What Proxy does

Proxy Services B.V. is a privately held Dutch IT services company founded in 1997 in Rotterdam, specializing in open-source and cloud infrastructure for SMEs and SMBs in the Netherlands and Benelux. The company operates from two locations (Rotterdam headquarters and Son en Breugel, near Eindhoven, opened 2020) with 101–250 employees, and is controlled by its three original founders (Erik de Rijk, Irmgard Helsdingen, Marco van der Kolk), all still active in the business. Proxy's core technology stack is built on Linux and open-source tooling — Red Hat Enterprise Linux, SUSE, Ubuntu, Kubernetes, Ansible, Terraform, ArgoCD, and Bareos — packaged into a portfolio that includes Infrastructure as a Service (IaaS), Backup as a Service (Bareos-based BaaS), Containerisation via Proxy PaaS (Kubernetes-based private cloud with 99.9% uptime SLA), Automation Services, Hardware Support, Hardware Lease, Linux IT Management (24/7), IT Health Checks, and Managed Nextcloud.

The business model combines recurring managed services and subscription cloud infrastructure with project-based professional/consulting services and a distinctive hybrid employment product called MidFlex (also branded Midlance) that places freelance IT professionals (ZZP'ers) at client sites under NEN 4400-1 compliance, offering a base salary plus variable bonus up to 85% of total income. Revenue is generated via monthly subscriptions (IaaS, BaaS, PaaS, hardware lease), managed-service contracts with 24/7 SLAs, project-based consulting engagements, and a digital sovereignty/value-added resale relationship with SoftwareOne across Benelux (announced March 2024). Go-to-market is sales-led with named account managers, direct field engagement, and website-driven inbound quote requests, supplemented by channel partnerships (SoftwareOne), technology alliances with Red Hat, SUSE, Bareos, Evernex, and OpenNovations, and industry association membership in the Dutch Open Source Business Alliance (DOSBA). The company is ISO 9001, ISO 27001, NEN 7510, and NEN 4400-1 certified, and holds no external funding or institutional investors per available records.

Name

Proxy

Legal name

Proxy Services B.V.

Website

https://proxy.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Proxy Services B.V. is a Dutch IT services firm that designs, deploys, and operates Linux, open-source, and cloud infrastructure (IaaS, BaaS, PaaS, automation, managed services) for SMEs and SMBs across the Netherlands and Benelux, supplemented by professional consulting and the MidFlex hybrid employment model for IT freelancers.

Ownership category

akta.pro rank

Product category

Managed IT Infrastructure Services

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Professional Employer Organizations (561330)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Managed IT services
• Open source cloud
• Linux infrastructure management
• Enterprise cloud migration
• IT infrastructure consulting

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Services: Ongoing management of IT infrastructure including Linux IT Management, IT Automation, Hardware Support, and Health Check services. Managed Services is described as growing fast and approaching the size of the consultancy branch. Services are provided 24/7 with guaranteed security patching and priority incident resolution.
2. Professional Services / IT Professionals: Temporary hiring of certified IT professionals within client organisations, on-premise. Consultants support IT projects from start to finish, including ICT roadmap development, implementation, cloud transition, and infrastructure optimization. NEN4400-1 certified.
3. Infrastructure as a Service (IaaS): Cloud computing service providing computing power, storage, networking, and virtual machines as a service. Clients pay for what they use with scalable resources. VM management pricing is calculator-based with monthly billing and a minimum 12-month term.
4. Backup as a Service (BaaS): Automated cloud backup service using Bareos open-source software. Includes file-level backup, encryption, compression, off-premises storage, and Proxy-managed monitoring. Basic capacity starts at 2TB, expandable by 1TB increments.
5. Automation Services: IT automation using tools such as Ansible, Terraform, ArgoCD, and GitOps methodologies. Services include configuration management, continuous deployment for Kubernetes, and infrastructure-as-code testing.
6. Proxy MidFlex: A hybrid employment model for IT freelancers combining the benefits of self-employment with the security of a permanent position. Professionals receive a base salary plus variable bonus up to 85% of total income, with access to a network of colleagues and professional development.
7. Hardware Support: Third-party hardware maintenance and support services for aging IT hardware, offering potential savings of 60%–75% on maintenance costs. Includes brand-independent health checks, customized support, and various SLA options.
8. Hardware Lease: Flexible server solutions fully managed by Proxy Managed Services, including hardware (e.g., DELL PowerEdge R640), proactive support, built-in backup, and real-time monitoring. Priced at a fixed monthly rate with a minimum one-year commitment.
9. Managed Nextcloud: Fully managed European cloud workspace based on Nextcloud, including Files, Groupware (email, calendar, contacts), Office, and Talk. Provides digital sovereignty, AVG/GDPR compliance, and ethical AI with local model hosting.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Proxy provides managed IT infrastructure services built on open-source Linux technologies, including Infrastructure as a Service (IaaS), Backup as a Service (BaaS), containerization via its proprietary Proxy PaaS, IT automation using Ansible and Terraform, and Linux IT management with 24/7 support. The company also delivers professional services through certified IT consultants who support cloud migration, containerization, and infrastructure projects, alongside a hybrid employment model called MidFlex for IT freelancers.

