Carlisle Homes
Carlisle Homes is a privately-held Melbourne-based residential home builder designing and constructing new homes across Melbourne and Geelong through three collections (Affinity, Inspire, EasyLiving) and knockdown rebuild services, serving over 15,000 first home buyers, families, investors, and downsizers since 2004.
- Company typePrivate
- Founded2005
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Carlisle Homes does
Carlisle Homes is a privately-held Australian residential home builder founded in 2004 (some sources cite 2005) and headquartered at 631 Springvale Rd, Mulgrave, Victoria, with 251–500 employees. The company designs, constructs, and sells new homes across Melbourne and Geelong through three tiered collections: Affinity (luxury homes on 12.5m–16m blocks, 29–60 SQ), Inspire (contemporary family homes, 23–46 SQ), and EasyLiving (affordable homes for first home buyers and investors on 10.5m–14m blocks, 17–37 SQ). The company also offers Knockdown Rebuild services for established-area replacement, combined House & Land Packages in major estates, completed townhomes, and Finance advisory services. Revenue is generated through one-off fixed-price home construction contracts sold via direct sales consultations, with pricing varying by design, block size, and customization level.
The business operates a multi-channel go-to-market model centered on 80+ display homes across 28+ estate locations in Melbourne's South East, West, and North regions plus Geelong, supplemented by appointment-based sales consultations, virtual 360-degree tours, a website-driven enquiry funnel, and a customer referral programme. Supporting digital tools include the Spectra Online customization platform (for colors, finishes, and fixtures), the Carlisle Visualiser (for facade rendering), and the Carlisle Connect customer portal (for build progress tracking). The company holds partnerships with major Australian land developers — Stockland, Villawood Properties, and Mirvac — for co-marketed house-and-land packages in their estates, and incorporates premium inclusions from Westinghouse (appliances), Caesarstone (benchtops), and Rinnai (HVAC) as standard offerings.
Carlisle Homes serves primarily individual consumer segments: first home buyers (via EasyLiving and government grant support), property investors (via cost-effective EasyLiving designs), families (via Inspire), downsizers (compact, low-maintenance designs), and knockdown rebuild customers (existing homeowners in established suburbs). The company has delivered over 15,000 homes, holds a 4.7-star rating on Product Review from 10,000+ customer reviews, and has won HIA and MBA industry awards for 17 consecutive years, including Australia's Most Professional Major Builder 2025 (HIA) and Large Residential Building Business of the Year for 2022, 2023, and 2024 (MBA). The company is founder-led by Managing Director and Founder John Doulgeridis and operates as Carlisle Homes Pty Ltd, with no disclosed external institutional investment or public listing.
Carlisle Homes firmographics
Firmographics- Name
- Carlisle Homes
- Legal name
- Carlisle Homes Pty Ltd
- Website
- https://carlislehomes.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Carlisle Homes is a privately-held Melbourne-based residential home builder designing and constructing new homes across Melbourne and Geelong through three collections (Affinity, Inspire, EasyLiving) and knockdown rebuild services, serving over 15,000 first home buyers, families, investors, and downsizers since 2004.
- Ownership category
- akta.pro rank
Carlisle Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117), Residential Remodelers (236118), Residential Building Construction (23611)
- akta.pro primary industry
- Single-Family Home Construction (Detached Homes) (IMAFABAA)
- akta.pro secondary industries
- Custom Home Building (IMAFABAC), Residential Luxury / High-End Home Construction (IMAFABAJ), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Carlisle Homes is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Carlisle Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- New Home Construction and Sales: Carlisle Homes generates revenue through the construction and sale of new residential homes including single storey and double storey designs, townhomes, and knockdown rebuild projects. Revenue is generated through fixed-price home construction contracts with customers selecting from preset floorplans with customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Affinity Collection - Luxury designs with sophisticated finishes |
| One time/ perpetual license | Multi-year contract | Inspire Collection - Contemporary living for families |
| One time/ perpetual license | Multi-year contract | EasyLiving Collection - Affordable homes for first buyers and investors |
| One time/ perpetual license | Multi-year contract | Knockdown Rebuild Services |
| One time/ perpetual license | Multi-year contract | House & Land Packages |
| One time/ perpetual license | Multi-year contract | Completed Homes |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Carlisle Homes product offering
Product offeringCore offering
Carlisle Homes is a residential home builder that designs and constructs new homes across Melbourne and Geelong under three primary collections: Affinity (luxury), Inspire (contemporary family), and EasyLiving (affordable first home buyer). The company also delivers Knockdown Rebuild services, House & Land Packages, and Townhomes, supported by 80+ display homes at 28+ locations, virtual tours, and the Spectra customisation platform.
