Inside INdiana Business

Regional Business News Mediainsideindianabusiness.com

Inside INdiana Business is an Indianapolis-based digital business media company (division of IBJ Media) that produces statewide Indiana business news, video segments, podcasts, mobile apps, and email newsletters, monetized through a $1/week subscription, advertising, and a Content Studio serving Indiana professionals across multiple verticals and eight regional markets.

Company typePrivate
Founded2000
HeadquartersIndianapolis, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Inside INdiana Business does

Inside INdiana Business is a regional business media company and a division of IBJ Media, headquartered at 1 Monument Circle in Indianapolis, Indiana. Founded in 2000, it operates as Indiana's dedicated business news outlet, producing daily editorial coverage across verticals including life sciences, energy, advanced manufacturing, technology, ag innovation, and STEM, plus executive-move tracking (BigWigs & New Gigs). Its product platform spans a flagship website, the IIB Television video product (broadcast on TV and radio plus on-demand segments such as "The Show" and "The Daily Download"), the IIB Mobile App across iOS/Android/iPad/Kindle Fire, the IIB Television Podcast distributed on five major podcast platforms, six owned email newsletters, and RSS feeds. Editorial operations are centered on host Gerry Dick as the on-air and editorial face of the brand.

The company runs a three-stream revenue model: (1) a digital subscription tier priced at $1/week providing access to premium content including audio article features, with free newsletters (INside Edge, Life Sciences INdiana, INpower, BigWigs & New Gigs, Perspectives) functioning as lead magnets for conversion; (2) display advertising sold against owned channels; and (3) a Content Studio offering sponsored and branded content packages to advertisers seeking access to the Indiana business audience. Distribution is multi-channel by design, reaching consumers via website, mobile apps, email, podcasts, RSS, and TV/radio broadcast.

Go-to-market motion is content-marketing-led, anchored on statewide Indiana business coverage and an eight-city regional event series ("Innovate" in Fort Wayne, Evansville, Valparaiso, Terre Haute, Jeffersonville-Clarksville, Muncie, South Bend-Elkhart, and Bloomington) that doubles as a community/networking touchpoint and a sponsorship pipeline. Strategic co-publishing partnerships with BioCrossroads and Indiana University (Life Sciences INdiana) and with Energy Systems Network (INpower) provide vertical authority and shared audience development. Leadership is led by CEO Nathan Feltman, with Gerry Dick serving as President/Managing Editor/Host and Jim Procelli as Vice President.

Inside INdiana Business firmographics

Firmographics

Name: Inside INdiana Business
Legal name: IBJ Media
Website: https://insideindianabusiness.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 51–100 employees
Short description: Inside INdiana Business is an Indianapolis-based digital business media company (division of IBJ Media) that produces statewide Indiana business news, video segments, podcasts, mobile apps, and email newsletters, monetized through a $1/week subscription, advertising, and a Content Studio serving Indiana professionals across multiple verticals and eight regional markets.
Ownership category
akta.pro rank

Inside INdiana Business industry classification

Industry

Product category: Regional Business News Media
NAICS: Periodical Publishers (513120), Newspaper Publishers (51311), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Periodicals: Publishing Or Publishing & Printing (2721), Television Broadcasting Stations (4833)
akta.pro primary industry: Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
akta.pro secondary industry: News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

Regional business news
Business media publishing
Industry newsletter content
Business video production
Sponsored content studio

Where Inside INdiana Business is headquartered

Location

Headquarters

HQ city: Indianapolis
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Inside INdiana Business business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Subscription Revenue: Digital subscription model offering $1/week access to premium content including exclusive articles and audio features. Free newsletters serve as lead magnets to drive conversions.
Advertising: Display advertising and sponsored content opportunities on the website and through newsletters.
Sponsored Content: Content Studio offering branded/sponsored content packages for companies wanting to reach Indiana business audience.

Pricing tiers

Model	Billing	Price
Subscription	Weekly	Weekly Digital Subscription

Distribution channels5 records

Marketing channels7 records

Inside INdiana Business product offering

Product offering

Core offering

Inside INdiana Business produces and distributes Indiana-focused business news content across multiple channels including a television program, video segments, mobile applications, podcasts, and email newsletters. Its core paid offering is a $1/week digital subscription that unlocks premium articles and audio features, supported by free newsletters used as lead magnets and a Content Studio that delivers sponsored content packages to advertisers.

Product overview

Inside INdiana Business is a regional business news media company and division of IBJ Media, operating as Indiana's leader in business news. The company offers a multi-platform content distribution network consisting of the core IIB Television video product (including full show episodes, topical segments, and TV/radio listings), the IIB Mobile App for iOS and Android, the IIB Television Podcast distributed across major podcast platforms (iTunes, Google Play, Stitcher, Spotify, iHeart Radio), and six newsletter products (INside Edge Morning Briefing, INside Edge Midday Report, Life Sciences INdiana, INpower, BigWigs & New Gigs, and Perspectives). The company also offers RSS feed syndication for automated content distribution. A paid subscription tier at $1/week provides access to premium content including audio article features. The product portfolio is organized as a content platform with multiple distribution channels for reaching Indiana business audiences.

