keplinger

What keplinger does

Keplinger GmbH is a traditional Austrian wood trading company founded in 1928 as a sawmill in Traun near Linz, Austria, and operating today as a multi-category wood and building materials supplier. The company organizes its offering into three divisions — Living (flooring, doors, 3D wall panels), Garden (terraces, privacy screens, garden lighting), and Construction (wood-based panels, veneers, sawn timber, facade systems) — and serves two principal customer segments: professional tradespeople (carpenters, joiners, floor layers, construction firms) and private consumers undertaking home renovation projects.

Its operational backbone is an in-house processing center with CNC-controlled cutting, drilling, and dowel automation, edge banding capacity, and a 24/7 online custom-cutting configurator (Zuschnittprofi) integrated with a professional webshop. Proprietary technology and brands — notably LASERHOLZ (3D relief laser-processed wood surfaces) and own-label door brands HQ Türen and HOPA — supplement a third-party brand portfolio that includes Egger, Scheucher, DANA, Kunex, Alpi, and Edelfurnier. Keplinger holds FSC, PEFC, and RAL GZ Holzhandel certifications and stores 100+ wood species in climate-controlled drying halls.

The business makes money through a hybrid model: unit-priced retail and wholesale of wood products, value-added processing services (cutting, CNC, edge banding, custom furniture, installation), private-label sales, and online ordering. Pricing is quote-based and project-specific for professional accounts; private consumers transact via showroom visits and the webshop. Distribution runs through a single flagship location with showrooms in Traun, the HolzLand purchasing network, and the digital webshop, with no disclosed geographic expansion beyond the Linz/Upper Austria region.

Name

keplinger

Legal name

Keplinger GmbH

Website

https://keplinger.at

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Keplinger is a family-owned Austrian wood trading company founded in 1928, supplying wood, flooring, doors, veneers, and processed panels to professional tradespeople and private consumers in the Linz/Traun region via a hybrid retail, processing, and online shop model.

Ownership category

akta.pro rank

Product category

Wood Products and Building Materials

NAICS

Home Centers (444110), All Other Wood Product Manufacturing (32199), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

Keywords

• Wood trading
• Building materials supply
• CNC wood processing
• Custom furniture manufacturing
• Timber and lumber products

Headquarters

HQ city

Traun

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wood and Wood Products Retail: Sale of comprehensive range of wood products including flooring (parquet, vinyl, laminate), doors (interior, glass, sliding, fire protection), terrace materials (wood, WPC), construction wood, wood-based materials, veneers, saunas, facades, and garden products. Both one-time transactions and project-based sales to private and professional customers.
2. Processing Services: Value-added processing services including custom wood cutting (Zuschnitt), edge banding (Bekantung), CNC processing, and custom furniture manufacturing (Möbel nach Maß). Professional services including measurement and installation (Montageservice).
3. Private Label Products: Sale of proprietary brands including HQ Türen (exclusive distribution of wood and glass doors from Austria) and HOPA interior doors, as well as LASERHOLZ branded 3D wall panels.
4. E-commerce / Online Shop: 24/7 accessible professional online shop for wood products and a dedicated Zuschnittprofi configurator for custom cutting orders, generating both direct revenue and leads for physical location services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Keplinger is a wood trading and building materials company that manufactures, distributes, and processes wood products across three divisions — Living (flooring, doors, panels), Garden (terrace decking, privacy fences, garden lighting), and Construction (wood-based panels, veneers, sawn timber, facades). In addition to reselling wood products from brands such as Scheucher, Egger, DANA, Kunex, Alpi, and Millboard, the company operates an in-house processing center that delivers precision cutting, CNC machining, edge banding, custom furniture (Möbel nach Maß), and professional installation services. Private-label brands HQ Türen (wood and glass doors) and HOPA (interior doors), along with the proprietary LASERHOLZ 3D relief surface technology, provide differentiated in-house offerings.

Product overview

Keplinger is a traditional Austrian wood trading company founded in 1928, operating as a comprehensive wood and building materials supplier for both private and professional customers. The business operates on a multi-category platform model centered on wood products organized into three main divisions: Living (flooring, doors, wall panels), Garden (terracing, privacy screens, garden lighting), and Construction (wood materials, veneers, sawn timber, facades). Key product categories include an extensive flooring range (parquet, vinyl, laminate, cork), interior and exterior doors (including own brands HOPA and HQ Türen), wood decking in multiple species and WPC composites, comprehensive wood materials (plywood, OSB, MDF, particle board), and a vast veneer portfolio. Processing services form a critical complement to the product range: CNC machining, edge banding, wood cutting (24/7 via online configurator), custom furniture manufacturing, and installation services. The company also offers proprietary innovations such as LASERHOLZ for 3D relief surfaces and maintains an online professional shop alongside physical showrooms.

