Sundry Foods Limited
Sundry Foods Limited is a Nigerian multi-brand food services company operating approximately 200 company-owned outlets across 16 states under six brands (Kilimanjaro, Pizza Jungle, KiliGrill, Nibbles Bakery, Nibbles Creamery, SFS), serving over 10 million individual and corporate catering customers annually.
- Company typePrivate
- Founded2004
- HeadquartersPort Harcourt, Nigeria
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Sundry Foods Limited does
Sundry Foods Limited is a Nigerian multi-brand food services company founded in 2004 by Ebele Enunwa in Port Harcourt, Rivers State. The company operates a portfolio of six wholly-owned sub-brands spanning quick-service restaurants (Kilimanjaro), pizza (Pizza Jungle), street food (KiliGrill), bakery (Nibbles Bakery), dessert and café (Nibbles Creamery), and corporate catering and events (SFS / ChefZee). All outlets are company-owned rather than franchised, providing centralized quality control across the network. As of 2024 the company operates approximately 200 outlets across 16 Nigerian states with a workforce exceeding 4,000 employees, and is recognized as the 2nd largest food services company in Nigeria, serving more than 10 million customers annually.
The business model is primarily transaction-based, with revenue generated through dine-in, takeaway, home delivery, and direct-to-consumer digital channels (mobile apps including Kilimeals and Pizza Jungle, plus bulk-order platforms). Customer segments span individual Nigerian consumers across price tiers and occasions, alongside enterprise clients served through corporate catering, event hospitality, workplace canteen operations, and large-scale food service management. Marketing leverages owned social channels across multiple platforms, brand-level Instagram and TikTok accounts, and earned media through outlets such as Business Day.
Sundry Foods has raised debt capital through a ₦10 billion Commercial Paper Programme (2022), holds A- credit ratings from both Global Credit Ratings (A-(NG), 2023) and Agusto & Co (2024), and has been partnered with Norwegian development financier Norfund since 2019. Cumulative revenue since inception reached ₦140 billion by 2023, with a 79.43% compound annual growth rate over 2004–2023 and a 75% year-on-year revenue increase reported in Q1 2022. The stated corporate vision is to become the premier food services company in and out of Africa.
Sundry Foods Limited firmographics
Firmographics- Name
- Sundry Foods Limited
- Legal name
- Sundry Foods Limited
- Website
- https://sundryfood.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sundry Foods Limited is a Nigerian multi-brand food services company operating approximately 200 company-owned outlets across 16 states under six brands (Kilimanjaro, Pizza Jungle, KiliGrill, Nibbles Bakery, Nibbles Creamery, SFS), serving over 10 million individual and corporate catering customers annually.
- Ownership category
- akta.pro rank
Sundry Foods Limited industry classification
Industry- Product category
- Food Services
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Special Food Services (7223), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)
- akta.pro secondary industries
- Coffee Chains & Franchise Cafes (THAFADAB), Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK), Bakery & Desserts Distribution (CRAOABAE)
Keywords
Where Sundry Foods Limited is headquartered
LocationHeadquarters
- HQ city
- Port Harcourt
- HQ country
- Nigeria
- HQ region
- Africa
Offices17 records
Markets served
Sundry Foods Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Quick Service Restaurant Operations: Operating quick-service restaurants under Kilimanjaro brand, serving African meals with dine-in, takeaway, and delivery options
- Pizza and Fast Food: Pizza Jungle brand serving pizza with dine-in, online ordering, and delivery services
- Bakery Products: Nibbles Bakery producing bread for retail distribution across Nigeria
- Dessert and Café Services: Nibbles Creamery offering cakes, gelato, waffles, and coffee at café locations
- Street Food: KiliGrill brand serving shawarma, grilled fish, chicken, bole, and other Nigerian street food favorites
- Corporate Catering and Events: SFS (Sundry Foods Services) providing catering for corporate events, weddings, conferences, and workplace dining solutions
- Home Delivery: Delivery services directly to customer homes through online ordering platforms and mobile apps
Go-to-market motion2 records
Distribution channels8 records
Marketing channels9 records
Sundry Foods Limited product offering
Product offeringCore offering
Sundry Foods Limited is a multi-brand Nigerian food services company that operates quick-service restaurants (Kilimanjaro), pizza outlets (Pizza Jungle), street food counters (KiliGrill), retail bakeries (Nibbles Bakery), dessert and coffee cafés (Nibbles Creamery), and corporate catering and events services (SFS/ChefZee). All brands are wholly owned and operated across 200+ outlets in 16 Nigerian states, serving more than 10 million customers annually with dine-in, takeaway, delivery, and event hospitality offerings.
Product overview
Sundry Foods Limited operates as a multi-brand food services company offering a portfolio of six distinct sub-brands: Kilimanjaro (quick service restaurant), Pizza Jungle (pizza), KiliGrill (street food), Nibbles Bread (bakery), Nibbles Creamery (dessert and cafe), and SFS/ChefZee (catering and hospitality). The company started as a humble bakery in Port Harcourt in 2004 and has grown to over 200 outlets across Nigeria. All brands are fully owned and managed by Sundry Foods Limited to maintain quality and consistency. The company serves meals through chain restaurants, canteens, bakeries, and delivers to homes across Nigeria.
Differentiator
Problem solved
Functional benefit
Brands
- Kilimanjaro: Nigeria's leading quick service restaurant brand delivering great-tasting African meals with warmth, consistency, and convenience. Serves millions of customers through expanding network of restaurants.
- Pizza Jungle
- KiliGrill
- Nibbles Bakery
- Nibbles Creamery
- SFS (Sundry Foods Services)
Products and services
- Kilimanjaro Nigeria's leading quick-service restaurant brand delivering great-tasting African meals with dine-in, takeaway, and delivery options; serves millions of customers across an expanding network of restaurants.
- Pizza Jungle Fast-growing pizza brand serving generously topped pizzas with dine-in, online ordering, and delivery; uniquely flavours crafted to satisfy every craving, accessible via dedicated mobile app.
- KiliGrill Street-food brand offering Nigerian favourites (shawarma, grilled fish, chicken, bole, roasted yam) in a cleaner, more contemporary food experience with quality ingredients and high hygiene standards at select Kilimanjaro locations nationwide.
- Nibbles Bakery (Nibbles Bread) Bakery brand producing high-quality bread from carefully selected ingredients, distributed via retail outlets and a distributor sign-up program at nibblesbakery.ng.
- Nibbles Creamery Modern dessert and café brand offering handcrafted cakes, premium gelato, waffles, and freshly brewed coffee in vibrant café spaces across Nigeria.
- SFS (Sundry Foods Services) / ChefZee Corporate Catering Corporate catering, event hospitality, canteen operations, and large-scale food service management for businesses, weddings, conferences, and institutions; accessible via [email protected], [email protected], and chefzee.ng.
- Kilimeals Direct Delivery Direct home and office meal delivery service operated through the Kilimeals mobile app (Android and iOS), enabling ordering across Sundry Foods brands.
Quantifiable outcome
- ₦140 billion+ in cumulative revenue since 2004
- +3 more outcomes
Companies that use Sundry Foods Limited
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Sundry Foods Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sundry Foods Limited partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- PrimeLaw PartnershipsminorPrimeLaw Partnerships has maintained a nearly two-decade business relationship with Sundry Foods marked by progress, innovation, and mutual enrichment. Their commitment to adhering to rules and regulations has been nothing short of impressive.
- Msaleh & Co LtdminorMsaleh & Co Ltd is a long-term vendor to Sundry Foods, appreciating the company for prompt payments and clear communication. It is refreshing to collaborate with a partner who prioritizes efficiency and mutual respect.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Sundry Foods Limited competitors and assessment
Company assessmentDirect peers
- Chicken Republic (Nigeria): Chicken Republic is one of Nigeria's largest homegrown QSR chains, serving fried chicken and quick meals through a multi-state footprint. Directly comparable to Sundry Foods' Kilimanjaro brand in terms of mass-market Nigerian QSR positioning, dine-in/takeaway format, and multi-state expansion strategy.
- Sweet Sensation (Nigeria): Sweet Sensation is a multi-format Nigerian restaurant and bakery chain offering dine-in, takeaway, and bakery retail. Closely comparable to Sundry Foods' combination of restaurant operations (Kilimanjaro) and bakery (Nibbles Bakery) under a single brand portfolio targeting mass-market Nigerian consumers.
- Genesis Deluxe Restaurant (Nigeria): Genesis operates a multi-format restaurant portfolio in Nigeria including quick-service and full-service formats, with catering operations. Comparable to Sundry Foods' multi-brand strategy spanning QSR, dessert cafe, and corporate catering in the Nigerian market.
