Country Brook Design

What Country Brook Design does

Country Brook Design is a privately held US-based e-commerce retailer founded in 2003 that sells webbing, hardware, ribbons, and related craft supplies. The company operates exclusively online through countrybrookdesign.com under the consumer-facing brand 'Country Brook Craft Supply,' and is described in its own materials as 'Empowering Creativity Since 2003.' The product portfolio centers on two core categories: a broad webbing assortment (acrylic, cotton, elastic, nylon, polypropylene, polyester, PVC, tubular, patterned, and seat belt webbing) and a comprehensive hardware line (buckles, D-rings, O-rings, snap hooks, cord locks, triglide slides, zippers, and related components). These inputs downstream into dog collars, lanyards, key fobs, camera straps, belts, and fashion accessories, sold as both raw materials and pre-packaged project kits.

The business model combines unit-priced direct-to-consumer e-commerce sales, custom dye sublimation production services for personalized webbing and ribbon designs, and a Wholesale Club program for small business and craft-entrepreneur buyers. Retail unit pricing ranges from approximately $1.50 to $6.99, with volume discounts available through the wholesale channel (enrollment by phone). The company serves three primary customer segments: small pet product businesses (the primary segment, building dog collars, leashes, and harnesses), DIY crafters and hobbyists, and craft entrepreneurs. Customer support is delivered by phone (Mon-Fri 8am-7pm CST) with a human-staffed call center, and the storefront accepts USD, BRL, CAD, and MXN currencies, indicating some cross-border North American demand alongside the US-domiciled primary market. The company claims over 20,000 five-star customer reviews and several decade-long customer relationships (Groom Loop, MazzyCo, Fuzzywumpets), and complies with ADA accessibility standards. No public revenue, headcount, ownership disclosures, or external funding are reported in the input data.

Name

Country Brook Design

Legal name

Country Brook Design

Website

https://countrybrookdesign.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Country Brook Design is a US-based e-commerce craft supplies retailer founded in 2003, selling webbing, hardware, ribbons, and custom dye-sublimation materials to small pet product businesses, DIY crafters, and craft entrepreneurs through direct-to-consumer online sales and a wholesale club program.

Ownership category

akta.pro rank

Product category

Craft Supplies (Webbing, Hardware, and Ribbon)

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Elastic, Tapes & Webbing Manufacturing (Elastic Bands/Binding/Strapping/Webbing) (IMAOALAD)

akta.pro secondary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

Keywords

• Craft supplies retail
• Webbing and hardware
• Hook and loop fasteners
• Custom sublimation webbing
• Wholesale craft materials

Headquarters

HQ city

Moulton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer online sales of webbing, hardware, ribbons, and craft supplies through their e-commerce platform. Products sold in various yardages and configurations with unit-based pricing.
2. Custom Production Services: Dye sublimation custom production services allowing customers to create custom webbing and ribbon designs. Enables small businesses to create unique branded products.
3. Wholesale Club: Wholesale pricing program for small businesses and craft entrepreneurs ordering in bulk quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Country Brook Design sells webbing, hardware (buckles, D-rings, snap hooks, slides, cord locks, zippers), thread, hook-and-loop fasteners, and ribbon products directly to DIY crafters and small businesses through its e-commerce store. It also provides dye sublimation custom printing services for webbing and ribbon, ready-made and custom lanyards, project kits, dog collar kits, and a wholesale club for small-business buyers.

Product overview

Country Brook Design operates as a craft supplies e-commerce platform offering a comprehensive portfolio of webbing, hardware, and sewing materials primarily for small businesses and crafters. The product line centers on two core categories: (1) Webbing materials including nylon, polypropylene, polyester, cotton, acrylic, elastic, tubular, patterned, and reflective webbing in various widths and colors; (2) Hardware components including buckles, D-rings, O-rings, snap hooks, triglide slides, cord locks, and zippers. These materials serve as inputs for downstream products like dog collars, lanyards, key fobs, camera straps, belts, and fashion accessories. The company complements its product sales with custom sublimation printing services for custom webbing designs, and offers project kits, mystery bags, and a wholesale club membership for business customers. The business model combines e-commerce retail sales with custom manufacturing capabilities for branded and personalized products.