Product overview

Proxy is an IT service provider offering a portfolio of managed services built around open-source and cloud technologies. The core offerings include Infrastructure as a Service (IaaS), Backup as a Service (BaaS), Containerisation via Proxy PaaS (Kubernetes-based private cloud), Automation Services, Hardware Support, IT Management/Managed Services, and IT Health Checks. Additional services include IT Professionals/Professional Services consulting and MidFlex (a hybrid employment model for IT freelancers). The company also offers Managed Nextcloud as a European cloud workspace alternative. Services are delivered primarily on Linux-based infrastructure with support for Red Hat, SUSE, Ubuntu, and other open-source platforms, backed by partnerships with Red Hat, SUSE, and other technology vendors.

Differentiator

Problem solved

Functional benefit

Brands

• MidFlex: An innovative employment model combining the benefits of self-employment with the security of a permanent position, also referred to as 'Midlance'. Offers a base salary plus variable bonus up to 85% of total income, professional support, and personal growth opportunities for self-employed IT professionals.
• Proxy PaaS

Products and services

• Infrastructure as a Service (IaaS) Cloud computing service providing virtual computing power, storage, networking, and virtual machines on demand. Enables organizations to consume scalable IT resources without physical hardware investment, with calculator-based pricing for VM management and a minimum 12-month term.
• Backup as a Service (BaaS) Cloud-based automated backup solution using Bareos open-source backup software. Provides file-level backup and restore, scheduled backups, encryption (server-side default or client-side end-to-end), compression, incremental forever, automated monitoring with monthly restore tests, and off-premises storage with VPN transport. Basic 2TB capacity expandable by 1TB increments.
• Containerisation (Proxy PaaS) Private cloud Platform as a Service using Kubernetes containerization. Manages isolated and portable container environments for efficient application deployment with push-button DTAP street deployment, platform management, infrastructure maintenance, 99.9% uptime guarantee, 24/7 availability, and Dutch/English-speaking helpdesk.
• Automation Services IT automation services using tools including Ansible, Ansible Automation Platform, Terraform, ArgoCD, Molecule, and GitOps methodologies. Includes configuration management, infrastructure as code, continuous deployment for Kubernetes, and YAML-based automation with graphical UI dashboards and API integration.
• Hardware Support Third-party hardware maintenance services offering savings of 60-75% on maintenance costs for aging IT hardware. Provides brand-independent health checks, customized support, and various Service Level Agreements.
• IT Management / Managed Services Managed Linux IT environment services supporting Red Hat, Ubuntu, SUSE, CentOS, Fedora, and Debian. Includes priority 1 incident resolution (7x24), guaranteed security patching, and management of essential business processes.
• IT Health Check IT infrastructure assessment evaluating efficiency, speed, and health across 25 key points in two working days (remote or on-site). Covers storage configuration, patches, software versions, security settings, hypervisor configuration, and VM configuration.
• IT Professionals / Professional Services Consulting services with NEN4400-1 certified professionals providing IT project support, ICT roadmap development, implementation management, cloud infrastructure transition, and infrastructure architecture for organizations needing specialized expertise.
• MidFlex Hybrid employment model for IT freelancers combining self-employment benefits with employment security. Offers base salary plus variable bonus (up to 85% of total income), professional support, and network access with over 1,024 years of combined Linux and open-source experience across MidFlex professionals.
• Managed Nextcloud Fully managed European cloud workspace based on Nextcloud offering Files (secure file sharing), Groupware (email, calendar, contacts), Office (collaborative document editing), and Talk (privacy-friendly communication). GDPR/AVG-compliant with EU data sovereignty.
• Hardware Lease Flexible server leasing solutions including hardware (e.g., Dell PowerEdge R640), proactive support, built-in backup, and real-time monitoring for a fixed monthly price with minimum one-year commitment.

