BiRTH

What BiRTH does

BIRTH Productions is a Paris-headquartered, independently owned creative production and director representation company founded around 2014 by Hugo Legrand-Nathan. It sells access to a curated roster of approximately 28 directors to global brands and advertising agencies across luxury fashion (Louis Vuitton, Dior, YSL, Hermès, Versace), sportswear (Nike, Jordan Brand, Adidas), automotive (Renault), beverage (San Pellegrino, Guinness, Kahlúa), banking (Boursobank), media (Canal+), and music (DJ Snake, London Grammar). The company operates through four specialized divisions — BIRTH LX for luxury and beauty, Born Ready for music video and artist content, BIRTH Image for still photography, and XYZ for Web3/digital innovation — alongside its core commercial production business.

BIRTH distributes its director talent through a 7-city owned-and-partner footprint: owned offices in Paris, London, Milan, Berlin, Algiers, and Shanghai, plus a US East Coast partnership with Miss Smith Inc. (2026), and independent representatives covering the UK (Lemonade Collective), US West Coast (Jeanie Di Maggio, T-Reps), and US Midwest (Obsidian). The company has won 100+ industry awards since 2018 across Cannes Lions, D&AD, Clio, Ciclope, Cresta, UKMVA, and others, and was ranked the #2 Best Independent Production Company at Hit d'Or 2026.

The business model is professional-services based: revenue is generated through project-based fees for commercial production, music video production, feature film co-production (notably Netflix release La Mala Familia and Venice-premiered La Dernière Reine), and luxury brand filmmaking, with quote-based pricing determined by project scope, director, and production requirements. The company has 11-50 employees, no disclosed external funding, no parent company, and is controlled by founder-CEO Hugo Legrand-Nathan alongside Managing Director/EP Yohan Ungar.

Name

BiRTH

Legal name

BIRTH Productions

Website

https://birth.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

BIRTH Productions is a Paris-based independent creative production and director representation company representing approximately 28 directors globally, serving enterprise brands across luxury fashion, sportswear, automotive, beverage, and music through commercial production, music video, feature film, and luxury content services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Production: BIRTH generates revenue through producing commercials and advertising films for major global brands, representing directors who create visual content across various mediums including luxury, automotive, fashion, and consumer goods sectors.
2. Music Video Production: Production of music videos for artists through the Born Ready music division and director roster.
3. Feature Film Production: Co-production of feature films including 'La Mala Familia' released on Netflix and 'La Dernière Reine' premiered at Venice Film Festival.
4. Luxury & Beauty Production: Specialized production services for luxury and beauty brands through the BIRTH LX division.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BIRTH is a creative production company and director representation firm that produces commercials, music videos, fashion films, luxury brand content, feature films, and photography for major global brands and advertising agencies. The company operates through multiple divisions (BIRTH LX for luxury, Born Ready for music, BIRTH IMAGE for photography, XYZ for Web 3.0) and represents a curated roster of 28 directors across 7 global cities.

Product overview

BIRTH is an award-winning international production company that operates as a multi-division platform offering film production services, music videos, photography, and feature films. The company is organized into distinct divisions: the core film production services handle major brand advertising and commercials; BIRTH LX focuses on luxury and beauty; Born Ready manages music video and music-related productions; XYZ explores Web 3.0 content; and BIRTH Image handles photography. The company represents a roster of directors and artists globally, serving clients across advertising, fashion, music, and entertainment industries.

Differentiator

Problem solved

Functional benefit

Brands

• BIRTH LX: Luxury and beauty advertising division of BIRTH Productions, specializing in high-end commercial and fashion filmmaking.
• BORN READY
• BIRTH IMAGE
• XYZ

Products and services

• BIRTH Productions - Core Commercial Film Production Full-service commercial film production and director representation for major global brands across automotive, sportswear, beverage, banking, media, and consumer goods sectors. Represents 28 directors and serves enterprise brands and advertising agencies worldwide.
• BIRTH LX Luxury and beauty advertising division specializing in high-end fashion film production, fragrance campaigns, and luxury brand partnerships for fashion houses such as Louis Vuitton, Dior, Yves Saint Laurent, Hermès, and Versace.
• Born Ready Music division specializing in music video production, live shows, and artist documentaries for music artists and labels. Roster includes directors working with artists such as DJ Snake, Arlo Parks, London Grammar, Miley Cyrus, and Kendrick Lamar.
• BIRTH Image Photography division representing photographers and visual artists for fashion, beauty, editorial, and commercial photography assignments.
• XYZ (Web 3.0 Division) Digital innovation division exploring Web 3.0 technologies, emerging digital platforms, and cutting-edge digital content formats.

