Kirstine Hardam

What Kirstine Hardam does

Kirstine Hardam A/S is a privately held Danish e-commerce distributor of nursing and medical supplies headquartered at Fabersvej 15, 7500 Holstebro, Denmark, registered as CVR 30551494. The company operates the hardam-shop.dk storefront and self-describes as one of Denmark's largest suppliers of nursing articles (sygeplejeartikler) to regions, municipalities, and private customers. Its specialty is ostomy (stoma) care, with additional product categories spanning wound care, incontinence, enteral nutrition, eczema treatment, odor removal, and miscellaneous healthcare supplies such as compression garments, gloves, syringes, and swimwear. The portfolio aggregates products from over 30 international manufacturers including Coloplast, Hollister, Convatec, SALTS Healthcare, WellSpect Healthcare (Astra), Welland, Dansac, Eakin, Mölnlycke, Smith & Nephew, B. Braun, 3M, BSN Medical, and ABIGO.

The business runs a dual go-to-market motion. The first is direct-to-consumer sales through its own e-commerce platform, where individual patients and families buy nursing supplies for post-operative recovery and chronic condition management at home. The second is institutional sales to Danish public healthcare buyers — regions (regioner) and municipalities (kommuner) — for procurement of nursing articles used in public healthcare delivery. Products are priced per unit, pack, or set in Danish Kroner including VAT, with no formal subscription, tiered, or recurring billing model disclosed. Unit prices range from low-cost consumables (e.g., DKK 72.65 for wet wipes) to higher-value equipment sets (e.g., DKK 6,978.98 for the Navina Smart System). Free guidance and consultation is offered alongside purchases as a service differentiator rather than a revenue line. Marketing channels are limited to an email newsletter and a Facebook presence.

Kirstine Hardam is structured as a Danish public limited company (A/S) with no stock exchange listing. No ownership, investor, funding history, financial statements, or leadership team data is disclosed in available sources. The company reports 11–50 employees, operates exclusively within Denmark, and has no documented geographic expansion, M&A, or significant restructuring events. The e-commerce storefront is powered by third-party platform Accumolo by MCB; no proprietary technology development, API integrations, or AI/ML capabilities are described.

Name

Kirstine Hardam

Legal name

Kirstine Hardam A/S

Website

https://hardam-shop.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kirstine Hardam A/S is a Danish e-commerce distributor of nursing and medical supplies headquartered in Holstebro, specializing in ostomy, wound care, incontinence, and nutrition products from 30+ international brands, serving Danish regions, municipalities, and private consumers.

Ownership category

akta.pro rank

Product category

Medical Supply Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Medical supply distribution
• Ostomy care products
• Wound care supplies
• Incontinence management
• Nursing articles

Headquarters

HQ city

Holstebro

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales (Medical Supplies): Revenue is generated through the sale of nursing articles and medical supplies including wound care products, incontinence supplies, stoma products, nutrition products, eczema treatments, and other nursing equipment. Products are sold to Danish regions, municipalities, and private individuals at unit prices listed on the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Kirstine Hardam A/S is one of Denmark's largest suppliers of nursing articles and medical supplies, specializing in ostomy (stoma) care and offering a broad portfolio that also covers wound care, incontinence management, enteral nutrition, eczema treatment, and miscellaneous healthcare supplies. The company distributes products from over 30 international manufacturers (including Coloplast, Welland, SALTS Healthcare, Hollister, Convatec, WellSpect Healthcare, Dansac, B. Braun, Mölnlycke, and Smith & Nephew) through its own e-commerce platform at hardam-shop.dk, serving Danish public healthcare institutions and private consumers with free product guidance.

