Top Choice Lawn Care

What Top Choice Lawn Care does

Top Choice Lawn Care is a privately held, Austin, Texas-based residential lawn care and landscaping services provider operating for over 20 years (founded circa 2005). The company delivers a comprehensive suite of outdoor property services to homeowners across the Austin metropolitan area, including routine lawn maintenance (mowing, edging, blowing), fertilization and weed control, full-service landscaping (bed maintenance, sod, planting, patios, rock, artificial turf, mulching), tree trimming, irrigation repair and installation, and seasonal holiday lighting installation. Operations are run by a team of 75+ field and office personnel, including a dedicated Irrigation Manager, North Area Manager and Estimator, Commercial Business Development lead, and Customer Service Manager, with part-veteran ownership under Nolan Gore (A&M graduate and U.S. Marine veteran).

The business uses standard lawn care and landscaping equipment (mowers, irrigation tools, tree trimming gear) augmented by satellite imagery for property measurement and estimate generation. No proprietary software platform, AI/ML systems, or technology products are offered; the company is a service-delivery business with a web-based quote request portal and customer login for billing. Marketing relies on content (280+ blog posts targeting Central Texas lawn and landscaping topics), reputation (Google and Yelp 5-star reviews, hundreds of testimonials), and direct phone/online quote requests. The service area covers south, central, and north Austin (Bee Cave, Lakeway, West Lake, Oak Hill, Circle C, Cedar Park, Round Rock) following a 2023 North Austin expansion.

The revenue model combines subscription-style recurring lawn care (priced $50-$80+ per visit based on turf square footage, no contract required) with project-based professional services (landscaping, irrigation installs, hardscaping) and seasonal holiday lighting. Pricing positions the company in the mid-range of the Austin market. Customer acquisition is direct-to-consumer, with no intermediaries, franchisees, or resellers. The company employs a no-contract guarantee model emphasizing reliability, professional crews, and customer service as primary differentiation in a fragmented local market.

Name

Top Choice Lawn Care

Legal name

Top Choice Lawn Care

Website

https://topchoiceaustin.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Top Choice Lawn Care is a privately held Austin, Texas residential lawn care and landscaping provider serving 5,000+ homeowners across the Austin metro with mowing, landscaping, irrigation, and holiday lighting services on a no-contract, mid-range pricing model.

Ownership category

akta.pro rank

Product category

Residential Lawn Care & Landscaping Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)

akta.pro secondary industries

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Organic & Eco-Friendly Lawn Treatments (HSAIAGAH), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Residential lawn care
• Landscaping services
• Irrigation maintenance
• Tree trimming services
• Holiday lighting installation

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lawn Care and Maintenance Services: Recurring lawn care services including mowing, edging, blowing, fertilization, and weed control. Services are provided on a no-contract basis with routine scheduled visits.
2. Landscaping Services: One-time and project-based landscaping services including bed maintenance, trees, plants, sod, patios, rock work, artificial turf, and bed creation. Priced per project based on property size and scope.
3. Irrigation Services: Irrigation repairs, evaluations, routine programs, installations, and backflow prevention checks. Includes both one-time service and maintenance programs.
4. Holiday Lighting: Seasonal holiday light installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Top Choice Lawn Care provides residential lawn care (mowing, edging, blowing, fertilization, weed control), landscaping services (bed maintenance, trees, plants, sod, patios, rock, artificial turf), irrigation services (repairs, evaluations, installations, backflow prevention), and seasonal holiday lighting installation to homeowners in the Austin, Texas metropolitan area. Services are offered on a no-contract recurring basis or as project-based work, with unit pricing based on turf square footage.