Product overview
Carlisle Homes is a residential home builder in Melbourne and Victoria offering a portfolio of home design collections and related services. The core product portfolio consists of three distinct home design ranges: the Affinity Collection (luxury/sophisticated designs), Inspire Collection (contemporary family homes), and EasyLiving Collection (affordable first home buyer options). Additional services include Knockdown Rebuild (rebuilding on existing blocks), House & Land Packages, Townhomes, and Display Homes (80+ display homes across 28+ locations). Supporting digital tools include Spectra Online (colour and finish customisation), Carlisle Visualiser (facade visualisation), Virtual 360 Tours, and Carlisle Connect (customer portal for tracking building progress). Finance services including calculators and specialist advice are also provided. The company operates primarily in Melbourne, Victoria with expansion into Geelong.
Differentiator
Problem solved
Functional benefit
Brands
- Affinity: Luxury home collection featuring sophisticated and architecturally designed floorplans with opulent luxury finishes. Designed to suit 12.5m - 16m blocks.
- Inspire
- EasyLiving
- Spectra
Products and services
- Affinity Collection Sophisticated and architecturally designed floorplans with opulent luxury finishes, designed to suit 12.5m-16m blocks with Single Storey (29-35 SQ) and Double Storey (40-60 SQ) options for high-end owner-occupiers.
- Inspire Collection Contemporary family homes with flexible open living spaces, generous bedrooms, and premium inclusions tailored to budget, family, and lifestyle, available as Single Storey (23-31 SQ) and Double Storey (34-46 SQ).
- EasyLiving Collection Clever, affordable homes for smaller blocks and budgets, designed for first home buyers or investors, suited to 10.5m-14m blocks with Single Storey (17-29 SQ) and Double Storey (24-37 SQ) options.
- Knockdown Rebuild End-to-end service that demolishes an existing home and builds a modern, contemporary, and energy-efficient Carlisle home on the customer's existing block, with dedicated regional coverage across Melbourne's North, West, and South East, the Mornington Peninsula, and Geelong.
- House & Land Packages Combined house and land packages offered across Melbourne and Geelong estates, including exclusive packages, townhomes, and ready-to-move-in completed homes in partner estates such as Minta Farm, Berwick Waters, Woodlea, Alamora, Aurora, and Olivine.
- Townhomes Completed luxury townhouses for sale in Manor Lakes, Melbourne's West, sold as part of the company's completed homes portfolio.
- Completed Homes Brand new homes ready to move in now or within 3-6 months, plus display homes for sale, providing immediate-occupancy options for buyers not wanting to wait for construction.
- Finance Services Home finance support providing information on building costs, construction loans, first home buyer grants, and finance calculators including borrowing power, deposit savings, and mortgage calculations.
Quantifiable outcome
- 4.7 star rating from 10,000+ customer reviews on Product Review
- +2 more outcomes
Companies that use Carlisle Homes
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
Carlisle Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Carlisle Homes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StocklandcoreStockland is a major land developer partner. Carlisle Homes participates in Stockland estates and won the 2020 Stockland People's Choice Award. They offer house and land packages in Stockland developments including Minta Farm, Berwick Waters, and other Stockland estates.
- Villawood PropertiescoreVillawood is a land estate developer. Carlisle Homes offers house and land packages in Villawood estates including Alamora in Tarneit.
- MirvaccoreMirvac is a property developer. Carlisle Homes offers house and land packages in Mirvac estates including Olivine in Donnybrook.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Carlisle Homes competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Carlisle Homes social profiles
Digital presenceCarlisle Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carlisle Homes leadership team
Management profileNumber of profiles
Profiles1 record
Carlisle Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carlisle Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carlisle Homes
What does Carlisle Homes do?
Carlisle Homes is a residential home builder that designs and constructs new homes across Melbourne and Geelong under three primary collections: Affinity (luxury), Inspire (contemporary family), and EasyLiving (affordable first home buyer). The company also delivers Knockdown Rebuild services, House & Land Packages, and Townhomes, supported by 80+ display homes at 28+ locations, virtual tours, and the Spectra customisation platform.
Is Carlisle Homes a public or private company?
Carlisle Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carlisle Homes founded?
Carlisle Homes was founded in 2005. It employs 251 to 500 people.
Where is Carlisle Homes based?
Carlisle Homes is headquartered in Melbourne, Australia, in the Oceania region.
How does Carlisle Homes make money?
One revenue line is on record: new Home Construction and Sales.
Does Carlisle Homes have an API?
No public API is recorded for Carlisle Homes.
What industry is Carlisle Homes in?
Carlisle Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAA, Single-Family Home Construction (Detached Homes), with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 236117.