Differentiator

Problem solved

Functional benefit

Products and services

• Webbing Webbing materials including acrylic, cotton, elastic, nylon, polypropylene, polyester, PVC, tubular, patterned, and seat belt webbing sold in various yardages and widths for straps, handles, belts, collars, and securing applications; targeted at crafters and small product manufacturers.
• Hardware Hardware components including buckles (plastic, metal, hybrid, cam locks), clips, cord locks, handles, D-rings, O-rings, rectangle rings, split rings, triangle rings, snap hooks, triglide slides, Tensionlock strap adjusters, key fob hardware, keepers, half check chains, and zippers for craft and small-manufacturer assembly.
• Nylon Bonded Thread Nylon bonded thread for sewing webbing and hardware components together in craft and small-batch manufacturing applications.
• Ribbon on Webbing Ribbon designs applied to webbing substrates, combining decorative ribbon patterns with functional webbing for collars, straps, and fashion accessories.
• Velcro and Hook and Loop Fasteners Hook and loop fastening products for adjustable closures and securing applications in craft and small-manufacturing projects.
• Dog Collar Kits Complete kits containing webbing, hardware, and instructions to make 10 custom dog collars per kit, available in 1 inch, 3/4 inch, and 5/8 inch sizes, targeted at small pet product businesses and DIY hobbyists.
• Project Kits Pre-packaged kits for various crafting projects including collars, lanyards, key chains, and straps with all necessary materials included, targeted at DIY hobbyists.
• Mystery Bags Surprise bundles of webbing, hardware, thread, and more sold at $5 each in the clearance section for crafters.
• Custom Webbing and Ribbon Sublimation Service Custom printing service allowing customers to submit their own designs for printing on webbing with vibrant digital colors, precision printing, and sharp detail, plus sublimation production services for small businesses and craft entrepreneurs.
• Custom Lanyards Custom lanyard manufacturing service for badges, keys, events, or small business branding, targeted at organizations and craft entrepreneurs.
• Lanyards and Fashion Accessories Ready-made lanyards, key fobs, and purse straps for fashion and functional applications, targeted at individual consumers and small resellers.
• Wholesale Club Wholesale pricing program for small businesses and bulk-ordering customers, requiring enrollment by phone to access volume pricing on craft supplies.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JOANN: JOANN is a major U.S. craft retailer with a much broader assortment including fabric, webbing, hardware, and DIY supplies — a broad incumbent that competes with Country Brook Design across multiple craft categories.
• Michaels: Michaels is the largest U.S. specialty retailer of arts, crafts, and hobby supplies, competing across the broader craft category where Country Brook Design operates.

Direct peers

• Sailrite: Sailrite sells webbing, hardware, thread, and DIY kits to hobbyist and small-business customers — a closely comparable assortment and go-to-market (e-commerce + phone support) targeting craft and accessory makers.
• Weaver Leather: Weaver Leather manufactures and distributes leather, nylon, and webbing products plus hardware for equestrian and pet markets — overlapping Country Brook Design's webbing/hardware assortment and its strong pet collar/leash customer segment.
• Buckleguy: Buckleguy supplies hardware (buckles, D-rings, snap hooks, rings) and leather/textile materials to small accessory makers — overlapping Country Brook Design's hardware category and small-business customer segment.
• Tandy Leather: Tandy Leather is a long-established U.S. retailer selling leather, hardware, tools, and craft supplies to hobbyists and small leather-goods manufacturers — a comparable craft-supply retailer with overlapping customer base and product categories.
• Strapworks: Strapworks is a U.S. custom strap and webbing manufacturer/retailer serving small businesses and DIY makers — directly overlapping Country Brook Design's core webbing/strap product offering and customer base of crafters and accessory builders.
• National Webbing Products Co. National Webbing Products is a wholesale manufacturer and supplier of narrow fabrics including webbing and related textile components — competing in Country Brook Design's core webbing category with overlap on hardware-adjacent materials.
• Rockywoods Fabrics: Rockywoods Fabrics is an online retailer of outdoor fabrics, webbing, hardware, and DIY kit supplies serving small makers and crafters — a directly comparable niche e-commerce craft supplier.

Others

• Etsy: Etsy is a major online marketplace where many of Country Brook Design's small-business customers sell their finished handmade goods — adjacent ecosystem participant rather than direct product competitor, but a key channel for the company's downstream craft entrepreneurs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Countrybrookdesign
• Facebookfacebook.com/countrybrook
• Pinterestpinterest.com/countrybrook
• TikToktiktok.com/@countrybrookdesign
• Xx.com/countrybrook

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Brook Design