SmartPark JFK

What SmartPark JFK does

SmartPark JFK operates a single off-airport valet parking facility at 123-10 South Conduit Avenue in South Ozone Park, New York, approximately 1.5 miles from John F. Kennedy International Airport. The lot has been in continuous operation since January 2009 and runs 24 hours per day, 365 days per year, offering long- and short-term vehicle storage with complimentary shuttle transport to and from JFK terminals in what the company describes as the newest shuttle van fleet at JFK. The business is privately held, holds a New York City Department of Consumer Affairs license (Lic: 1307256), and is a certified Port Authority of NY/NJ vendor (Contract: AX-947).

The core service is a valet parking product bundled with on-demand shuttle transport, baggage assistance, and digital surveillance of a fenced lot; supporting technology includes the Silent Passenger® real-time shuttle tracking system, NetPark-powered online reservations, touchless payment terminals (Apple Pay, Google Pay, Apple/Samsung Watch Pay, contactless cards), and an emailed-receipt workflow. A second location serving LaGuardia Airport closed in November 2020 due to COVID-19-related travel disruption, leaving JFK as the sole operating site.

Revenue is generated almost entirely through direct-to-consumer bookings at $27.99 per day (plus a 10.375% NYC parking tax and 6.625% airport use recovery fee), collected upon completion of stay, with no third-party resellers. Pricing levers include an Early Bird Pre-Pay discount ($3/day off for reservations paid 14+ days in advance) and the Confirm to Earn Rewards program, which gives one point per paid day redeemable for a free day and ties the Every 7th Day Free promotion exclusively to direct bookings. Customer segments are individual JFK travelers, with secondary positioning toward TWA Hotel guests and frequent business travelers.

Name

SmartPark JFK

Legal name

SmartPark JFK

Website

https://smartparkparking.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartPark JFK operates a single licensed off-airport valet parking facility near JFK Airport in South Ozone Park, NY, offering 24/7 secure vehicle storage, shuttle transport to terminals, and a direct-booking rewards program for individual travelers.

Ownership category

akta.pro rank

Product category

Airport Parking Services

NAICS

Parking Lots and Garages (81293), Parking Lots and Garages (812930)

akta.pro primary industry

Valet Parking Services (BPABAKAC)

akta.pro secondary industry

Parking Asset Management & Facility Services (Cleaning, Security, Staffing, Maintenance) (TLAJAIAG)

Keywords

• Airport parking services
• Valet parking service
• Shuttle transportation
• Long-term parking
• Off-airport parking

Headquarters

HQ city

South Ozone Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Valet Parking Fees: Customers pay daily parking fees for vehicle storage at the JFK lot. Rate is $27.99 per day plus 10.375% NYC Parking Tax and 6.625% Airport Use Recovery Fee. Payment is collected upon completion of stay.
2. Rewards Program: Customers earn points for each paid day (1 point per paid day). With 7 points, customers can redeem for a free day on their next visit. Every 7th day is also free when booking direct.
3. Early Bird Pre-Pay Special: $3 per day discount for reservations booked and paid 14 or more days in advance. Creates advance payment revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SmartPark JFK operates a licensed off-airport valet parking facility located 1.5 miles from JFK Airport, providing 24/7 secure vehicle storage with complimentary shuttle transport to and from airline terminals. Customers book directly via the company website or phone at $27.99 per day plus NYC parking tax and an Airport Use Recovery Fee, with a loyalty rewards program granting Every 7th Day Free and points redeemable for future stays.

Product overview

SmartPark JFK operates as a valet airport parking service serving John F. Kennedy International Airport, offering long-term and short-term parking with complimentary shuttle transport. The primary offering consists of the Valet Airport Parking Service, which includes secure vehicle storage and 24/7 shuttle transport to and from airport terminals, supplemented by the Confirm to Earn Rewards Program for frequent parkers and the Early Bird Pre-Pay Special discount program for advance bookings. The company also offers touchless payment terminals as part of its pandemic-era safety enhancements. All services are bookable directly through the SmartPark website or by phone, with no third-party booking required.