Differentiator

Problem solved

Functional benefit

Brands

• LASERHOLZ by Keplinger: Innovative 3D relief surface technology for interior construction, furniture making, and shop fitting.
• HQ Türen
• HOPA

Products and services

• Böden (Flooring) Comprehensive flooring portfolio including parquet (Parkett), vinyl, laminate, cork, and engineered wood in various styles such as fishbone (Fischgrätparkett), ship floor (Schiffsboden), and country house planks (Landhausdielen), with Scheucher parquet among featured brands.
• Türen (Doors) Full range of interior doors (Innentüren), glass doors (Glastüren), sliding doors (Schiebetüren), fire doors (Brandschutztüren), and entrance doors (Haustüren) from brands including DANA and Kunex as well as proprietary HOPA and HQ Türen.
• Holzterrasse (Wood Terrace Decking) Premium terrace decking in various wood species including Accoya, Bangkirai, Cumaru, Ipé, larch (Lärchenholz), teak, thermally treated ash (Thermoesche), and thermally treated pine (Thermokiefer).
• WPC Terrassendielen (WPC Decking) Wood-plastic composite decking from Millboard and Megawood brands, offering low-maintenance alternatives to natural wood.
• Holzwerkstoffe (Wood-Based Panels) Extensive range including solid wood panels (Massivholzplatten), plywood (Sperrholzplatten), shuttering plywood (Siebdruckplatten), OSB boards, particle board (Spanplatten), MDF/HDF panels, decorative panels, worktops, construction plywood, and compact plates from suppliers including Egger.
• Furniere (Veneers) Large veneer portfolio including Alpi decorative veneers, Vinterio and Linea technical veneers, Stone-Veneer stone veneers, thin slate veneers, oak veneers, and extensive species assortment including Afrormosia, Ahorn, Akazie, Bubinga, Buche, Eibe, Eiche, Esche, Kirsche, Mahagoni, Nuss, Teak, and many more.
• Schnittholz (Sawn Timber) Over 100 wood species available from stock, kiln-dried in climate-controlled halls; includes structural timber and various dimensional lumber.
• Fassade (Facade) Wooden facade systems and facade panels for exterior building envelopes.
• Sichtschutzzäune (Privacy Fences) Privacy screening solutions in wood and WPC for garden boundaries.
• Konstruktionsholz (Construction Wood) Structural wood products for garden and general construction applications.
• Gartenbeleuchtung LED System (Garden Lighting) LED garden lighting systems for outdoor illumination.
• Altholz (Reclaimed Wood) Reclaimed and antique wood for restoration projects and authentic period styling.
• 3D Wandpaneele (3D Wall Panels) Decorative 3D wall panels featuring LASERHOLZ technology with laser-cut relief surfaces for interior applications in construction, furniture making, and shop fitting.
• Paneele (Wall and Ceiling Panels) Wall and ceiling paneling in various wood finishes.
• Saunaholz (Sauna Wood) Specialized wood products designed for sauna construction.
• Designplatten (Design Panels / Riffelplatten) Specialized design panels including Riffelplatten (corrugated plates) for architectural applications.
• HQ Türen (HQ Doors Private Label) Exclusive in-house brand featuring Austrian-made wood and glass interior doors in premium quality, exclusively distributed by Keplinger.
• CNC-Bearbeitung (CNC Processing Service) CNC-controlled drilling and dowel automation for precise plate processing including special forms, radii, chamfers, grooves, miter cuts, square pitting of glass sash corners, and custom drilling patterns with individual grid and drill diameter for carpenters, joiners, and construction firms.
• Bekantung (Edge Banding Service) Edge banding service with 0.8mm and 2mm edges in ABS material, applied to match any decor and panel thickness, available from 1 meter, processed through a precise edge banding center for tradespeople.
• Holzzuschnitt (Wood Cutting Service) Professional wood cutting service with digital-controlled panel saws, available 24/7 via Zuschnittprofi online configurator for custom cutting orders with fully automatic saw loading.
• Montageservice (Installation Service) Professional installation and assembly services for all products, including on-site measurement and laying services for flooring, doors, and terrace installation, for private consumers.
• Möbel nach Maß (Custom Furniture Manufacturing) Custom furniture manufacturing including pre-configured worktops and sliding door systems using Möbelplaner configurator, for residential and professional customers requiring bespoke solutions.
• Profi-Shop Online (Professional Online Shop) B2B online shop available 24/7 for professional customers featuring full product range with high stock availability and account-based self-service ordering.
• Lager/Logistik (Warehouse and Logistics Service) Warehouse and logistics service ensuring optimal product availability and fast delivery, with modern racking systems and climate-controlled drying halls for kiln-dried lumber.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HolzLand GmbHcoreStrategic or Co-development PartnerMember of the HolzLand purchasing and marketing network, providing access to shared supplier resources, marketing support, and collective purchasing power while maintaining independent operations.
• EggercoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Egger wood-based materials including worktops. Integration with Egger Worktop Configurator (login required) for custom countertop ordering.
• Scheucher Holzindustrie GmbHcoreChannel Partner/ Reseller/ DistributorReseller of Scheucher parquet flooring products, prominently featured in product offerings and marketing materials.
• DANA TürencoreChannel Partner/ Reseller/ DistributorReseller of DANA interior doors as part of the comprehensive door portfolio alongside Kunex and proprietary brands.
• KunexcoreChannel Partner/ Reseller/ DistributorReseller of Kunex interior doors, featured as a leading brand alongside DANA and own brands HOPA and HQ Türen.
• AlpiminorChannel Partner/ Reseller/ DistributorItalian manufacturer of industrial real wood veneers (10,000+ variants) since 1919, sourced from sustainable forests.
• Stone-VeneerminorChannel Partner/ Reseller/ DistributorSupplier of natural stone veneers, marketed as unique natural products from world stone quarries requiring millions of years to form.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• JAF Group (J. u. A. Frischeis): Largest wood and panel distributor in Austria/Central Europe, operating showrooms and processing services across multiple countries. Closest like-for-like competitor to Keplinger in wood trading, panels, and value-added processing, but at materially greater scale and geographic reach.
• HolzLand GmbH: German/Austrian cooperative of independent wood retailers of which Keplinger is a member. Peer member companies operate comparable wood trading showrooms, panel stock, and processing services under a shared brand and purchasing umbrella.

