Wihuri Oy

What Wihuri Oy does

Wihuri Oy is a Finnish family-owned international conglomerate founded in 1902 and headquartered in Helsinki, operating through four business divisions across more than 30 countries. The Packaging division, conducted through Wipak (Europe, Middle East, and Asia) and Winpak (North America, TSX-listed under WPK), manufactures high-barrier multi-layer and barrier films and packaging machines for perishable food, beverage, and healthcare sterile-supply customers across 21 manufacturing sites. Metro-tukku is a Finnish foodservice wholesaler distributing approximately 20,000 SKUs — fresh, frozen, ambient grocery, and non-food essentials — to restaurant operators through 14 cash-and-carry outlets and nationwide delivery sales.

The Technical Trade division sells and rents premium B2B brands (including John Deere, Develon, Mazak, Linde, STILL, and Eberspacher) and operates a 24/7 nationwide Finnish field-service network; it also houses Wille Machines (environmental maintenance equipment, including a newly launched electric model) and Marine Diesel Finland. Wihuri Aviation comprises Jetflite (private jet charter, air ambulance, and aircraft management from a Helsinki-Vantaa base), JetLogistics (global freight forwarding and complex/oversized cargo), and FBO by Jetflite (ground handling at Helsinki-Vantaa and northern Finnish destinations).

The group is held by Wihuri International Oy and reported €2.2 billion of revenue in FY2025 with approximately 5,800 employees. Revenue mechanics are primarily transactional B2B sales and rentals across the four divisions; pricing is not publicly disclosed. Go-to-market is predominantly direct enterprise sales, supplemented by Metro-tukku's physical outlet network and the packaging division's global sales-and-service footprint.

Name

Wihuri Oy

Legal name

Wihuri Oy

Website

https://wihuri.fi

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wihuri Oy is a Finnish family-owned conglomerate operating four divisions — packaging films (Wipak/Winpak), foodservice wholesale (Metro-tukku), premium B2B technical trade, and business aviation (Jetflite) — serving food, medical, foodservice, equipment, and aviation customers across 30+ countries.

Ownership category

akta.pro rank

Product category

Industrial Conglomerate - Packaging Manufacturing

NAICS

Support Activities for Transportation (488), Packaging Machinery Manufacturing (333993), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Oversized/Out-of-Gauge Specialized Cargo Forwarding (OOG) (TLACAJAG)

Keywords

• Packaging materials manufacturing
• Foodservice wholesale distribution
• Technical equipment trading
• Business aviation services
• Industrial conglomerate holdings

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Metro-tukku wholesale: Daily goods wholesale providing approximately 20,000 products (fresh, frozen, general merchandise, and alcoholic beverages) to restaurant and foodservice operators through cash & carry outlets and delivery sales across Finland.
2. Technical Trade: Sale and rental of premium B2B brands to professional customers including vehicle heaters, agricultural machinery, lift trucks, machine tools, and municipal machines, supported by nationwide service and maintenance.
3. Packaging (Wipak & Winpak): Manufacturing and sale of high-end packaging materials and solutions for food and medical supply industries. Operations span Europe, Asia, and North America across 21 manufacturing sites.
4. Wihuri Aviation: Business aviation charter, fixed-base operations (FBO), air ambulance/evacuation services, and global logistics solutions. Includes Jetflite charter fleet and JetLogistics freight services.

Go-to-market motion4 records

Distribution channels7 records

Marketing channels5 records

Core offering

Wihuri Oy is a Finnish family-owned international conglomerate operating four business divisions: (1) packaging materials manufacturing through Wipak (Europe and Asia) and Winpak (North America) producing multi-layer barrier films for food and medical applications; (2) Metro-tukku foodservice wholesale with 14 cash & carry outlets and approximately 20,000 SKUs across Finland; (3) Technical Trade selling and renting premium B2B equipment brands with nationwide service; and (4) Wihuri Aviation providing private jet charter, air ambulance, fixed-base operations, and global logistics services.

Product overview

Wihuri Oy is an international industrial conglomerate with four main business divisions operating as a platform-plus-divisions structure. The Packaging Division consists of Wipak (Europe and Asia) and Winpak (North America), which together form one of the world's leading producers of packaging materials for food and medical industries. Metro-tukku provides daily goods wholesale for the restaurant industry with 20,000 products. Technical Trade offers professional B2B sales and rental of premium engineering brands. Wihuri Aviation comprises Jetflite (private aviation), JetLogistics (freight/logistics), and FBO by Jetflite (ground handling). Supporting brands include Wille Machines (environmental equipment) and Marine Diesel Finland (marine diesel services).

