Sunquest

What Sunquest does

Sunquest (legal name Sunquest Vacations) operates as a vacation package sub-brand distributed through the RedTag Vacations e-commerce platform owned by H.I.S Canada Travel Inc., a Canadian corporation domiciled in Ontario and headquartered at 5343 Dundas Street West, 4th Floor, Etobicoke. The platform sells flights, hotels, vacation packages, cruises, car rentals, all-inclusive resort stays, and last-minute deals to individual Canadian travelers, group travelers (weddings, sports, family), and specialty travelers (ski, adventure, long-stay, MICE). Underlying technology is a standard online travel booking platform with integrated search and booking across product categories, complemented by specialty subdomains (ski.redtag.ca, experiences.redtag.ca, mice.redtag.ca, exotik.redtag.ca).

The business model is commission-based: Sunquest/RedTag earns supplier commissions on third-party travel inventory with no booking fees charged to consumers on flights or hotels. Go-to-market is direct-to-consumer via a 24/7 web platform and a phone-based contact centre staffed by 150+ travel professionals (Mon-Fri 8:00 AM - 10:00 PM EST, Sat-Sun 9:00 AM - 6:00 PM EST). Marketing is multi-channel (email newsletter with $50 signup incentive, social media, blog content at blog.redtag.ca, Impact.com-based affiliate program, seasonal promotions such as Christmas in July), supported by Canadian sports sponsorships (Toronto Raptors, Hamilton Tiger-Cats, CFL, Tennis Canada, Toronto FC, CEBL, Montreal Alouettes).

Customer segments span individual Canadian travelers (primary), group travelers, and specialty travelers. Promotional value-adds include bundle savings up to $500 off, $25 e-gift cards, $100 USD onboard cruise credit, and perks such as eSIM cards, lounge access, and seat selection. The company is registered across multiple Canadian provinces (B.C. Reg. #3597, Ont. Reg. #50012834, Quebec permit holder #703376). Revenue, ownership, funding, and corporate history details are not disclosed in the available source material, and Sunquest-specific standalone financials or product architecture beyond its listing on RedTag could not be determined.

Name

Sunquest

Legal name

Sunquest Vacations

Website

https://sunquest.ca

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunquest (Sunquest Vacations) is a Canadian vacation package sub-brand distributed through the RedTag Vacations platform (H.I.S Canada Travel Inc.), selling flights, hotels, vacation packages, cruises, and car rentals to individual and group Canadian travelers via a web platform and 150+ travel-professional contact centre.

Ownership category

akta.pro rank

Product category

Travel Agency / Vacation Packages

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family, Honeymoon & Romance Travel Agencies (THAKABAE)

akta.pro secondary industry

Resort + Cruise Packages (All-Inclusive) (THAEAHAD)

Keywords

• Vacation packages
• All-inclusive resorts
• Package holidays
• Leisure travel
• Travel deals

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Travel Agency Commissions: Earns commissions from airline tickets, hotel bookings, vacation packages, cruises, and car rental reservations. Operates as a Canadian travel agency (H.I.S Canada Travel Inc.) selling third-party travel products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sunquest Vacations is a vacation package brand offering all-inclusive travel deals, distributed as one of the partner travel agency brands on the Red Tag Vacations (redtag.ca) platform operated by H.I.S Canada Travel Inc. Customers can book Sunquest vacation packages through the RedTag website or via its phone-based contact centre serving Canadian travelers.

Product overview

The source data provides limited information about Sunquest. Sunquest Vacations appears as a vacation package sub-brand listed among partner travel agencies on the Red Tag Vacations website. The available source does not provide details on Sunquest's standalone product portfolio, module architecture, or how it relates to any parent company. No additional products, modules, or named offerings are documented in the source material for Sunquest specifically.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunquest Vacations Sub-brand offering all-inclusive vacation package deals, featured as one of the partner travel agency brands on the Red Tag Vacations platform (redtag.ca) for Canadian travelers.