Broad incumbents

• Stark Group / Saint-Gobain Distribution Austria: Large-scale building materials distributor serving Austrian contractors with lumber, panels, and interior products. Comparable in product categories but broader portfolio, larger headcount, and national footprint.
• Hornbach Baumarkt: Pan-European home improvement and DIY retailer with significant Austrian presence, offering lumber, panels, flooring, and doors to both pros and consumers. Competes with Keplinger in consumer flooring, doors, and renovation materials at much greater scale.
• OBI Bau- und Heimwerkermarkt: Major European DIY/home improvement chain with Austrian stores selling flooring, wood panels, doors, and garden wood. Overlaps with Keplinger's B2C assortment but lacks the professional processing depth and specialty wood breadth.
• Bauhaus (Austria): European home improvement and DIY chain with Austrian outlets selling wood, panels, flooring, and doors. Comparable consumer-side product overlap but limited professional/processing services versus Keplinger.

Emerging players

• Pfeifer Timber: Austrian timber manufacturer producing sawn lumber, glued timber, and engineered wood products. Overlaps with Keplinger's structural timber and panel categories but at production rather than trading scale; potential upstream supplier/competitor dynamic.
• HS Timber Group (Hasslacher / Schweighofer): Austrian-headquartered sawn timber and engineered wood producer with significant Central European operations. Touches the same lumber categories Keplinger trades but competes at manufacturing scale rather than retail/processing.

Regional players

• Holz-Böhm GmbH: Regional German/Austrian wood retailer and processor with showrooms and CNC cutting services, structurally similar to Keplinger in mid-sized family-run operations, serving a defined regional catchment.

Others

• Egger (Fritz Egger GmbH & Co. OG): Major European wood-based panel manufacturer whose worktops and panels Keplinger resells via an integrated Egger configurator. Functions primarily as a supplier but Egger's growing DTC and B2B digital channels make it an adjacent ecosystem participant.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KeplingerGmbh
• Instagraminstagram.com/keplingerholz
• LinkedInlinkedin.com/company/keplinger

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about keplinger