Product overview

Kirstine Hardam is one of Denmark's largest suppliers of nursing and medical supplies to regions, municipalities, and private customers. The company operates as an e-commerce platform offering a comprehensive portfolio of healthcare products organized into seven main categories: Wound Care, Incontinence, Stoma/Ostomy Care, Eczema Treatment, Nutrition, Odor Removal, and Miscellaneous Healthcare Supplies. The offering is a multi-brand distribution model featuring products from major manufacturers including Coloplast (SenSura, SenSura Mio, Assura, Peristeen), Welland (Aurum, Flair), SALTS Healthcare (Confidence Natural, Confidence Gold), Hollister (Moderma Flex, Conform 2, Pouchkins), Convatec (Natura, Esteem, Little Ones), WellSpect Healthcare (Navina, LoFric), and Dansac (Nova, NovaLife). The company specializes in stoma care but provides products across a wide range of healthcare needs including post-operative care and illness management. Products are available for both adult and pediatric use, with specialized lines for neonatal applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Stoma / Ostomy Care Products (Stomi) Stoma care products including stoma bags (stomiposer), stoma plates (stomiplader), stoma accessories, urine bags, post-operative bags, and ileostomy catheters for ostomy management. The company's specialty area, offered in adult and pediatric variants.
• Wound Care Products (Sårbehandling) Wound care supplies including fixation tape, wound/drainage products, wound bandages, and other wound treatment supplies for post-operative care and treatment.
• Incontinence Products (Inkontinens) Incontinence management solutions including transanal irrigation (TAI) products, catheters, uridomes for men, urine bags, pads/diapers, underpads, and incontinence accessories.
• Enteral Nutrition Products (Ernæring) Nutritional supplies including gastrostomy products, feeding probes, syringes, and related feeding equipment.
• Eczema Treatment Products (Eksem) Products for managing and treating eczema and skin conditions.
• Odor Removers (Lugtfjerner) Odor eliminating products for managing unpleasant smells in healthcare and personal care settings.
• Miscellaneous Healthcare Supplies (Andet) Additional healthcare supplies including swimwear, examination cream, nebulizer bottles, gauze and swabs, gloves, skincare products, hand sanitizer, compression and support products, scissors, saline solution, syringes, underwear, and other accessories.
• Coloplast Brand Portfolio Full range of Coloplast products including SenSura, SenSura Mio, Assura, EasiFlex, Peristeen, Brava, Comfeel, Conveen, SpeediCath, and Biatain product lines covering ostomy, continence, and wound care.
• SALTS Healthcare Brand Portfolio SALTS Healthcare ostomy products including Confidence Natural, Confidence Natural Advance, Confidence Gold, Confidence Convex Supersoft, Harmony Duo, and stomal accessories.
• WellSpect Healthcare (Astra) Brand Portfolio WellSpect Healthcare products including LoFric catheters and Navina anal irrigation systems for bladder and bowel management.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• ColoplastcoreChannel Partner/ Reseller/ DistributorKirstine Hardam distributes Coloplast products including SenSura Mio, Assura, Peristeen, EasiFlex, and Brava product lines covering stoma, incontinence, and wound care. Coloplast is among the major brands stocked.
• Welland (Mölnlycke Health)coreChannel Partner/ Reseller/ DistributorKirstine Hardam distributes Welland stoma products including the Aurum, Aurum 2, Aurum Plus, and Flair Active product lines featuring Manuka honey-infused hydrocolloid technology.
• SALTS HealthcarecoreChannel Partner/ Reseller/ DistributorKirstine Hardam distributes SALTS Healthcare stoma products including Confidence Natural, Confidence Natural Advance, Confidence Gold, Confidence Convex Supersoft, and various accessories such as stomapasta and seals.
• HollistercoreChannel Partner/ Reseller/ DistributorKirstine Hardam distributes Hollister products including Moderma Flex, Conform 2, Pouchkins (pediatric), and CeraPlus lines covering stoma, urostomy, and skin care products.
• ConvateccoreChannel Partner/ Reseller/ DistributorKirstine Hardam distributes Convatec products including Esteem, Natura, and Little Ones (pediatric) stoma lines, as well as supporting accessories and urostomy products.
• WellSpect Healthcare (Astra)coreChannel Partner/ Reseller/ DistributorKirstine Hardam distributes WellSpect Healthcare (Astra) products including LoFric catheters, Navina Anal Irrigation systems, and Navina Fecal Incontinence Insert for bladder and bowel management.
• EakinminorChannel Partner/ Reseller/ DistributorKirstine Hardam distributes Eakin Pelican pediatric stoma product series and supporting accessories for pediatric ostomy care.
• Dansac (Mölnlycke)minorChannel Partner/ Reseller/ DistributorKirstine Hardam distributes Dansac NovaLife and Nova 1/2 stoma product lines covering urostomy, closed and drainable pouches, and accessories.
• 3MminorChannel Partner/ Reseller/ Distributor3M medical supplies are listed among the manufacturer brands carried by Kirstine Hardam, including wound care and fixation tape products.
• Mölnlycke HealthminorChannel Partner/ Reseller/ DistributorMölnlycke Health products are carried under the product manufacturer listings, covering wound care and surgical supplies.
• Smith & NephewminorChannel Partner/ Reseller/ DistributorSmith & Nephew wound care and medical device products are listed among the brands carried by Kirstine Hardam.
• B. BraunminorChannel Partner/ Reseller/ DistributorB. Braun medical supplies including Flexima stoma products and injection/irrigation supplies are listed among brands carried.
• ErgoNordic (Koloba)minorChannel Partner/ Reseller/ DistributorKirstine Hardam distributes ErgoNordic Koloba Soft Black Edition stoma pouches, including the first black stoma pouch on the market.
• RENEW InsertsminorChannel Partner/ Reseller/ DistributorKirstine Hardam distributes RENEW Inserts anal plugs for fecal incontinence management as an alternative to Coloplast Peristeen anal plugs.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Regional players

• Pluss (formerly Fredheim): Norwegian medical supply distributor focused on wound care, stoma, and continence products. Comparable product mix and business model but operates in Norway rather than Denmark, making it a regional rather than direct competitor.
• Apotek (Danish pharmacy chain): Danish retail pharmacy chain that overlaps with Kirstine Hardam on incontinence, stoma, and wound care products, but competes primarily via retail pharmacy storefronts rather than dedicated e-commerce distribution.

Broad incumbents

• Convatec: Global medical device manufacturer of ostomy, advanced wound care, and continence products. Comparable product portfolio to Kirstine Hardam's assortment and a major supplier, but also a potential direct-sales competitor.
• Mölnlycke Health Care (Welland, Dansac): Global Swedish medtech manufacturer behind the Welland and Dansac ostomy brands distributed by Kirstine Hardam. Comparable in wound and ostomy care categories, with broader manufacturing capability.
• Oriola: Finnish-listed healthcare distributor serving pharmacies, hospitals, and consumers across the Nordics. Comparable to Kirstine Hardam in distribution function but operates on a much larger geographic and category footprint.
• Hollister: Global manufacturer of ostomy, continence, and critical care products. A core Kirstine Hardam supplier with overlapping product categories, and a competitor through its own direct distribution channels.
• Coloplast: Global Danish-headquartered manufacturer of ostomy, continence, wound, and skin care products. A key supplier of Kirstine Hardam but also a competitive threat because it operates direct-to-consumer sales channels in Denmark.
• WellSpect Healthcare: Specialist manufacturer of LoFric catheters and Navina transanal irrigation systems. A core Kirstine Hardam supplier, with overlapping products in the bowel/bladder management category.

Direct peers

• Mediq (formerly OneMed): Pan-European medical supply distributor with a strong presence in the Nordics and the Netherlands, distributing stoma, wound, incontinence, and home-care products. Closely comparable to Kirstine Hardam in product mix and customer base, but at significantly larger scale.
• A-medi: Danish medical supply distributor focused on stoma, wound care, and continence products. Operates as a direct domestic competitor to Kirstine Hardam with overlapping supplier relationships and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kirstinehardam
• LinkedInlinkedin.com/company/kirstine-hardam-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirstine Hardam