Walero
Walero is a London-based textile company, founded in 2012, that designs and sells temperature-regulating performance base layers and activewear for motorsport drivers and general athletes, using licensed NASA-derived Outlast® fabric technology.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Walero does
Walero is a privately held, London-based textile company founded in 2012 that designs and supplies temperature-regulating performance apparel for motorsport and active lifestyle use. It operates through two product lines: Walero Motorsport, which supplies base layers designed for racing drivers with thermo-regulating, flame-retardant, and moisture-controlling properties, and Walero Active, which extends the same performance fabric technology to general consumers and athletes via men's, women's, and accessories collections.
The company's core technology centers on integrating Outlast® — a phase-change material originally developed for NASA that absorbs, stores, and releases body heat to regulate temperature — into proprietary fabric blends. Walero positions this as a domain-specialized material solution rather than a generic activewear offering, marketed as "scientifically designed by racing drivers for racing drivers" and supported by an ambassador program of racing drivers and sports figures. There is no disclosed in-house R&D in adjacent areas such as AI/ML, software, or connected garments.
Commercially, Walero runs a direct-to-consumer model via its own e-commerce storefront (walero.works) alongside a "Find a Retailer" physical distribution network spanning multiple geographies. Revenue is generated through one-time apparel sales; pricing is not publicly disclosed and the company offers a 10% first-order discount via newsletter signup. The company employs 1-10 people, has not disclosed any external funding rounds, and is founder-led by Fiona James (Managing Director, Founder). Customer base is split between professional and amateur motorsport drivers and a broader active-consumer segment, with no enterprise/B2B accounts disclosed in the input.
Walero firmographics
Firmographics- Name
- Walero
- Website
- https://walero.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Walero is a London-based textile company, founded in 2012, that designs and sells temperature-regulating performance base layers and activewear for motorsport drivers and general athletes, using licensed NASA-derived Outlast® fabric technology.
- Ownership category
- akta.pro rank
Walero industry classification
Industry- Product category
- Performance Apparel
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)
- akta.pro secondary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
Keywords
Where Walero is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Walero business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Apparel Sales: Walero generates revenue through the direct sale of performance base layers, activewear, and accessories to consumers and racing professionals. Products are sold through the company's e-commerce platform and retail partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Walero product offering
Product offeringCore offering
Walero designs, manufactures, and sells performance apparel — including base layers, activewear, and accessories — that integrate NASA-developed Outlast® temperature-regulating technology with flame-retardant and moisture-controlling properties. The company operates two product lines, Walero Motorsport for racing drivers and Walero Active for general consumers, sold primarily through its own e-commerce store at walero.works and a network of retail partners.
Product overview
Walero is a performance apparel company offering two core product lines: Motorsport baselayers and Active activewear. The Motorsport line features temperature-regulating base layers with flame-retardant and moisture-controlling properties designed specifically for racing drivers. The Active line provides everyday performance wear for general consumers using NASA-developed Outlast® technology. Products are organized into Men's, Women's, and Accessories collections, unified by their advanced temperature-regulating fabric technology.
Differentiator
Problem solved
Functional benefit
Brands
- Walero Motorsport: Motorsport-specific racewear line featuring temperature-regulating base layers designed for professional racing drivers
- Walero Active
Products and services
- Walero Motorsport Baselayers Temperature-regulating base layers scientifically designed by racing drivers for motorsport use, featuring thermo-regulating, flame-retardant, and moisture-controlling properties for extreme racing conditions. Targeted at professional and amateur racing drivers who need comfort and safety apparel during long races.
- Walero Active Performance-driven activewear line utilizing NASA-developed Outlast® technology to regulate body temperature for greater comfort and focus. Designed for general consumers and athletes seeking professional-grade temperature-regulating apparel for everyday training and athletic activities.
- Men's Collection Performance apparel collection for men built to perform under pressure, encompassing both motorsport base layers and activewear product lines.
- Women's Collection Race-proven performance apparel collection for women, spanning motorsport base layers and activewear lines built for high-performance and athletic use.
- Accessories Branded accessories and merchandise offered alongside Walero's performance apparel lines to complement the brand's motorsport and activewear collections.
Companies that use Walero
Customer profileSegments2 records
Ideal customer profiles2 records
Walero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Walero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Outlast Technologies (NASA-developed)coreWalero incorporates Outlast® temperature regulation technology, developed originally for NASA, into its fabric technology. This technology helps regulate body temperature for greater comfort and focus during high-performance activities.
Recent moves6 records
Expansion highlights5 records
Walero competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Walero social profiles
Digital presenceWalero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walero leadership team
Management profileNumber of profiles
Profiles1 record
Walero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walero
What does Walero do?
Walero designs, manufactures, and sells performance apparel — including base layers, activewear, and accessories — that integrate NASA-developed Outlast® temperature-regulating technology with flame-retardant and moisture-controlling properties. The company operates two product lines, Walero Motorsport for racing drivers and Walero Active for general consumers, sold primarily through its own e-commerce store at walero.works and a network of retail partners.
Is Walero a public or private company?
Walero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Walero founded?
Walero was founded in 2012. It employs 1 to 10 people.
Where is Walero based?
Walero is headquartered in London, United Kingdom, in the Europe region.
How does Walero make money?
One revenue line is on record: apparel Sales.
Does Walero have an API?
No public API is recorded for Walero.
What industry is Walero in?
Walero's product category is Performance Apparel. Its primary akta.pro industry code is CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike), with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its SIC code is 5600.