Chervin

What Chervin does

Chervin Kitchen & Bath is a privately held, family-owned custom cabinetry manufacturer founded in 1991 by Kevin Bauman and his wife Cheryl, headquartered in Waterloo, Ontario. The company designs, manufactures, and installs bespoke cabinetry for kitchens, bathrooms, closets, living spaces, laundries, mudrooms, home bars, butler's pantries, and wine rooms, serving primarily individual homeowners and trade professionals (interior designers, architects, contractors) across the Waterloo Region, Muskoka, and Greater Toronto Area. Operations are vertically integrated, with 67,000 square feet of manufacturing space in Hawkesville staffed by 150+ artisans, supplemented by three retail showrooms (Waterloo, Muskoka, Oakville) and an on-site consultation capability. The product line extends beyond the Chervin Kitchen & Bath core into adjacent residential and hospitality categories through the family of brands: Artco International (custom luxury hotel furniture, acquired 2010), Vogel by Chervin (custom upholstered furniture, acquired 2016), and Chervin Furniture & Design (residential furniture and décor, acquired 2017). Proprietary technology is limited to ReWood sustainable surface materials (Greenguard Certified), Vortek photo-realistic 3D rendering design software, and an internal craftsmanship standard.

Revenue is generated through project-based, quote-driven one-time sales rather than recurring contracts; pricing is not publicly disclosed and varies by materials, design complexity, size, and finishes. Distribution is exclusively direct through the showroom network, in-home consultations, and the 'To the Trade' referral program — no e-commerce channel exists because every project requires consultation, measurement, and professional installation. The business is supported by a 5-year cabinetry warranty and lifetime hardware warranty, an active social media presence across Facebook, Instagram, Pinterest, LinkedIn, and YouTube (including virtual showroom tours), and a content marketing strategy anchored on a portfolio of completed projects. No external private equity or institutional investment is disclosed; the company has grown organically and through four bolt-on acquisitions over its 30+ year history, and remains founder-led with Kevin Bauman actively involved.

Name

Chervin

Legal name

Chervin Kitchen & Bath

Website

https://chervin.ca

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Chervin Kitchen & Bath is a family-owned Ontario custom cabinetry manufacturer (founded 1991) that designs, builds, and installs bespoke kitchens, baths, closets, and living-space millwork for homeowners and trade professionals across Waterloo, Muskoka, and the GTA.

Ownership category

akta.pro rank

Product category

Custom Cabinetry and Millwork

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Cabinet Installation (New & Replacement) (HSAPAIAC), Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

Keywords

• Custom kitchen cabinetry
• Bathroom vanity design
• Custom millwork
• Closet storage systems
• Cabinet installation services

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Custom Cabinetry Design, Manufacturing & Installation: Full-service custom cabinetry for kitchens, bathrooms, and other rooms. Services include design consultations, planning with technical drawings and 3D renderings, in-house manufacturing, and professional installation. Revenue is project-based, earned through one-time custom installations rather than recurring contracts.
2. Essential Collection Product Line: Semi-custom closet solutions including pre-designed cabinet classes, finishes, and accessories sold as simplified storage solutions. Features 20 cabinet finishes and 10 cabinet classes for closets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Chervin designs, manufactures, and installs custom cabinetry for residential spaces including kitchens, bathrooms, closets, living spaces, laundries, mudrooms, home bars, butler's pantries, and wine rooms. The company operates three Ontario showrooms (Waterloo, Muskoka, Oakville) and a 67,000-square-foot manufacturing facility staffed by 150+ artisans, providing full-service millwork from design consultation through professional installation.

Product overview

Chervin Kitchen & Bath is a custom cabinetry company offering design, manufacturing, and installation services for residential spaces across Ontario. The core product portfolio includes custom kitchen cabinetry, bathroom vanities, closets (including the Essential Closet Collection), living spaces, laundries, mudrooms, home bars, butler's pantries, and wine rooms. The company operates with 67,000 square feet of manufacturing space and 150 artisans, providing full-service millwork from design consultations through installation with a 5-year cabinetry warranty. Chervin is part of a family of companies including Artco International (luxury hotel furniture), Chervin Furniture & Design (residential furniture), and Vogel by Chervin (upholstered furniture). The Essential Closet Collection represents their sustainable product line featuring ReWood material technology with Greenguard Certification.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• All cabinetry under full warranty for 5 years, all hardware under lifetime manufacturer's warranty
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Baudit Interior DesigncoreStrategic or Co-development PartnerInterior design firm serving as design partner on multiple residential projects including the Morrison D kitchen renovation in Oakville. Collaborates on custom cabinetry design for whole-home projects encompassing kitchen, bathrooms, living spaces, and custom millwork.
• LET DesigncoreStrategic or Co-development PartnerDesign firm partner for the Cambria mid-century modern home renovation project in Waterloo. Worked alongside Slotegraaf Construction to transform residence with custom walnut cabinetry throughout.
• Slotegraaf ConstructioncoreStrategic or Co-development PartnerGeneral contractor partner for the Cambria mid-century modern renovation project. Collaborated with LET Design and Chervin on whole-home custom millwork installation.
• Unit 7 Architecture Inc.coreStrategic or Co-development PartnerArchitecture firm partner for the Guelph modern cabinetry home renovation. Provided architectural drawings and design specifications for modern European-style custom cabinets throughout the home.
• Alair HomesminorImplementation/ SI/ Consulting PartnerGeneral contractor partner for the Guelph modern home renovation project, working alongside Unit 7 Architecture and Chervin.
• Paige Elizabeth InteriorscoreStrategic or Co-development PartnerInterior design partner for the Silver Oaks natural modern cottage kitchen project in Muskoka. Specified rift-cut white oak and navy-blue painted cabinets.
• Elizabeth Metcalfe DesigncoreStrategic or Co-development PartnerDesign partner for the Grey project in Collingwood, including kitchen, pantry, wine room, and basement bar. Specified flat-cut white oak and walnut finishes.
• Fitzmaurice BrothersminorImplementation/ SI/ Consulting PartnerContractor partner for the Innisfree cottage kitchen project in Muskoka region.
• Klondike HomesminorImplementation/ SI/ Consulting PartnerContractor partner for the Morrison A traditional kitchen and butler's pantry project.
• The Local StudiocoreStrategic or Co-development PartnerInterior designer for the Margarita Mansion moody walnut cottage kitchen project in Muskoka. Collaborated on custom kitchen, pantry, wine room, and multiple bathroom vanity installations.
• Artco InternationalcoreStrategic or Co-development PartnerFamily of brands company acquired in 2010. Specializes in custom luxury hotel furniture under the Artco Contract Furnishings brand. Chervin provides leadership and shares manufacturing capabilities.
• Chervin Furniture & DesigncoreStrategic or Co-development PartnerFamily of brands company acquired in 2017 (formerly Snider Bros. Furniture). 17,000-square-foot showroom showcasing residential furniture and decor across three floors. Part of unified Chervin brand.
• Vogel by ChervincoreStrategic or Co-development PartnerFamily of brands company acquired in 2016 (formerly Vogel Chair). Specializes in custom upholstered furniture selling to furniture retailers and interior designers. Long-term relationship with Artco International.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bellmont Cabinetry: Premium custom cabinetry manufacturer serving residential clients with full-service design, manufacturing, and installation. Closely comparable to Chervin in product scope, premium positioning, and project-based custom model.
• Rutt HandCrafted Cabinetry: High-end custom cabinetry maker focused on handcrafted kitchens and baths with dealer/showroom distribution. Comparable to Chervin on premium positioning and custom craftsmanship, though U.S.-based.
• Cabico: Canadian custom cabinetry manufacturer serving residential and light commercial customers with made-to-order kitchens, baths, and closets. Direct competitor with overlapping geography in Canada.
• Omega Cabinetry: Large North American custom cabinetry brand offering fully custom and semi-custom lines through dealer showrooms. Comparable to Chervin on product scope and dealer-driven custom model.
• KitchenCraft Cabinetry: Canadian cabinetry manufacturer offering semi-custom and custom kitchen and bath cabinetry through dealer networks. Direct comparable on geography and product category.
• Decora Cabinetry: Custom and semi-custom cabinetry manufacturer with strong dealer showroom model across North America. Comparable to Chervin on custom kitchen/bath product and dealer distribution.
• Showplace Cabinetry: Custom and semi-custom cabinetry manufacturer serving residential customers through a dealer showroom network. Comparable to Chervin in custom kitchen/bath scope and channel model.
• Kemper Cabinetry: Semi-custom cabinetry brand focused on kitchens and baths at the value end of the custom segment. Comparable to Chervin on product category and dealer/showroom delivery, though positioned below Chervin's premium tier.

Broad incumbents

• MasterBrand Cabinets: One of the largest North American cabinetry conglomerates, with multiple cabinetry brands across price points including custom, semi-custom, and value tiers. Broad incumbent competing with Chervin across the full cabinetry spectrum.
• IKEA (Kitchen & Bath): Global home furnishings giant offering affordable modular kitchen and bath cabinetry systems through big-box retail. Competes with Chervin at the value end of the consideration set and pressures custom trade-down dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBv5ip5A_7KUdo3h-HkPt7w
• Facebookfacebook.com/Chervinkitchen
• LinkedInca.linkedin.com/company/chervin-kitchen-&-bath
• Instagraminstagram.com/chervinkitchen
• Pinterestpinterest.ca/chervinkitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chervin