Product overview

Top Choice Lawn Care is a service-based lawn care and landscaping company offering a portfolio of integrated outdoor property services. The core offerings include Lawn Care (mowing, edging, blowing, fertilization, weed control), Landscaping (bed maintenance, trees, plants, sod, patios, rock, artificial turf), Irrigation (repairs, evaluations, installations, backflow prevention), Holiday Lights, and Tree Trimming. These services are offered as a unified service offering rather than a modular software platform, with individual services often bundled or recommended together as part of comprehensive yard care programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Care Services Routine lawn maintenance including mowing, edging, blowing, fertilization, and weed control to maintain healthy turf year-round for residential homeowners in the Austin, TX metropolitan area.
• Landscaping Services Comprehensive landscaping including bed maintenance, trees, plants, sod installation, patios, rock work, artificial turf, and various landscape enhancements for residential properties.
• Irrigation Services Irrigation system services including repairs, evaluations, routine maintenance programs, installations, and backflow prevention checks for residential properties.
• Holiday Lights Professional seasonal holiday lighting installation services for residential properties in the Austin metropolitan area.
• Tree Trimming and Pruning Professional tree trimming and pruning services with expertise in oak tree care and Oak Wilt prevention in the Central Texas region.
• Sod and Grass Installation Installation of new sod and grass, including site preparation, soil amendment, and professional laying techniques for residential properties.
• Core Aeration Lawn aeration services to relieve soil compaction and improve air, water, and nutrient penetration to grass roots for residential lawns.
• Fertilization and Weed Control Seasonal fertilization programs and weed control treatments tailored for Central Texas lawns to maintain healthy turf year-round.
• Patios and Rock Work Installation of flagstone patios, rock pathways, and decorative stone features for residential outdoor living spaces.
• Artificial Turf Installation Installation of artificial/synthetic turf for residential areas with high foot traffic or insufficient sunlight for natural grass.
• Fire Ant Control Treatment and control services for fire ants to protect residential property and family safety.

Quantifiable outcome

• 5,000+ satisfied customers served
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• SavATree: Regional tree, shrub, and lawn care provider across the Northeast and Mid-Atlantic. Comparable in combining lawn care with tree and shrub services for residential customers, though geographically distinct from Austin.
• Davey Tree Expert Company: National tree care, landscape, and environmental services incumbent serving residential and commercial clients. Overlaps with Top Choice on tree trimming, fertilization, and landscape maintenance but operates at much larger scale.
• Bartlett Tree Experts: Large, established tree care and landscape services company serving residential and commercial customers. Comparable in offering tree trimming, plant health care, and complementary landscape services, but with broader geographic and service scope than Top Choice.

Direct peers

• Spring-Green Lawn Care: National franchise providing lawn fertilization, weed control, and tree/shrub care to residential customers. Comparable recurring-service model and product mix to Top Choice.
• Mainscape: National landscape maintenance company offering lawn care, irrigation, and seasonal services to residential and commercial customers. Comparable service mix and target segments to Top Choice, with broader geographic reach.
• Weed Man USA: Franchise-based residential lawn care company focused on fertilization, weed control, and turf health programs. Comparable to Top Choice in offering recurring treatment programs and targeting suburban homeowners.
• TruGreen: Largest U.S. residential lawn care service company offering recurring mowing, fertilization, weed control, and tree/shrub services. Closest direct analog to Top Choice in terms of core residential service mix, though at vastly greater national scale.
• NaturaLawn of America: Franchise lawn care operator offering fertilization, weed control, and integrated pest management programs to homeowners. Closely aligned service portfolio and recurring-revenue model.
• Lawn Doctor: Franchise residential lawn care brand offering fertilization, weed control, and related turf services. Directly comparable service menu and homeowner target customer to Top Choice Lawn Care.

Regional players

• Yellowstone Landscape: Southeast U.S.-focused commercial and residential landscape services company providing lawn maintenance, irrigation, and landscape enhancements. Operates in a different geography but with a directly comparable integrated lawn care and landscaping service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/topchoicelawncare
• LinkedInlinkedin.com/company/topchoicelawncare

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Choice Lawn Care