Quantifiable outcome

• Save up to 30% on cruise vacations

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sunwing VacationscoreChannel Partner/ Reseller/ DistributorSunwing Airlines and Sunwing Vacations featured as major partner on RedTag platform. Promotional campaign 'Deck The Beaches' offering up to $500 off on Sunwing vacation packages. Sunwing is a Canadian leisure airline and tour operator.
• Transat VacationscoreChannel Partner/ Reseller/ DistributorTransat Vacations promoted as key partner with 'Unwrap Paradise' campaign offering up to $500 off. Transat is a Canadian tour operator and airline. RedTag sells Transat hotel and travel packages.
• WestJet VacationscoreChannel Partner/ Reseller/ DistributorWestJet Vacations featured as featured partner with 'Festive Savings' promotion up to $500 off. RedTag offers WestJet flights and WestJet Vacations packages including WestJet Vacations Quebec offering.
• Air Canada VacationscoreChannel Partner/ Reseller/ DistributorAir Canada Vacations promoted with 'Santa's Special Delivery' campaign offering FREE mobile data valued up to $200 on Air Canada Vacation escapes. RedTag distributes Air Canada Vacations packages.
• Hola Sun VacationsminorChannel Partner/ Reseller/ DistributorHola Sun Holidays offered as a vacation partner option on RedTag platform for customers seeking alternative package deals.
• Caribe Sol VacationsminorChannel Partner/ Reseller/ DistributorCaribe Sol Vacations listed as a partner vacation provider offering Caribbean travel packages.
• Grand Palladium Hotels & ResortsminorChannel Partner/ Reseller/ DistributorGrand Palladium Hotels & Resorts featured with 'Grand Savings Await' campaign offering up to $500 off on all-inclusive stays. RedTag distributes Grand Palladium resort bookings.
• Jamaica Tourist BoardminorGTM or Marketing PartnerJamaica featured as destination partner with 'Jingle To Jamaica' promotional campaign offering up to $500 off all-inclusive escapes to Jamaica.
• Air CanadacoreChannel Partner/ Reseller/ DistributorAir Canada airline flights sold through RedTag platform with Air Canada flight deals and Air Canada Vacations packages. Air Canada logo appears in flight booking options.
• WestJetcoreChannel Partner/ Reseller/ DistributorWestJet airline flights sold through RedTag platform including WestJet Flights page, WestJet seat sales, and WestJet Vacations packages.
• Air TransatcoreChannel Partner/ Reseller/ DistributorAir Transat flights sold through dedicated 'Air Transat Flights' booking page with Europe flight deals and Transat Vacation packages.
• Porter AirlinesminorChannel Partner/ Reseller/ DistributorPorter Airlines flights available through RedTag platform for select routes, appearing in flight deal listings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Global OTA incumbent operating consumer brands (Expedia, Hotels.com, Vrbo) plus B2B partners. Competes with Sunquest/RedTag for Canadian leisure travel bookings and supplier relationships, but on a vastly larger scale and broader product portfolio.
• Booking Holdings: Parent of Booking.com, Priceline, Agoda, and KAYAK. Competes for the same Canadian consumer travel demand across flights, hotels, and packages, with significantly larger marketing budgets and technology investment.

Direct peers

• Flight Centre Travel Group: Large Canadian/Australian retail travel agency chain offering flights, hotels, cruises, and vacation packages through storefronts and digital channels. Highly comparable as a retail travel agency competing on human-assisted service plus online booking, with similar Canadian consumer focus.
• CAA Travel: Canadian retail travel agency operated through CAA club locations. Comparable as a multi-channel (retail + digital) Canadian travel agency offering flights, hotels, packages, cruises, and car rentals to a broad consumer base.
• TravelBrands: Canadian travel agency conglomerate operating multiple consumer and trade brands. Comparable as a Canadian retail/wholesale travel distribution platform with overlapping supplier partnerships and similar commission-based revenue model.
• Tripcentral.ca: Canadian online travel agency offering flights, hotels, vacation packages, and cruises. Directly comparable online channel and product mix to redtag.ca, targeting similar Canadian consumer segments.
• Marlin Travel: Canadian retail travel agency network. Highly comparable as a domestic Canadian retail travel agency selling third-party travel products through storefronts and online channels.

Regional players

• WestJet Vacations: Canadian tour-operator arm of WestJet (core supplier partner of RedTag). Comparable Canadian leisure package product but primarily competes as a direct supplier, pushing consumers toward WestJet's own booking channels.
• Sunwing Vacations: Canadian leisure airline and tour operator (core supplier partner of RedTag). Directly comparable in the all-inclusive Caribbean/Mexico vacation package category, but is also a competing direct supplier to Canadian consumers.
• Air Transat: Canadian tour operator and airline (core supplier partner of RedTag). Overlaps as a seller of Transat vacation packages, but is primarily a supplier and direct competitor for sun-destination package bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunquest