Okida

What Okida does

Okida Finans AS is a Norwegian loan broker founded in 2018 and headquartered in Nydalen, Oslo, operating under license from Finanstilsynet. The company intermediates between individual borrowers seeking refinancing or new consumer loans and a curated network of up to 10 Norwegian partner banks, including specialist non-prime lenders such as Balansebank and Bluestep Bank. Its primary customer segments are Norwegian homeowners with debt servicing difficulties (including those with payment remarks and inkasso cases) and consumers seeking better terms on existing debt or new consumer loans.

The core product suite comprises Omstartslån — a secured refinancing loan with property collateral ranging from NOK 100,000 to NOK 20,000,000 — and Forbrukslån, an unsecured consumer loan up to NOK 600,000, alongside complementary offerings (Samle lån i bolig, Opplåning i bolig, Flytt boliglånet, Nytt boliglån). The platform combines a proprietary multi-bank comparison engine with a 22+ advisor team, supported by integrations with BankID (digital signing), Gjeldsregisteret (debt registry), Signicat/BankAxept (identity), Dun & Bradstreet (credit data), and Eiendomsverdi (property valuation). Okida's technology is workflow- and integration-led rather than AI/ML-led.

Revenue is generated on a transactional commission basis: the service is free for consumers, and Okida earns fees from bank partners when a loan is disbursed. Customer acquisition runs through digital channels (website, organic search, social), TV2 broadcast advertising, content marketing, and Trustpilot-driven word-of-mouth (4.7/5 across 500+ reviews). The company reports NOK 7+ billion refinanced across 2,000+ customers since inception.

Name

Okida

Legal name

Okida Finans AS

Website

https://okida.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Okida Finans AS is a Norwegian loan broker (founded 2018, Oslo) that connects individual borrowers with up to 10 partner banks for refinancing, debt consolidation, and consumer loans, earning commission from banks on disbursed loans.

Ownership category

akta.pro rank

Headquarters

HQ city

Nydalen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Loan brokerage commission: Okida receives compensation (commission) from bank partners when a customer receives and accepts a loan offer and the loan is disbursed. The service is free for consumers - they pay nothing for the intermediary service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Okida is a Norwegian loan intermediary that connects individual borrowers with up to 10 partner banks to obtain refinancing and consumer loan products. The company processes loan applications, matches customers with competitive offers, and assigns a personal advisor to guide them through debt consolidation, mortgage refinancing, clearing of payment remarks and inkasso cases, and new loan origination. The service is free for consumers, with Okida earning commission from the bank partner upon successful loan disbursement.

Product overview

Okida is a Norwegian loan brokering platform that connects borrowers with a network of partner banks to offer refinancing and consumer loan products. The core offering consists of two main product lines: Omstartslån (restart/secured refinancing loans with property collateral) and Forbrukslån (unsecured consumer loans). Supporting services include Samle lån i bolig (debt consolidation into mortgages), Opplåning i bolig (equity release), Flytt boliglånet (mortgage transfer), and Nytt boliglån (new mortgages). The platform acts as an intermediary, processing loan applications and matching customers with up to 10 partner banks, with personal advisors guiding customers through the process from application to completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Omstartslån (Restart Loan) A secured refinancing loan (restart loan) with property as collateral that allows customers to consolidate expensive debts, clear payment remarks, and restart their finances. Available from 100,000 to 20,000,000 NOK, with nominal interest rates between 3.5% and 8%. Targeted at Norwegian homeowners in financial distress who face inkasso, multiple expensive loans, or risk of forced property sale.
• Forbrukslån (Consumer Loan) An unsecured consumer loan for refinancing existing consumer loans and credit card debt, or for new borrowing up to 600,000 NOK (some pages indicate 500,000 NOK). Available with or without security. Okida compares offers from up to 10 banks and assigns a personal advisor to each customer.
• Samle lån i bolig (Consolidate Loans into Mortgage) A refinancing service that consolidates consumer loans and credit card debt into a single mortgage with property security, reducing monthly payments and simplifying financial management for Norwegian consumers.
• Opplåning i bolig (Equity Release) Additional borrowing against home equity that allows customers to unlock property value for unexpected expenses or debt consolidation, ranging from 100,000 to 20,000,000 NOK, with security in the property.
• Flytt boliglånet (Mortgage Transfer) A mortgage transfer service that helps customers move their existing mortgage to a new bank offering better terms, with personal advisor assistance throughout the entire process.
• Nytt boliglånet (New Mortgage) A new mortgage brokerage product that connects customers with banks offering favorable terms, featuring fee-free banking services and personal advisor support throughout the application process.