Quantifiable outcome

• Up to 60–75% savings on hardware maintenance costs with third-party hardware support compared to vendor support
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Red HatcoreTechnology or IntegrationRed Hat offers leading open-source solutions including RHEL, OpenShift, and Ansible. Proxy provides IT services based on Red Hat Enterprise Linux and OpenShift. Red Hat is a primary technology partner for Proxy's open-source managed services and professional services offerings.
• SUSEcoreTechnology or IntegrationSUSE delivers powerful and reliable open-source software solutions including Rancher for software containerisation. Proxy works with SUSE technologies as a key partner for Linux environments and container management.
• BareoscoreTechnology or IntegrationBareos is an open-source backup solution offering robust backup, recovery, and archiving capabilities. Proxy has chosen Bareos for its Backup as a Service offering, describing it as an open-source backup package with enterprise-level features.
• Evernex IT Services Netherlands B.V.coreStrategic or Co-development PartnerEvernex provides hardware and support services, with Proxy and Evernex jointly developing better solutions and optimally serving customers together. This partnership enables Proxy to offer third-party hardware maintenance and hardware lease services, including for brands like DELL PowerEdge, while Evernex supplies the hardware and support.
• SoftwareOnecoreGTM or Marketing PartnerSoftwareOne is a leading global provider of software licences for RHEL and Suse Enterprise. Proxy and SoftwareOne have joined forces in the Benelux region as announced in March 2024. SoftwareOne provides software licensing while Proxy delivers technical implementation and managed services.
• OpenNovationsminorStrategic or Co-development PartnerOpenNovations is a specialized AI partner that trains custom AI models for specific applications, aligned with Proxy's European sovereign cloud infrastructure. Together they offer a complete autonomous AI solution: Proxy provides European controllable infrastructure, OpenNovations provides custom models and AI expertise, building a complete stack where every component is consciously chosen and remains within European jurisdiction.
• Dutch Open Source Business Alliance (DOSBA)minorOthersDOSBA is the trade association for professional open-source companies in the Netherlands. Proxy Services joined DOSBA to contribute to strengthening the Dutch open-source community and promoting open-source adoption in the Netherlands. DOSBA serves as a central point of contact for seeing how open source can be applied.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Rackspace Technology: Global managed cloud services provider with a strong heritage in open-source and multi-cloud (AWS, Azure, GCP) managed services. Comparable in managed open-source cloud services delivery but at far larger scale and broader geographic reach.
• OVHcloud: European cloud infrastructure provider offering bare-metal, hosted private cloud, and PaaS with a strong sovereign-cloud / European-data-residency positioning. Comparable in sovereign European cloud narrative and PaaS offerings but operates at hyperscaler scale.
• Hetzner: European cloud and hosting provider offering dedicated servers, cloud infrastructure, and managed services with a cost-leadership positioning. Comparable in European-based cloud infrastructure and SME/mid-market appeal, but is a broader incumbent.
• IONOS: European cloud and hosting provider serving SMEs, developers, and partners with IaaS, managed hosting, and SaaS solutions. Comparable in SME-focused European cloud and hosting offerings but at much larger scale and broader portfolio than Proxy.

Direct peers

• Exonet: Dutch managed services and cloud provider serving SMEs and mid-market with infrastructure, workspace, and IT outsourcing. Comparable in Dutch SME customer focus, direct-sales GTM, and managed IT service portfolio.
• ITQ (formerly PQR): Dutch IT consultancy and managed services specialist with deep open-source and virtualization expertise. Closely comparable to Proxy in open-source orientation, Dutch mid-market focus, and professional/managed services blend.
• Solvinity: Dutch managed services provider focused on private cloud, managed hosting, and IT continuity for regulated Dutch and European clients. Closely comparable to Proxy in target market (NL enterprise/regulated), technology stack (open-source, virtualization), and managed-services delivery model.
• True: Dutch MSP offering cloud, workspace, connectivity, and managed IT services to mid-market and enterprise customers. Directly comparable in customer segment (Dutch mid-market), service breadth (managed services + cloud), and geographic focus (Netherlands).
• ACC ICT: Dutch managed services and cloud provider serving SMEs and mid-market with infrastructure, workspace, and connectivity services. Comparable in target customer (Dutch SME), GTM (direct sales-led), and managed-cloud value proposition.

Regional players

• Sentia: European pure-play managed cloud services provider with strong Benelux presence, focused on Microsoft Azure, AWS, and Google Cloud managed services. Comparable in managed cloud services delivery but serves a larger, more enterprise / international footprint than Proxy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProxyServicesBV
• Facebookfacebook.com/ProxyBV
• LinkedInlinkedin.com/company/proxy
• Instagraminstagram.com/proxyservicesbv

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxy