Sundry Foods Limited

What Sundry Foods Limited does

Sundry Foods Limited is a Nigerian multi-brand food services company founded in 2004 by Ebele Enunwa in Port Harcourt, Rivers State. The company operates a portfolio of six wholly-owned sub-brands spanning quick-service restaurants (Kilimanjaro), pizza (Pizza Jungle), street food (KiliGrill), bakery (Nibbles Bakery), dessert and café (Nibbles Creamery), and corporate catering and events (SFS / ChefZee). All outlets are company-owned rather than franchised, providing centralized quality control across the network. As of 2024 the company operates approximately 200 outlets across 16 Nigerian states with a workforce exceeding 4,000 employees, and is recognized as the 2nd largest food services company in Nigeria, serving more than 10 million customers annually.

The business model is primarily transaction-based, with revenue generated through dine-in, takeaway, home delivery, and direct-to-consumer digital channels (mobile apps including Kilimeals and Pizza Jungle, plus bulk-order platforms). Customer segments span individual Nigerian consumers across price tiers and occasions, alongside enterprise clients served through corporate catering, event hospitality, workplace canteen operations, and large-scale food service management. Marketing leverages owned social channels across multiple platforms, brand-level Instagram and TikTok accounts, and earned media through outlets such as Business Day.

Sundry Foods has raised debt capital through a ₦10 billion Commercial Paper Programme (2022), holds A- credit ratings from both Global Credit Ratings (A-(NG), 2023) and Agusto & Co (2024), and has been partnered with Norwegian development financier Norfund since 2019. Cumulative revenue since inception reached ₦140 billion by 2023, with a 79.43% compound annual growth rate over 2004–2023 and a 75% year-on-year revenue increase reported in Q1 2022. The stated corporate vision is to become the premier food services company in and out of Africa.

Name

Sundry Foods Limited

Legal name

Sundry Foods Limited

Website

https://sundryfood.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sundry Foods Limited is a Nigerian multi-brand food services company operating approximately 200 company-owned outlets across 16 states under six brands (Kilimanjaro, Pizza Jungle, KiliGrill, Nibbles Bakery, Nibbles Creamery, SFS), serving over 10 million individual and corporate catering customers annually.

Ownership category

akta.pro rank

Product category

Food Services

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251), Special Food Services (7223), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

akta.pro secondary industries

Coffee Chains & Franchise Cafes (THAFADAB), Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Quick service restaurants
• Food services
• Corporate catering
• Bakery products
• Restaurant operations

Headquarters

HQ city

Port Harcourt

HQ country

Nigeria

HQ region

Africa

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Quick Service Restaurant Operations: Operating quick-service restaurants under Kilimanjaro brand, serving African meals with dine-in, takeaway, and delivery options
2. Pizza and Fast Food: Pizza Jungle brand serving pizza with dine-in, online ordering, and delivery services
3. Bakery Products: Nibbles Bakery producing bread for retail distribution across Nigeria
4. Dessert and Café Services: Nibbles Creamery offering cakes, gelato, waffles, and coffee at café locations
5. Street Food: KiliGrill brand serving shawarma, grilled fish, chicken, bole, and other Nigerian street food favorites
6. Corporate Catering and Events: SFS (Sundry Foods Services) providing catering for corporate events, weddings, conferences, and workplace dining solutions
7. Home Delivery: Delivery services directly to customer homes through online ordering platforms and mobile apps

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Sundry Foods Limited is a multi-brand Nigerian food services company that operates quick-service restaurants (Kilimanjaro), pizza outlets (Pizza Jungle), street food counters (KiliGrill), retail bakeries (Nibbles Bakery), dessert and coffee cafés (Nibbles Creamery), and corporate catering and events services (SFS/ChefZee). All brands are wholly owned and operated across 200+ outlets in 16 Nigerian states, serving more than 10 million customers annually with dine-in, takeaway, delivery, and event hospitality offerings.

Product overview

Sundry Foods Limited operates as a multi-brand food services company offering a portfolio of six distinct sub-brands: Kilimanjaro (quick service restaurant), Pizza Jungle (pizza), KiliGrill (street food), Nibbles Bread (bakery), Nibbles Creamery (dessert and cafe), and SFS/ChefZee (catering and hospitality). The company started as a humble bakery in Port Harcourt in 2004 and has grown to over 200 outlets across Nigeria. All brands are fully owned and managed by Sundry Foods Limited to maintain quality and consistency. The company serves meals through chain restaurants, canteens, bakeries, and delivers to homes across Nigeria.