Differentiator

Problem solved

Functional benefit

Products and services

• Valet Airport Parking Service Long-term and short-term valet parking service for JFK Airport travelers, providing 24/7 vehicle drop-off at the South Ozone Park lot, secure fenced storage, complimentary luggage assistance, and shuttle transport to JFK airline terminals. Customers book directly via smartparkparking.com or by phone at $27.99 per day plus NYC parking tax and Airport Use Recovery Fee, paying upon completion of stay.
• Airport Shuttle Transport Complimentary on-demand shuttle service transporting SmartPark JFK parking customers between the South Ozone Park lot and JFK airport terminals, with real-time tracking via the Silent Passenger® fleet system, delivery to the airline departure level, and pickup on return.
• Confirm to Earn Rewards Program Free loyalty rewards program for direct-booking customers of SmartPark JFK that grants Every 7th Day Free automatically, earns 1 point per paid day, and allows redemption of 7 points for a free day on the next visit (or banked for future stays). Benefits are exclusive to reservations made while logged in directly through smartparkparking.com.

Quantifiable outcome

• $27.99 daily rate vs $39 airport long-term parking
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• NYC Department of Consumer AffairscoreOthersRegulatory licensing body that officially licenses SmartPark as a legal parking operator. License number: 1307256. Required for legal operation in New York City.
• Port Authority of NY/NJcoreOthersGovernment agency that certifies SmartPark as an authorized vendor for JFK Airport parking services. Contract: AX-947. This certification distinguishes SmartPark from illegal operators.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• FastTrack Airport Parking: Off-airport parking provider serving JFK and other NYC airports with valet-style service and shuttle transport. Directly competes with SmartPark on price, location, and JFK traveler segment.
• The Parking Spot: Operates off-airport parking lots with shuttle service at multiple major U.S. airports. Directly comparable business model to SmartPark JFK — fenced lots, complimentary shuttle, loyalty programs — but at significantly larger national scale.
• Park 'N Fly: Multi-airport off-airport parking operator with online reservations, loyalty programs, and shuttle service. Comparable to SmartPark in core service (long-term parking + shuttle) and target market (airport travelers).
• ABLE Parking: Off-airport JFK parking operator offering long-term parking with shuttle service to terminals. Directly competes with SmartPark in the same catchment area (South Ozone Park / Conduit Ave corridor near JFK) for the same JFK traveler segment.
• WallyPark: Off-airport valet and self-park service near major airports with shuttle transport and online reservations. Closely mirrors SmartPark's JFK offering in service structure, target customer (air travelers), and shuttle-to-terminal delivery model.
• PreFlight Airport Parking: Off-airport parking chain with online reservations, shuttle service, and loyalty rewards at multiple U.S. airports. Directly comparable to SmartPark's offering model, though operates in different geographies.

Broad incumbents

• LAZ Parking: One of the largest privately held parking operators in the U.S., managing thousands of locations including airport-adjacent facilities. Comparable as a broad incumbent in the parking operations space, though not a direct single-airport off-airport competitor to SmartPark.
• SP+ Corporation: Large publicly traded parking facility management company operating thousands of parking locations across airports, cities, and commercial real estate. Comparable as a broad incumbent serving the same end customers (parking consumers) but at much greater scale and with a diversified portfolio.
• Impark: North American parking management company with significant NYC-area presence, including off-airport and commercial parking operations. Overlaps with SmartPark in target customer (NYC drivers) and service category (parking operations) but at much broader scale.

Others

• SpotHero: Online parking marketplace and aggregator that connects drivers with available parking inventory, including airport parking. Related ecosystem participant — not a direct competitor but a potential channel partner that could either divert demand from SmartPark's direct-booking model or supply incremental bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smartparklots
• Facebookfacebook.com/smartparkparking
• LinkedInlinkedin.com/company/smartpark-parking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartPark JFK