- Domino's Pizza Nigeria: Domino's Nigeria operates as a franchise-led pizza QSR chain in Nigeria with delivery focus. Directly comparable to Pizza Jungle within Sundry Foods' portfolio as a pizza-format competitor in the same Nigerian cities with dine-in and delivery channels.
- Pizza Hut Nigeria: Pizza Hut Nigeria operates dine-in and delivery pizza restaurants in major Nigerian cities. Direct competitor to Pizza Jungle, comparable in target customer (mid-market Nigerian families and professionals) and dine-in pizza format.
- Debonairs Pizza (Nigeria): Debonairs Pizza is an African-focused pizza QSR chain with operations in Nigeria. Comparable to Pizza Jungle in product offering (pizza-led menu), delivery channel, and mid-market positioning targeting African consumers.
- Tastee Fried Chicken (Nigeria): Tastee is a long-established Nigerian fried chicken QSR chain operating dine-in and takeaway locations nationwide. Comparable to Kilimanjaro as a multi-decade homegrown Nigerian QSR targeting everyday affordable meals.
- The Place Restaurant (Nigeria): The Place is a Nigerian casual dining and quick-service restaurant operator with multiple branches in Lagos and other major cities. Comparable to Kilimanjaro and Pizza Jungle as a homegrown Nigerian restaurant brand targeting urban middle-class diners.
Broad incumbents
- KFC Nigeria: KFC Nigeria is operated by a master franchisee and is a major global QSR player in the Nigerian market. While not specializing in Sundry Foods' Nigerian-cuisine focus, it competes for the same QSR occasion (dine-in, takeaway, delivery) and brand-conscious consumer in Lagos and Abuja.
Regional players
- Java House (Kenya): Java House is East Africa's largest homegrown coffee and casual dining chain, operating cafés across Kenya, Uganda, and Rwanda. Comparable to Nibbles Creamery and Kilimanjaro as an African homegrown multi-format food service operator with cafe, casual dining, and bakery offerings, though focused on East Africa rather than Nigeria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sundry Foods Limited social profiles
Digital presenceSundry Foods Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundry Foods Limited leadership team
Management profileNumber of profiles
Profiles16 records
Sundry Foods Limited subsidiaries and ownership
Company hierarchySubsidiaries6 records
Sundry Foods Limited funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundry Foods Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundry Foods Limited
What does Sundry Foods Limited do?
Sundry Foods Limited is a multi-brand Nigerian food services company that operates quick-service restaurants (Kilimanjaro), pizza outlets (Pizza Jungle), street food counters (KiliGrill), retail bakeries (Nibbles Bakery), dessert and coffee cafés (Nibbles Creamery), and corporate catering and events services (SFS/ChefZee). All brands are wholly owned and operated across 200+ outlets in 16 Nigerian states, serving more than 10 million customers annually with dine-in, takeaway, delivery, and event hospitality offerings.
Is Sundry Foods Limited a public or private company?
Sundry Foods Limited is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sundry Foods Limited founded?
Sundry Foods Limited was founded in 2004. It employs 501 to 1,000 people.
Where is Sundry Foods Limited based?
Sundry Foods Limited is headquartered in Port Harcourt, Nigeria, in the Africa region.
How does Sundry Foods Limited make money?
Seven revenue lines are on record. Quick Service Restaurant Operations are the primary driver. The others are pizza and Fast Food, bakery Products, dessert and Café Services, street Food, corporate Catering and Events and home Delivery.
Who are Sundry Foods Limited's main competitors?
Direct peers on record are Chicken Republic (Nigeria), Sweet Sensation (Nigeria), Genesis Deluxe Restaurant (Nigeria), Domino's Pizza Nigeria, Pizza Hut Nigeria, Debonairs Pizza (Nigeria), Tastee Fried Chicken (Nigeria) and The Place Restaurant (Nigeria). KFC Nigeria is listed as a broad incumbent. Java House (Kenya) is listed as a regional player.
Does Sundry Foods Limited have an API?
No public API is recorded for Sundry Foods Limited.
What industry is Sundry Foods Limited in?
Sundry Foods Limited's product category is Food Services. Its primary akta.pro industry code is THAFAIAK, Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly), with a secondary code of THAFADAB, Coffee Chains & Franchise Cafes. Its NAICS code is 722513 and its SIC code is 5812.