Holland

What Holland does

Holland, operating under the legal name USF Holland, was a regional less-than-truckload (LTL) freight carrier and a wholly-owned sub-brand of Yellow Corporation. The company provided regional LTL shipping services across the United States (with select Canadian reach via Yellow's terminal network), serving enterprise and small/medium shippers needing next-day and second-day freight transportation within its Midwest-aligned lanes. Customer-facing functionality was delivered through the my.hollandregional.com portal, which supported shipment tracking, document management, invoicing, claims, and reporting. Holland did not operate as an independent commercial entity; its pricing, go-to-market, and customer segments were administered as part of the broader Yellow Corporation portfolio alongside sibling brands YRC Freight, New Penn, and Reddaway. No standalone revenue, pricing model, or customer concentration data is disclosed for Holland as a sub-brand.

Holland traced its operating history back to 1929 and, at the time of the parent's collapse, maintained a workforce in the 5,001–10,000 range across a network of terminals. On August 6, 2023, Yellow Corporation and certain affiliates including USF Holland filed voluntary petitions for relief under Chapter 11 of the U.S. Bankruptcy Code and ceased operations after nearly 100 years of business. The company has no AI/ML, no proprietary technology stack of note, no independent funding history, and no M&A activity on record. The Holland customer portal has been maintained on a limited basis to support residual tracking, document, invoice, claims, and reporting needs during the bankruptcy and wind-down process.

In its current state, Holland is in operational wind-down under the Yellow Corporation Chapter 11 proceedings. Rolling stock assets (tractors, trailers, terminal equipment, mobile offices) located across more than 300 U.S. and Canadian terminals are being liquidated through Ritchie Bros. and Nations Capital, LLC. Yellow Corporation's website (myyellow.com) explicitly characterizes the cessation as the end of an era and a profound disappointment. No reactivation, sale of Holland as a going concern, or third-party acquisition of the brand has been disclosed in the available data; the practical investment posture is therefore that of a non-operating residual entity rather than an active business.

Name

Holland

Legal name

USF Holland

Website

https://hollandregional.com

Company type

Private

Founded year

1929

Operating status

Closed

Headcount range

5,001–10,000 employees

Short description

Holland (USF Holland) was a regional less-than-truckload (LTL) freight carrier and wholly-owned sub-brand of Yellow Corporation, serving enterprise and SMB shippers across the U.S. The company ceased operations and filed for Chapter 11 bankruptcy on August 6, 2023.

Ownership category

akta.pro rank

Product category

Regional LTL Freight Transportation

NAICS

General Freight Trucking, Long-Distance (48412), Freight Transportation Arrangement (48851)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

National/Regional LTL General Freight Carriers (TLADAEAA)

akta.pro secondary industries

White-Glove LTL (Inside Delivery, Assembly, Install) (TLADAEAH), Intrastate LTL Carriers (TLADAEAD), Less-Than-Truckload (LTL) / Groupage Forwarding (TLACACAB)

Keywords

• Regional LTL freight
• Less-than-truckload shipping
• Freight transportation services
• Inter-regional shipping
• Logistics carrier

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Core offering

Holland (USF Holland) operates as a regional less-than-truckload (LTL) freight carrier providing regional shipping and freight transportation services across the United States and Canada. The service operates as a sub-brand within the Yellow Corporation network, offering shippers regional LTL pickup, linehaul, and delivery with online tools for tracking, documents, invoices, claims, and reporting.

Product overview

Holland operates as a regional LTL freight shipping brand under the Yellow Corporation network. The company provides less-than-truckload freight transportation services, with customer access available through an online portal (my.hollandregional.com) that supports tracking, document management, invoices, claims, and reporting functionalities. Holland functions as one of several regional shipping brands within the former Yellow Corporation portfolio, alongside YRC, New Penn, and Reddaway.

Differentiator

Problem solved

Functional benefit

Products and services

• Holland Regional LTL Freight Shipping Regional less-than-truckload (LTL) freight pickup, linehaul, and delivery services for business shippers in the United States and Canada, with a customer portal providing tracking, document management, invoicing, claims filing, and reporting capabilities.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• ABF Freight (ArcBest): ABF Freight, the LTL arm of ArcBest, operates a national and international LTL network with regional density. It is a comparable regional LTL general freight carrier and has been a major beneficiary of Yellow's market exit.
• Saia Inc. Saia operates a regional LTL network across the southern and western US, with rapid density expansion. It is a direct comparable to Holland's regional next-day LTL operating model and one of the biggest share-gainers post-Yellow.
• R+L Carriers: R+L Carriers is a privately held, family-owned regional LTL and truckload carrier with broad US terminal coverage. Comparable to Holland's regional LTL freight model and diversified service mix including logistics.
• TForce Freight (TFI International): TForce Freight, the LTL unit of TFI International (acquired from UPS Freight), operates a national LTL network with strong regional service. Comparable to Holland as a regional LTL brand and one of the post-Yellow share-takers.
• Southeastern Freight Lines: Southeastern Freight Lines is a regional LTL carrier focused on the southeastern US with strong terminal density. Comparable to Holland's regional LTL positioning and customer base of industrial and commercial shippers.
• Estes Express Lines: Estes is the largest privately held LTL carrier in North America, offering regional and long-haul LTL plus truckload. Comparable to Holland as a regional LTL general freight operator serving shippers across multiple US regions.
• Old Dominion Freight Line: Old Dominion is the dominant US less-than-truckload (LTL) carrier, operating a national network with regional service density. It is the most direct peer to Holland's regional LTL model and is actively absorbing shipper volume displaced by Yellow's collapse.
• AAA Cooper Transportation: AAA Cooper is a privately held regional LTL carrier serving the Southeast with terminal-based pickup and delivery. Comparable to Holland as a regional LTL general freight carrier serving multi-state lanes.
• Averitt Express: Averitt is a regional multi-service transportation provider offering LTL, truckload, and logistics across the Southeast and beyond. Comparable to Holland's intra-metro and inter-regional LTL plus logistics blend.

Broad incumbents

• XPO (now part of RXO/GXO): XPO's LTL business was spun into the standalone entity and XPO continues to operate as a major truckload and freight transportation broker with national reach. Comparable to Holland's logistics arm (Yellow Logistics) and broader freight services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland