What Showtime Event & Display does

Showtime Event & Display is a privately held Canadian event services company that provides equipment rentals and professional services for trade shows and special events. Founded in 1995 as an expansion of Sound Waves Entertainment (now sister company SW Event Technology), the company is headquartered in Kelowna, British Columbia, and operates from six locations across BC and Saskatchewan. Its service portfolio spans floor plan design (using CAD software), event décor including drapery and carpeting, custom hardwall exhibit solutions, CSA-inspected electrical distribution, materials handling, and a broad inventory of rental items (audio visual, furniture, stanchions). The company also offers the Virtual Booth Designer, an online self-service configurator, and operates the Bomer ecommerce ordering platform for exhibitors.

The company's revenue mechanics are anchored in transaction-based equipment rentals and professional services delivered on-site, priced via quote rather than public rate cards. It serves two principal customer segments: event organizers (who contract for end-to-end event execution) and individual/corporate exhibitors (who order rental items). Named enterprise relationships include Arata Expositions, CommTech West (13 years), TODS (25+ years), Gordon Food Service (7+ years), and Delta Hotels, alongside a long tail of SMB exhibitor transactions routed through the online portal.

Go-to-market is sales-led and event-driven: direct sales via toll-free and local phone lines, email, and online quoting, with services performed on-site at venues across Canada. The company positions itself as a full-service Western Canadian partner, differentiating through certified electrical crews, custom booth design with scaled renderings, and a bundled offering via its SW Event Technology partnership for AV, translation, and concert PA systems. Operations are supported by 150+ professionals, and the firm holds ESCA industry affiliation and CSA electrical certification.

Name

Showtime Event & Display

Legal name

Showtime Event & Display

Website

https://showtimedisplay.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Showtime Event & Display is a Canadian event services company that provides equipment rentals, custom booth design, electrical distribution, materials handling, and décor services for trade shows and special events across Western Canada.

Ownership category

akta.pro rank

Product category

Trade Show & Event Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Dance Floor, Staging & Platform Rentals (HSACAFAD), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI)

Keywords

• Trade show services
• Event equipment rentals
• Exhibition booth design
• Event decor services
• Convention floor planning

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Rental of event equipment including audio visual, carpeting, drapery, furniture, accessories, stanchions, and booth items. Rental services for booths, tables, chairs, and other event furnishings.
2. Event Services: Professional services including floor plan design, event decor, materials handling, electrical distribution, and custom hardwall design and installation. Services provided with equipment and manpower.
3. Custom Booth Solutions: Custom hardwall exhibit solutions including custom booth design in varying sizes and styles, full color scaled renderings prior to installation, entrance treatments, directional signage, registration kiosks, and temporary room dividers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Showtime Event & Display provides equipment rentals and professional services for trade shows and special events across Canada. Core offerings include floor plan design using CAD software, event décor (drapery, carpeting, hardwall booths), custom hardwall exhibit solutions, electrical distribution (CSA inspected), materials handling, and on-site event execution support. The company operates its own online ordering portal (Bomer ecommerce) and a Virtual Booth Designer tool, supported by offices in Kelowna, Vancouver, Victoria, Nanaimo, Penticton, and Regina.

Product overview

Showtime Event & Display is an event services company offering a comprehensive suite of rental equipment and professional services for trade shows and special events across Canada. The portfolio includes core services (Floor Plan Design, Event Décor, Hardwall Exhibit Solutions, Electrical Distribution, Materials Handling, Equipment Rentals) combined with an extensive inventory of rental items (Drapery, Carpeting, Audio Visual equipment, Furniture & Accessories) and a Virtual Booth Designer online tool. The company operates across Canada with offices in Kelowna, Vancouver, Victoria, Nanaimo, Penticton, and Regina, and partners with SW Event Technology for complete conference and event solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Plan Design Scale diagrams and floor plans created using CAD computer-aided design software, with consultation of host venues and event teams to maximize space while complying with venue guidelines.
• Event Décor Event styling services including drape and hardwall booths, aisle and wall-to-wall carpets, tables, chairs, and furniture options for consumer trade shows, weddings, and sporting events.
• Hardwall Exhibit Solutions Custom booth solutions in varying sizes and styles with full-colour scaled renderings prior to installation, including entrance treatments, directional signage, registration kiosks, and temporary room dividers.
• Electrical Distribution CSA inspected and approved electrical services for indoor and outdoor events, ranging from basic 110V power drops to 800A 240V show services, using generators or existing services.
• Materials Handling Pre-show and post-show storage solutions for exhibitors, including receiving, tracking, and storing items with timely delivery to show site according to show schedule; includes empty crate storage.
• Equipment Rentals Rental equipment for shows and events including booth setup materials, signage, furniture, and accessories such as stanchions.
• Virtual Booth Designer

Quantifiable outcome

• Event organizers report smooth event execution and reduced planning burden
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SW Event TechnologycoreStrategic or Co-development PartnerSister company and strategic partner providing comprehensive event solutions. SW Event Technology provides complete conference and event solutions including translation equipment and concert PA systems. The partnership allows Showtime to offer audio visual solutions and event technology services alongside equipment rentals.
• ESCAminorOthersLogo displayed on partner section of website indicating membership or affiliation with ESCA (Exhibition Services Contractors Association).

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• GES (Global Experience Specialists): GES is a large global exhibition services company providing booth design, fabrication, logistics, and on-site services for trade shows and events. Directly comparable to Showtime's core offering across floor plan design, hardwall exhibits, materials handling, and equipment rental.
• Hargrove: Hargrove is a US-based event and exhibition services company providing custom exhibits, event production, and general contracting for trade shows. Comparable to Showtime in custom booth fabrication, event services, and corporate event support.
• Fern Exposition Services: Fern Expo is a US trade show and convention services contractor offering custom exhibits, event furnishings, labor, and material handling. Directly comparable to Showtime in booth design, equipment rental, and on-site event services.
• Willwork Worldwide Event Services: Willwork provides event staffing, installation/dismantle labor, and show management services for exhibitions and trade shows. Closely comparable to Showtime's materials handling and on-site event labor offerings for trade shows.
• Cort Event Furnishings: Cort specializes in event and trade show furniture rentals, providing upscale furnishings for events and exhibits. Comparable to Showtime's furniture rental and event decor inventory offerings.

Broad incumbents

• Freeman: Freeman is the largest North American provider of brand experiences and event services, including exhibit design, AV, and event production. Comparable to Showtime in trade show booth services and equipment rental, but operates at vastly greater scale with global reach.
• PRG (Production Resource Group): PRG is a large global provider of event production services including AV, lighting, and staging for live events and exhibitions. Overlaps with Showtime's AV equipment rental and lighting offerings but operates with a much broader portfolio and global scale.

Regional players

• Heritage Exposition Services: Heritage is an East Coast US-based general contractor providing trade show services including booth setup, materials handling, and event logistics. Operates in a different geography than Showtime but offers a directly parallel service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/showtimedisplay
• LinkedInlinkedin.com/company/showtime-event-&-display

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showtime Event & Display