Quantifiable outcome

• 13.3M views for Nike France National Team Jersey campaign
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Miss Smith Inc.coreChannel Partner/ Reseller/ Distributor · 2 July 2026BIRTH has partnered with Miss Smith Inc., one of New York's most influential representation companies, to establish presence on the US East Coast. This partnership brings BIRTH's roster including Alex Nazari, Barbara Anastacio, Ben Miethke, Celine Van Heel, Enea Colombi, Hugues de La Brosse, Simon Schmitt, Theo Le Sourd, Valentin Guiod, and White Trash Tyler to the New York market.
• BRBR CollectivecoreStrategic or Co-development Partner · 22 May 2024BRBR is a film collective consisting of directors Luis Rojo and Nacho A. Villar, a cinematographer, and additional members. They are based in London, Bratislava, and Madrid and work globally. BRBR has won multiple Cannes Lions and created the feature film 'La Mala Familia' released on Netflix. Their Heroes of Today series has achieved international recognition.
• Leethal Reppin'coreChannel Partner/ Reseller/ Distributor · 19 March 2024Lee Fairweather of Leethal Reppin' represents the Born Ready music division, BIRTH's music video and artist content arm. Born Ready houses directors including Valentin Guiod, BRBR, Alexandre Moors, Matvey Viks, Theo Gottlieb, CHNDY, and Celine Van Heel who have worked with artists such as DJ Snake, Arlo Parks, London Grammar, Miley Cyrus, and Kendrick Lamar.
• Lemonade Collective (UK Rep)minorChannel Partner/ Reseller/ DistributorCorin West and Katie Millington represent BIRTH in the UK market through Lemonade Collective, handling UK roster representation.
• Miss Smith (US East Coast Rep)minorChannel Partner/ Reseller/ DistributorJamie Scalera, Sasha Stern, and Bess Howell represent BIRTH on the US East Coast through Miss Smith Inc.
• Jeanie Di Maggio Inc. (US West Coast Rep)minorChannel Partner/ Reseller/ DistributorJeanie Di Maggio handles US West Coast representation for BIRTH.
• Obsidian (US Midwest Rep)minorChannel Partner/ Reseller/ DistributorMatthew Bucher represents BIRTH in the US Midwest through Obsidian.
• T-Reps (US Rep)minorChannel Partner/ Reseller/ DistributorTracy Fetterman handles additional US representation for BIRTH through T-Reps.
• Wieden+KennedyminorStrategic or Co-development PartnerBIRTH works with leading agencies including Wieden+Kennedy for Nike campaigns and creative partnerships.
• PublicisminorStrategic or Co-development PartnerBIRTH collaborates with Publicis for various brand campaigns including Renault Rafale with Dan Di Felice.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Anonymous Content: US-based independent production company and director representation firm producing commercials, music videos, and feature films. Directly comparable as a global premium production house with an award-winning director roster serving major brands.
• Prettybird: Independent creative production company and director representation firm with US and UK presence. Comparable to BIRTH as a talent-led shop producing commercials and branded content for global brands, with a similar curated director model.
• Smuggler: Global director representation and production company with offices in the US and UK. Closely analogous to BIRTH in its commercial production model, premium brand client base, and roster of award-winning directors.
• RSA Films: Long-established UK commercial and feature film production company with global director representation. Comparable in serving luxury and global brand clients with a curated director roster spanning commercials, music videos, and feature films.
• Partizan: UK and US-based director-led production and representation company with deep expertise in commercials, music videos, and branded content. Comparable to BIRTH in its global footprint, music video heritage, and brand-client roster.
• Pulse Films: UK production company producing commercials, music videos, feature films, and documentaries. Directly comparable in commercial/music video dual focus, London-anchored operations, and award-winning output (including Cannes Lions).
• Radical Media: New York-based global production company spanning commercials, feature films, documentaries, and branded content. Comparable to BIRTH as a premium independent shop serving top-tier brands with award-winning creative.
• MJZ: US commercial production company and director representation firm with global brand clients. Directly comparable in director representation model, premium commercial production, and long-standing agency relationships.
• Academy Films: UK-based commercial production company representing directors for advertising, music videos, and branded content. Comparable to BIRTH in its European base, award-winning commercial work, and roster of high-profile directors.
• Park Pictures: US and UK-based production company with a roster of directors producing commercials, branded content, and feature films. Comparable to BIRTH in director-led production model and premium positioning with global brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/birth_prod
• Facebookfacebook.com/birth.tv
• LinkedInlinkedin.com/company/birth-productions
• Instagraminstagram.com/birth_productions/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BiRTH