Body20
Body20 is a U.S. boutique fitness franchise operating under Sequel Brands that delivers 20-minute, FDA-cleared wireless Electro-Muscle Stimulation strength training sessions with certified 1:1 coaching, serving time-constrained professionals, longevity-focused adults, post-rehab patients, and athletes through a recurring membership model.
- Company typePrivate
- Founded2018
- HeadquartersBoca Raton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Body20 does
Body20 is a U.S.-based boutique fitness operator that delivers 20-minute Whole-Body Electro-Muscle Stimulation (WB-EMS) strength training sessions using a proprietary, FDA-cleared wireless suit with electrodes positioned over major muscle groups. Sessions are led by certified coaches in a 1:1 format, with intensity adjustable in real time by muscle region, and are complemented by InBody bio-impedance body composition assessments that track body fat, muscle mass, and basal metabolic rate over time. The product portfolio includes four workout modalities—Strength, Endurance, Performance, and Restore Recovery—serving time-constrained professionals, longevity-focused adults, post-rehab patients, midlife women, seniors, and recreational athletes.
The company generates revenue through a recurring monthly membership model at the consumer level and through franchise fees, royalties, and operational support at the corporate level. Body20 operates a franchise model under Sequel Brands, a multi-concept boutique wellness holding company founded in May 2025 by Anthony Geisler, the former CEO of Xponential Fitness; Sequel Brands also owns Pilates Addiction, Beem Light Sauna, and iFlex Stretch Studios. The legal entity is BODY20 Global USA, LLC, domiciled in Florida, with the parent headquartered in Newport Beach, California. Franchise expansion is active across multiple U.S. cities (including Newtown, Franklin, Fresno, and Tampa), supported by integrated booking, POS, and marketing infrastructure, and the consumer offering is accessed primarily through website-based booking with a complimentary first session at participating locations.
Body20 firmographics
Firmographics- Name
- Body20
- Legal name
- BODY20 Global USA, LLC
- Website
- https://body20.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Body20 is a U.S. boutique fitness franchise operating under Sequel Brands that delivers 20-minute, FDA-cleared wireless Electro-Muscle Stimulation strength training sessions with certified 1:1 coaching, serving time-constrained professionals, longevity-focused adults, post-rehab patients, and athletes through a recurring membership model.
- Ownership category
- akta.pro rank
Body20 industry classification
Industry- Product category
- Boutique Fitness Studio
- NAICS
- Fitness and Recreational Sports Centers (71394), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
- akta.pro secondary industry
- Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)
Keywords
Where Body20 is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Body20 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: BODY20 operates on a monthly recurring membership model where members pay for regular EMS training sessions. The membership includes personalized coaching, EMS suit usage, and access to various workout types (Strength, Endurance, Performance, and Restore recovery sessions).
- Franchise Fees: BODY20 generates revenue through franchise fees from franchisees who open and operate BODY20 studios. The franchise model includes support for studio launch, digital education, in-person training, and hands-on support.
- Individual Session Fees: First session is free at participating locations. Individual paid sessions or session packages are available for non-members or those not ready to commit to a full membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | First-time trial session |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Body20 product offering
Product offeringCore offering
Body20 operates boutique fitness studios that deliver 20-minute personalized Electro-Muscle Stimulation (EMS) training sessions using a proprietary FDA-cleared wireless full-body EMS suit. Each session combines the wireless EMS suit with certified 1-on-1 coaching across Strength, Endurance, Performance, and Restore workout types, with InBody body composition assessments used to track member progress.
Product overview
Body20 is a boutique fitness concept that operates as a single unified service combining proprietary EMS technology with personalized coaching. The core offering is BODY20 EMS Training, which utilizes a wireless FDA-cleared EMS suit as the primary technology platform. This is complemented by four distinct workout modules—Strength, Endurance, Performance, and Restore Recovery—plus the InBody Assessment Tool for body composition tracking. All sessions are delivered through certified 1-on-1 coaching in studio locations. Body20 also operates a franchise model enabling expansion through independent studio operators.
Differentiator
Problem solved
Functional benefit
Products and services
- BODY20 EMS Training A boutique fitness studio service delivering 20-minute personalized Electro-Muscle Stimulation (EMS) training sessions using a proprietary FDA-cleared wireless full-body EMS suit, combined with certified 1-on-1 coaching and InBody body composition tracking across Strength, Endurance, Performance, and Restore recovery workouts for individual members.
- BODY20 Franchise
Quantifiable outcome
- Activates up to 90% of muscle fibers in each session
- +5 more outcomes
Companies that use Body20
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles2 records
Body20 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Body20 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sequel BrandsflagshipBODY20 is one of four distinct fitness concepts under Sequel Brands, a boutique wellness company founded by fitness entrepreneur Anthony Geisler (former Xponential Fitness CEO). The portfolio includes Pilates Addiction, Beem Light Sauna, iFlex Stretch Studios, and BODY20. Sequel Brands combines traditional fitness approaches with emerging wellness technologies like electro-muscle stimulation and light therapy.
Scale indicators2 records
Recent moves3 records
Expansion highlights6 records
Body20 competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Body20 social profiles
Digital presenceBody20 compliance and trust
Trust signalCompliance1 record
Body20 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Body20 leadership team
Management profileNumber of profiles
Profiles4 records
Body20 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Body20 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Body20
What does Body20 do?
Body20 operates boutique fitness studios that deliver 20-minute personalized Electro-Muscle Stimulation (EMS) training sessions using a proprietary FDA-cleared wireless full-body EMS suit. Each session combines the wireless EMS suit with certified 1-on-1 coaching across Strength, Endurance, Performance, and Restore workout types, with InBody body composition assessments used to track member progress.
Is Body20 a public or private company?
Body20 is a private company. It is classified as corporate owned and is currently operating.
When was Body20 founded?
Body20 was founded in 2018. It employs 11 to 50 people.
Where is Body20 based?
Body20 is headquartered in Boca Raton, United States, in the North America region.
How does Body20 make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are franchise Fees and individual Session Fees.
Does Body20 have an API?
No public API is recorded for Body20.
What industry is Body20 in?
Body20's product category is Boutique Fitness Studio. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training, with a secondary code of HSADAAAK, Rehabilitation Return-to-Exercise Training (Non-Clinical). Its NAICS code is 71394 and its SIC code is 7997.