Cello

What Cello does

Cello (Stichting Cello) is a Dutch non-profit healthcare organization headquartered in Vught that provides integrated care and support services for people with intellectual and multiple disabilities across the 's-Hertogenbosch region (Best to Zaltbommel). Formed in 2002 through the merger of Binckhorst, Adesse, and Timpaan, Cello operates a four-pillar service platform covering Wonen (housing), Werken (work/day activities via ten social enterprises and LAB5), Leren (learning, including an Opleidingscentrum and Zorg in de Klas school support), and Vrije Tijd (leisure programming via Team Vrije Tijd, ~1,250 volunteers, and the ZININ mobile app). Healthcare delivery is supported by a Mobiel Verpleegkundig Team of 20 BIG-registered nurses, partnerships with Centrum voor Tandzorg and Reinier van Arkel, and the Robot Tessa social-robot deployment for daily-structure support.

Underlying technology is operational rather than proprietary: an off-the-shelf ZININ app for leisure activity discovery/registration, a dedicated website (cello-zorg.nl), Media Team Producties for podcast and video content (including the Kletspod series on Spotify/YouTube), and assistive social robotics. The organization is ANBI-registered, supervised by a two-person Raad van Bestuur (Stephan Bodde, Chair; Jeroen van Duren) and Raad van Toezicht chaired by Marc van Ooijen.

Cello's revenue model is dominated by Dutch central-government funding through the Wet langdurige zorg (WLZ) system, with client contributions toward housing/care costs and ten wholly-owned social enterprises (bakeries, lunchrooms, gift shops, ateliers, a media team) generating secondary retail revenue under the ZELLUF label. GTM is direct-to-consumer via referrals from municipalities, healthcare insurers, and the CIZ for WLZ indicaties, supplemented by Zorgwijzer as a central intake/advisory point and a network of 1,250+ volunteers, ~300 interns, and 140 BBL learners annually that serves both capacity and community-engagement functions.

Name

Cello

Legal name

Stichting Cello

Website

https://cello-zorg.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cello is a Dutch non-profit ANBI organization headquartered in Vught that provides integrated housing, day care, work, learning, and leisure services for people with intellectual and multiple disabilities across the 's-Hertogenbosch region, funded primarily through the WLZ government system and supplemented by ten social enterprises.

Ownership category

akta.pro rank

Product category

Intellectual Disability Healthcare Services

NAICS

Other Individual and Family Services (624190), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Skilled Nursing Care Facilities (8051), Services-Educational Services (8200)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Intellectual disability care
• Residential care services
• Day activity programs
• Social enterprise employment
• Specialized healthcare nursing

Headquarters

HQ city

Vught

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. WLZ Revenue (Wet langdurige zorg): Government-funded long-term care revenue through the Dutch Wet langdurige zorg (WLZ) system. The government pays Cello directly for care services based on client indicaties.
2. Client Contributions: Clients pay contributions toward housing and care costs as outlined in the annual 'Waar mag je op rekenen' brochure.
3. Sociale Ondernemingen: Ten social enterprises operating in the region from Best to Zaltbommel, generating revenue through retail shops, bakeries, lunchrooms, and creative ateliers. Products carry the ZELLUF-label made by employees with distance to the labor market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cello (Stichting Cello) is a Dutch non-profit healthcare organization that provides comprehensive care, support, housing, employment, education, and leisure services for people with intellectual and multiple disabilities across the 's-Hertogenbosch region. Its core offering spans four integrated service pillars (Wonen/Living, Werken/Work, Leren/Learning, Vrije Tijd/Leisure) and includes specialized medical services such as a mobile nursing team, school-based support, and social enterprises providing meaningful work.

Product overview

Cello is a healthcare organization providing care and support services for people with intellectual and multiple disabilities in the Netherlands. The organization operates a multi-service platform offering residential care (Wonen), employment programs (Werken), educational services (Leren), and leisure activities (Vrije tijd). Core service teams include Team Vrije Tijd for leisure programming and Team Vrijwilligerswerk coordinating over 1,250 volunteers. The digital portfolio includes the ZININ App for activity discovery and registration, and Cello Podcasts for storytelling content. Educational initiatives include LAB5 for day activity matching, the Studentenbende for student research collaboration, and an Opleidingscentrum for vocational and independent living training. Healthcare services encompass the Mobiel Verpleegkundig Team for mobile medical care, Zorg in de Klas for school-based support, and specialized dental care partnerships. Cello also operates a network of ten Social Enterprises providing employment opportunities. Client advocacy is facilitated through the Centrale Cliëntenraad, while additional programs include Vrienden van Cello for wish fulfillment, GreenTeam for sustainability, Zorgwijzer for intake services, and Superkracht for cultural sector inclusion.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care (Wonen) Residential care services offering various housing options including independent living support, group homes, and 24/7 supervised living arrangements for people with intellectual disabilities in the 's-Hertogenbosch region.
• Day Care and Work Activities (Werken) Daytime activity and work programs for people with intellectual disabilities, including LAB5 (day activity matching for young adults), Nano (experiential care), Lumen, and Helix (structured care) programs serving approximately 50 clients per day.
• Education and Learning Services (Leren) Education and training services delivered through Cello's Opleidingscentrum covering independent living skills, vocational training, and online courses for clients, family caregivers, and volunteers.
• Leisure Activities (Vrije Tijd) Year-round leisure programming including sports, games, outings, and celebrations for clients of Cello, organized by Team Vrije Tijd with extensive volunteer support.
• ZININ App Mobile application for clients to discover, search by category and region, and register for leisure activities organized by Cello's Free Time Team.
• Mobiel Verpleegkundig Team (MVT) Mobile nursing service of 20 BIG-registered nurses providing planable medical care including catheterization, wound care, vaccinations, injections, and tube feeding at residential and day activity locations, relieving the burden on the Medical Emergency Service.
• Zorg in de Klas School-based healthcare service providing medical support and assistance for children with disabilities attending regular schools, enabling inclusion in mainstream education.
• Social Enterprises (Sociale Ondernemingen) Network of ten social enterprises including bakeries, sandwich services, neighborhood markets, gift shops, ceramics ateliers, lunchrooms, and media production operating across the region, providing employment for people with distance to the labor market and selling ZELLUF-labelled products.
• Zorgwijzer Intake and Advisory Service Intake and advisory service providing orientation, information and advice, care registration assistance, client placement mediation, and guidance on WLZ indications and internal relocation questions.
• Vrienden van Cello Foundation Foundation that fulfills special wishes for Cello clients by funding requests and experiences that improve quality of life, accepting donations from supporters.