Differentiator

Problem solved

Functional benefit

Products and services

IIB Television Podcast Podcast version of the IIB Television program distributed across iTunes, Google Play, Stitcher, Spotify, and iHeart Radio, delivering video segments and Indiana business news content to listeners.
IIB Mobile App Mobile application for iPhone, Android, iPad, and Kindle Fire providing video segments, real-time Indiana business news, and links to the latest business content for on-the-go consumption.
INside Edge Newsletter Daily e-newsletter delivered each business day providing a quick read on Indiana business news, people, and companies, with separate Morning Briefing and Midday Report editions.
Life Sciences INdiana Newsletter Monthly newsletter co-published with BioCrossroads and Indiana University featuring news, opinions, and resources from Indiana's life sciences industry.
INpower Newsletter Quarterly e-newsletter co-published with Energy Systems Network covering Indiana's energy technology industry news, opinions, and resources.
BigWigs & New Gigs Newsletter Weekly newsletter delivered Monday mornings covering Hoosier executive movements, new jobs, promotions, professional recognition, and employment resources.
IIB Television Video Segments Television news segments featuring Indiana business coverage including full show episodes, interviews with Indiana business leaders, and topical business reports.
Paid Subscription Premium digital subscription at $1/week providing access to exclusive articles and audio features, with free newsletters serving as the funnel to drive conversions from casual readers to paying subscribers.
Content Studio (Sponsored Content) Branded/sponsored content packages for companies and brands seeking to reach the Indiana business professional audience through the company's owned channels.
Innovate Regional Events Regional Innovate events held across eight Indiana cities (Fort Wayne, Evansville, Valparaiso, Terre Haute, Jeffersonville-Clarksville, Muncie, South Bend-Elkhart, and Bloomington) to engage the Indiana business community and drive subscriptions.

Companies that use Inside INdiana Business

Customer profile

Segments4 records

Ideal customer profiles2 records

Inside INdiana Business technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Inside INdiana Business partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and flagship.

BioCrossroadscoreStrategic or Co-development PartnerCollaboration for Life Sciences INdiana monthly newsletter, bringing together Inside INdiana Business, BioCrossroads, and Indiana University to feature news, opinions, and resources from the life sciences industry with perspective on the sector's impact on Indiana's future.
Indiana UniversitycoreStrategic or Co-development PartnerCo-publishing partner with Inside INdiana Business and BioCrossroads for the Life Sciences INdiana newsletter, providing academic perspective on Indiana's life sciences ecosystem.
Energy Systems NetworkcoreStrategic or Co-development PartnerPartnership for INpower quarterly e-newsletter covering Indiana's energy technology industry. Collaboration provides perspective on the importance and impact of the energy sector on Indiana's economy.
IBJ MediaflagshipOthersInside INdiana Business is a division of IBJ Media, the parent company. IBJ Media also includes Indianapolis Business Journal and operates out of the same headquarters location at 1 Monument Circle, Suite 300, Indianapolis, IN 46204.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Inside INdiana Business competitors and assessment

Company assessment

Direct peers

Crain's Chicago Business: Long-established regional business-news publication serving the Chicago metro. Closely comparable operating model: paid subscription, daily business-news coverage, events, and newsletters targeting a single metro/state business audience.
Indianapolis Business Journal: Sister publication under the same IBJ Media parent company, covering Indianapolis and Indiana business news. Closest direct peer: same parent, overlapping geographic and editorial territory, similar subscription and event model.
Dayton Business Journal: Another regional metro business journal under American City Business Journals. Comparable subscription-driven regional business-news model with similar events and digital newsletters, though serving a smaller Ohio metro.
Crain's New York Business: Regional business-news publication serving the New York metro. Comparable model: subscription-based, daily business coverage, events, and vertical newsletters aimed at a single-city/state executive audience.

Emerging players

Axios Local: Axios's local-market editions deliver short-form business and policy newsletters in metros. Comparable on the newsletter-led monetization and SMB subscription model, though newer and less Indiana-specific.

Regional players

Indianapolis Business News / WTHR affiliate content: Local TV news operations in Indianapolis cover Indiana business stories as part of broader general-interest newscasts. Comparable on the television-news production side but without the dedicated B2B subscription and event focus of IIB.
WTHR / WISH-TV Indiana business segments: Indianapolis broadcast affiliates producing local business-news content within general-interest newscasts. Adjacent in production style (TV-first), but without IIB's dedicated subscription, vertical newsletter, and event franchise.

Broad incumbents

Politico: National policy and business news brand with subscription, events, and newsletters. Comparable on the subscription + newsletter + events bundle, though focused on policy at national rather than regional level.
American City Business Journals: Operates 40+ U.S. metropolitan business journals. A broader incumbent in the regional business-news category; comparable product (subscription business news + events) but operates at multi-market national scale rather than single-state focus.
Bloomberg News: Global financial and business news brand with subscription, TV, radio, podcasts, and live events. Overlaps with IIB's multi-platform delivery and executive audience, though operating at vastly larger national/international scale.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Inside INdiana Business financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Inside INdiana Business leadership team

Management profile

Number of profiles

Profiles3 records

Inside INdiana Business funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Inside INdiana Business M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside INdiana Business

What does Inside INdiana Business do?

Is Inside INdiana Business a public or private company?

Inside INdiana Business is a private company. It is classified as corporate owned and is currently operating.

When was Inside INdiana Business founded?

Inside INdiana Business was founded in 2000. It employs 51 to 100 people.

Where is Inside INdiana Business based?

Inside INdiana Business is headquartered in Indianapolis, United States, in the North America region.

How does Inside INdiana Business make money?

Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and sponsored Content.

Who are Inside INdiana Business's main competitors?

Direct peers on record are Crain's Chicago Business, Indianapolis Business Journal, Dayton Business Journal and Crain's New York Business. Axios Local is listed as an emerging player. Regional players are Indianapolis Business News / WTHR affiliate content and WTHR / WISH-TV Indiana business segments. Broad incumbents are Politico, American City Business Journals and Bloomberg News.

Does Inside INdiana Business have an API?

No public API is recorded for Inside INdiana Business.

What industry is Inside INdiana Business in?

Inside INdiana Business's product category is Regional Business News Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 513120 and its SIC code is 2721.