Tradeframe

What Tradeframe does

Tradeframe is a UK-based retailer of made-to-measure uPVC and aluminium windows and doors, founded in 1982 and headquartered in Werrington, Peterborough. The company operates physical showrooms in Peterborough and Gloucester, serving residential customers across the East Midlands and South West of England — including Gloucester, Peterborough, Swindon, Cheltenham, Worcester, Bedfordshire, and Cambridgeshire. Since 2006, the business has been owned and operated by Will Nicoll through Tradeframe.com Ltd.

The company's product range spans uPVC and aluminium windows, composite and bi-fold doors, and ancillary home improvement products, with prices typically ranging from £1,700 to £2,500+ per bespoke unit. Following a 2014 divestiture of in-house manufacturing operations to Glazerite, Tradeframe operates as an asset-light retailer, sourcing fabricated products from manufacturing partners while retaining customer-facing showroom and installation functions. The company does not employ a commissioned sales force, instead relying on direct showroom traffic and an online instant-quote channel.

The business is privately held under sole ownership, operates with 1-10 employees, and generates revenue through retail transactions with individual residential homeowners. Distribution relies on physical showroom presence for tactile product evaluation supplemented by a digital quote tool for self-service lead capture. The company has extended its footprint beyond windows and doors into adjacent categories such as solar panel installation through a partnership with Solr.

Name

Tradeframe

Legal name

TRADEFRAME.COM LIMITED

Website

https://tradeframe.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Tradeframe is a supplier of UPVC and aluminum windows and doors for the retail window industry.

Ownership category

akta.pro rank

Product category

Windows and Doors

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

Keywords

• UPVC windows supply
• Aluminium windows installation
• Composite doors retail
• Home improvement products
• Conservatory and roof solutions

Headquarters

HQ city

Werrington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Windows and Doors Sales: One-time sale of uPVC windows, aluminium windows, composite doors, uPVC residential doors, patio doors, french doors, and aluminium bi-fold doors. Products are made bespoke to order with pricing based on size, colour, and style.
2. Conservatories and Extensions: Sale of glass conservatories, solid roof conservatories, and carports. Complete extension solutions for homeowners.
3. Roof Solutions: Sale of roof lanterns and flat rooflights for home extensions and increased natural lighting.
4. Supply and Installation: Full service offering including supply of products plus professional installation by trained fitters. Survey, delivery and installation available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tradeframe is a UK home improvement retailer that supplies and installs uPVC and aluminium windows (casement, vertical sliding sash, and flush sash), residential and composite doors (uPVC, composite, patio, French, and aluminium bi-fold), conservatories (glass and solid roof), carports, and roof solutions (roof lanterns and flat rooflights). Products are made to bespoke order through a manufacturing partnership with Glazerite UK, and the company offers free home surveys, professional installation, and an instant online quote tool for self-service pricing.

Product overview

Tradeframe is a home improvement specialist offering a comprehensive portfolio of windows, doors, extensions, and roof solutions. The core offering spans uPVC and aluminium windows (including casement, sliding sash, and flush sash styles), residential and composite doors (uPVC, composite, patio, French, and bi-fold), conservatories (glass and solid roof), carports, and roof lanterns/flat rooflights. Products are primarily sourced from established manufacturers including VEKA Halo, Ultraframe, Origin, Reynaers, Sheerline, Comp Door, Door-Stop, Residence 7/9, and Spectus. The company operates a direct-to-consumer retail model with in-house manufacturing at Peterborough, supplemented by an instant online quote tool for self-service pricing. Survey, delivery, and installation services are available across Gloucester and Peterborough showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• uPVC Windows

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GlazeritecoreStrategic or Co-development Partner · 1 January 2014In 2014, Glazerite (one of the largest and most successful manufacturers in the UK) approached Tradeframe to purchase the manufacturing business and form a strategic supply partnership. This allows Tradeframe to concentrate on retailing while Glazerite manufactures products in state-of-the-art facilities across the UK.
• Solr - Solar Installation SpecialistsminorChannel Partner/ Reseller/ DistributorSolr operates from Tradeframe's Gloucester showroom location, providing solar installation services as a complementary offering for homeowners.
• UltraframecoreTechnology or IntegrationUltraframe is the manufacturer of conservatory roofs (glass and solid roof) and roof lanterns/flat rooflights. Tradeframe offers genuine Ultraframe products including Ultrasky roof lanterns and flat rooflights.
• VEKA HalocoreTechnology or IntegrationVEKA Halo is the manufacturer of uPVC windows, residential doors, french doors, and patio doors. Tradeframe offers VEKA Halo products known for advanced multi-chambered systems with thermal and security benefits.
• SheerlinecoreTechnology or IntegrationSheerline Prestige Bi-Fold Doors with Thermlock multi-chamber thermal design, offering slimline profiles and industry-leading U-values.
• OrigincoreTechnology or IntegrationOrigin manufactures aluminium windows and bi-fold doors known for precision engineering, premium-grade aluminium, slim sightlines, and police-backed security features.
• ReynaerscoreTechnology or IntegrationReynaers provides aluminium bi-fold doors and windows with concealed drainage, low/zero thresholds, and premium quality aluminium systems.
• Door-StopcoreTechnology or IntegrationDoor-Stop composite doors constructed with high-density foam core and GRP skin for security and weather resistance.
• Comp DoorcoreTechnology or IntegrationComp Door composite doors feature cross-laminated timber core with CoolSkin technology, offering over 250 colour combinations.
• SpectuscoreTechnology or IntegrationSpectus vertical sliding sash windows replicating traditional timber sash windows, accepted in conservation areas with Band A Window Energy Rating.
• Residence 7 (R7)coreTechnology or IntegrationResidence 7 flush sash windows designed to replicate traditional timber windows with authentic flush design, up to A++ Energy Ratings.
• Residence 9 (R9)coreTechnology or IntegrationResidence 9 flush sash windows designed for period properties with deep ornate detailing, classic timber appearance, and conservation guidelines compliance.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Safestyle UK: UK's largest retailer of uPVC windows and doors serving homeowners via direct sales and installation. Closely comparable business model to Tradeframe's replacement-window focus, but operating at significantly greater national scale.
• Britelite Windows: UK home improvement specialist selling windows, doors, conservatories, and orangeries directly to homeowners. Comparable mid-sized regional operator with a similar supply-and-fit proposition.
• Clearview Home Improvements: UK retailer and installer of uPVC and aluminium windows, doors, conservatories, and roofline products. Direct peer for Tradeframe's residential replacement-window and door proposition.

Broad incumbents

• Everest: Established UK home improvements incumbent selling windows, doors, conservatories, and roofline products directly to homeowners. Overlaps with Tradeframe's full product range but serves a national footprint with a much larger sales force.
• Anglian Home Improvements: Long-established UK manufacturer-retailer of windows, doors, conservatories, and home extensions. Directly comparable in product mix and homeowner customer segment, though operating at national scale with in-house manufacturing.
• Wickes: UK home improvement retailer offering building materials, kitchens, bathrooms, and some installed products including doors and windows. Adjacent competitor for Tradeframe's trade-oriented and DIY-adjacent customers.
• B&Q: UK's largest home improvement and garden retailer offering DIY products including some windows and doors. Indirect competitor for Tradeframe's homeowner segment where DIY purchase is considered.

Regional players

• Zenith Staybrite: UK regional window and door retailer and installer. Comparable product offering focused on homeowner supply-and-fit, but serves different regional territories than Tradeframe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tradeframe
• Facebookfacebook.com/tradeframecompboro
• LinkedInlinkedin.com/company/tradeframe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tradeframe