What Bettina Equities does

Bettina Equities Management LLC is a privately held, family-owned residential real estate company that develops, owns, and manages rental apartment buildings in Manhattan. The company has operated for over 30 years and holds a portfolio of more than 40 properties encompassing over 2,000 rental units across six Manhattan neighborhoods: East Village, Gramercy Park, Hells Kitchen, Murray Hill, Union Square, and Upper East Side. Unit types range from studios to three-bedroom duplexes and triplexes, with rents listed between approximately $1,500 and $5,500+ per month and flexible 12, 18, or 24-month lease terms.

The company's core offering is vertically integrated property ownership and management: Bettina acts as developer, owner, and operator of its buildings, supported by in-house Construction and Maintenance teams and on-site Superintendents. The technology layer is a website-based listing platform (bettinaequities.com) with virtual and video tours, filtered search, and an integration to Mr. Software's Engage Resident platform for online rent payments. Marketing and demand generation run through the company website, an email newsletter, and organic social channels on Instagram, Facebook, Twitter, and YouTube, supplemented by tenant community events.

Revenue is generated almost entirely from recurring monthly rental income across the owned portfolio. Bettina reaches tenants directly without third-party brokers, charging no broker or application fees and requiring 40x monthly rent in income (70x for guarantors). The company accepts third-party guarantor services (The Guarantors, Insurent) to widen its qualified applicant pool. As a privately held LLC with no external investors or public ticker, Bettina does not disclose financial results.

Name

Bettina Equities

Legal name

Bettina Equities Management LLC

Website

https://bettinaequities.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Bettina Equities Management LLC is a family-owned Manhattan residential landlord that develops, owns, and operates more than 40 properties and 2,000+ rental units across six Manhattan neighborhoods, serving individual tenants directly with no broker fees.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Apartment Rental Income: Primary revenue is generated from monthly rental payments across their portfolio of over 40 properties and more than 2,000 residential units in Manhattan. They offer flexible lease terms of 12, 18, or 24 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bettina Equities is a family-owned real estate company that develops, owns, and manages residential rental properties throughout Manhattan. The company operates a portfolio of over 40 properties with more than 2,000 apartment units across six Manhattan neighborhoods (East Village, Gramercy Park, Hells Kitchen, Murray Hill, Union Square, and Upper East Side), offering studios through three-bedroom duplexes and triplexes on flexible 12-, 18-, or 24-month lease terms. It also provides full-service property management through dedicated Construction and Maintenance teams and on-site Superintendents.

Product overview

Bettina Equities is a family-owned luxury residential real estate company operating as a unified property management platform. The core offering is apartment rentals across over 40 Manhattan properties with more than 2,000 units, supplemented by full-service property management including maintenance, security, and resident amenities. Properties span six Manhattan neighborhoods: East Village, Gramercy Park, Hells Kitchen, Murray Hill, Union Square, and Upper East Side, with unit types ranging from studios to three-bedroom duplexes. The portfolio includes individual property listings such as 321 West 54th Street (with rooftop deck and gym), 66 Second Avenue (historic East Village property), 74 Irving Place (historic Gramercy building), 70 East 12th Street (Union Square high-rise with balconies), 77 Fifth Avenue (Upper East Side with keyless entry), 336 East 82nd Street (gut-renovated with in-unit laundry), 157 East 85th Street, and 105 Lexington Avenue (duplex/triplex layouts).