Quantifiable outcome

• 12 enthusiastic team members ready to participate in Superkracht cultural partnership
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SuperkrachtcoreStrategic or Co-development Partner · 1 January 2026Partnership with national initiative Superkracht providing young adults with light intellectual disabilities (LVB) opportunities to work at cultural events and festivals. From 2026, 12 Cello team members will participate in local festivals and venues in Den Bosch including Bosch Parade, Hoge Bomen, Popronde, Theaterfestival Boulevard, and Willem Twee.
• Hogeschool Arnhem Nijmegen (HAN)coreStrategic or Co-development Partner · 10 October 2022Partnership with HAN's Lectoraat Ethiek van Verbinding met mensen met een verstandelijke beperking (Lectorship on Ethics of Connection with People with Intellectual Disabilities). Focus on practice-based research to improve sustainable and humane care, including revision of Mensbeeld, improving practical connections, and conducting practice research.
• Centrum voor TandzorgcoreStrategic or Co-development PartnerSpecialized dental center partnership providing comprehensive oral care for clients. Experts create individualized dental care plans for each resident. Clients visit the dentist and dental hygienist twice yearly. Specialized prevention assistants regularly visit locations to ensure quality standards and provide advice.
• Reinier van ArkelminorStrategic or Co-development PartnerCollaboration on specialized care for clients with light intellectual disabilities and additional problems. Jointly developed video series on ambulatory care and signaling plans, demonstrating effective collaboration between care provider and treatment specialist.
• Stichting ProkkelminorOthersPartnership enabling people with intellectual disabilities to participate actively in society, including working in voting stations. Cello clients like Noortje participate in election activities as Prokkelduo with volunteer companions.
• GalantminorOthersCello is affiliated with Galant, organization providing volunteer organizations with current information, advice, and services. Galant organizes Maatjescampagne annually to promote volunteering.

Scale indicators9 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• 's Heeren Loo: One of the largest Dutch care providers for people with intellectual disabilities, offering residential, day care, ambulatory and supported employment services across multiple regions of the Netherlands with a comparable integrated care model.
• Pameijer: Dutch care provider supporting people with intellectual disabilities and psychiatric needs through housing, work, and social enterprise programs, with a comparable integrated employment-services model.
• Humanitas DMH: Dutch division of Humanitas providing care and support to people with intellectual disabilities, offering residential facilities, day care, and supported employment across multiple Dutch regions.
• Koraal Groep: Dutch care organization providing services for people with intellectual disabilities and youth care, including residential facilities, day activities, and specialized treatment programs across multiple Dutch regions.
• Middin: Dutch care organization for people with intellectual disabilities in the The Hague region, providing residential care, day activities, ambulatory support, and family services under comparable WLZ funding arrangements.
• Philadelphia: Dutch non-profit providing support and care for people with intellectual disabilities, including housing, work, and leisure services, with similar person-centered philosophy and WLZ-funded service portfolio.
• Dichterbij: Dutch disability care provider in Limburg offering housing, work, day care, and family support for people with intellectual disabilities, with comparable integrated living-working-leisure service portfolio.
• Lunet zorg: Dutch care provider for people with intellectual and developmental disabilities in the Eindhoven and South-Netherlands region, with similar housing, day care and supported employment services.

Broad incumbents

• Leger des Heils Nederland: Dutch arm of the Salvation Army providing broader social services including care for vulnerable populations and people with intellectual disabilities through housing and day programs.
• Cordaan: Large Amsterdam-based care organization offering services for elderly, people with intellectual disabilities, and mental health needs; broader portfolio than Cello but overlapping disability services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@media-team
• Facebookfacebook.com/CelloZorg
• LinkedInlinkedin.com/company/cello
• Xx.com/cellozorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cello