Quantifiable outcome

• Up to 85% of home value can be refinanced
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• NOBAcoreChannel Partner/ Reseller/ DistributorNOBA (Nordic Bank) is one of Okida's key partner banks offering mortgage and consumer loan products through the Okida platform.
• BANK2coreChannel Partner/ Reseller/ DistributorNorway's oldest refinancing bank. BANK2 helps people out of financial problems with responsible, personal, and solution-oriented banking services.
• Svea FinanscoreChannel Partner/ Reseller/ DistributorSvea Finans has 200 employees in Norway across Oslo, Trondheim, and Hamar offices. Part of the Svea Group with over 2000 employees, making it the largest privately-owned finance house in the Nordics.
• Bank NorwegiancoreChannel Partner/ Reseller/ DistributorDigital bank partner offering competitive banking products through Okida's refinancing platform.
• Balansebank (Sandnes Sparebank)coreChannel Partner/ Reseller/ DistributorA department of Sandnes Sparebank serving customers who don't qualify for loans at regular banks. Their goal is to help people get their finances back in balance and eventually return to normal banking relationships.
• Kraft BankcoreChannel Partner/ Reseller/ DistributorEstablished bank that received banking license in December 2017, completed 300 million NOK equity round in January 2018, and started operations in May 2018. Has helped thousands of Norwegians to a new financial life.
• Bluestep BankcoreChannel Partner/ Reseller/ DistributorSolution-oriented bank offering refinancing with security in homes, as well as mortgages to customers in Norway, Sweden, and Finland. Focuses on future solutions and customer capacity.
• Nordax BankcoreChannel Partner/ Reseller/ DistributorLeading Nordic niche bank offering competitive savings and lending products to approximately 190,000 customers in Sweden, Norway, Finland, and Germany. Has over 230 employees with operations run from Sweden.
• InstabankcoreChannel Partner/ Reseller/ DistributorFully digital bank established in autumn 2016 that quickly gained strong position in the Nordic market. In less than four years has acquired over 50,000 customers with loans or deposits.
• Gjeldsregisteret (Debt Registry)coreTechnology or IntegrationNorwegian debt registry used for credit checks and obtaining debt overview during the loan application process.
• BankIDcoreTechnology or IntegrationNorwegian digital identity and signature system used for secure customer identification and loan agreement signing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sambla: Sambla is one of Norway's largest loan brokers, comparing consumer loans, mortgages and refinancing offers from multiple banks for individual borrowers. It competes head-to-head with Okida across forbrukslån, omstartslån and debt consolidation, serving the same Norwegian consumer base with a similar multi-bank comparison proposition.
• Lendo: Lendo is a leading Nordic loan broker operating in Norway (lendo.no) that matches consumer loan and refinancing applications to a panel of bank partners. Like Okida, it monetizes via bank commissions and targets Norwegian consumers seeking better loan terms, making it a direct competitor on both product and geography.
• Axo Finans: Axo Finans is a Norwegian loan broker that distributes consumer loan and refinancing applications from individual borrowers to multiple bank partners. It overlaps directly with Okida's forbrukslån and debt consolidation offering and operates with a comparable bank-commission revenue model in the Norwegian market.
• Finanza: Finanza is a Norwegian consumer loan and refinancing broker that collects applications and routes them to bank partners offering competing terms. It addresses the same Norwegian borrower persona (refinancing, consolidation, better loan terms) and is paid by partner banks, directly comparable to Okida's GTM motion.
• Pengestien: Pengestien is a Norwegian loan-brokerage and financial-comparison site focused on consumer loans, refinancing and credit-card debt consolidation. It targets the same Norwegian consumer base as Okida and earns commission from partner lenders, making it a direct peer on product, customer and business model.

Broad incumbents

• Komplett Bank: Komplett Bank is a Norwegian digital bank offering consumer loans, credit cards and mortgages directly to Norwegian consumers. Although it is a direct lender rather than a broker, it competes for the same refinancing and forbrukslån demand that Okida routes to partner banks.
• Nordax Bank: Nordax Bank is a leading Nordic niche bank serving approximately 190,000 customers across Sweden, Norway, Finland and Germany with competitive lending and savings products. It is both a partner bank for Okida and a broader incumbent whose direct digital funnel competes for the same Norwegian refinancing customers.
• Bluestep Bank: Bluestep Bank is a Nordic specialist bank offering mortgages and refinancing with security in homes across Norway, Sweden and Finland. As a partner bank to Okida it underwrites many of Okida's secured refinancing loans, but it also operates its own direct-to-consumer distribution for the same Norwegian customer pool.
• Resurs Bank: Resurs Bank is a Nordic niche bank providing consumer finance, credit cards and retail financing across the Nordics. While it is a bank rather than a broker, it competes for Norwegian consumer lending demand that Okida helps route through partner banks and overlaps in product type.
• Instabank: Instabank is a fully digital Norwegian bank that has acquired more than 50,000 customers since 2016 with consumer loans, savings and mortgages. It is both a partner bank to Okida and a direct digital competitor for the same Norwegian refinancing and forbrukslån customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Okida_no
• Facebookfacebook.com/okidafinans
• LinkedInlinkedin.com/company/okidafinans
• Instagraminstagram.com/okida.no

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okida