Differentiator

Problem solved

Functional benefit

Brands

• Kilimanjaro: Nigeria's leading quick service restaurant brand delivering great-tasting African meals with warmth, consistency, and convenience. Serves millions of customers through expanding network of restaurants.
• Pizza Jungle
• KiliGrill
• Nibbles Bakery
• Nibbles Creamery
• SFS (Sundry Foods Services)

Products and services

• Kilimanjaro Nigeria's leading quick-service restaurant brand delivering great-tasting African meals with dine-in, takeaway, and delivery options; serves millions of customers across an expanding network of restaurants.
• Pizza Jungle Fast-growing pizza brand serving generously topped pizzas with dine-in, online ordering, and delivery; uniquely flavours crafted to satisfy every craving, accessible via dedicated mobile app.
• KiliGrill Street-food brand offering Nigerian favourites (shawarma, grilled fish, chicken, bole, roasted yam) in a cleaner, more contemporary food experience with quality ingredients and high hygiene standards at select Kilimanjaro locations nationwide.
• Nibbles Bakery (Nibbles Bread) Bakery brand producing high-quality bread from carefully selected ingredients, distributed via retail outlets and a distributor sign-up program at nibblesbakery.ng.
• Nibbles Creamery Modern dessert and café brand offering handcrafted cakes, premium gelato, waffles, and freshly brewed coffee in vibrant café spaces across Nigeria.
• SFS (Sundry Foods Services) / ChefZee Corporate Catering Corporate catering, event hospitality, canteen operations, and large-scale food service management for businesses, weddings, conferences, and institutions; accessible via [email protected], [email protected], and chefzee.ng.
• Kilimeals Direct Delivery Direct home and office meal delivery service operated through the Kilimeals mobile app (Android and iOS), enabling ordering across Sundry Foods brands.

Quantifiable outcome

• ₦140 billion+ in cumulative revenue since 2004
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• PrimeLaw PartnershipsminorOthersPrimeLaw Partnerships has maintained a nearly two-decade business relationship with Sundry Foods marked by progress, innovation, and mutual enrichment. Their commitment to adhering to rules and regulations has been nothing short of impressive.
• Msaleh & Co LtdminorOthersMsaleh & Co Ltd is a long-term vendor to Sundry Foods, appreciating the company for prompt payments and clear communication. It is refreshing to collaborate with a partner who prioritizes efficiency and mutual respect.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Chicken Republic (Nigeria): Chicken Republic is one of Nigeria's largest homegrown QSR chains, serving fried chicken and quick meals through a multi-state footprint. Directly comparable to Sundry Foods' Kilimanjaro brand in terms of mass-market Nigerian QSR positioning, dine-in/takeaway format, and multi-state expansion strategy.
• Sweet Sensation (Nigeria): Sweet Sensation is a multi-format Nigerian restaurant and bakery chain offering dine-in, takeaway, and bakery retail. Closely comparable to Sundry Foods' combination of restaurant operations (Kilimanjaro) and bakery (Nibbles Bakery) under a single brand portfolio targeting mass-market Nigerian consumers.
• Genesis Deluxe Restaurant (Nigeria): Genesis operates a multi-format restaurant portfolio in Nigeria including quick-service and full-service formats, with catering operations. Comparable to Sundry Foods' multi-brand strategy spanning QSR, dessert cafe, and corporate catering in the Nigerian market.
• Domino's Pizza Nigeria: Domino's Nigeria operates as a franchise-led pizza QSR chain in Nigeria with delivery focus. Directly comparable to Pizza Jungle within Sundry Foods' portfolio as a pizza-format competitor in the same Nigerian cities with dine-in and delivery channels.
• Pizza Hut Nigeria: Pizza Hut Nigeria operates dine-in and delivery pizza restaurants in major Nigerian cities. Direct competitor to Pizza Jungle, comparable in target customer (mid-market Nigerian families and professionals) and dine-in pizza format.
• Debonairs Pizza (Nigeria): Debonairs Pizza is an African-focused pizza QSR chain with operations in Nigeria. Comparable to Pizza Jungle in product offering (pizza-led menu), delivery channel, and mid-market positioning targeting African consumers.
• Tastee Fried Chicken (Nigeria): Tastee is a long-established Nigerian fried chicken QSR chain operating dine-in and takeaway locations nationwide. Comparable to Kilimanjaro as a multi-decade homegrown Nigerian QSR targeting everyday affordable meals.
• The Place Restaurant (Nigeria): The Place is a Nigerian casual dining and quick-service restaurant operator with multiple branches in Lagos and other major cities. Comparable to Kilimanjaro and Pizza Jungle as a homegrown Nigerian restaurant brand targeting urban middle-class diners.

Broad incumbents

• KFC Nigeria: KFC Nigeria is operated by a master franchisee and is a major global QSR player in the Nigerian market. While not specializing in Sundry Foods' Nigerian-cuisine focus, it competes for the same QSR occasion (dine-in, takeaway, delivery) and brand-conscious consumer in Lagos and Abuja.

Regional players

• Java House (Kenya): Java House is East Africa's largest homegrown coffee and casual dining chain, operating cafés across Kenya, Uganda, and Rwanda. Comparable to Nibbles Creamery and Kilimanjaro as an African homegrown multi-format food service operator with cafe, casual dining, and bakery offerings, though focused on East Africa rather than Nigeria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sundryfoodsltd
• YouTubeyoutube.com/channel/UCI9_Zgl5oqKPeQTZcYKx1_w
• Facebookfacebook.com/sundryfoodservices
• LinkedInlinkedin.com/company/sundry-foods-limited
• Instagraminstagram.com/sundryfoodsltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundry Foods Limited