Carlisle Homes

What Carlisle Homes does

Carlisle Homes is a privately-held Australian residential home builder founded in 2004 (some sources cite 2005) and headquartered at 631 Springvale Rd, Mulgrave, Victoria, with 251–500 employees. The company designs, constructs, and sells new homes across Melbourne and Geelong through three tiered collections: Affinity (luxury homes on 12.5m–16m blocks, 29–60 SQ), Inspire (contemporary family homes, 23–46 SQ), and EasyLiving (affordable homes for first home buyers and investors on 10.5m–14m blocks, 17–37 SQ). The company also offers Knockdown Rebuild services for established-area replacement, combined House & Land Packages in major estates, completed townhomes, and Finance advisory services. Revenue is generated through one-off fixed-price home construction contracts sold via direct sales consultations, with pricing varying by design, block size, and customization level.

The business operates a multi-channel go-to-market model centered on 80+ display homes across 28+ estate locations in Melbourne's South East, West, and North regions plus Geelong, supplemented by appointment-based sales consultations, virtual 360-degree tours, a website-driven enquiry funnel, and a customer referral programme. Supporting digital tools include the Spectra Online customization platform (for colors, finishes, and fixtures), the Carlisle Visualiser (for facade rendering), and the Carlisle Connect customer portal (for build progress tracking). The company holds partnerships with major Australian land developers — Stockland, Villawood Properties, and Mirvac — for co-marketed house-and-land packages in their estates, and incorporates premium inclusions from Westinghouse (appliances), Caesarstone (benchtops), and Rinnai (HVAC) as standard offerings.

Carlisle Homes serves primarily individual consumer segments: first home buyers (via EasyLiving and government grant support), property investors (via cost-effective EasyLiving designs), families (via Inspire), downsizers (compact, low-maintenance designs), and knockdown rebuild customers (existing homeowners in established suburbs). The company has delivered over 15,000 homes, holds a 4.7-star rating on Product Review from 10,000+ customer reviews, and has won HIA and MBA industry awards for 17 consecutive years, including Australia's Most Professional Major Builder 2025 (HIA) and Large Residential Building Business of the Year for 2022, 2023, and 2024 (MBA). The company is founder-led by Managing Director and Founder John Doulgeridis and operates as Carlisle Homes Pty Ltd, with no disclosed external institutional investment or public listing.

Name

Carlisle Homes

Legal name

Carlisle Homes Pty Ltd

Website

https://carlislehomes.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Carlisle Homes is a privately-held Melbourne-based residential home builder designing and constructing new homes across Melbourne and Geelong through three collections (Affinity, Inspire, EasyLiving) and knockdown rebuild services, serving over 15,000 first home buyers, families, investors, and downsizers since 2004.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117), Residential Remodelers (236118), Residential Building Construction (23611)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Luxury / High-End Home Construction (IMAFABAJ), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Residential home building
• New home construction
• Knockdown rebuild services
• House and land packages
• Home design collections

Headquarters

HQ city

Mulgrave

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Home Construction and Sales: Carlisle Homes generates revenue through the construction and sale of new residential homes including single storey and double storey designs, townhomes, and knockdown rebuild projects. Revenue is generated through fixed-price home construction contracts with customers selecting from preset floorplans with customization options.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Carlisle Homes is a residential home builder that designs and constructs new homes across Melbourne and Geelong under three primary collections: Affinity (luxury), Inspire (contemporary family), and EasyLiving (affordable first home buyer). The company also delivers Knockdown Rebuild services, House & Land Packages, and Townhomes, supported by 80+ display homes at 28+ locations, virtual tours, and the Spectra customisation platform.

Product overview

Carlisle Homes is a residential home builder in Melbourne and Victoria offering a portfolio of home design collections and related services. The core product portfolio consists of three distinct home design ranges: the Affinity Collection (luxury/sophisticated designs), Inspire Collection (contemporary family homes), and EasyLiving Collection (affordable first home buyer options). Additional services include Knockdown Rebuild (rebuilding on existing blocks), House & Land Packages, Townhomes, and Display Homes (80+ display homes across 28+ locations). Supporting digital tools include Spectra Online (colour and finish customisation), Carlisle Visualiser (facade visualisation), Virtual 360 Tours, and Carlisle Connect (customer portal for tracking building progress). Finance services including calculators and specialist advice are also provided. The company operates primarily in Melbourne, Victoria with expansion into Geelong.

Differentiator

Problem solved

Functional benefit

Brands

• Affinity: Luxury home collection featuring sophisticated and architecturally designed floorplans with opulent luxury finishes. Designed to suit 12.5m - 16m blocks.
• Inspire
• EasyLiving
• Spectra

Products and services

• Affinity Collection Sophisticated and architecturally designed floorplans with opulent luxury finishes, designed to suit 12.5m-16m blocks with Single Storey (29-35 SQ) and Double Storey (40-60 SQ) options for high-end owner-occupiers.
• Inspire Collection Contemporary family homes with flexible open living spaces, generous bedrooms, and premium inclusions tailored to budget, family, and lifestyle, available as Single Storey (23-31 SQ) and Double Storey (34-46 SQ).
• EasyLiving Collection Clever, affordable homes for smaller blocks and budgets, designed for first home buyers or investors, suited to 10.5m-14m blocks with Single Storey (17-29 SQ) and Double Storey (24-37 SQ) options.
• Knockdown Rebuild End-to-end service that demolishes an existing home and builds a modern, contemporary, and energy-efficient Carlisle home on the customer's existing block, with dedicated regional coverage across Melbourne's North, West, and South East, the Mornington Peninsula, and Geelong.
• House & Land Packages Combined house and land packages offered across Melbourne and Geelong estates, including exclusive packages, townhomes, and ready-to-move-in completed homes in partner estates such as Minta Farm, Berwick Waters, Woodlea, Alamora, Aurora, and Olivine.
• Townhomes Completed luxury townhouses for sale in Manor Lakes, Melbourne's West, sold as part of the company's completed homes portfolio.
• Completed Homes Brand new homes ready to move in now or within 3-6 months, plus display homes for sale, providing immediate-occupancy options for buyers not wanting to wait for construction.
• Finance Services Home finance support providing information on building costs, construction loans, first home buyer grants, and finance calculators including borrowing power, deposit savings, and mortgage calculations.

Quantifiable outcome

• 4.7 star rating from 10,000+ customer reviews on Product Review
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• StocklandcoreStrategic or Co-development PartnerStockland is a major land developer partner. Carlisle Homes participates in Stockland estates and won the 2020 Stockland People's Choice Award. They offer house and land packages in Stockland developments including Minta Farm, Berwick Waters, and other Stockland estates.
• Villawood PropertiescoreStrategic or Co-development PartnerVillawood is a land estate developer. Carlisle Homes offers house and land packages in Villawood estates including Alamora in Tarneit.
• MirvaccoreStrategic or Co-development PartnerMirvac is a property developer. Carlisle Homes offers house and land packages in Mirvac estates including Olivine in Donnybrook.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CarlisleHomes
• Facebookfacebook.com/CarlisleHomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlisle Homes