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury NYC Apartment Rentals Residential apartment rental service offering over 40 properties and more than 2,000 units throughout Manhattan, including studios, one-bedroom, two-bedroom, three-bedroom, and four-bedroom apartments across neighborhoods such as East Village, Gramercy Park, Hells Kitchen, Murray Hill, Union Square, and Upper East Side, with flexible 12-, 18-, or 24-month lease terms and no broker or application fees.
• Property Management Services Full-service property management for Bettina's own portfolio, including dedicated Construction and Maintenance teams, on-site Superintendents, modern well-lit lobbies, state-of-the-art security systems, elevator buildings, on-site laundry facilities, and package concierge services.
• 321 West 54th Street Hells Kitchen rental building built in 2001 offering studio, one-bedroom, and two-bedroom apartments featuring a brand new gym, live-in superintendent, rooftop deck with city views, in-building laundry, elevators, package concierge, and pet-friendly policies.
• 66 Second Avenue Historic East Village rental building featuring preserved facade from its days as Public Theatre and CBGB's Second Avenue Theatre, offering a laundry room and select apartments with private outdoor space.
• 74 Irving Place Historic Gramercy-area rental building originally built in 1900, steps from Gramercy Park, featuring front and back buildings with laundry room, fireplaces in select apartments, and studio and one-bedroom units.
• 70 East 12th Street Union Square rental building built in 1987, pet-friendly, offering studio, one-bedroom, and two-bedroom apartments featuring balconies, dishwashers, city views, elevator, in-building laundry, and package concierge.
• 77 Fifth Avenue Union Square/Fifth Avenue rental building built in 1984 with spacious studio, one-bedroom, and two-bedroom apartments featuring large balconies overlooking Fifth Avenue, dishwashers, keyless entry, elevator, package concierge, and live-in superintendent.
• 336 East 82nd Street Upper East Side rental building originally built in 1920, completely gut-renovated with an additional floor, featuring sleek modern finishes, high-end appliances, dishwashers, in-unit washer and dryer, communal laundry room, and keyless entry.
• 157 East 85th Street Upper East Side rental building with studio and one-bedroom apartments, some featuring Juliette balconies, pet-friendly, with live-in super, elevator, and on-site laundry room.
• 105 Lexington Avenue NoMad-area rental building built in 1988 offering studio and one-bedroom apartments including rare duplex and triplex layouts, eat-in kitchens, and private outdoor space, near Madison Square Park and Eataly.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• The GuarantorsminorOthersThird-party guarantor service accepted by Bettina Equities for applicants who do not meet income requirements. The Guarantors provides guarantor services for apartment rentals in New York City.
• InsurentminorOthersThird-party guarantor service accepted by Bettina Equities for applicants who do not meet income requirements. Insurent offers lease guarantee services for residential rentals.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Durst Organization: Family-owned New York real estate developer, owner, and manager with a large Manhattan residential and commercial portfolio. Highly comparable to Bettina in vertical integration, family ownership, and Manhattan focus.
• Rudin Management Company: Family-owned NYC real estate owner/operator with a long-tenure Manhattan residential and commercial portfolio. Closely comparable to Bettina in family ownership, vertical integration, and Manhattan-only geography.
• Stellar Management: Privately held NYC landlord with a portfolio of thousands of Manhattan apartments across multiple neighborhoods. Directly comparable in operating model, scale, and target renter base.
• Gotham Organization: NYC-based residential developer and operator with luxury Manhattan rental and condominium holdings. Comparable as a vertically integrated NYC residential owner with similar customer profile.
• Taconic Investment Partners: NYC-focused real estate investment and operating company active in multifamily and mixed-use assets. Comparable in Manhattan geographic focus and in owning/operating residential rental product.
• LeFrak: Family-owned real estate company with a substantial New York-area residential rental portfolio. Highly comparable as a multigenerational family landlord with vertical development-to-management capabilities.

Broad incumbents

• Related Companies: One of the largest privately-held real estate developers and owners in the U.S., with significant Manhattan multifamily rental exposure (e.g., Hudson Yards, Abington House). Comparable as a vertically integrated NYC landlord at greater scale.
• Equity Residential: Public REIT owning ~80,000 apartment units, including a meaningful Manhattan/urban portfolio. Comparable as a large-scale institutional multifamily landlord with overlapping renter demographic, though operates nationally rather than family-owned.
• AvalonBay Communities: Public REIT with multifamily rental communities including a New York metro presence. Comparable as a scaled residential landlord with professional property management infrastructure.
• Vornado Realty Trust: NYC-focused REIT with large Manhattan office and residential portfolio. Comparable in Manhattan geographic concentration and large-scale ownership of legacy urban real estate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BettinaEquities
• YouTubeyoutube.com/user/BettinaEquities
• Facebookfacebook.com/bettinaequitiescompany
• Instagraminstagram.com/bettina_equities

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettina Equities