Differentiator

Problem solved

Functional benefit

Brands

• Wipak: High-end packaging solutions for perishable food products and healthcare sterile supplies in Europe and Asia
• Winpak
• Metro-tukku
• Jetflite
• JetLogistics
• FBO by Jetflite
• Deflog
• Wille Machines
• Marine Diesel Finland

Products and services

• Wipak packaging solutions High-end multi-layer and barrier film packaging solutions for perishable food products and healthcare sterile supplies and devices, serving food and medical packaging buyers across Europe, the Middle East, and Asia.
• Winpak packaging materials and machines High-quality packaging materials and innovative packaging machines produced across ten North American manufacturing facilities, serving food, beverage, and healthcare packaging buyers in North America.
• Metro-tukku foodservice wholesale Foodservice wholesaler serving restaurant operators through 14 cash & carry outlets and nationwide delivery sales across Finland, offering approximately 20,000 products spanning fresh produce, food products, frozen foods, alcoholic beverages, and everyday non-food essentials.
• Technical Trade B2B equipment Sale and rental of premium professional equipment brands including vehicle heaters, agricultural machinery, lift trucks, machine tools, and municipal machines, supported by nationwide after-sales service and maintenance for B2B professionals in Finland.
• Jetflite business aviation charter Finnish business aviation company providing private jet charter, aircraft management and maintenance, long-distance air ambulance and evacuation services, and corporate business flights with a fleet of long-range 12-18 seat business aircraft based at Helsinki Vantaa.
• JetLogistics freight forwarding Tailored global charter, cargo, freight forwarding, and logistics solutions for complex shipments including oversized cargo, military and defense industry transports, and critical shipments.
• FBO by Jetflite ground handling Fixed-base operations at Helsinki-Vantaa airport providing seamless ground handling and tailored assistance for visiting aircraft at Helsinki and key northern Finnish destinations.
• Wille Machines environmental equipment Manufacturer of Wille environmental management machines for professional environmental maintenance applications, marketed to Europe and Canada, including a newly launched fully electric model.
• Marine Diesel Finland services Largest privately-owned marine diesel maintenance and repair company in Finland, operating globally as part of the Technical Trade division.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• StatkraftcoreOthers · 1 January 2024In 2024, Wihuri secured the use of renewable electricity for its Finnish operations by entering into a renewable electricity power purchase agreement with Statkraft. Under the agreement, Wihuri purchases renewable electricity from Finnish sources for ten years. The contract covers Wipak's production facility in Nastola, which is Wihuri's largest production plant in Europe.
• EcoVadisminorOthersWihuri is implementing EcoVadis assessments for its suppliers as a tool to promote sustainability and evaluate supplier performance on environmental and social criteria.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kesko Oyj: Finland's largest wholesale and retail operator, including foodservice distribution. Comparable to Metro-tukku in customer base (Finnish foodservice and grocery) and wholesale scale.
• METRO AG: Germany-headquartered foodservice and cash & carry wholesaler (METRO/MAKRO). Closest international comparable to Metro-tukku in business model, store format and foodservice customer profile.
• Huhtamäki Oyj: Finnish-headquartered global food and consumer packaging company with comparable food-service and barrier film product lines. Closest direct comparable to Wihuri's Wipak/Winpak packaging franchise across similar end markets and geography.
• Würth Group: Family-owned German technical trade and B2B distribution conglomerate selling tools, fixings and industrial supplies with a strong in-house field service. Direct structural comparable to Wihuri's Technical Trade division in model and premium-brand distribution.
• VistaJet: Global business aviation company offering private jet charter with a long-range fleet, comparable in service profile and customer type to Jetflite's business aviation operations.
• Ahlstrom: Finnish specialty fiber and packaging materials company with food and healthcare packaging exposure. Comparable to Wipak in specialty barrier and packaging materials manufacturing.

Broad incumbents

• Amcor plc: Global packaging giant covering flexible films, rigid packaging and healthcare packaging with an order-of-magnitude larger footprint. Closest large-cap peer for the Wipak food and medical packaging franchise.
• Sealed Air Corporation: US-listed specialty packaging company focused on food protection, sterility and barrier film systems. Directly comparable to Wipak/Winpak in food and healthcare barrier applications.
• DSV A/S: Danish-headquartered global freight forwarding and logistics provider. Comparable to Wihuri Aviation/JetLogistics in freight forwarding and specialized cargo services, though at much greater scale.
• Sonoco Products Company: US-listed global packaging company serving consumer, industrial and healthcare end markets. Comparable to the consolidated Wipak/Winpak business across similar product categories and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wihuri-group
• Instagraminstagram.com/wihurigroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wihuri Oy