog Aboard, Log Abroad, Kiss Your Katch, On The Waterline With Jaiar (cartoons), and Ask the Attorney (legal advice). The Log also publishes annual reference guides (Slips Guide, Harbor Guide, Boatyard Guide) and maintains a Classifieds platform for boat sales. Subscription Services provide access to premium digital content and archives.
Differentiator
Problem solved
Functional benefit
Brands
- Dog Aboard: Photo section featuring dogs aboard boats
- The Log Abroad
- On The Waterline With Jaiar
- Kiss Your Katch
Products and services
- The Log Newspaper
- Digital Edition
- Subscription Services
- Classifieds Platform
- Slips Guide
- Harbor Guide
- Boatyard Guide
Companies that use The Log
Customer profileSegments2 records
Ideal customer profiles3 records
The Log technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Log partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
The Log competitors and assessment
Company assessmentDirect peers
- Soundings Trade Only: A long-running trade publication covering the recreational boating industry. Highly comparable to The Log as a niche boating-focused publishing brand serving both consumers and industry participants, with a similar mix of news, classifieds, and reference content.
- Trade Only Today: Daily digital trade news outlet for the recreational boating industry. Comparable to The Log as a maritime vertical media business covering dealer activity, boat shows, and industry events, though national in scope rather than regional.
- Boating Magazine: Consumer boating magazine and digital publication covering boat reviews, how-to content, and seamanship. Comparable to The Log as a consumer-facing boating media brand distributed nationally via print and digital.
- Sport Fishing Magazine: Consumer saltwater fishing magazine covering techniques, destinations, and tackle. Directly comparable to The Log's Fish Rap department and fishing-focused content serving a coastal angling audience.
- Saltwater Sportsman: Saltwater fishing publication with content on fishing grounds, boats, and gear. Comparable to The Log as a saltwater fishing-focused media brand with a strong regional-to-national content footprint.
- Yachting Magazine: Premium boating and yachting lifestyle publication with print and digital editions. Comparable to The Log as a print-plus-digital boating lifestyle media brand, though serving an upper-tier yacht audience vs. The Log's mass-market SoCal recreational boaters.
Regional players
- Florida Sportsman: Regional fishing and boating media brand serving Florida anglers and boaters. Comparable to The Log as a regional boating/fishing publication with deep local coverage, but focused on Florida waters rather than Southern California.
- Pacific Yachting: Boating magazine serving the Pacific Northwest boating community. Comparable to The Log as a regional boating publication with print and digital editions, but geographically focused on British Columbia and the Pacific Northwest.
- Northwest Sportsman: Regional fishing and outdoors publication covering the Pacific Northwest. Comparable to The Log's regional fishing content coverage, though primarily freshwater-focused vs. The Log's saltwater emphasis.
Broad incumbents
- Marine Business Journal: Trade publication covering the marine industry business sector, including dealers, distributors, and boatbuilders. Comparable to The Log as a marine vertical media property, though primarily B2B-focused rather than consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Log social profiles
Digital presenceThe Log financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Log leadership team
Management profileNumber of profiles
The Log funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Log M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Log
What does The Log do?
The Log is a regional newspaper and publishing agency that produces print and digital editions covering Southern California boating, fishing, and maritime news. The core offering is a recurring newspaper publication supplemented by annual harbor/slip/boatyard reference guides and a classified advertising platform for boat and marine equipment sales. Subscription services provide access to current editions, archives, and premium maritime content for recreational boaters and anglers.
Is The Log a public or private company?
The Log is a private company. It is classified as corporate owned and is currently operating.
When was The Log founded?
The Log was founded in 1971. It employs 11 to 50 people.
Where is The Log based?
The Log is headquartered in Newport Beach, United States, in the North America region.
How does The Log make money?
Three revenue lines are on record. Subscriptions are the primary driver. The others are advertising and classifieds.
Who are The Log's main competitors?
Direct peers on record are Soundings Trade Only, Trade Only Today, Boating Magazine, Sport Fishing Magazine, Saltwater Sportsman and Yachting Magazine. Regional players are Florida Sportsman, Pacific Yachting and Northwest Sportsman. Marine Business Journal is listed as a broad incumbent.
Does The Log have an API?
No public API is recorded for The Log.